SimGear
SimGear manufactures commercial-grade motion racing simulators with proprietary venue management software, serving entertainment venues, arcades, events, racing tracks, rental companies, esports, and home users globally with steel-construction simulator pods and integrated POS ecosystems.
- Company typePrivate
- Founded2015
- HeadquartersSchaumburg, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What SimGear does
SimGear is a privately held US-based manufacturer of commercial-grade motion racing simulators, founded in 2015 by active racer Zach Davis and headquartered in Schaumburg, Illinois. The company designs and builds full-steel-construction simulator pods spanning four core models — the flagship Motion4 (4 degrees of freedom, 6-inch actuator travel, 500Hz update rate), the static Motion0, the height-adjustable Youth Sim, and a fully customizable Custom Sim — along with an accessories catalog that includes VR headsets, haptic feedback systems, manual shifters, HOTAS flight sticks, PC upgrades, and LED packages.
The core technology differentiator is the proprietary SG Sim Management System (VMS), an in-house venue management software platform that can control up to 30 simulators from a single location, run concurrent races, manage spectator leaderboards, and integrate with major entertainment-venue POS systems including ClubSpeed, Roller, Korona POS, Intercard, and Embed. SimGear claims VMS is the only commercial-ready simulation management software on the market, paired with proprietary motion actuators and full-steel construction intended to differentiate against aluminum-framed competitors on commercial durability.
SimGear sells primarily through direct enterprise sales to entertainment venues, arcades, event and expo organizers, race tracks, rental companies, professional race rooms, and esports organizations, with a secondary direct-to-consumer e-commerce channel for home users and accessories. Hardware pricing ranges from $15,000 for the Youth Sim to $44,950+ for commercial Motion4 configurations, with revenue streams spanning hardware sales, accessories, custom branding services, white-glove delivery and installation, sim strategy consulting, and annual support subscriptions. The company ships globally and has documented enterprise deployments with Mercedes-Benz (VIP event simulators) and Andretti Indoor Karting & Games (six-unit enterprise deployment with expansion), alongside university research partnerships exploring clinical applications in stroke rehabilitation.
SimGear firmographics
Firmographics- Name
- SimGear
- Legal name
- SimGear
- Website
- https://simgear.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SimGear manufactures commercial-grade motion racing simulators with proprietary venue management software, serving entertainment venues, arcades, events, racing tracks, rental companies, esports, and home users globally with steel-construction simulator pods and integrated POS ecosystems.
- Ownership category
- akta.pro rank
SimGear industry classification
Industry- Product category
- Commercial Racing Simulators
- NAICS
- Amusement Parks and Arcades (7131), Hobby, Toy, and Game Retailers (45912)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE)
- akta.pro secondary industries
- Game Controllers, Joysticks & Flight/Driving Sim Controls (HDACAFAC), Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
Keywords
Where SimGear is headquartered
LocationHeadquarters
- HQ city
- Schaumburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SimGear business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware Sales: Sale of racing simulators and accessories including Motion0, Motion4, Youth Sim, and Custom Sim models with various configurations
- