Vitals Voedingssupplementen

Name

Vitals Voedingssupplementen

Legal name

Vitals Voedingssupplementen BV

Website

https://vitals.nl

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitals Voedingssupplementen BV is a Dutch direct-to-consumer nutritional supplements company that formulates and sells scientifically-backed vitamins, minerals, phytonutrients, fatty acids, proteins, and sports supplements to health-conscious consumers, athletes, and healthcare professionals across the Netherlands, Belgium, Germany, Austria, and Switzerland.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Herbal & Botanical Supplements (CRADAGAD), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)

Keywords

• Nutritional supplements
• Dietary supplements
• Vitamins and minerals
• Sports nutrition
• Omega fatty acids

Headquarters

HQ city

Zaandam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Consumer purchases through vitals.nl website. Products sold online with home delivery. Bulk/stacking discounts offered for multiple item purchases. Newsletter subscription with 5% first-order discount.
2. Professional/B2B Accounts: Health professionals (therapists, naturopaths) can open business accounts offering trade pricing, volume discounts, professional product information, and optional delivery to clients. Commission system available.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Vitals Voedingssupplementen BV sells a broad catalog of branded nutritional supplements — including Elke Dag multivitamins, single vitamins and minerals, phytonutrients (curcumin, milk thistle, green tea), omega fatty acids, amino acids, proteins, NZVT-certified sports products, premium targeted formulas and beauty-from-within products — formulated with third-party proprietary bioavailability technologies such as Phytosome®, SLCP™/Longvida® and TRAACS® amino acid chelates. The portfolio is distributed directly to Dutch and DACH-region consumers via the company's own vitals.nl and vitals.eu e-commerce storefronts and to healthcare professionals through dedicated trade accounts backed by the Orthokennis scientific foundation.

Product overview

Vitals Voedingssupplementen is a Dutch nutritional supplements company offering a comprehensive portfolio of dietary supplements organized into distinct product lines: the core Elke Dag (Every Day) multi-vitamin series; single vitamins (A, B-complex, C, D, E, K); minerals (magnesium, calcium, iron, zinc, selenium, and ionic elementair forms); phytonutrients (curcumin, milk thistle, green tea, resveratrol using proprietary delivery technologies like Phytosome and SLCP); pre-, pro-, and post-biotics for gut health; omega fatty acids (EPA/DHA in various forms); amino acids; proteins (NZVT-certified sports protein); specialized sports products (electrolytes, creatine, NZVT-certified supplements); premium targeted formulas; and beauty-from-within products. The company emphasizes scientific formulation, bioavailability optimization through technologies like Phytosome, SLCP, and amino acid chelation, and quality testing including NZVT certification for sports products. They operate across the Netherlands, Germany, Austria, and Switzerland through vitals.nl and vitals.eu domains.

Differentiator

Problem solved

Functional benefit

Brands

• Vitale Kennis: An initiative of Vitals that shares knowledge about health, nutrition, and the health effects of specific nutrients via website, newsletters, and webinars.
• Orthokennis

