What menzi ebz does

menzi ebz ag is a Swiss specialist distributor of professional lighting, stage technology, and event equipment, headquartered in Horgen, Switzerland, and operating exclusively within Switzerland and Liechtenstein. The company runs an e-commerce platform (menziebz.ch) backed by a physical office and direct sales support (phone, email, field advisory), offering a curated catalogue spanning static light fixtures, moving heads, atmospheric effects, LED-pixel products, lighting consoles and dimmers, DMX/network infrastructure, power distribution and cabling, stage and rigging equipment (trusses, hoists, mounts, platforms), and accessories (gaffer tape, gloves, filters, flight cases). Its portfolio covers approximately 27 premium international manufacturers, with named core partners including Martin Professional, MA Lighting, Astera LED, and Ayrton, alongside accessory brands such as Dirty Rigger, Le Mark, Eurotruss, Chainmaster, Luminex, LumenRadio, Enttec, JEM Professional, MDG, Coemar, CLF Lighting, and Visual Productions.

The company does not manufacture proprietary hardware; rather, it aggregates third-party products and adds value through technical curation, Swiss-language support, VAT-inclusive CHF pricing, compliance with local commercial regulations, and complementary services. These services include a dry-hire (rental) channel for short-term project needs without capital outlay, training courses (including a free grandMA3 e-learning program targeting schools, students, and professionals), and content marketing via a biweekly newsletter and blog/case-study articles (e.g., the SRF studio LED transformation, Mulegns White Tower architectural lighting). Primary customer segments are professional event and live production companies, theaters and opera houses, broadcast/TV studios, and architectural lighting designers/installers in Switzerland and Liechtenstein.

Commercially, menzi ebz operates a sales-led B2B model with pay-as-you-go unit pricing across thousands of SKUs, an Occasionen (pre-owned equipment) line at reduced prices, free shipping thresholds (CHF 60 online, CHF 2,000 offline), and minimum office hours (Mon–Fri 08:30–12:00, 13:30–17:00). Founded around 2010, it remains a privately held Swiss Aktiengesellschaft with a very small headcount (1–10 employees) and no disclosed external funding, M&A activity, or ownership changes.

Name

menzi ebz

Legal name

menzi ebz ag

Website

https://menziebz.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

menzi ebz ag is a Swiss specialist distributor selling and renting professional lighting, stage, and event equipment from 25+ premium manufacturers to event producers, theaters, broadcast studios, and architectural installers across Switzerland and Liechtenstein, via its menziebz.ch e-commerce platform and direct sales.

Ownership category

akta.pro rank

Product category

Professional Lighting Equipment Distribution

akta.pro primary industry

Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)

Keywords

• Professional lighting distribution
• Stage technology equipment
• Event lighting hardware
• Architectural lighting supplies
• DMX control equipment

Headquarters

HQ city

Horgen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (B2B Distribution): menzi ebz purchases inventory from branded manufacturers (Martin Professional, MA Lighting, Astera LED, Ayrton, etc.) and resells equipment to professional buyers in Switzerland via its e-commerce platform and direct sales. Revenue is generated through one-time product transactions, with prices listed inclusive of Swiss VAT (CHF). The company also operates a dry-hire (equipment rental) service and offers training courses, adding professional services as a secondary revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

menzi ebz is a Swiss B2B distributor and e-commerce retailer of professional lighting, stage technology, and event equipment, selling products from 27+ international manufacturers including Martin Professional, MA Lighting, Astera LED, Ayrton, Green Hippo, LumenRadio, and Enttec. The company offers static lights, moving heads, atmospheric effects, LED pixels, DMX/lighting controls, power distribution, rigging, and accessories to professional buyers in Switzerland and Liechtenstein. Beyond hardware sales, menzi ebz operates a dry-hire rental service and provides training courses including a free grandMA3 e-learning program.

Product overview

menzi ebz is a Swiss professional lighting and stage technology company (Licht- und Bühnentechnik) offering a comprehensive portfolio of products and services for events, theater, and architectural lighting. The company operates as a distributor and retailer of professional stage equipment, selling products from over 25 international manufacturers alongside their own service offerings. The product portfolio includes Static Light fixtures (Fresnel, PC spotlights, profile spotlights, PAR spotlights, battery-powered spotlights, stage design, flood lights, blinders/strobes, striplights, retrofit LEDs), Moving Light fixtures (wash, profile, spot, beam, scanner types), Atmospheric Effects (fog machines, haze generators, low-lying fog, fans, fluids), LED-Pixel products (strips, dots, tapes, control interfaces), Lighting Control Systems (consoles, PC-based control, media servers, dimmers, switch packs), Power Distribution & Cabling (distributors, power cables, data cables, adapters), DMX & Network Equipment (nodes, switches, splitters, wireless DMX), Stage & Rigging (trusses, chain hoists, mounting solutions, stage platforms, EasyDeck), Accessories (color filters, cable management, lamps, gaffer tape, gloves, bags, tools, tour cases, UV-C equipment), and Occasionen (pre-owned equipment). The company also provides training courses including free e-learning for grandMA3 console system.

