Fontana
Fontana 1950 is an Italian family-founded multi-brand dealer of agricultural and gardening equipment, serving farmers, landscapers, and private gardeners with sales, rental, and repair services from a single Rivergaro showroom.
- Company typePrivate
- Founded1950
- HeadquartersRivergaro, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Fontana does
Fontana 1950 is a family-founded Italian agricultural and gardening equipment dealer headquartered in Rivergaro, in the province of Piacenza (Emilia-Romagna). Established in 1950 and operating as a private SRL with 11-50 employees, the company functions as an authorized multi-brand distributor carrying 100+ manufacturers, including premium tractor OEMs (Kubota, Antonio Carraro) and major outdoor power equipment brands (Honda, Husqvarna, Toro, EGO, Ambrogio, Segway). Its customer base comprises professional farmers, private gardeners, professional landscapers, and forestry operators — predominantly SMB and consumer buyers in Northern Italy.
The company's offering spans tractors, ride-on and robotic lawn mowers, brushcutters, chainsaws, battery-powered outdoor tools, snow blowers, and adjacent outdoor lifestyle categories such as outdoor furniture and cooking equipment. Underlying service infrastructure includes a 1,000+ square meter workshop and a 40,000+ SKU spare parts inventory, alongside a 686+ listing e-commerce catalog that supplements the physical showroom. The business model combines three revenue streams — new and used equipment sales, short-term equipment rental, and after-sales repair and maintenance — executed via a sales-led go-to-market that uses a direct showroom, field trials, and online ordering.
Commercially, the business relies on long-standing OEM authorized dealer relationships (50+ premium brand partnerships) as its primary structural advantage, with no disclosed enterprise contracts, subscription pricing, or recurring revenue lines. There are no reported funding rounds, acquisitions, divestitures, leadership changes, or geographic expansions beyond the single Rivengaro location, indicating a stable, mature regional dealer rather than a scaling platform.
Fontana firmographics
Firmographics- Name
- Fontana
- Legal name
- FONTANA SRL
- Website
- https://fontana1950.it
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fontana 1950 is an Italian family-founded multi-brand dealer of agricultural and gardening equipment, serving farmers, landscapers, and private gardeners with sales, rental, and repair services from a single Rivergaro showroom.
- Ownership category
- akta.pro rank
Fontana industry classification
Industry- Product category
- Agricultural and Gardening Equipment Retail
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Tractors & Power Units (IMAHACAA)
- akta.pro secondary industry
- Agricultural Processing Equipment (On-farm) (IMAHACAL)
Keywords
Where Fontana is headquartered
LocationHeadquarters
- HQ city
- Rivergaro
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Fontana business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Equipment Sales: Revenue from selling new agricultural, gardening, and forestry equipment from various branded manufacturers including Kubota, Honda, Husqvarna, and others. Products range from tractors and ride-on mowers to handheld tools and accessories.
- Equipment Rental: Revenue from renting equipment for hours, half-days, or full days. Customers can inquire about availability for various agricultural and gardening machinery.
- Repair and Maintenance Services: Workshop services for repairing equipment, authorized by major brands, with a spare parts warehouse containing over 40,000 articles for immediate solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level gardening tools |
| Unit Pricing | Pay-as-you-go | Mid-range powered equipment |
| Unit Pricing | Pay-as-you-go | Professional ride-on mowers and tractors |
| Unit Pricing | Pay-as-you-go | Robotic mowers |
| Unit Pricing | Pay-as-you-go | Agricultural tractors |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Fontana product offering
Product offeringCore offering
Fontana 1950 is a multi-brand agricultural, gardening, forestry, and outdoor equipment dealer operating from Rivergaro (Piacenza), Italy. The company sells new tractors, ride-on mowers, robotic mowers, handheld power tools, haymaking/soil cultivation/spraying equipment, forestry equipment, and outdoor furniture from 50+ manufacturers. It complements sales with an authorized repair workshop, a 40,000-article spare parts warehouse, equipment rental, used equipment marketplace, field trials, and home delivery services.
Product overview
Fontana 1950 is a family-founded agricultural and gardening equipment dealer established in 1950, located in Rivergaro (Piacenza), Italy. The company offers a multi-brand portfolio of products and services organized into six main categories: Agriculture (trattori, fienagione, lavorazione del terreno, concimazione e irrorazione, trasporto, forestale), Gardening (sfalcio del prato including robot rasaerba from Ambrogio/Husqvarna/Honda/Segway, trattorini from Kubota/Toro/Honda/Husqvarna/EGO/Cub Cadet, decespugliatori, tosaerba, bordatori, soffiatori, potatura equipment), Forestry, Vegetable garden (orto), Outdoor furniture and cooking (arredo e cucina all'aperto with BBQs and ovens), and Home & leisure. Beyond product sales, Fontana offers services including repair workshop (over 1000 sqm, authorized by major brands), spare parts warehouse (over 40,000 articles), rental, field trials, home delivery/pickup, and a used equipment marketplace. The company distributes over 100 brands including Kubota, Honda, Husqvarna, Toro, EGO, Antonio Carraro, Zanon, Nibbi, and many others.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural tractors and power tillers (Trattori e Motoagricole) Agricultural tractors including vineyard/orchard tractors, isodiametric tractors, compact tractors, and motor-cultivators from brands such as Kubota, Antonio Carraro, and Nibbi. Targeted at professional farmers and agricultural enterprises.
