What Inetora does

SoftLabs is an enterprise technology consultancy and ERP solutions provider headquartered in Newmarket, Auckland, with operations spanning Australia and New Zealand. The company serves mid-to-large enterprises in manufacturing, government, aged care, and enterprise technology sectors, operating as an Epicor Authorised Partner that resells and implements Epicor Kinetic ERP solutions. Named customers include Vidak (furniture manufacturing), CassCare (aged care), and Guringai Tours (Indigenous tourism). The company is privately held, Australian-owned, and women-led, with three ISO certifications (9001:2015, 27001:2022, 45001:2018) supporting its positioning in highly regulated industries.

SoftLabs delivers enterprise ERP software solutions built on the Epicor platform, including Epicor Kinetic for manufacturing, ERP for PreCast (specialized for precast concrete operations), a Workforce Management Platform, and ERP Extended Solutions. The technology stack combines cloud-ready ERP with implementation expertise targeting sectors such as fabricating metals, industrial machinery, plastics, food and beverage, paper and packaging, and aged care residential/retirement living. The company maintains technology partnerships with Epicor and Traild (traceability), as well as industry association memberships with National Precast, ECA, Ageing Australia, and NSWICC.

The business model operates on three revenue streams: ERP software licensing and subscription (Epicor Kinetic reselling), professional services and implementation (embedded consultants), and corporate/people solutions (specialist embedding to fill expertise gaps). Pricing is quote-based and not publicly disclosed. Go-to-market combines direct enterprise field sales with channel partnerships through Epicor and industry associations. No revenue, headcount, or funding data is disclosed in available sources.

Name

Inetora

Legal name

SoftLabs Pty Ltd.

Website

https://inetora.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

SoftLabs is an Australia and New Zealand-based ERP solutions provider and Epicor Authorised Partner, implementing Epicor Kinetic for manufacturing, aged care, government, and enterprise technology sectors with embedded specialist consulting.

Ownership category

akta.pro rank

Headquarters

HQ city

Kumeu

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. ERP Software Licensing and Subscription: Revenue from reselling and implementing Epicor ERP software solutions, including Epicor Kinetic and related modules. The software provides flexible, scalable enterprise solutions built for specific industry needs.
2. Professional Services and Implementation: Embedded specialist capability where experienced consultants are deployed within client organisations to implement systems, drive improvement, and support technology lifecycle stages. Onshore experts integrate with client teams for strategy and execution.
3. Corporate and People Solutions: Corporate solutions services including staffing and specialist embedding within client businesses to fill expertise gaps and strengthen execution across technology initiatives.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

SoftLabs is an Epicor Authorised Partner that delivers enterprise-grade ERP software and embedded specialist consulting to highly regulated organisations across Australia and New Zealand. The company resells and implements Epicor Kinetic ERP, complemented by specialised solutions for the precast concrete industry and workforce management. Alongside software resale, SoftLabs provides Corporate Solutions in which onshore specialist consultants are embedded within client teams to drive implementation, improvement and ongoing technology lifecycle support.

Product overview

SoftLabs is a platform-plus-modules architecture built on Epicor Kinetic ERP, offering a portfolio of industry-specific ERP solutions alongside embedded specialist expertise. The core offerings include ERP for Manufacturing (Epicor Kinetic), ERP for PreCast, Workforce Management Platform, and ERP Extended Solutions, all designed to modernize operations and replace legacy systems. In addition to software products, SoftLabs provides Corporate Solutions (People Solutions) that embed experienced specialists to support strategy, execution, and technology lifecycle management.

Differentiator

Problem solved

Functional benefit

Products and services

• ERP for Manufacturing - Epicor Kinetic
• ERP for PreCast
• Corporate Solutions

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EpicorcoreChannel Partner/ Reseller/ DistributorSoftLabs is an Epicor Authorised Partner, reselling and implementing Epicor Kinetic ERP solutions for manufacturing and other industry clients. This partnership provides access to enterprise-grade ERP technology for SoftLabs' client implementations.
• ECA (Electrical Contractors Association)minorOthersECA Member partnership providing technology solutions to electrical contractors and associated industries.
• Ageing AustraliaminorOthersAssociate member partnership supporting aged care sector organisations with ERP and technology solutions.
• NSW Indigenous Chamber of Commerce (NSWICC)minorOthersPartnership supporting Indigenous businesses and tourism providers, including case study client Guringai Tours.
• TraildminorOthersPartnership providing traceability solutions, particularly relevant for food & beverage and manufacturing clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Logicalis: Global IT solutions and managed services provider with significant ANZ operations delivering digital workplace, ERP-adjacent integration, and technology services. Logicalis overlaps with SoftLabs on enterprise technology implementation and embedded specialist offerings.
• Capgemini: Global management and technology consulting firm with established ANZ delivery capability for ERP, digital transformation, and enterprise technology services. Capgemini is a global incumbent alternative for large enterprise transformation deals that SoftLabs may also pursue.
• Slalom: Global management and technology consultancy with an established ANZ presence, offering enterprise technology, digital transformation, and consulting services. Slalom competes with SoftLabs for mid-market and enterprise transformation engagements and represents a much larger global incumbent alternative.
• DXC Technology: Global IT services and solutions provider with ANZ presence delivering enterprise applications, ERP modernization, and managed services. DXC is a much larger incumbent competing for the same regulated-industry transformation spend that SoftLabs targets.
• Insight Enterprises: Global IT solutions and services company reselling enterprise software and providing implementation, managed, and consulting services. Insight competes with SoftLabs on ERP and enterprise software resale plus services for mid-to-large ANZ organisations.
• Accenture (ANZ): Global professional services firm with substantial ANZ operations delivering ERP implementation (including Epicor and SAP), consulting, and managed services. Accenture competes for the largest ANZ enterprise and government transformation engagements that SoftLabs also targets.

Direct peers

• Datacom: Large ANZ-headquartered IT services and solutions provider offering ERP implementation, managed services, and digital transformation to enterprise and government clients. Datacom competes with SoftLabs for ANZ enterprise ERP, workforce management, and public-sector digital transformation mandates at a larger scale.
• Fusion5: ANZ-based ERP and business applications consultancy that resells and implements enterprise software (including Epicor, Microsoft, and others) with deep vertical specialization. Fusion5 is the most directly comparable competitor to SoftLabs because both operate Epicor Authorised Partner models across similar manufacturing and enterprise verticals in Australia/New Zealand.
• Symplicit: ANZ business applications consultancy delivering ERP, CRM, and workforce management implementations (including through Epicor and other platforms) with embedded specialist capability. Symplicit mirrors SoftLabs' product-plus-people model and regional vertical focus.

Regional players

• Generation IT: ANZ IT recruitment and managed services firm specializing in technology workforce solutions across enterprise and government clients. Generation IT overlaps with SoftLabs' Corporate Solutions / embedded specialist offering, particularly the people-solutions side of the business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCC7Xo_zDytINLg3TAId445Q
• Facebookfacebook.com/SoftLabsGlobal
• LinkedInlinkedin.com/company/inetora
• Instagraminstagram.com/softlabsglobal

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inetora