Differentiator

Problem solved

Functional benefit

Products and services

• Static Light Fixtures Static light fixtures including Fresnel, PC spotlights, profile spotlights, PAR spotlights, battery-powered spotlights, stage design luminaires, flood lights, blinders/strobes, striplights, retrofit LED solutions, and accessories for entertainment, architectural, and studio applications. Distributed to professional buyers in Switzerland and Liechtenstein.
• Moving Light Fixtures Moving head fixtures including wash, profile, spot, beam, and scanner types with accessories, representing professional automated lighting solutions for concerts, theater, broadcast, and architectural applications.
• Atmospheric Effects Equipment Atmospheric effects equipment including fog machines, haze generators, low-lying fog machines, fans, fluids, and accessories for creating visual atmosphere in stage productions.
• LED Pixel Products LED pixel control products including LED strips, dots, tapes, control interfaces, and accessories for programmable LED installations in architectural and entertainment settings.
• Lighting Controls & Dimmers Lighting control systems and dimmers including simple controllers, lighting consoles, PC-based control, media servers, show recorders, dimmers, rack-mount dimmers, switch packs, and accessories.
• Power Distribution & Cabling Power distribution and cabling solutions including 19-inch distributors, mobile distributors, power cables (230V and 400V), multicore cables, motor cables, data cables (DMX/XLR, network, adapters), combination cables, and grounding systems.
• DMX & Network Equipment DMX and networking equipment including nodes, switches, splitters, mergers, gateways, wireless DMX solutions, and accessories for lighting data distribution.
• Stage & Rigging Equipment Stage and rigging equipment including trusses (tubes, multi-truss, heavy-truss), lifting technology (motor chain hoists, hand chain hoists, motor controllers, load cells), mounting solutions, stage elements (foot platforms, scissor lifts, EasyDeck), stands, rail systems, and floor plates.
• Professional Accessories Accessories including color filters, cable management solutions, light sources/lamps, gaffer tape, gloves, bags and tools, 19-inch components, tour cases, flight cases, and UV-C disinfection equipment for surfaces, air, and objects.
• Pre-owned Equipment (Occasionen) Pre-owned and second-hand professional lighting and stage equipment across all product categories including static light, moving light, effects, LED-pixel, controls and dimmers, power distribution and cables, DMX and network, stage and rigging, accessories, audio, and video. Sold at discounted prices.
• Dry-Hire Equipment Rental Dry-hire service allowing professional customers to rent lighting and stage equipment for specific projects, supporting short-term needs without capital expenditure. Managed through the customer account system on menziebz.ch.
• grandMA3 Training Courses & E-Learning Comprehensive course offerings including a free e-learning program for grandMA3 lighting control. Courses target schools, students, newcomers, and professionals to build skills and product affinity within the MA Lighting ecosystem.
• Martin Professional MAC Encore Two SIP LED Moving Head Profile delivering 21,000 lumens with extremely low noise level under 28 dBA, designed for noise-sensitive environments like theaters, opera, or TV studios. Listed at CHF 12,582.45.
• Martin Professional MAC One Beam Compact LED moving head beam fixture delivering high-intensity beams and spectacular 3D effects at under 5kg weight for maximum dynamism in lighting design.
• Astera QuikBeam RGB Mint Amber IP65 Battery-powered LED fixture combining independent battery system with full electronic control via PoE up to 100 meters. IP65 rated for outdoor use.
• Visual Productions NetPanel E1 Network panel enabling integration via PoE with communication over OSC, UDP or TCP, enabling seamless AV-system integration. Configuration via web interface.
• Ayrton Stradale Profile IP65 Ultra-compact moving light from Ayrton's successful Ultimate series, IP65 rated for outdoor use.
• MA Lighting grandMA3 onPC DMX-key Cost-effective entry point into the MA Lighting ecosystem with 4,096 unlocked parameters. Ideal for schools, students, and newcomers to learn professional lighting control workflows. Listed at CHF 1,276.70.

Quantifiable outcome

• The Martin MAC Encore Two delivers 21,000 lumens at under 28 dBA noise level — enabling use in noise-sensitive environments such as theater, opera, and TV studios.
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core and minor.