- Robotic lawn mowers (Robot rasaerba) Range of robotic lawn mowers for automated grass cutting from multiple brands including Ambrogio Robot, Husqvarna Automower, Honda Miimo, and Segway Navimow. Available for purchase or rental with personalized assistance. Targeted at private gardeners and homeowners.
- Ride-on mowers (Trattorini) Ride-on mowers and garden tractors from brands including Kubota, Toro, Honda, Husqvarna, EGO, and Cub Cadet. Available in models from entry-level to professional grade (e.g., Kubota Z1 zero-turn, Toro Groundsmaster 3300D 4WD, Honda HF 2625 HME).
- Haymaking equipment (Fienagione) Haymaking equipment including round balers (rotopresse), shredders (trincia), mowers and mower-conditioners, tedders (voltafieno), rakes (andanatore), and balers (fasciatori). Targeted at professional farmers.
- Soil cultivation equipment (Lavorazione del terreno) Soil cultivation equipment including harrows (erpici), rotary tillers (frese), ditchers (vangatrici), ploughs (aratri), subsoilers (ripuntatori), cultivators (coltivatori), and rollers (rulli).
- Fertilization and spraying equipment (Concimazione e irrorazione) Fertilization and spraying equipment including fertilizer spreaders (spandiconcime), mechanical and pneumatic seeders, sprayer tanks (botti per diserbo), and atomizers (atomizzatori).
- Pruning equipment (Potatura) Pruning equipment including pruners (potatore), hedge trimmers (tosasiepi), knives and scissors, pole pruners (svettatoi), billhooks and saws, and tying machines (legatrice).
- Garden cultivation and care equipment (Lavorazione e Cura del Giardino) Garden cultivation and care equipment including motorised wheelbarrows (motocarriola), aerators (arieggiatore), furrowers (assolcatore), earth drills (carotatrice), power tillers (motozappa), post-hole diggers (trivella), and seeders.
- Forestry equipment (Attrezzatura Forestale) Forestry equipment including chainsaws (motosega), wood conveyor belts (nastro trasportatore legna), wood chippers (biotrituratori), and safety clothing (antinfortunistico) such as helmets, jackets, trousers, gloves, and safety shoes. Targeted at forestry professionals.
- Lawn mowing and ground maintenance equipment (Sfalcio del Prato) Lawn mowing equipment including edgers (bordatore), brushcutters (decespugliatore), robotic mowers, lawn mowers, ride-on mowers, and blowers/vacuums.
- Transport equipment (Trasporto) Transport equipment including tipping trailers (rimorchi ribaltabili) and platform trailers (carrelloni).
- Outdoor furniture and cooking (Arredo e cucina all'aperto) Outdoor furniture including chairs, tables, umbrellas, loungers, garden sheds, storage, hammocks, and outdoor cooking equipment including BBQs and ovens. Targeted at residential consumers.
- Repair and maintenance services (Assistenza e Riparazione) Repair services in an equipped workshop over 1,000 sqm, authorized by major brands, with a spare parts warehouse of over 40,000 articles. Targets customers who purchased equipment and need ongoing maintenance.
- Equipment rental service (Noleggio) Equipment rental service for agricultural and gardening equipment for a few hours, half-day, or full days. Available for various machinery types.
- Home delivery and pickup service (Consegna e ritiro a domicilio) Home delivery and pickup service for all products purchased, rented, or sent for service and repair across Italy.
- Field trial service (Prove in campo) Field trial days where customers can test machinery and equipment before purchase.
- Spare parts warehouse service (Magazzino ricambi) Spare parts warehouse with over 40,000 articles for immediate solutions to any equipment problem.
- Used equipment marketplace (Usato) Service to buy or sell used tractors and agricultural/garden equipment.
- Vegetable garden equipment (Orto) Equipment for vegetable garden cultivation, including seeds, fertilizers, soil, and small tools.
- Home and leisure products (Casa e tempo libero) Home and leisure products including clothing, shoes, boots, pet supplies such as dog and cat food, deterrents, and items for children.
- Seeds, fertilizers, and soil (Sementi e concimi) Seeds, fertilizers, and soil (sementi, concimi, terriccio) for garden and vegetable garden use.
Companies that use Fontana
Customer profileSegments4 records
Ideal customer profiles4 records
Fontana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fontana partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- KubotacoreAuthorized distributor of Kubota agricultural tractors, compact tractors, and Kubota-branded ride-on mowers including models from Series B1, B2, GR, GZD, L2, LX, M4, M5, M6, M7, and Z series. Provides sales, service, and spare parts support.