Products and services

• Elke Dag (daily multivitamin) series Daily one-per-day multivitamin range in tablets, capsules and powder formats with demographic-specific variants (Junior, 50+, Mama, Sport, Platinum), marketed to adults and families seeking comprehensive daily micronutrient coverage.
• Single vitamins line Standalone vitamin A, B-complex (including methylcobalamine B12, pyridoxal-5-phosphate B6, Quatrefolic folate), C (Ester-C, liposomal, organic and powder forms), D3 (1000/2000/3000 ie, vegan/algae-derived softgels and drops), E and K (K1, K2 90/180/360 mcg, K2+D3) supplements for targeted nutrient use.
• Mineral supplements line Single and combination mineral supplements including Elementair ionic liquid forms (boron, chromium, magnesium, multi-trace, selenium, zinc & copper), Albion chelated magnesium, calcium (Aquamin), iron (Ferrochel), iodine, potassium, selenium, MESOPOROSIL silicon, zinc, and sport-specific Magnesium Sport 100 mg.
• Phytonutrients range Plant-derived active ingredient supplements including Cacaoflavanolen-HF (200 mg flavanols from CocoActiv), chlorella, spirulina, ginkgo, ashwagandha, berberine, boswellia, cordyceps, curcumin-SLCP, green tea-PS, milk thistle-PS, OPC, pycnogenol, quercetin-PS, resveratrol, rhodiola, red yeast rice, saffron and salvestrol.
• Pre-, pro- and postbiotics line Gut microbiome supplements including prebiotic fibres (guar fibre, psyllium, Ultimate Fibre Blend), probiotic blends (Microbiol Adult, Junior, Platinum, Trio) and postbiotic Postbiol-EC.
• Omega and other fatty acids line Omega-3 (EPA/DHA) supplements including Ultra Pure EPA/DHA 500–1000 mg in triglyceride form, Super Krill Oil, Vegan DHA/EPA from algae, Kids Omega-3 Plus Jellies, plus omega-6 borage oil and evening primrose oil.
• Amino acids line Single amino acid supplements including 5-HTP, Acetyl-L-carnitine, L-arginine, L-glutamine, L-lysine, L-theanine, L-tryptophan, N-acetyl-L-cysteine, SAMe and taurine for targeted physiological support.
• Ultimate Protein Blend Fermented whey protein powder supplemented with pre-, pro- and postbiotics (Biotis Fermentis / FrieslandCampina, BC30, L. rhamnosus GG), NZVT-certified for doping-free assurance and sold to athletes and active consumers.
• Sports supplements line NZVT-certified sports stack including Creatine-CV, Elete™ Sport Minerals (ionic electrolytes from Great Salt Lake), Magnesium Sport 100 mg, Ultimate Protein Blend and Ultra Pure EPA/DHA Sport 1000 mg in triglyceride form.
• Premium targeted formulas line Multi-ingredient targeted formulas for specific health goals: Bone & Teeth Formula Pro, Cholesterol Formula Pro, Collagen Formula Pro (cartilage), Enzyme Formula Pro, Heart & Vascular Formula Pro, Immune Formula Pro, Men's Formula Pro, Prostate Formula Pro, Thyroid Formula Pro, Digestive Formula Pro, and Women's Formula Pro.
• Special nutrients line Specialized nutrient products including Collagen-VS (with VERISOL), Lactoferrin-BT, MSM, Nattokinase-NSK (NSK-SD 2000 FU), NDR, PeaPlex/PeaPure, Q10, R-Alpha Lipoic Acid and Ubiquinol for advanced or condition-specific use.
• Beauty-from-within line Nutricosmetics for skin, hair and nails including Biotin 500 mcg, Liposomal Vitamin C, Vitamin C 250 mg Organic (from amla), Silicon-MP with MESOPOROSIL, Astamax astaxanthin complex and Collageen-VS.
• Curcumine-SLCP™ met Longvida® Curcumin supplement formulated with Solid Lipid Curcumin Particle (Longvida®) technology developed with UCLA scientists, delivering 65x greater absorption and 285x greater bioavailability than standard 95% curcumin preparations.
• Mariadistel-PS (Siliphos®) Milk thistle (Silybum marianum) extract standardized on 60 mg silybin per capsule, complexed with phospholipids via Phytosome® (Siliphos®) for 10x improved bioavailability to support liver function and sugar metabolism.
• Groene Thee-PS (GreenSelect® Phytosome®) Caffeine-free green tea extract standardized to 20% catechins and 12.5% EGCG, complexed with Phytosome® phospholipids (GreenSelect® Phytosome®) for >2x improved absorption, supplied by Indena S.p.A.
• Collageen-VS (VERISOL®) Collagen peptide powder using Gelita's patented VERISOL® bioactive collagen peptides, effective from 2.5 g daily and supported by multiple human clinical studies for skin, hair and nails.
• Ultra Pure EPA/DHA Sport 1000 mg High-dose triglyceride-form fish oil (570 mg EPA + 430 mg DHA per softgel) from Chilean producer Golden Omega, NZVT-certified and validated by IFOS / Friend of the Sea / Dolphin Safe / Green-e.
• Magnesium Sport 100 mg Magnesium tablet combining Albion TRAACS® magnesium bisglycinate with taurine, delivering 100 mg elemental magnesium with enhanced bioavailability and NZVT certification for athletes.
• Elete™ Sport Mineralen Liquid concentrate of naturally balanced ionic trace minerals (sodium, potassium, magnesium, chloride) sourced from Great Salt Lake water in Utah (Elete™ by MRI), NZVT-certified and added to water for hydration during sport.
• Vitals.nl consumer e-commerce storefront (Netherlands/Belgium) Direct-to-consumer online storefront at vitals.nl serving the Netherlands and Belgium, offering the full Vitals catalog with iDEAL, credit card, PayPal and Klarna payment options, free shipping above €40, and bulk stacking discounts (5% on 2 items, 10% on 3+).
• Vitals.eu DACH-region e-commerce storefront Localized German-language DACH storefront at vitals.eu serving Germany, Austria and Switzerland, with regional language, currency and shipping handling.
• Vitals Professional/B2B account program Dedicated 'zakelijk' business account program serving healthcare professionals (therapists, naturopaths, physicians) with trade pricing, volume discounts, optional client delivery, professional monographs and a recommendation commission system, supported by the Stichting Orthokennis knowledge layer.

