RE:ACT Disaster Response

What RE:ACT Disaster Response does

RE:ACT Disaster Response is a UK-registered humanitarian charity (Charity Registration 1163214, Company Limited by Guarantee 09644561) founded in 2015 as Team Rubicon UK and rebranded to RE:ACT in 2020 to establish an independent identity. The organisation deploys lean, highly trained volunteer teams — drawn primarily from military veterans (37.23% of responders), emergency services personnel, and skilled civilians — to disaster zones in the UK and internationally, serving vulnerable and hard-to-reach communities, UK Local Authorities and Category 1/2 responders, international humanitarian organisations (including the UN World Food Programme and CDEMA), and frontline civilians in conflict zones such as Ukraine. Its core offerings include UK Operations, International Operations, and Operational Leadership training courses; specialist training (notably Wilderness First Responder delivered in partnership with Remote Area Risk International); deployment programs such as Op RE:ACT (COVID-19) and Operation PACE (Ukraine); and a dedicated Volunteer Portal for recruitment and assessment.

The business model is donation-led and non-commercial in nature. Funding comes from public donations via JustGiving and GiantGiving (including Gift Aid recovery), corporate partnerships (notably BlackRock's Veterans Programme), institutional grants (City of London Corporation's International Disaster Fund, Veterans' Foundation), and specific fundraising appeals (Ukraine, Hurricane Melissa). The only direct fee-for-service is a nominal £45 UK Operations training course covering food and admin costs. A wholly-owned trading subsidiary, REACT Group Solutions (11539755), and its commercial arm RE:SILIENT provide a small B2B earned-income stream. The organisation reports no disclosed revenue, has no parent company, and operates from its headquarters in Chilmark, Salisbury with a lean paid staff supporting a large volunteer base; cumulative scale is 305 operations across 32 countries supporting over 2,026,000 people. Recent strategic emphasis has shifted toward institutionalisation through the UN WFP Standby Partnership (Oct 2025), the Caribbean regional strategy with CDEMA (Feb 2025), and the UK Resilience Academy affiliation (Apr 2025).

Name

RE:ACT Disaster Response

Legal name

REACT Disaster Response

Website

https://re-act.org.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

RE:ACT Disaster Response is a UK-registered humanitarian charity that deploys trained volunteer teams — primarily military veterans and emergency services personnel — to support vulnerable communities, local authorities, and international humanitarian organisations in disaster response across the UK and 32 countries.

Ownership category

akta.pro rank

Product category

Humanitarian Disaster Response Services

NAICS

Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)

akta.pro secondary industries

Humanitarian Coordination, Information Management & Needs Assessment (BPADADAL), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

Keywords

• Disaster response services
• Humanitarian aid deployment
• Emergency relief operations
• Volunteer rapid response
• Veteran-led humanitarian support

Headquarters

HQ city

Salisbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Public Donations: Funded by donations from the general public through one-off and regular donations via the website, JustGiving, and GiantGiving platforms. Gift Aid recovery provides additional value for UK taxpayers.
2. Corporate Partnerships: Funding and support from corporate partners including BlackRock's Veterans Programme and other loyal corporate supporters. Also includes in-kind support and employee engagement programmes.
3. Appeals and Fundraising Campaigns: Public appeals such as Operation PACE for Ukraine, Hurricane Melissa response, and other specific campaign funding requests targeting donors for particular deployments.
4. Institutional Funding: Support from institutional donors such as The City of London Corporation's International Disaster Fund supporting international humanitarian work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RE:ACT is a UK-registered humanitarian charity that deploys highly trained volunteer responders — drawn from military veterans, emergency services, and skilled civilians — to disaster zones in the UK and internationally. The organization delivers rapid needs assessments, fills critical response gaps, supports vulnerable communities, and provides specialized training (UK Operations, International Operations, Operational Leadership, and Wilderness First Responder courses) to maintain a deployable volunteer force.

