Optician Klotz

What Optician Klotz does

Optiker Klotz is a family-owned optician and hearing aid practice operating in Saxony-Anhalt, Germany, founded in 1953 and currently managed in its second generation by Geschäftsführer Michael Klotz. The business runs two brick-and-mortar retail locations — the main branch at Roßmarkt 12 in Zeitz and a second branch at Am Rathaus 8 in Meuselwitz — and serves regional consumers with prescription eyeglasses, sunglasses, contact lenses, hearing aids, eye examinations, hearing tests, and driver's license vision screening.

Technically, the practice is differentiated primarily through its certified partnership with Carl Zeiss (ZEISS), granting access to precision optical measurement systems including the i.Profiler (wavefront-based objective refraction), i.Polatest (subjective refraction), and the ZEISS Videoinfral lens centering system. The full ZEISS Seh-Analyse workflow combines needs assessment, wavefront measurement, subjective refraction, frame selection, and lens centering. An on-site workshop supports eyeglass fabrication, adjustment, and repair. The product portfolio spans single-vision, progressive, sports, workplace, children's, and digital-optimized lenses (including ZEISS i.Scription night-vision optimization and DuraVision Platinum coatings), contact lenses from Johnson & Johnson (Acuvue), CooperVision, Alcon Ciba Vision, and MPG&E, plus hearing aids from Phonak, Widex, Siemens, Bernafon, Audio Service, Audia, Hansaton, HUMANTECHNIK, and bruckhoff. A free ZEISS Online Seh-Test is offered as a browser-based top-of-funnel screening tool.

The business operates a traditional sales-led, in-person retail GTM. Revenue is generated almost entirely through one-time product sales (frames, lenses, contact lenses, hearing aids) and professional service fees such as examinations and fittings; there are no disclosed subscription, licensing, or recurring revenue streams. Pricing is quote-based and not publicly disclosed, with free initial hearing tests and the free online vision screening serving as lead-generation tools. Marketing is limited to the company website, a Facebook page, and word-of-mouth referrals within the Zeitz and Meuselwitz communities. There is no e-commerce channel, no disclosed funding, no parent company, and no holding structure — the entity appears structured as a sole proprietorship or small family business typical of German regional optical retailers.

Name

Optician Klotz

Legal name

Optiker Klotz

Website

https://optiker-klotz.de

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Optiker Klotz is a family-run optician and hearing aid practice operating two retail locations in Zeitz and Meuselwitz, Germany, serving regional consumers since 1953 with prescription eyewear, contact lenses, hearing aids, and professional eye and hearing examinations under a certified ZEISS partnership.

Ownership category

akta.pro rank

Product category

Optical Retail and Audiology Services

NAICS

Optical Goods Retailers (45613), Offices of Optometrists (621320)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Prescription Eyewear Frames (Optical) (CRAAAKAA), Sunglasses (Non-Prescription) (CRAAAKAB)

Keywords

• Prescription eyeglasses retail
• Contact lens fitting
• Hearing aid services
• Eye examination services
• Optical retail store

Headquarters

HQ city

Zeitz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Eyewear Retail Sales: Retail sales of prescription eyeglasses, sunglasses, children's glasses, sports glasses, workplace glasses, progressive lenses, and single-vision lenses. Revenue from both frames and lenses, with additional income from lens coatings and customizations.
2. Contact Lens Sales: Sales of daily lenses, monthly lenses, colored lenses, multifocal lenses, and toric lenses for astigmatism correction. Includes lens care products and solutions.
3. Hearing Aid Sales and Services: Sales of hearing aids from major brands (Phonak, Widex, Siemens, Bernafon, Audio Service, Audia, HUMANTECHNIK, Hansaton, bruckhoff). Includes hearing tests, audiometric measurements, fitting, cleaning, repairs, and accessories.
4. Professional Services: Eye examinations, hearing tests, vision screening, driver's license vision tests, custom fitting services, and personalized consultation for eyewear and hearing solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Optiker Klotz is a retail optician and hearing aid practice that sells prescription eyeglasses (single-vision, progressive/multifocal, sunglasses, children's, sports, and workplace), contact lenses (daily, monthly, multifocal, toric), and hearing aids from multiple premium brands, alongside professional services such as ZEISS-based vision analysis, eye examinations, hearing tests, and driver's license vision tests. Operations are conducted through two physical retail branches in Zeitz and Meuselwitz, Germany, supported by an in-house eyeglass workshop for fabrication, fitting, and repairs.

