What Annexa does

Annexa is an Australian-headquartered Oracle NetSuite systems integrator and consulting firm, founded in 1994 as North East Computing Consultancy by Ross Spriggs, later operating as Software Options, and rebranded to Annexa in 2013 to reflect its consolidation of cloud ERP services around NetSuite. Headquartered in Melbourne with offices in Sydney, Brisbane, Auckland, Singapore, and Kuala Lumpur, the firm delivers NetSuite implementation, customization, integration, training, and managed support services to mid-market and enterprise organizations across retail, fashion and apparel, food and beverage, wholesale distribution, manufacturing, fintech, technology, services, and not-for-profit verticals. Its customer base includes enterprise names such as REA Group, T2, Aesop, MAAP, The Oodie, Splitit, Canstar, and Linen House.

The technical offering is anchored on the Oracle NetSuite cloud ERP platform and extends it through the proprietary AnnexaConnect integration platform (launched 2016), the Apps by Annexa portfolio of custom extensions (launched 2019), and integration services delivered via an elite platinum-level partnership with Celigo (iPaaS), supplemented by connectors to Shopify Plus, Salesforce, Magento, Global-e, Lightspeed, Vend, Australia Post, ANZ Bank, and Adyen. Annexa has integrated NetSuite's AI capabilities — including the AI Connector Service, Intelligent Close Manager, AI Narrative Reporting, Payment Date Prediction, and Bill Capture — and operates an internal AI working group developing custom AI agents for cross-platform workflows. The firm holds 65+ certified NetSuite practitioners, Top 10 Global NetSuite Partner status, 5-Star NetSuite Partner recognition since 2015, and was the first NetSuite Solution Provider in Japan/APAC to earn the Expertise in ERP certification (2024).

Commercially, Annexa generates revenue primarily through project-based professional services engagements — implementation, custom development, integration, and training — supplemented by ongoing managed support contracts. Pricing is consultative and not publicly disclosed. The go-to-market is a direct enterprise field-sales model targeting organizations migrating from fragmented legacy systems (MYOB, Xero, Sage, QuickBooks, Cin7, Salesforce Commerce Cloud, custom ERPs) to unified cloud ERP, supported by content marketing, webinars, case studies, SuiteWorld participation, and inbound referrals from Oracle NetSuite and ecosystem partners. Revenue is not publicly disclosed.

Name

Annexa

Legal name

Annexa

Website

https://annexa.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Annexa is an Australian-headquartered Oracle NetSuite systems integrator delivering cloud ERP implementation, integration, and managed services to mid-market and enterprise clients across retail, fashion, manufacturing, and fintech verticals in Australia, New Zealand, and Southeast Asia.

Ownership category

akta.pro rank

Product category

Cloud ERP Implementation and Consulting Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

System Integration & Connectors (BPAMAOAC)

akta.pro secondary industries

iPaaS (Cloud Integration Platforms) (HDAEAIAB), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• NetSuite ERP implementation
• Cloud ERP consulting
• ERP system integration
• Business management software
• NetSuite solution provider

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. NetSuite Implementation Services: End-to-end NetSuite deployment services including implementation, configuration, and optimization. Revenue derived from professional services fees for system integration and deployment projects.
2. Custom Development and Extensions: Custom development of AI-enabled customizations, integrations, applications, products and scripts. Revenue from building bespoke solutions on NetSuite platform.
3. Integration Services: Integration services connecting NetSuite with other systems, including iPaaS implementations, pre-built connectors, and custom APIs. Revenue from Celigo iPaaS partnership and custom integration work.
4. Training Services: NetSuite training services helping employees and organizations develop skills to maximize adoption and ROI from NetSuite investment.
5. Ongoing Support Services: Responsive support services designed to adapt, extend and improve system capabilities across the NetSuite lifecycle.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Annexa is a certified Oracle NetSuite solution provider delivering end-to-end cloud ERP implementation, customization, and integration services. The company helps mid-market and enterprise organizations across Australia, New Zealand, and Asia migrate from fragmented legacy systems to NetSuite, while offering custom development, AI-enabled integrations via AnnexaConnect and Celigo iPaaS, training, and ongoing managed support.

Product overview

Annexa is a NetSuite-focused systems integrator offering a platform-plus-modules architecture built on Oracle NetSuite's cloud ERP. The core offering is Oracle NetSuite ERP, which serves as the unified business management foundation. Annexa implements and extends this platform with multiple NetSuite modules including: NetSuite OneWorld (global multi-subsidiary management), SuiteCommerce (eCommerce), SuiteSuccess (accelerated implementation), Warehouse Management, Payroll, Advanced Manufacturing, Demand Planning, Bank Feeds, SuiteBilling (subscription management), SuiteAnalytics, Advanced Revenue Management, Enterprise Performance Management (EPM), Planning & Budgeting, Account Reconciliation, and Analytics Warehouse. Additionally, Annexa offers iPaaS integration services through its elite platinum partnership with Celigo, proprietary AnnexaConnect integration solutions, and custom Apps by Annexa. The company operates across Australia, New Zealand, Malaysia, and Singapore with over 30 years of experience and 200+ NetSuite implementations.

