Innr Lighting
Innr Lighting is a Dutch privately held company selling a Zigbee 3.0 smart-lighting ecosystem of bulbs, LED strips, ceiling luminaires, outdoor lighting, and smart plugs direct-to-consumer via innr.com across 19+ EU countries, interoperable with Philips Hue, SmartThings, Home Assistant, and Alexa/Google Assistant.
- Company typePrivate
- Founded2012
- HeadquartersHilversum, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Innr Lighting does
Innr Lighting B.V. is a Dutch privately held smart lighting company headquartered in Hilversum, Netherlands, operating under parent Innr Holding B.V. alongside IP-holding subsidiary Lighting Fundamentals IP B.V. The company designs and sells a Zigbee 3.0-based ecosystem comprising smart LED bulbs (E27, E14, GU10, B22 formats in white, tunable white, and RGB colour), indoor and outdoor LED light strips, ceiling luminaires and recessed spots, weather-resistant outdoor lighting (spotlights, globe lights, light strings), smart plugs with power metering (indoor and outdoor), and control devices including the Innr Zigbee Bridge (BG 220). Products integrate natively with Philips Hue bridges, Samsung SmartThings, Home Assistant, Homey, and Amazon Echo (4th Gen), and support voice control via Amazon Alexa and Google Assistant; the system does not work with Apple HomeKit, Hue Sync, or Hue Secure.
The business model is overwhelmingly direct-to-consumer one-time hardware sales via the company's Shopify-powered e-commerce store at innr.com, fulfilled by Monta from a single EU warehouse with same-day shipping cut-offs in NL/DE/BE and tiered free-shipping thresholds across 17+ EU countries. A secondary VAT-free B2B channel serves EU business customers outside the Netherlands (electricians, installers, commercial property managers), but no subscription or recurring revenue is present. The platform layer — Innr Cloud Service and App — is provided by Leedarson on Amazon Web Services with EEA/EU and UK data hosted in EU data centres, GDPR and EU Data Act compliance is maintained, and Freshworks handles support while Cloudflare secures the storefront.
Recent strategic activity centres on a 2025 product refresh (new colour bulb line including the Smart Spot Colour GU10 RS242C, Smart Candle Colour E14 RB252C, Smart Mini Bulb Colour E14 RB256C, and a new 42cm Round Ceiling Light White & Colour RCL 242 C) and continued geographic expansion of the EU shipping footprint. The company has no disclosed funding history, no public listing, no M&A activity, and operates from a single Dutch headquarters. Customer trust signals include 1,019 verified reviews with a 4.5/5 rating on the homepage.
Innr Lighting firmographics
Firmographics- Name
- Innr Lighting
- Legal name
- Innr Lighting B.V.
- Website
- https://innr.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Innr Lighting is a Dutch privately held company selling a Zigbee 3.0 smart-lighting ecosystem of bulbs, LED strips, ceiling luminaires, outdoor lighting, and smart plugs direct-to-consumer via innr.com across 19+ EU countries, interoperable with Philips Hue, SmartThings, Home Assistant, and Alexa/Google Assistant.
- Ownership category
- akta.pro rank
Innr Lighting industry classification
Industry- Product category
- Smart Home Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)
- akta.pro secondary industry
- Smart Lighting & Shading Systems (HSAPAPAC)
Keywords
Where Innr Lighting is headquartered
LocationHeadquarters
- HQ city
- Hilversum
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Innr Lighting business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel
Revenue model
- Hardware product sales: Innr generates revenue primarily from one-time sales of physical smart lighting products including smart bulbs (E27, E14, GU10 formats), LED light strips, luminaires (ceiling lights, recessed spots), outdoor lighting (globe lights, light strings, spotlights, outdoor strips), smart plugs (indoor and outdoor), and control devices (bridge, remote control, smart button). Products are sold in packs (1, 2, 4 units) at varying price points. Revenue is a mix of direct-to-consumer e-commerce sales from innr.com and potentially through online marketplaces and retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Smart bulbs — white, colour, and tunable white variants in E27, E14, GU10 formats |
| Unit Pricing | Pay-as-you-go | LED light strips — indoor and outdoor variants |
| Unit Pricing | Pay-as-you-go | Smart luminaires — ceiling lights and recessed spot lights |
| Unit Pricing | Pay-as-you-go | Outdoor lighting — globe lights, spotlights, light strings, power supplies |
| Unit Pricing | Pay-as-you-go | Smart plugs — indoor and outdoor variants |
| Unit Pricing | Pay-as-you-go | Control devices — bridge, remote controls, smart button |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Innr Lighting product offering
Product offeringCore offering
Innr Lighting designs, manufactures, and sells a Zigbee 3.0-based smart LED lighting ecosystem for residential and light commercial use. The product range spans smart bulbs (E27, E14, GU10, B22 formats in white, tunable white, and full colour), LED light strips (indoor and outdoor), smart luminaires (ceiling lights, recessed spots), smart plugs (indoor and outdoor with power metering), outdoor lighting (spotlights, globe lights, light strings), and control devices (Zigbee bridge, remote controls, smart buttons). Products integrate with Philips Hue, SmartThings, Home Assistant, Homey, Amazon Alexa, and Google Assistant.