Quantifiable outcome

• Phytosome® technology improves bioavailability of silybin from milk thistle by 10x compared to standard extracts
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• Indena S.p.A.coreTechnology or IntegrationItalian producer and global expert in phytonutrients. Supplies Vitals with Phytosome® technology for enhanced absorption of poorly absorbable phytonutrients. Applied to Mariadistel-PS (Siliphos®) and Groene Thee-PS (GreenSelect® Phytosome®) products. Indena has locations worldwide and is renowned for extensive research and technological development in botanical extracts.
• Verdure Sciences Inc.coreTechnology or IntegrationAmerican biotech company that developed Longvida® (Curcumine-SLCP™) through years of research in collaboration with scientists at UCLA. Holds patent EP 1993365 for SLCP™ technology. Provides Vitals with curcumin formulations achieving 65x better absorption and 285x better bioavailability than standard curcumin.
• Golden OmegacoreTechnology or IntegrationChilean producer of ultra-pure fish oil. Operates a hypermodern production facility strategically located near fishing waters in northern Chile for maximum freshness. Holds multiple certifications including IFOS, Friend of the Sea, Dolphin Safe, and Green-e. Supplies Vitals with patented concentrated and purified fish oil for Ultra Pure EPA/DHA products with very low TOTOX values.
• FrieslandCampina IngredientscoreTechnology or IntegrationDairy ingredients company supplying Biotis® Fermentis (fermented whey protein with GOS) used in Ultimate Protein Blend. Biotis® Fermentis is whey fermented by Lactobacillus rhamnosus GG creating postbiotic components with improved digestibility.
• Albion Minerals (Balchem Corporation)coreTechnology or IntegrationGlobal leader in amino acid chelate mineral technology. Supplies Vitals with amino acid chelated minerals including magnesium bisglycinaat, iron bisglycinaat (Ferrochel®), zinc bisglycinaat, and copper bisglycinaat. Marketed under TRAACS® (The Real Amino Acid Chelate System) brand. Holds over 100 worldwide patents. Vitals exclusively uses Albion's genuine amino acid chelates.
• Balchem CorporationcoreTechnology or IntegrationSupplies Vitals with VitaCholine® (choline bitartrate) for optimal choline supplementation in multivitamins, and K2VITAL™ DELTA (menaquinone-7) with patented micro-encapsulation for stability in complex multivitamin formulations.
• Gnosis by LesaffrecoreTechnology or IntegrationSupplies Quatrefolic®, a patented form of 5-MTHF (5-methyltetrahydrofolate) bound to glucosamine salt, used in Vitals' Elke Dag multivitamin products. Offers superior stability and bioavailability compared to synthetic folic acid.
• ProTecNutra LtdcoreTechnology or IntegrationSupplies Vitamin D3V®, a plant-based vitamin D3 (cholecalciferol) derived from algae rather than lanolin (sheep wool fat), making Vitals multivitamin products suitable for vegans.
• Marigot Ltd (Aquamin®)coreTechnology or IntegrationSupplies Aquamin® Calcium (from red algae Lithothamnion sp. harvested from Icelandic waters) and Aquamin® Magnesium (from Irish seawater) for Vitals' Elke Dag multivitamin products. Natural mineral sources with good bioavailability.
• EyteliacoreTechnology or IntegrationSupplies MESOPOROSIL®, a new patented form of silicon using special technology for optimal dissolution in digestive juices and superior absorption of orthosilicic acid. Unique in being suitable for tablet and capsule formulations.
• Gelita AGcoreTechnology or IntegrationGerman company with years of experience producing collagen-based products. Supplies VERISOL®, patented bioactive collagen peptides with specific molecular weight and shape for optimal bioavailability. Used in Collageen-VS product for skin, hair, and nails. Supported by multiple human clinical studies.
