What Heritage IT does

Heritage IT Pty Ltd is a privately held Australian IT solutions provider founded in 1989 and headquartered in Brisbane, Queensland. The company specializes in reselling, implementing, and supporting enterprise business software — primarily Sage 300 ERP, Sage CRM, and Retail Pro POS — targeting small and medium businesses across retail sub-verticals (baby products, sporting goods, footwear, cosmetics, jewellery, menswear, hardgoods), as well as fabrication, agriculture/livestock, and project management. Heritage IT operates as an authorized development partner with Sage Group and Retail Pro International (formalized in 2013) and runs a software development arm via the Virroo Pty Ltd spin-off (established 2006), enabling the delivery of custom applications, plug-ins, and extensions such as a Livestock Management and Forecasting solution, Simple Job Manager, and InterEntity OnCharge Module. The company claims 400+ installed and supported sites and serves clients globally, including in the USA, Canada, Jamaica, Bermuda, South Africa, and Southeast Asia.

Heritage IT's revenue model combines four streams: (i) software licensing and subscriptions auto-renewed monthly or 12-monthly under a Virroo EULA; (ii) professional services covering implementation, configuration, classroom/onsite/remote training, and custom software development; (iii) tiered support and maintenance SLAs ranging from Basic (16 tickets/month) through Standard, Extended, to System Administrator (24/7, unlimited tickets); and (iv) hardware sales of third-party products with associated maintenance contracts. Go-to-market is primarily direct sales with a referral-driven acquisition model supplemented by authorized channel partnerships with Sage and Retail Pro, plus an nopCommerce-based webstore for existing clients. Pricing is quote-based for enterprise solutions and subscription-based for support tiers, with public pricing not disclosed. Distribution channels include a direct sales team, the Sage/Retail Pro partner channel, the Heritage IT webstore, and a referral network.

The company's customer base is intentionally diversified across retail verticals and mid-market segments, with no single dominant customer named in available materials. Marketing relies on client and partner referrals, organic social media presence (Facebook, Twitter, YouTube), email newsletters, and website content rather than paid acquisition. Long-standing technology partnerships with Microsoft (1990), Intel (1990), IBM (1995), and Hewlett Packard (2004) underpin the infrastructure and hardware stack. No external funding, venture capital, or parent company ownership structures are disclosed; Heritage IT appears to be founder or management owned and has remained privately held since inception.

Name

Heritage IT

Legal name

Heritage IT Pty Ltd

Website

https://heritageit.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Heritage IT is a Brisbane-based, privately held Australian IT solutions provider founded in 1989 that resells, implements, and supports Sage 300 ERP, Sage CRM, and Retail Pro POS software for small and medium businesses across retail, manufacturing, agriculture, and project management sectors in Australia and globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Licensing and Subscriptions: HIT licenses software to customers with subscription-based terms. Subscriptions auto-renew for additional monthly or 12-monthly periods unless cancelled. The EULA establishes terms for creating subscriptions and user access.
2. Professional Services: Implementation, configuration, training (classroom, onsite, remote), software development and customization services. Services performed by certified consultants with progress payments and consulting charges payable within 7 days of invoice.
3. Support and Maintenance: Service Level Agreements providing helpdesk support with tiered options: Basic (max 4 hours, 16 tickets/month), Standard (5/7 days, 15 tickets/week), Extended (6/7 days, 20 tickets/week), System Administrator (24/7, unlimited tickets).
4. Hardware Sales: Sale of physical hardware products manufactured by third parties, including associated maintenance contracts. Standard terms require 50% deposit with order, balance COD for approved credit accounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Heritage IT resells, implements, and supports enterprise business software including Sage 300 ERP, Sage CRM, and Retail Pro POS for small and medium businesses in Australia and internationally. The company provides professional services covering implementation, training, helpdesk support, cloud solutions, and custom software development through its subsidiary Virroo Pty Ltd. It also distributes third-party hardware and operates its own webstore for existing clients.

