Villaggio Camping Mimosa

What Villaggio Camping Mimosa does

Villaggio Camping Mimosa is a family-owned camping resort and holiday village founded in 1971 by the Tavella family on the Tyrrhenian coast of Calabria, in southern Italy. The single-property operation sits directly on the white sand beach of the Costa Verde between Nicotera and San Ferdinando, approximately 6 km from Nicotera Marina, with views of the Aeolian Islands and Stromboli. The site offers four bungalow residence categories (MONO 4, BILO 4, BILO 5/6, TRILO 6) accommodating 4 to 6 guests each, alongside approximately 50 camping pitches (roughly 20 for campers/caravans and the remainder for tents) with CEE electrical hookups, modern sanitary facilities, and beach access. Core revenue is generated through weekly seasonal bungalow rentals (€350-€1,225/week across five pricing periods A-E), daily campsite fees (€7-€22 depending on unit type and season), and add-on modules including full board and half board meal plans, beach umbrella/lounger service, a Club Card granting access to the animation program, pool, and sports facilities, plus a seasonal winter pitch offering (December-April) that extends the operating calendar.

The business runs a direct-to-consumer go-to-market with no third-party resellers, accepting bookings through a multilingual Jimdo Creator website (Italian, English, German, French, Dutch), telephone, fax, and walk-in arrivals. Customer segments center on families with children aged 4-12 (the target for the mini-club animation program), camping enthusiasts seeking direct sea access with modern facilities, and European Camping Club members (ADAC, ACSI, Touring Club, Federcampeggio, DCC, PleinAir, ANCC, CCI, MondoParchi CRAL) who receive a 10% discount. Pricing follows a five-band seasonal structure with peak rates in August (Period E); a 30% deposit confirms bookings, and cancellations follow a tiered refund policy. Marketing is limited to the multilingual website, Facebook and Instagram profiles, and the club partnership referral channel. The technology footprint is minimal: no proprietary systems, no mobile app, no API, no disclosed automation or AI capability, and digital presence runs on a templated website builder.

Name

Villaggio Camping Mimosa

Legal name

Villaggio Camping Mimosa

Website

https://villaggiomimosa.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Villaggio Camping Mimosa is a family-owned Italian camping resort founded in 1971 on Calabria's Tyrrhenian coast, offering beachfront bungalow rentals, approximately 50 campsites, and on-site leisure services for European families and camping enthusiasts.

Ownership category

akta.pro rank

Product category

Camping and Holiday Resort

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAMAJAB

Traditional Campgrounds (Tent & Mixed-Use)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAGAOAA

Campgrounds & RV Parks (Developed Sites)

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYTHAMAJAF

Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAMAJAD

Cabin & Cottage Campgrounds

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

Keywords

• Beach camping holidays
• Family camping resort
• Bungalow rentals
• Campsite accommodation
• Seaside holiday village

Headquarters

HQ city

Nicotera

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Accommodation Rentals: Weekly rental of bungalow/residence units (MONO 4, BILO 4, BILO 5/6, TRILO 6) ranging from €350 to €1,225 per week depending on unit type and season (A-E periods). Seasonal pricing with peak rates in August (Period E).
2. Campsite Fees: Daily camping fees for tents, campers, and caravans ranging from €7 to €22 per night depending on accommodation type and season. Includes electricity, water, parking, and pool access.
3. Board Supplements: Full board (€36/adult, €25/child 10-12, €18/child 4-9 per day) and half board (€22/adult, €18/child 10-12, €13/child 4-9 per day) meal plans available as add-ons to accommodation bookings.
4. Additional Services: Beach umbrella rental (€5/day or €10/day for umbrella + 2 loungers), second car parking (€25), pet accommodation, seasonal pitch monthly rates (€450 December-April).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Villaggio Camping Mimosa operates a seasonal family camping resort on the Costa Verde of Calabria in Pizzo, Italy, renting out four named bungalow residence types (MONO 4, BILO 4, BILO 5/6, TRILO 6) and approximately 50 camping pitches for tents, caravans, and campers. The offering is bundled with on-site amenities including a swimming pool, restaurant and bar, animation and mini-club, sports facilities, and beach service, sold primarily to families and independent travelers seeking beachfront holiday accommodation.

Product overview

Villaggio Camping Mimosa is a family-owned camping resort offering a portfolio of accommodation options centered around its core lodging products: MONO 4 (studio for 4), BILO 4 (2-bedroom for 4), BILO 5/6 (2-bedroom for 5-6), and TRILO 6 (3-bedroom for 6) bungalow residences, along with approximately 50 camping pitches for tents, caravans, and camper vans. The resort enhances the core accommodation offerings with supplementary service modules including a swimming pool, restaurant and bar, animation and mini-club for children aged 4-12, sports facilities (football, beach volleyball, pétanque, table tennis, aquarobics), beach service with assigned parasols, and seasonal Club Card access. The property operates year-round with full services available from mid-May to mid-October, positioning itself as a family-oriented seaside destination on the Costa Verde of Calabria.