• Kerry (BC30™)supportingTechnology or IntegrationSupplies BC30™ (Bacillus coagulans GBI-30), a spore-forming probiotic strain that maintains viability through heat and dryness, added to Ultimate Protein Blend. One of the few bacterial strains with specific research on combination with protein powders.
• Mineral Resources International (MRI)coreTechnology or IntegrationAmerican company producing Elete™ Sportmineralen from mineral-rich water from the Great Salt Lake in Utah. Natural and balanced composition of ionic minerals and trace elements. Elete™ is both produced by and a trademark of MRI.
• Stichting OrthokenniscoreStrategic or Co-development PartnerIndependent foundation whose purpose is collecting, documenting and disseminating information about nutrients for health and well-being. Vitals Voedingssupplementen BV makes the activities of Stichting Orthokennis possible. Foundation provides scientific articles, monographs, accredited clinics and courses for health professionals.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Davitamon: Mass-market Dutch/Belgian multi-vitamin brand owned by Omega Pharma (Perrigo). Direct NL/BE peer in the multi-vitamin and single-vitamin category, though positioned at mainstream price points rather than Vitals' premium tier.
• Vitakruid: Dutch premium supplement brand with overlapping multi-vitamins, single vitamins, minerals, phytonutrients and sports portfolio. Sells through DTC e-commerce and health-professional accounts in the Netherlands.
• NOW Foods: Large US-based supplement manufacturer/brand with a comparable breadth of vitamins, minerals, phytonutrients, sports nutrition and specialty supplements. Comparable in product mix and DTC e-commerce model, though largely at lower price points.
• Orthica: Premium Dutch orthomolecular supplement brand with overlapping product categories (multi-vitamins, single nutrients, minerals, sports and specialty formulas) and a comparable health-professional channel. Direct competitor in the NL/BE market.
• New Care Supplements: Dutch supplement brand offering tablets, capsules, effervescents and tinctures across vitamins, minerals, herbs and sports nutrition. Direct NL market peer with similar DTC and retail health-food channel distribution.
• Bonusan: Dutch premium supplement brand with a comparable broad multi-vitamin, mineral, phytonutrient and probiotics portfolio, sold via DTC e-commerce and through health professionals. Direct Dutch-Belgian competitor in the same premium positioning.
• Solgar Vitamin and Herb: Premium US-origin vitamin, mineral and herbal supplement brand sold globally through DTC and health-food retail. Closely comparable to Vitals on premium positioning, broad multi-vitamin/single-nutrient portfolio, and emphasis on bioavailability and quality.

Broad incumbents

• Garden of Life: Large US-based premium organic/certified supplement brand owned by Nestlé Health Science. Comparable premium, science-backed positioning across multi-vitamins, minerals, probiotics and sports nutrition, with broader category scope.

Emerging players

• Life Extension: US premium supplement brand focused on science-backed, high-dose formulations and clinical-research reference. Comparable to Vitals on premium positioning and bioavailability-led differentiation, though primarily US-distributed.

Regional players

• Springfield Nutraceuticals: Dutch private-label and own-brand supplement manufacturer supplying retailers and other brands. Comparable category exposure but focused on B2B manufacturing rather than direct consumer brand-building like Vitals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vitalsbv
• Facebookfacebook.com/vitalsvoedingssupplementen
• LinkedInlinkedin.com/company/vitals-voedingssupplementen-bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitals Voedingssupplementen