Product overview

RE:ACT Disaster Response is a humanitarian rapid response charity that operates as a unified organization offering disaster response services through a volunteer-based model. The organization provides specialized training programs including the UK Operations Course, International Operations Course, and Operational Leadership Course, alongside specialist offerings like Wilderness First Responder Training delivered with partner R2Ri. The organization operates through its Volunteer Portal platform and has launched operational programs such as Operation PACE for Ukraine, Op RE:ACT for COVID-19 support, and maintains specialized Flood Response Teams. RE:ACT also operates a commercial subsidiary RE:SILIENT and manages the Rapid Response Fund for faster deployment capabilities. The organization functions as a single unified humanitarian response organization rather than a platform with modular add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• UK Operations Course

Quantifiable outcome

• 2,026,000+ people supported across 32 countries and 305 operations
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

22 partnerships are on record, tiered core, key and minor.

• United Nations World Food Programme (WFP)coreStrategic or Co-development Partner · 16 October 2025Standby Partnership Agreement enabling rapid, by-request deployments of specialist teams into WFP-led humanitarian operations worldwide. REACT teams can be called on for logistics hubs, warehouses, emergency distribution points, and incident management. Initial focus on Caribbean region supporting 22 countries and territories. Deployments under UN 'Experts on Mission' status.
• Caribbean Disaster Emergency Management Agency (CDEMA)coreStrategic or Co-development Partner · 1 February 2025Collaboration through Emergency Logistics Coordination Exercise in Barbados alongside 12 global logistics NGOs. Working with CDEMA and WFP Caribbean Multi-Country Office. CDEMA coordinates regional response across Caribbean states with REACT actively participating in Caribbean Development Partners Group (CDPG) coordination meetings.
• Ukrainian Education Platform (UEP)coreStrategic or Co-development Partner · 1 March 2022Ongoing partnership delivering trauma and incident management training to frontline communities in Ukraine. REACT has worked alongside Ukrainian partners since shortly after the full-scale invasion in 2022, with Operation PACE building on this relationship to train civilians in life-saving skills.
• FareShare South WestcoreStrategic or Co-development Partner · 3 August 2020Partnership for emergency food distribution centre in Exeter redistributing over 30 tonnes of food to charities supporting vulnerable families across Devon and Cornwall. Combined with British Red Cross site to enable distribution to 42 frontline organizations delivering 67,000+ meals.
• British Red CrosscoreStrategic or Co-development Partner · 1 March 2020Long-standing collaboration during COVID-19 response and ongoing operations. Worked together during Op RE:ACT, food poverty initiatives in Exeter, and Rest Centre operations. Integration with wider voluntary sector emergency response.
• Remote Area Risk International (R2Ri)coreTechnology or IntegrationPartnership delivering specialist Wilderness First Responder (WFR) training. 7-day Remote Medical Wilderness First Responder course prepares responders for medical emergencies in remote and austere environments. Taught by genuine remote area medics, doctors, and search-and-rescue experts.
• BlackRockkeyStrategic or Co-development PartnerBlackRock Veterans Programme with over 400 veterans globally. Partnership during COVID-19 response with employee volunteering and fundraising. Supportive of veteran transition to civilian life.
• RE:SILIENTminorChannel Partner/ Reseller/ DistributorCommercial subsidiary business providing ethical and sustainable business-to-business services. Announced partnership with Cignpost Diagnostics.
• HER Planet EarthminorStrategic or Co-development PartnerGlobal women's advocacy and environmental conservation group partnership announced in October 2020.
• UK Resilience AcademykeyStrategic or Co-development PartnerGovernment-backed initiative strengthening UK's national resilience. REACT is an affiliate drawing together organizations committed to preparing, responding, and recovering from crises.
• FerncominorStrategic or Co-development PartnerPartnership alongside UK Resilience Academy working with REACT to build flood response capacity.
• Children's ScrapstoreminorChannel Partner/ Reseller/ DistributorBristol charity providing driver and vehicle to transport food between Bristol and Exeter Emergency Collection Point during COVID-19 food poverty response.
• Regency WinesminorChannel Partner/ Reseller/ DistributorLocal outfit providing forklift truck for unloading at Exeter Emergency Collection Point during COVID-19 food poverty response.
• ShelterBoxminorStrategic or Co-development PartnerEstablished working-level agreement as part of REACT's Caribbean Strategy strengthening regional relationships and resilience.
• Global Support Development (GSD)minorStrategic or Co-development PartnerEstablished working-level agreement as part of REACT's Caribbean Strategy strengthening regional relationships.
• Food for the PoorminorStrategic or Co-development PartnerEstablished working-level agreement as part of REACT's Caribbean Strategy strengthening regional relationships.
• UK High CommissionkeyStrategic or Co-development PartnerCollaborated with UK High Commission during Hurricane Beryl response in the Southern Grenadines for liaison and reconnaissance operations.
• World Food Programme (Mozambique)coreStrategic or Co-development PartnerJoint operations during Cyclone Idai response including food distribution via helicopter and coordination for aid delivery to isolated communities.
• Samaritan's PursecoreStrategic or Co-development PartnerJoint enterprise during Cyclone Idai response including airlift operations and distribution of Life Saver water purification cubes, tarps, blankets and Hygiene Kits.
• Medicins Sans Frontieres (Medecins Sans Frontieres)coreStrategic or Co-development PartnerWorking closely with other NGOs during Mozambique Cyclone Idai response including needs assessments and aid distribution.
• Environment AgencykeyStrategic or Co-development PartnerUK government body warning about flood risks and supporting resilience efforts that REACT contributes to.
• NHScoreStrategic or Co-development PartnerSupport during COVID-19 response including meal deliveries to NHS staff, PPE distribution, and testing facilitation across 62 hospitals.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• British Red Cross: The British Red Cross is a much larger UK humanitarian organization that RE:ACT partners with and complements on UK Rest Centre operations, food poverty responses, and emergency deployments. It is a broader incumbent in the same humanitarian space.
• MSF (Doctors Without Borders): MSF is a large global medical humanitarian organization that RE:ACT has worked alongside in Mozambique (Cyclone Idai). It is a broader incumbent in international humanitarian response, with which RE:ACT is partially comparable in mission.

