i.Dental

Name

i.Dental

Legal name

i.Dental Surgeons Pte Ltd

Website

https://idental.com.sg

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment
• Cosmetic dentistry
• Dental implants
• Teeth straightening
• General dentistry

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Consultation Fees: Initial consultation fees charged for dental assessments, orthodontic evaluations, and diagnostic record-taking. Consultation fees at i.Dental range from $21.80 to $239.80 depending on the type of consultation and diagnostics included.
2. Orthodontic Treatment (Braces and Invisalign): Primary revenue stream from braces (traditional, ceramic, self-ligating, Damon) and Invisalign/clear aligner treatments. Braces range from $3,815 to $9,265; Invisalign ranges from $4,360 to $9,265. Special student and NSF packages are available.
3. Restorative and General Dental Procedures: Revenue from restorative treatments including dental implants, crowns, bridges, root canal treatments, wisdom tooth extractions, and fillings. Prices range from approximately $196 to $1,690 depending on procedure complexity.
4. Cosmetic Dentistry: Revenue from aesthetic treatments including veneers, teeth whitening, teeth bonding, gum contouring, and smile makeovers. Veneers range from $163.50 to $1,962 per tooth.
5. Retainers and Post-Treatment Supplies: Ongoing revenue from retainers (clear plastic, Hawley, Vivera, permanent) provided after orthodontic treatment completion. Retainers range from $327 to $981.
6. Financing and Instalment Plans: i.Dental offers in-house and credit card instalment plans (OCBC and UOB accepted) to make treatments more affordable, supporting patient conversion and revenue recovery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

i.Dental is a Singapore-based dental clinic group operating three clinics (Tanjong Pagar, Ubi, Yishun) that delivers orthodontic treatments (Invisalign and braces), cosmetic dentistry (veneers, teeth whitening, bonding, smile makeover), restorative dentistry (dental implants, crowns, bridges, dentures, root canal, gum treatment), and general dental services (check-ups, scaling, fillings, extractions). The clinic also offers wellness dentistry such as TMJ disorder treatment, mouth guards, and laser dentistry, and accepts insurance, MediSave, CHAS, Merdeka Generation, Pioneer Generation, and Baby Bonus/CDA subsidies.

Product overview

i.Dental is a Singapore-based dental clinic established in 1989, offering a comprehensive suite of dental services. The practice operates on a multi-service model with three main pillars: orthodontic treatments (Invisalign and various braces systems), cosmetic dentistry (veneers, teeth whitening, bonding), and general/restorative dentistry (implants, crowns, root canals, extractions). The core offerings include multiple clear aligner options (Invisalign, Invisalign First, Invisalign Teen, Angel Aligner) and braces variants (traditional metal/ceramic, self-ligating/Damon). Comprehensive services extend to preventive care (check-ups, scaling), restorative procedures (implants, bridges, dentures), and specialized treatments (laser dentistry, TMJ disorders). Post-treatment retention products include clear, Vivera, Hawley, and permanent retainers. The clinic accepts various payment methods including insurance, MediSave, CHAS subsidies, and Baby Bonus/CDA for children's dental care.

Differentiator

Problem solved

Functional benefit

Brands

• Invisalign: Clear aligner orthodontic treatment offered by i.Dental
• Angel Aligner
• Damon Braces