• Martin ProfessionalcoreChannel Partner/ Reseller/ DistributorMartin Professional is a Danish manufacturer of professional lighting solutions. menzi ebz distributes Martin Professional products in Switzerland, including the MAC Encore series, MAC One Beam, Exterior Wash Pro family, Exterior Dot Pro LED systems, and flight cases. The partnership is described as a key brand relationship, with Martin Professional highlighted as a leading brand on the company website homepage.
• MA LightingcoreChannel Partner/ Reseller/ DistributorMA Lighting (Germany) is a leading manufacturer of lighting control consoles and software. menzi ebz distributes grandMA3 products including the grandMA3 onPC DMX-key, and provides official training courses including a free e-learning program. The grandMA3 onPC is positioned as a cost-effective entry point into the MA Lighting ecosystem for schools and newcomers.
• Astera LEDcoreChannel Partner/ Reseller/ DistributorAstera LED (Germany) specializes in battery-powered LED fixtures. menzi ebz distributes Astera products including the QuikBeam RGB Mint Amber IP65 (featured as a hero product on the homepage, combining independent battery system with PoE power via Ethernet up to 100m). Astera products are highlighted at industry events such as ISE Barcelona.
• AyrtoncoreChannel Partner/ Reseller/ DistributorAyrton (France) manufactures high-performance LED moving lights. menzi ebz distributes Ayrton products including the Stradale Profile IP65 (featured as a hero product on the homepage). Ayrton is positioned in the 'Ultimate Series' for professional applications requiring compact, powerful fixtures.
• Visual ProductionsminorChannel Partner/ Reseller/ DistributorVisual Productions (Netherlands) produces lighting control hardware including the NetPanel E1, featured on the menzi ebz homepage as a smart network integration solution supporting PoE power and OSC/UDP/TCP communication for AV system integration. menzi ebz distributes this brand as part of its control and dimmer category.
• Dirty RiggerminorChannel Partner/ Reseller/ DistributorDirty Rigger (UK) produces professional rigging tools and workwear including gloves (Armordillo cut-resistant, Comfort Fit, Phoenix heat-resistant, Venta-Cool summer gloves), tool bags, gaffer tape holders, multi-tools, and cable covers (Carpet Crawler). The brand is listed in the handschuhe, bags & tools accessory category.
• Le MarkminorChannel Partner/ Reseller/ DistributorLe Mark (UK) produces professional gaffer tapes (MagTape Matt 500, MagTape Original, ProGaff, Budget Gaffa), dance floor tape, cable identification tape (Identi-Tak), anti-slip tape, glow-in-the-dark tape, hazard barrier tape, and PVC electrical tape. Le Mark products appear extensively in the klebeband (tape) and cable management categories.
• EurotrussminorChannel Partner/ Reseller/ DistributorEurotruss manufactures aluminum truss systems used in stage rigging and temporary structures. menzi ebz distributes Eurotruss products in the Bühne & Rigging (Stage & Rigging) category, specifically under Traversen (truss systems) including tubes, Multi Truss, and Heavy Truss subcategories.
• Green HippominorChannel Partner/ Reseller/ DistributorGreen Hippo (UK) produces media server solutions for video playback in live events and installations. Distributed by menzi ebz under the Steuerungen & Dimmer (Controls & Dimmer) category, specifically in the Media Server subcategory.
• LumenRadiominorChannel Partner/ Reseller/ DistributorLumenRadio (Sweden) specializes in wireless DMX solutions for professional lighting control. menzi ebz distributes LumenRadio products under the DMX & Netzwerk (DMX & Network) category, specifically in the Wireless DMX subcategory.
• ChainmasterminorChannel Partner/ Reseller/ DistributorChainmaster (Germany) manufactures motor chain hoists and lifting technology for stage and event rigging. Distributed by menzi ebz under the Hebetechnik (Lifting Technology) subcategory within Bühne & Rigging.
• LuminexminorChannel Partner/ Reseller/ DistributorLuminex (Belgium) produces Ethernet and DMX networking hardware including switches and nodes. Distributed by menzi ebz under the DMX & Netzwerk category.
• EnttecminorChannel Partner/ Reseller/ DistributorEnttec (Australia/UK) produces DMX controllers, LED drivers, and related lighting control products. Distributed by menzi ebz under Steuerungen & Dimmer and DMX & Netzwerk categories.
• JEM ProfessionalminorChannel Partner/ Reseller/ DistributorJEM Professional (UK) manufactures fog machines, haze generators, and fluids for event effects. Distributed by menzi ebz in the Effekte (Effects) category under Nebelmaschinen (Fog machines), Dunst/Haze (Haze), and Bodennebel (Ground fog) subcategories.
• MDGminorChannel Partner/ Reseller/ DistributorMDG (Canada) is a manufacturer of atmospheric effects generators (haze, fog, snow machines). Distributed by menzi ebz in the Effekte (Effects) category, complementing the JEM Professional range.