Direct peers

• IsraAID: IsraAID is an Israel-based international humanitarian aid organization that responds to emergencies and protracted crises globally. It is a direct peer in long-duration, multi-country humanitarian response and recovery programming.
• International Medical Corps: International Medical Corps is a US-based humanitarian organization delivering emergency relief, healthcare, and training worldwide. It is a direct peer in rapid humanitarian response with a strong training and capacity-building emphasis.
• UK-Med: UK-Med is a UK-based medical emergency response NGO that deploys healthcare professionals to disasters and outbreaks overseas. It is a direct peer in the rapid-deployment, UK-anchored humanitarian and health emergency response space.
• SARAID: SARAID is a UK-based search-and-rescue and disaster response charity that trains and deploys volunteers internationally. It is a direct peer in volunteer-led, rapid-deployment humanitarian response with overlapping UK SAR and disaster training offerings.
• Team Rubicon: Team Rubicon is the original US-based veteran-led disaster response organization from which RE:ACT spun off (formerly Team Rubicon UK). It runs the same volunteer-driven, veteran-led rapid response model, making it the closest direct peer for operations, training, and volunteer culture.
• Rescue Global: Rescue Global is a UK-based international disaster response organization providing specialist search-and-rescue and humanitarian teams. It is a direct peer in international rapid response, with a comparable lean, volunteer-and-specialist operating model.
• ShelterBox: UK-based international disaster response charity providing emergency shelter and essential items, with which RE:ACT has a working-level agreement as part of its Caribbean Strategy. It is a direct peer in international rapid humanitarian response.

Others

• CDEMA (Caribbean Disaster Emergency Management Agency): CDEMA is the regional inter-governmental agency coordinating disaster response across Caribbean states, with which RE:ACT has a strategic partnership and active role in the Caribbean Development Partners Group. It is an adjacent regional coordination body rather than a competing NGO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/REACTResponse
• YouTubeyoutube.com/c/reactdisasterresponse
• Facebookfacebook.com/ReactDisasterResponse
• LinkedInlinkedin.com/company/react-disaster-response
• Instagraminstagram.com/reactdisasterresponse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE:ACT Disaster Response