Product overview
Innr Lighting offers a comprehensive smart Zigbee lighting ecosystem consisting of smart bulbs (E27, E14, GU10, B22 variants in white, tunable white, and color), LED lightstrips (indoor and outdoor), smart luminaires (ceiling lights, recessed spot lights), smart plugs (indoor and outdoor with power metering), outdoor lighting (spot lights, globe lights, light strings, outdoor strips), and control devices (Zigbee bridge, remote controls, smart buttons). The system is controlled via the Innr app and connects directly to Zigbee hubs including Philips Hue, SmartThings, and works with Amazon Alexa and Google Assistant voice control. The products use Zigbee 3.0 protocol for reliable, low-energy mesh networking.
Differentiator
Problem solved
Functional benefit
Products and services
- Innr Smart Bulbs Smart LED bulbs in E27, E14, GU10, and B22 form factors, available in white, tunable white (warm-to-cool), and full-colour (RGB) variants. Provide wireless dimming, scheduling, and smart home integration via Zigbee 3.0. Sold in packs (single, 2-pack, 4-pack).
- Innr Smart LED Strips Flexible LED light strips available in white and colour variants, designed for ambient, accent, and decorative installations. Indoor and outdoor versions offered.
- Innr Smart Luminaires Smart ceiling lights (Round Ceiling Lights in 30cm and 42cm sizes) and recessed spot lights offering white, tunable white (2000K-6500K), or full-colour illumination for residential rooms. Features up to 2250 lumen output, CRI >84, and dimming down to 0.2%.
Quantifiable outcome
- 4.5/5 rating from 1019 reviews
- +4 more outcomes
Companies that use Innr Lighting
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Innr Lighting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Innr Lighting partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Philips HuecoreInnr smart lighting products are designed to work directly with Philips Hue bridges and ecosystems, enabling users who already own Hue infrastructure to add Innr bulbs, strips, and luminaires without additional hubs. This is a central element of Innr's value proposition. Note: Innr products do not work with Hue Sync and Hue Secure.
- Amazon AlexacoreInnr products support voice control via Amazon Alexa when connected through a Zigbee bridge. Amazon Echo (4th Gen) can serve as a direct Zigbee hub for Innr lights.
- SmartThingscoreInnr Zigbee products are compatible with Samsung SmartThings hubs, allowing SmartThings users to incorporate Innr devices into their smart home setups.
- Home AssistantcoreInnr products are compatible with Home Assistant (open-source smart home platform) via Zigbee2MQTT and ZHA integrations. Customer reviews frequently cite reliable Home Assistant integration as a key reason for purchase.
- Google AssistantcoreInnr smart lighting products support voice control via Google Assistant when connected through a Zigbee bridge, providing an alternative voice control platform alongside Alexa.
- Leedarson (Smart Home Platform Provider)coreLeedarson is Innr's smart home platform provider, providing the underlying cloud and app infrastructure (Innr Cloud Service and App). The platform is based on Amazon Web Services (AWS). All Personal Data, Product Data, and Related Service Data of Innr Smart Lighting Systems are stored within this platform, with EEA/EU and UK customer data stored in EU data centres and other customer data in US data centres.
- Shopify (Website and E-commerce Platform)coreShopify powers the Innr.com e-commerce website and webshop, providing the platform for product listings, cart, checkout, and order management. Shopify also handles payment processing, analytics, and email marketing for the storefront.