Differentiator

Problem solved

Functional benefit

Brands

• AnnexaConnect: Integration offering to integrate NetSuite with any app or system
• Apps by Annexa

Products and services

• Oracle NetSuite ERP Implementation End-to-end implementation and configuration of Oracle NetSuite ERP — a unified cloud-based business management suite encompassing accounting, financial, inventory, order, procurement, supply chain and warehouse management — for mid-market and enterprise organizations.
• NetSuite Implementation Services Professional services for full-cycle NetSuite deployment including configuration, data migration, and optimization for organizations replacing legacy accounting or ERP systems.
• Custom Development and Extensions Custom development of AI-enabled customizations, integrations, applications, and SuiteScript solutions on the NetSuite platform to address specific customer business requirements.
• Integration Services (Celigo iPaaS) iPaaS integration services through Annexa's elite platinum-level Celigo partnership, providing pre-built connectors and custom integration solutions connecting NetSuite with eCommerce, POS, CRM, payment, and logistics platforms.
• NetSuite Training Services Structured training programs helping employees and organizations develop skills to maximize adoption and ROI from their NetSuite investment.
• Ongoing NetSuite Support and Managed Services Responsive managed support services designed to adapt, extend and improve NetSuite system capabilities across the full lifecycle, including optimization and strategic projects.
• AnnexaConnect Integration Platform Proprietary file-based integration solution developed by Annexa to connect NetSuite with any app or system for customers requiring custom connectivity.

Quantifiable outcome

• Bank reconciliation reduced from 5 days per week to minutes through automation
• +5 more outcomes

Named customers15 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered major and core.

• Shopify PlusmajorTechnology or Integration · 1 January 2024Integration partnership connecting Shopify Plus e-commerce platform with NetSuite ERP. Common integration for retail and e-commerce customers enabling unified inventory, fulfillment, invoicing and accounting across platforms.
• Global-emajorTechnology or Integration · 1 January 2024Integration partnership for cross-border commerce fulfillment. Enables T2 and other retail customers to manage global orders, taxes, and compliance through Global-e platform connected to NetSuite.
• CeligocoreTechnology or Integration · 1 January 2021Elite platinum level partnership for iPaaS integrations. Annexa specializes in connecting and automating business using Celigo's pre-built or custom connectors. Named Celigo Partner of the Year for ANZ multiple times (2024 APAC, 2025 ANZ) and Celigo Regional MVP (APAC) for three consecutive years.
• Oracle NetSuitecoreTechnology or Integration · 1 January 2013Expanded solution offering in 2013 to include NetSuite's cloud-based ERP software. Deep integration partnership involving implementation, custom development, and ongoing optimization of NetSuite solutions across ANZ and Asia markets.
• Oracle NetSuitecoreImplementation/ SI/ Consulting Partner · 1 January 201212-year partnership as a certified NetSuite Solution Provider and systems integrator. Annexa is recognized as one of NetSuite's top 10 global partners and Australia's first NetSuite Commerce Partner. The partnership involves implementing NetSuite ERP, SuiteCommerce, NetSuite OneWorld, and integrating AI capabilities across implementations. Received multiple partner awards including 2024 ANZ Growth Partner of the Year.

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Deloitte: Global Big Four consulting firm operating a major Oracle NetSuite practice that competes with Annexa for large enterprise implementations, while also offering broader advisory, tax, and technology services across multiple ERP platforms.
• Infor: Enterprise ERP vendor whose industry-cloud suites compete directly with NetSuite (and Annexa's NetSuite implementations) for ANZ enterprises modernizing off legacy ERPs.
• Accenture: Global systems integrator with an extensive multi-ERP implementation practice including NetSuite, competing with Annexa for large enterprise transformation mandates and bundling ERP work into broader consulting engagements.
• Microsoft Dynamics 365: Competing cloud ERP platform that Annexa explicitly positions against in its 'NetSuite vs Microsoft Dynamics 365' comparison content, representing the alternative enterprise ERP choice for Annexa's prospective customers.

Emerging players

• B2BGateway: EDI and integration specialist serving NetSuite customers with connector-based services overlapping Annexa's AnnexaConnect and Celigo-based integration offerings for B2B trading partner automation.

Direct peers

• Atturra: ASX-listed Australian IT services firm with a dedicated NetSuite practice that competes directly with Annexa in ANZ enterprise ERP rollouts and offers broader managed services and consulting capabilities.
• FMT: Australian NetSuite Solution Provider offering similar implementation, integration, and managed services for mid-market and enterprise clients across ANZ, directly competing for the same NetSuite-sourced deals as Annexa.
• Fusion5: New Zealand-headquartered NetSuite Solution Provider competing head-to-head with Annexa across ANZ mid-market and enterprise ERP implementations, with a comparable services portfolio spanning implementation, integration, and managed support.
• Slalom: Global consulting firm with a sizable dedicated NetSuite practice delivering ERP implementations comparable to Annexa's, with broader geographic reach but a similar enterprise digital transformation focus.

Others

• Celigo: iPaaS platform vendor and Annexa's elite platinum integration partner; Annexa implements Celigo for clients, making Celigo an enabling ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AnnexaPtyLtd
• Facebookfacebook.com/annexaptyltd

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annexa