• CoemarminorChannel Partner/ Reseller/ DistributorCoemar (Italy) manufactures LED fixtures and traditional stage luminaires. Distributed by menzi ebz as one of the branded manufacturers in the Static Light and Moving Light categories.
• CLF LightingminorChannel Partner/ Reseller/ DistributorCLF Lighting (Netherlands) produces LED fixtures and weather-resistant lighting for entertainment and architectural applications. Distributed by menzi ebz in the Static Light and/or Moving Light categories.
• Major LightingminorChannel Partner/ Reseller/ DistributorMajor Lighting manufactures lampholders, sockets, and cable assemblies. menzi ebz distributes Major Lighting products in the Leuchtmittel (Lamps/Light sources) accessory category, including G9.5/HPL quality sockets with silicone cable.
• LEE FiltersminorChannel Partner/ Reseller/ DistributorLEE Filters (UK) is a leading manufacturer of color gels and filters for entertainment lighting. Distributed by menzi ebz in the Farbfilter (Color filters) subcategory under Zubehör (Accessories).
• Portman LightsminorChannel Partner/ Reseller/ DistributorPortman Lights (Netherlands) produces decorative stage lighting fixtures including the Portman P3 reflector system. Distributed by menzi ebz as a branded manufacturer in the entertainment lighting category.
• SafetexminorChannel Partner/ Reseller/ DistributorSafetex produces safety products for the entertainment industry. Distributed by menzi ebz as part of its safety and rigging accessory range.
• Podestbau KleuminorChannel Partner/ Reseller/ DistributorPodestbau Kleu is a Swiss manufacturer of stage platforms and deck systems. Distributed by menzi ebz under Bühnenelemente (Stage elements) in the Bühne & Rigging category, featuring products such as the EasyDeck system.
• Doughty EngineeringminorChannel Partner/ Reseller/ DistributorDoughty Engineering (UK) manufactures rigging hardware, clamps, and stage equipment. Distributed by menzi ebz under the Montage (Mounting) subcategory of Bühne & Rigging.
• ELLERminorChannel Partner/ Reseller/ DistributorELLER is a manufacturer in the professional lighting industry. Distributed by menzi ebz as one of the branded manufacturers listed in the Hersteller (Manufacturers) category on the website.
• ERSminorChannel Partner/ Reseller/ DistributorERS is a manufacturer of entertainment lighting equipment. Distributed by menzi ebz as one of the branded manufacturers in the Hersteller (Manufacturers) category.
• SRSminorChannel Partner/ Reseller/ DistributorSRS is a manufacturer in the professional lighting and stage equipment sector. Distributed by menzi ebz as one of the branded manufacturers in the Hersteller (Manufacturers) category.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• cast C. Adolph GmbH & Co. KG: German distributor of professional stage lighting, rigging, and event technology. Comparable multi-brand distributor model with similar product categories (moving lights, consoles, rigging).
• Habegger AG: Swiss event technology provider offering lighting, rigging, and stage equipment to event professionals in Switzerland. Closest geographic direct peer sharing the Swiss market.
• Lightpower GmbH: One of Europe's largest professional lighting and stage technology distributors. Directly comparable to menzi ebz as a multi-brand specialist distributor serving event, theater, and broadcast customers.
• Amptown System Company: German distributor and integrator of professional lighting, audio, and media technology for events and fixed installations. Comparable multi-brand distribution and integration model.
• LMP Lichttechnik: German professional lighting distributor carrying overlapping manufacturer brands (including Martin Professional). Closely comparable specialist distribution model targeting event and theater professionals.
• Preworks GmbH: Swiss distributor and integrator of professional event and architectural lighting technology. Directly comparable Swiss specialist distributor with similar B2B customer base.
• FOCON Showtechnik Vertriebs GmbH: German-based distributor of professional lighting and stage equipment serving DACH-region event professionals. Directly comparable multi-brand specialist distribution business.
• AVMS AG: Swiss provider of professional AV and lighting solutions for events, theater, and broadcast. Comparable Swiss specialist serving overlapping customer segments.

Broad incumbents

• Production Resource Group (PRG): Global broadline provider of entertainment and event production services including lighting, video, and rigging. Comparable at the product category level but operates at far larger scale across multiple geographies.
• Christie Lites: North American lighting equipment rental and sales company serving event, concert, and broadcast markets. Comparable product category (professional lighting fixtures and rigging) but operates at significantly larger scale across a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/menziebz
• LinkedInlinkedin.com/company/menzi-ebz-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about menzi ebz