- Monta (Fulfilment Provider)coreMonta handles Innr's order fulfilment — picking, packaging, and transporting purchased goods to customers from the EU warehouse.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Innr Lighting competitors and assessment
Company assessmentDirect peers
- Sengled: Smart lighting brand offering Zigbee and Wi-Fi bulbs plus outdoor lighting. Competes on price-value in the same SMB/consumer segment as Innr across European markets.
- Aqara: Smart home brand offering Zigbee bulbs, hubs, sensors, and smart plugs. Overlaps with Innr on smart lighting and smart plug categories and competes across similar HomeKit/Matter/Hub ecosystems.
- IKEA Home Smart (TRÅDFRI): IKEA's own-brand Zigbee-based smart lighting line including bulbs, panels, and gateways. Competes directly on price and reach; the closest EU mass-market peer to Innr.
- Nanoleaf: Smart lighting brand known for modular panels and Matter-compatible bulbs/strips. Direct peer in the smart lighting category with overlapping buyer profile (design-conscious smart home enthusiasts).
- LIFX: Wi-Fi-based smart lighting brand (now under Feit Electric) selling colour bulbs, light strips and luminaires globally. Comparable premium-positioned smart lighting peer, though uses Wi-Fi rather than Zigbee.
- Yeelight (Xiaomi ecosystem): Smart lighting brand within the Xiaomi/Mijia ecosystem offering Wi-Fi and BLE bulbs, strips and luminaires. Direct peer in the consumer smart lighting category with overlapping product formats.
- Philips Hue (Signify): Market-leading smart lighting ecosystem by Signify with bulbs, strips, luminaires and outdoor products. Most direct competitor to Innr; Innr's value proposition is largely defined by its compatibility with the Hue bridge.
Emerging players
- Eve Systems: HomeKit/Thread-focused smart home brand with smart plugs, lighting, and sensors. Comparable as a smart home lighting-adjacent peer but differentiates through Thread/HomeKit emphasis rather than Zigbee.
Regional players
- Paulmann: German family-owned lighting manufacturer with a smart lighting (Zigbee) range alongside conventional fixtures. Overlaps with Innr on smart lighting products for the German-speaking and broader DACH market.
Broad incumbents
- Ledvance (LEDVANCE SMART+): Major lighting manufacturer (OSRAM successor) offering a SMART+ Zigbee/Wi-Fi smart lighting line alongside its broader conventional lighting portfolio. Competes in smart lighting from a larger incumbent base with extensive European retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Innr Lighting social profiles
Digital presenceInnr Lighting compliance and trust
Trust signalCompliance4 records
Innr Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innr Lighting leadership team
Management profileNumber of profiles
Profiles1 record
Innr Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innr Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innr Lighting
What does Innr Lighting do?
Innr Lighting designs, manufactures, and sells a Zigbee 3.0-based smart LED lighting ecosystem for residential and light commercial use. The product range spans smart bulbs (E27, E14, GU10, B22 formats in white, tunable white, and full colour), LED light strips (indoor and outdoor), smart luminaires (ceiling lights, recessed spots), smart plugs (indoor and outdoor with power metering), outdoor lighting (spotlights, globe lights, light strings), and control devices (Zigbee bridge, remote controls, smart buttons). Products integrate with Philips Hue, SmartThings, Home Assistant, Homey, Amazon Alexa, and Google Assistant.
Is Innr Lighting a public or private company?
Innr Lighting is a private company. It is classified as unknown and is currently operating.
When was Innr Lighting founded?
Innr Lighting was founded in 2012. It employs 11 to 50 people.
Where is Innr Lighting based?
Innr Lighting is headquartered in Hilversum, Netherlands, in the Europe region.
How does Innr Lighting make money?
One revenue line is on record: hardware product sales.
Who are Innr Lighting's main competitors?
Direct peers on record are Sengled, Aqara, IKEA Home Smart (TRÅDFRI), Nanoleaf, LIFX, Yeelight (Xiaomi ecosystem) and Philips Hue (Signify). Eve Systems is listed as an emerging player. Paulmann is listed as a regional player. Ledvance (LEDVANCE SMART+) is listed as a broad incumbent.
Does Innr Lighting have an API?
No public API is recorded for Innr Lighting.
What industry is Innr Lighting in?
Innr Lighting's product category is Smart Home Lighting. Its primary akta.pro industry code is HSAPAQAC, Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels), with a secondary code of HSAPAPAC, Smart Lighting & Shading Systems. Its NAICS code is 3351 and its SIC code is 3640.