- HondacoreAuthorized dealer for Honda power equipment including tillers, brush cutters, robotic mowers (Miimo), ride-on mowers (HF series), and related accessories. Offers 5-year warranties on selected products.
- HusqvarnacoreAuthorized distributor of Husqvarna products including robotic mowers (Automower series), ride-on mowers, chainsaws, brush cutters, and hedge trimmers.
- Antonio CarrarocoreAuthorized dealer for Antonio Carraro specialized tractors including TRX and TN series. Products feature reversible steering and are designed for vineyards, orchards, and hilly terrain.
- ZanonmajorAuthorized distributor of Zanon products including electronic scissors, pruners, inter-row tools, and radio-controlled robot mowers (Roby 800 series).
- EGO Power+majorAuthorized dealer for EGO battery-powered outdoor power equipment including brush cutters, leaf blowers, hedge trimmers, chainsaws, and ride-on mowers (Z6 series).
- TOROmajorAuthorized distributor of TORO professional equipment including Groundsmaster series ride-on mowers, Titan series, and battery-powered mowers (eS3000 series).
- CUB CADETmajorAuthorized dealer for CUB CADET ride-on mowers and garden tractors including XT1, XT2, XZ series, and LT series models.
- CANYCOMmajorItalian distributor (through Cormik S.p.A.) for CANYCOM Japanese-made professional equipment including ride-on mowers, tracked carriers, and forestry machines.
- Ambrogio (Zucchetti)majorAuthorized dealer for Ambrogio (Zucchetti) robotic lawn mowers including L250 Elite S+ and L350i Elite models for various lawn sizes.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fontana competitors and assessment
Company assessmentBroad incumbents
- Kramp: Europe's largest technical wholesale partner for the agricultural sector, specializing in spare parts, accessories, and workshop supplies. Comparable to Fontana's 40,000+ spare parts warehouse and authorized-service role, but at pan-European scale across multiple channels.
- BayWa: Large German agricultural trading and services group with retail, agronomy, machinery, and energy operations across Europe. Operates as multi-brand equipment dealer and service provider similar to Fontana, but at substantially greater scale and geographic scope.
- Consorzi Agrari d'Italia: Network of Italian agricultural cooperatives providing farm inputs, equipment distribution, agronomic services, and technical assistance across Italy. Much larger scale than Fontana with broader geographic reach, but overlapping multi-brand dealer function and farmer customer base.
- Agravis: Major German agricultural cooperative operating in agricultural inputs, equipment, livestock, and retail across Northern Europe. Comparable multi-brand dealer and service function to Fontana, with overlapping manufacturer relationships and farmer customer segment, but at vastly larger scale.
Emerging players
- Tractorum: Italian online marketplace and information platform for tractors and agricultural equipment, including new and used listings. Comparable to Fontana's 'Usato' used equipment marketplace and e-commerce catalog approach, but operates without physical retail or service infrastructure.
Direct peers
- AgriEuro: Italy's largest online retailer of agricultural, gardening, and forestry equipment, distributing multiple brands across tractors, ride-on mowers, robotic mowers, and handheld tools. Direct competitor to Fontana for online ag/garden equipment sales in the Italian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fontana social profiles
Digital presenceFontana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fontana leadership team
Management profileNumber of profiles
Fontana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fontana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fontana
What does Fontana do?
Fontana 1950 is a multi-brand agricultural, gardening, forestry, and outdoor equipment dealer operating from Rivergaro (Piacenza), Italy. The company sells new tractors, ride-on mowers, robotic mowers, handheld power tools, haymaking/soil cultivation/spraying equipment, forestry equipment, and outdoor furniture from 50+ manufacturers. It complements sales with an authorized repair workshop, a 40,000-article spare parts warehouse, equipment rental, used equipment marketplace, field trials, and home delivery services.
Is Fontana a public or private company?
Fontana is a private company. It is classified as family owned and is currently operating.
When was Fontana founded?
Fontana was founded in 1950. It employs 11 to 50 people.
Where is Fontana based?
Fontana is headquartered in Rivergaro, Italy, in the Europe region.
How does Fontana make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental and repair and Maintenance Services.
Who are Fontana's main competitors?
Broad incumbents on record are Kramp, BayWa, Consorzi Agrari d'Italia and Agravis. Tractorum is listed as an emerging player. AgriEuro is listed as a direct peer.
Does Fontana have an API?
No public API is recorded for Fontana.
What industry is Fontana in?
Fontana's product category is Agricultural and Gardening Equipment Retail. Its primary akta.pro industry code is IMAHACAA, Tractors & Power Units, with a secondary code of IMAHACAL, Agricultural Processing Equipment (On-farm). Its NAICS code is 333111 and its SIC code is 3523.