Product overview

Optiker Klotz is a retail optical and audiology business operating since 1953 in Zeitz and Meuselwitz, Germany. The company offers a unified portfolio combining eyewear and hearing solutions. Eyewear products include Einstärkenbrillen (single-vision), Gleitsichtbrillen (progressive multifocal), Sonnenbrillen (sunglasses), Kinderbrillen (children's), Sportbrillen (sports), and Arbeitsplatzbrillen (workplace/computer) glasses, supplemented by ZEISS Digital Brillengläser, i.Scription Technologie, and DuraVision Platinum lens coatings. Contact lenses include daily, monthly, multifocal, and torical options from Johnson & Johnson, CooperVision, Alcon, and MPG&E. Hearing solutions encompass Phonak, Widex, Siemens, Bernafon, Audio Service, Audia, and other hearing aid brands with Bluetooth connectivity features. Services include ZEISS Seh-Analyse using i.Profiler and i.Polatest technology, free hearing tests, driver's license eye tests, and magnifying visual aids.

Differentiator

Problem solved

Functional benefit

Products and services

• Einstärkenbrillen (Single-Vision Glasses) Classic single-vision eyeglasses for distance or reading with uniform corrective power across the entire lens surface, offered in Spherical, Aspherical, Superb, and Individual quality levels through the ZEISS partnership for individual consumers requiring vision correction.
• Gleitsichtbrillen / Mehrstärkengläser (Progressive Multifocal Lenses) Progressive multifocal lenses that seamlessly support vision at distance, near, and intermediate ranges in a single lens, available in four quality levels through ZEISS with technologies including Digital Inside, Adaptation Control, FrameFit+, FaceFit, IndividualFit, and Luminance Design for adults with presbyopia.
• Sonnenbrillen (Sunglasses) Sunglasses providing UVA and UVB protection, available with custom-tinted lenses, polarization filters for water and road surface glare reduction, and ZEISS technology for curved lenses preventing peripheral distortion, for general consumers and sports users.
• Kinderbrillen (Children's Glasses) Children's eyeglasses designed for durability and comfort with break-resistant frames and lenses, featuring brands such as catimini, Jacadi Paris, and VINGINO, intended for children from age 2-3.5 years onward.
• Sportbrillen (Sports Glasses) Sports-specific prescription eyewear including diving masks and ski goggles with prescription lenses, featuring contrast-enhancing tints, mirror coatings, curved frames for eye protection, and sport-optimized progressive lenses for athletes and active individuals.
• Arbeitsplatzbrillen (Workplace/Computer Glasses) Occupational glasses optimized for computer work and intermediate distances (0.5-4 meters), providing large near-field vision areas and an important intermediate zone for screen and conversation partner viewing, designed for office workers and computer users.
• Kontaktlinsen (Contact Lenses) Contact lenses including daily lenses, monthly lenses, colored lenses, and care products, offering brands such as Johnson & Johnson Acuvue, MPG&E, CooperVision (Biofinity Multifocal), and Alcon Ciba Vision for individual consumers preferring contact lens vision correction.
• Hörgeräte (Hearing Aids and Hearing Care) Hearing aids and comprehensive hearing care services including free hearing tests, audiometric measurements, personal consultation, digital hearing system fitting, cleaning, repairs, ear molds, and batteries, offering brands such as Phonak, Widex, Siemens, HUMANTECHNIK, Hansaton, bruckhoff, Bernafon, Audio Service, and Audia for individuals with hearing loss.
• ZEISS Seh-Analyse (Comprehensive Vision Analysis) Professional vision analysis service comprising needs assessment, i.Profiler wavefront-based objective measurement, subjective refraction with i.Polatest, frame selection, lens centering with ZEISS VideoInfral, and coating selection, provided to individual consumers in the Zeitz and Meuselwitz retail locations.
• Führerscheinsehtest (Driver's License Eye Test) Official driver's license eye test service for classes A, A1, B, BE, M, L, S, or T, offered to individual consumers in Zeitz and Meuselwitz.
• Vergrößernde Sehhilfen (Magnifying Visual Aids) Individually adapted magnifying visual aids for visually impaired individuals and professional users such as dentists, jewelers, and cosmeticians requiring detailed close-up vision.