Product overview

Heritage IT provides an integrated business software solutions portfolio comprising Sage 300 ERP (a comprehensive accounting and business management platform for mid-market businesses), Sage CRM (a customer relationship management solution for sales, marketing, and service), Retail Pro (a complete merchandising and retail management platform including Point of Sale), and Savvy Recruiter (a candidate integrity assessment tool for retail HR). The Sage CRM and Sage 300 ERP products are designed to integrate for a unified view of customers and business operations. The company also operates its own e-commerce webstore for client transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Sage 300 ERP A comprehensive accounting and business management solution for mid-market businesses, supporting multiple databases, operating systems, and languages with built-in multi-currency and multi-entity capabilities for global operations across 150 countries.
• Sage CRM A customer relationship management solution covering sales, marketing, business partnerships, and customer service activities, with integrated email marketing, campaign workflows, mobile access, and analytics dashboards; deployed in over 15,000 organizations across 70 countries.
• Retail Pro POS A complete merchandising and retail management solution providing Point of Sale, Store Operations Management, Customer Management, Back Office, Analytics, Reporting, and Retail Chain Logistics for multistore retailers.
• Savvy Recruiter A candidate integrity assessment tool for retail environments that identifies candidates with a propensity for dishonest behaviour using physiological body response measures and investigative interview techniques within a multimedia platform.
• Heritage IT Webstore An e-commerce web store platform powered by nopCommerce that provides product browsing, account management, and order processing capabilities for Heritage IT clients.
• Custom Software Development Custom application, extension, and plug-in development services delivered through Virroo Pty Ltd, including products such as Livestock Management and Forecasting, Simple Job Manager, and InterEntity OnCharge Module.
• Tiered Helpdesk Support (SLA) Subscription-based helpdesk support with tiered options: Basic (max 4 hours, 16 tickets/month), Standard (5/7 days, 15 tickets/week), Extended (6/7 days, 20 tickets/week), and System Administrator (24/7, unlimited tickets).
• Cloud Solutions and Web Integrations Delivery of websites, web stores, electronic data interfacing with suppliers and customers, web/remote access, mobile apps, hosting, and Office 365 integration tied to Heritage IT's ERP, CRM, and POS implementations.
• Training Services Classroom, on-site, and remote training delivered by certified consultants to support customer adoption of Sage 300 ERP, Sage CRM, and Retail Pro products.
• Hardware Sales Sale of physical hardware products manufactured by third parties, bundled with associated maintenance contracts as part of ERP, CRM, and POS deployments.

Quantifiable outcome

• 400+ site installations and support experience
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Sage GroupcoreStrategic or Co-development Partner · 1 January 2013Development Partnership established in 2013 enabling Heritage IT to scope, develop and deliver applications and extensions for Sage products including Sage 300 ERP and Sage CRM. Heritage IT is one of the largest Sage resellers in Australia.
• Retail Pro International LLCcoreStrategic or Co-development Partner · 1 January 2013Development Partnership established in 2013 for Retail Pro POS software. Heritage IT offers Retail Pro as a complete merchandising and retail management solution with custom extensions and integrations.
• Virroo Pty LtdcoreStrategic or Co-development Partner · 1 January 2006Development spin-off company established in 2006 to formalize Heritage IT's custom software development capabilities. Enables scoping, developing and delivering custom applications, apps, product extensions and plug-ins that expand core Sage and Retail Pro solutions. Created Livestock Management and Forecasting solution, Simple Job Manager Application, InterEntity OnCharge Module and other custom products.
• HRVisionminorStrategic or Co-development PartnerPartnership with HRVision to offer Savvy Recruiter candidate integrity assessment tool to retailers. This non-invasive integrity testing tool helps identify candidates with propensity for dishonest behavior, reducing shrinkage and employee turnover.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Xero: Cloud accounting platform widely adopted by Australian and NZ SMBs. Comparable as a competing accounting/ERP option for the same small-business customer base that Heritage IT serves with Sage 300.
• Sage Group plc: Global vendor of Sage 300 ERP, Sage CRM, and Sage Intacct. Comparable because Heritage IT's core product line is built on Sage platforms; the broader incumbent relationship defines Heritage IT's go-to-market and competitive positioning.
• Deloitte: Big Four professional services firm with a sizable ERP and digital transformation practice covering mid-market and enterprise clients. Comparable as a broader incumbent that Heritage IT encounters on larger Sage/ERP implementation RFPs.
• Retail Pro International: Global vendor of the Retail Pro POS platform that Heritage IT resells and extends. Relevant as the parent software vendor whose roadmap and partner economics shape Heritage IT's retail vertical business.
• Accenture: Global systems integrator running large-scale ERP and CRM implementation practices (including on Sage, SAP, Oracle, and Microsoft stacks). Comparable as a broad incumbent that competes with Heritage IT on mid-market ERP implementation opportunities at the larger end of the segment.
• MYOB: Australia/NZ accounting and business management software provider serving SMBs with ERP-adjacent functionality. Relevant because it competes for the same Australian SME customers that Heritage IT targets with Sage 300 and Sage CRM.

Direct peers

• Annexa: Australian IT services and software reseller providing business applications implementation and managed services to mid-market organizations. Comparable as another Australian mid-market-focused channel partner with overlapping ERP/POS reseller activity.
• Professional Advantage: Australia-based IT services firm and long-standing Sage partner offering ERP, CRM, and business software implementation to mid-market customers. Direct channel peer because both firms resell Sage 300/CRM into the same Australian SMB and mid-market segment with implementation and support services.
• MicroChannel Services: Australian IT consultancy and software reseller that implements Sage and complementary ERP/POS solutions for SMBs and mid-market firms. Compares directly with Heritage IT on customer segment (ANZ SMB/mid-market), vendor stack (Sage-anchored), and services-led GTM.

Emerging players

• Lightspeed POS: Cloud-native POS and commerce platform serving retailers comparable to Heritage IT's retail customers (specialty retail, multi-location SMBs). Comparable because it competes for the same retail vertical wallet share, offering a cloud-first alternative to Heritage IT's on-premise Retail Pro stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HeritageIT
• YouTubeyoutube.com/user/HeritageITOnline/videos
• Facebookfacebook.com/HeritageITPtyLtd
• LinkedInlinkedin.com/company/heritage-it

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage IT