Differentiator

Problem solved

Functional benefit

Products and services

• MONO 4 Bungalow Residence Single-room bungalow residence unit for up to four guests seeking self-contained family holiday accommodation at the resort.
• BILO 4 Bungalow Residence Two-room bungalow residence unit for up to four guests seeking self-contained family holiday accommodation at the resort.
• BILO 5/6 Bungalow Residence Two-room bungalow residence unit for five to six guests seeking larger family or group holiday accommodation at the resort.
• TRILO 6 Bungalow Residence Three-room bungalow residence unit for up to six guests seeking larger family or group holiday accommodation at the resort.
• Camping Pitches Approximately 50 serviced pitches for tents, caravans, and campers, with access to resort amenities, targeted at independent outdoor travelers.
• On-site Restaurant and Bar On-site restaurant and bar service for resort guests, available as an optional add-on together with full and half board meal packages.
• Club Card and Beach Service Paid club card granting access to resort amenities including beach service, sold as an optional add-on to accommodation bookings.
• Animation and Mini-Club Program Animation program and children's mini-club activity service for families and children staying at the resort.
• Sports Facilities On-site sports facilities available to resort guests, supporting an active family holiday offering.
• Swimming Pool On-site swimming pool available to resort guests, included as a core amenity within the resort's family-friendly offering.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Touring ClubminorChannel Partner/ Reseller/ DistributorEuropean camping and tourism organization providing 10% discount to members booking at Villaggio Camping Mimosa.
• FedercampeggiominorChannel Partner/ Reseller/ DistributorItalian Federation of Campers providing discount programs for members at affiliated campsites.
• ADAC CARDminorChannel Partner/ Reseller/ DistributorGerman Automobile Club (Allgemeiner Deutscher Automobil-Club) providing 10% member discount at affiliated European camping sites.
• ACSI Camping CardminorChannel Partner/ Reseller/ DistributorEuropean camping card organization offering discounts and benefits at affiliated campsites across Europe.
• CCI (Camera di Commercio Internazionale)minorChannel Partner/ Reseller/ DistributorInternational Chamber of Commerce affiliated members receive 10% discount on bookings.
• DCC (German Camping Club)minorChannel Partner/ Reseller/ DistributorGerman Camping Club providing member discount programs at affiliated European camping facilities.
• PleinAirminorChannel Partner/ Reseller/ DistributorEuropean camping and outdoor recreation organization offering member benefits at partner campsites.
• ANCC (Associazione Nazionale Camping)minorChannel Partner/ Reseller/ DistributorItalian National Camping Association providing member discounts and benefits at affiliated campsites.
• MondoParchi CRALminorChannel Partner/ Reseller/ DistributorCorporate recreation association providing employee benefit programs including camping discounts.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Vacanceselect: Major European camping holiday operator running its own parks and distributing independent ones. Relevant as both an indirect competitor and a potential distribution partner.
• Camping & Co: European online camping booking platform that aggregates and distributes independent campsites. Comparable as a distribution channel and indirect competitor for direct bookings.

Direct peers

• Camping Pino Mare: Sardinian camping village offering beach pitches, bungalows, pool, restaurant, and family entertainment. Comparable mid-sized Italian beach camping operator.
• Camping Villaggio dei Fiori: Italian beach camping resort offering pitches and bungalow-style accommodations along with pool, restaurant, and animation services targeting families. Comparable mid-scale southern European campground operator.
• Camping Sabbiadoro: Italian Adriatic camping village combining camping pitches with mobile homes and bungalows, family entertainment, and beach access. Directly comparable in product and customer segment.
• Baia Domizia Camping Village: Beach camping village on the Tyrrhenian coast offering bungalows, pitches, pool, and entertainment for families. Comparable product and overlapping Calabria-adjacent geography.
• Camping Village Capo Vieste: Beach camping resort in Puglia offering pitches, bungalows, pool, restaurant, and mini-club. Direct competitor for Italian family beach-camping holidays with a comparable product mix.
• Centro Vacanze Isuledda: Italian beach camping resort in Sardinia combining pitches, bungalows, and full-service amenities. Similar integrated resort model targeting European family campers.
• Marina di Venezia Camping Village: One of the largest Italian beachfront camping villages on the Adriatic, offering a similar mix of camping pitches, bungalows, pool, animation, and family-oriented programming. Most comparable direct peer in scale and product offering.

Regional players

• Villaggio Turistico Le Capanne: Italian family camping resort in Tuscany offering pitches, bungalows, pool, and animation. Comparable product offering though operating in a different regional market (Tuscany vs. Calabria).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/villaggiocampingmimosa
• Instagraminstagram.com/villaggiocampingmimosa
• LinkedInlinkedin.com/company/villaggio-camping-mimosa-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villaggio Camping Mimosa