Quantifiable outcome

• Precision vision measurement using wavefront technology for optimized lens prescriptions
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• ZEISS (Carl Zeiss AG)coreTechnology or IntegrationCertified ZEISS partner utilizing their full range of optical analysis technology including i.Profiler, i.Polatest, Videoinfral centering system, Digital Lenses, and DuraVision Platinum coatings. Provides premium lens products and technology access.
• PhonakcoreTechnology or IntegrationAuthorized dealer of Phonak hearing aids. Phonak develops high-quality hearing solutions with modern technologies and highest quality standards.
• WidexcoreTechnology or IntegrationAuthorized dealer of Widex hearing aids. The family-owned Widex with headquarters in Stuttgart is the largest European subsidiary of Danish hearing aid manufacturer Widex A/S, known for combining high-tech internals with aesthetic design.
• Siemens Hearing AidscoreTechnology or IntegrationAuthorized dealer of Siemens hearing aids featuring binax technology (BestSound Technology), which researchers from Siemens and University of Oldenburg received the German Future Prize for in 2012.
• Johnson & Johnson (Acuvue)coreTechnology or IntegrationAuthorized dealer of Johnson & Johnson's Acuvue contact lenses, including daily lenses, monthly lenses, 2-week lenses, and toric lenses for astigmatism.
• CooperVisioncoreTechnology or IntegrationAuthorized dealer of CooperVision contact lenses including Biofinity Multifocal lenses using Balanced Progressive Technology for near and far vision correction.
• Alcon Ciba VisioncoreTechnology or IntegrationAuthorized dealer of Alcon Ciba Vision contact lenses and care products. Alcon is the world's leading provider of care products, and Ciba Vision is one of the world's leading contact lens companies.
• BernafoncoreTechnology or IntegrationAuthorized dealer of Bernafon hearing aids offering In-Ear and Behind-Ear hearing devices designed to restore authentic and stimulating hearing experiences.
• Audio ServicecoreTechnology or IntegrationAuthorized dealer of Audio Service hearing aids featuring automatic sound and speech optimization as well as noise suppression for optimal hearing comfort.
• Audia AkustikcoreTechnology or IntegrationAuthorized dealer of Audia hearing aids. Audia has been offering innovative technologies for hearing-impaired people since 1992, combining powerful performance with attractive design.
• HansatoncoreTechnology or IntegrationAuthorized dealer of Hansaton hearing aids offering In-Ear hearing systems and Behind-Ear hearing systems in the smallest possible discreet form.
• MPG&EcoreTechnology or IntegrationAuthorized dealer of MPG&E contact lenses for nearly all vision correction needs. MPG&E emphasizes specialist fitting and care for eye health.

Scale indicators3 records

Recent moves6 records

Direct peers

• pro optik Augenoptik Fachgeschäft GmbH: Mid-sized German optical retail chain with regional store footprint; closest comparable in business model (specialty optical retail with eye exams and dispensing) and target customer (regional consumers needing eyewear).
• Mister Spex SE: Berlin-based online optical retailer with integrated brick-and-mortar partner stores; directly competes in prescription eyewear, contact lenses, and sunglasses, posing a structural threat to small in-store-only retailers like Optiker Klotz in the German market.
• Optiker Bode: Independent family-run German optician operating regional stores; most structurally similar peer as a small footprint, family-operated competitor offering ZEISS-aligned eyewear, contact lenses, and hearing services in regional Germany.

Broad incumbents

• Amplifon S.p.A. Global hearing aid retail leader with significant German presence through Amplifon Deutschland; overlaps with Optiker Klotz's hearing aid dispensing and free hearing test offerings, with greater marketing and clinical infrastructure.
• KIND Hörgeräte GmbH & Co. KG: Germany's largest hearing aid retailer chain with hundreds of stores; competes with Optiker Klotz's hearing aid offering and benefits from centralized purchasing and audiology scale that a small two-store shop cannot match.
• Fielmann AG: Germany's largest optical retailer with hundreds of stores nationwide; comparable as a German optician offering frames, lenses, contact lenses, and in-store eye exams, but operates at vastly greater scale than Optiker Klotz and competes across all price tiers including value offerings.
• Apollo-Optik Holding GmbH & Co. KG: One of Germany's largest optical chains with broad nationwide presence; provides prescription eyewear, contact lenses, and hearing aids, directly overlapping Optiker Klotz's core categories but at national scale with stronger pricing and marketing reach.
• Pearle Optik (EssilorLuxottica): European optical retail chain (now under EssilorLuxottica) with German stores offering eyewear and hearing care; comparable business model of multi-category optical service with national brand backing.

Emerging players

• Brillen.de (Loh Optik): German online optical retailer selling prescription and non-prescription eyewear; competes primarily as an alternative to in-store dispensing for the same consumer base that Optiker Klotz serves in Zeitz and Meuselwitz.
• Eyes + More GmbH: German optical retail chain combining own-brand and branded frames with in-store eye exams; competes with Optiker Klotz on eyewear dispensing and refraction but operates a more contemporary omnichannel model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/optikerklotz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optician Klotz