Products and services

• Invisalign Clear aligner system for discreet teeth straightening, featuring custom-fitted aligners that progressively shift teeth into alignment. Available in variants including Invisalign First (ages 6-10), Invisalign Teen, and Invisalign for Students.
• Angel Aligner Clear aligner system offered as an alternative to Invisalign for teeth straightening at i.Dental.
• Braces Orthodontic braces treatment offered in traditional metal, ceramic, and self-ligating (Damon) variants, with options tailored for kids and students/NSF.
• Veneers Thin custom shells placed on front tooth surface to improve smile appearance by concealing chips, gaps, and stains. Available as composite or porcelain veneers.
• Dental Implants Long-term tooth replacement solution with titanium posts surgically placed in the jawbone to support artificial teeth for patients with missing teeth.
• Dental Crowns Custom-fitted caps that cover damaged teeth to restore function and appearance, priced per tooth.
• Dental Bridges Fixed prosthetic devices that replace one or more missing teeth by anchoring to adjacent natural teeth or implants.
• Dentures Removable prosthetic devices that replace missing teeth and surrounding tissue.
• Root Canal Treatment Procedure to save severely infected or damaged teeth by removing infection, cleaning, disinfecting, and sealing the tooth interior.
• Wisdom Tooth Extraction Surgical or simple removal of impacted or problematic wisdom teeth to prevent complications such as crowding, infection, and decay.
• Tooth Fillings Restorative treatment to repair cavities, small cracks, or worn tooth surfaces using suitable filling materials.
• Dental Check-Up Routine oral health examination to detect potential issues early, with options for X-rays, iTero scans, study models, and photographs as part of full diagnostic consultation packages.
• Scaling and Polishing Professional cleaning treatment that removes plaque and tartar buildup to improve long-term oral hygiene.
• Teeth Whitening Professional treatment to lighten and brighten tooth colour for enhanced smile aesthetics.
• Teeth Bonding Procedure using tooth-coloured resin to repair chipped, cracked, or decayed teeth.
• Smile Makeover Comprehensive treatment plan combining multiple cosmetic procedures (e.g., veneers, whitening, bonding, gum contouring) to transform overall smile appearance.
• Laser Dentistry Advanced dental treatment using laser technology for various procedures.
• Kids' Dentistry Specialized dental care services tailored for children's oral health needs, including check-ups, growth modification, and braces for kids.
• Retainers Post-orthodontic retainers including clear plastic retainers, Vivera retainers (Invisalign-branded), Hawley retainers, and permanent retainers to maintain teeth alignment after treatment.

Quantifiable outcome

• Nearly 40 years of trusted dental expertise since 1989
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• AIA SingaporecoreChannel Partner/ Reseller/ DistributorAIA Singapore is a major health and life insurer whose policyholders can access dental treatments at i.Dental clinics using their dental insurance plans.
• Great EasterncoreChannel Partner/ Reseller/ DistributorGreat Eastern is a long-established insurance group in Singapore; its dental insurance policyholders can receive treatments at i.Dental.
• Tokio MarinecoreChannel Partner/ Reseller/ DistributorTokio Marine is a global insurance group; their dental insurance policyholders in Singapore are directed to i.Dental for dental treatments.
• Singlife with AvivaminorChannel Partner/ Reseller/ DistributorSinglife with Aviva is a digital insurance platform whose dental insurance customers can access treatments at i.Dental.
• Alliance Healthcare GroupminorChannel Partner/ Reseller/ DistributorAlliance Healthcare Group is a healthcare benefits administrator; their insured members can use dental benefits at i.Dental.
• CXA GroupminorChannel Partner/ Reseller/ DistributorCXA Group is an employee benefits platform; their corporate clients' employees can access dental treatments at i.Dental through CXA benefits.
• IHP (Integrated Health Plans)minorChannel Partner/ Reseller/ DistributorIHP is a health benefits administrator whose members can claim dental treatments at i.Dental.
• Parkway ShentonminorChannel Partner/ Reseller/ DistributorParkway Shenton is a medical services group; their patients requiring dental referrals can be directed to i.Dental.
• Adept HealthminorChannel Partner/ Reseller/ DistributorAdept Health is a dental and health benefits provider; their plan holders can access dental treatments at i.Dental.
• Advantage Health BenefitsminorChannel Partner/ Reseller/ DistributorAdvantage Health Benefits provides employee health benefits; their corporate clients' employees can use dental benefits at i.Dental.
• MednefitsminorChannel Partner/ Reseller/ DistributorMednefits is a dental and health benefits platform; their members can claim dental treatments at i.Dental.
• Fullerton HealthminorChannel Partner/ Reseller/ DistributorFullerton Health is a corporate healthcare solutions provider; their insured members can access dental treatments at i.Dental.
• OCBC Credit Card FinancingminorChannel Partner/ Reseller/ DistributorOCBC credit card instalment financing is accepted at all i.Dental clinics including the Invisalign Clinic at Tanjong Pagar, enabling patients to spread treatment costs over time.
• UOB Credit Card FinancingminorChannel Partner/ Reseller/ DistributorUOB credit card instalment financing is accepted at i.Dental clinics (excluding the Invisalign-dedicated Tanjong Pagar location), allowing patients to pay for treatments in instalments.
• Align Technology (Invisalign)coreTechnology or Integrationi.Dental is an authorised provider of Invisalign clear aligner treatments. As an Invisalign provider, the clinic uses Align Technology's proprietary SmartTrack material for aligners and Vivera retainers.
• Government Subsidies (CHAS, MediSave, Merdeka Generation, Pioneer Generation, Baby Bonus/CDA)coreOthersi.Dental is accredited to accept government healthcare subsidies including CHAS (Blue and Orange), MediSave (for surgical dental procedures), Merdeka Generation, Pioneer Generation, and Baby Bonus/CDA funds for children's dental treatments. These accreditations expand access to affordable dental care for eligible Singapore citizens.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Heartland Dental: Largest US dental support organisation supporting over 1,700 practices. Comparable as a large-scale multi-clinic dental group, though operating at significantly greater scale than i.Dental and in a different geography.
• Pacific Dental Services: One of the largest US-based Dental Service Organisations supporting hundreds of practices across America. Provides a benchmark for the DSO/group-practice model i.Dental operates at a much smaller scale.
• Bupa Dental Care: Global health insurer and dental clinic operator with presence in Singapore and across multiple countries. Operates as a broader incumbent with insurance-linked distribution, contrasting i.Dental's standalone clinic model.
• Aspen Dental: Large US dental group with 1,000+ practices offering general, cosmetic, and orthodontic services. Comparable to i.Dental as a multi-clinic dental brand serving consumer patients, though at much greater scale.

Direct peers

• The Dental Studio: Singapore dental clinic group offering general, cosmetic, and orthodontic services across multiple locations. Directly comparable to i.Dental in service breadth, Singapore-only geographic scope, and consumer positioning.
• T32 Dental Centre: Multi-clinic Singapore dental group offering comprehensive general, cosmetic, and specialist dental services including orthodontics and implants. Closely comparable to i.Dental in scope, multi-location model, and Singapore market focus.
• Q & M Dental Group: Singapore's largest listed dental group operating over 70 clinics across the country, offering general dentistry, orthodontics (including Invisalign), implants, and cosmetic dentistry. Direct competitor to i.Dental with similar service mix and Singapore-only footprint.
• NoFrills Dental: Singapore-based multi-clinic dental chain focused on affordable, high-volume general dentistry, orthodontics, and cosmetic treatments. Comparable to i.Dental in operating model and target consumer segment, with overlapping service offerings.
• Specialist Dental Group: Singapore multi-clinic dental practice specialising in prosthodontics, orthodontics, implants, and cosmetic dentistry. Comparable to i.Dental as a Singapore group practice serving premium patient segments with specialist services.

Regional players

• Bangkok International Dental Center: Multi-clinic dental group in Thailand serving local and medical-tourism patients with general, orthodontic, and cosmetic dentistry. Comparable as a regional Southeast Asian dental group with a similar service mix to i.Dental.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-XGqt7AjJLVpdWiMZn4rfw
• Facebookfacebook.com/iDentalSG
• Instagraminstagram.com/identalsg
• TikToktiktok.com/@identalsg
• Xx.com/iDentalsg

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i.Dental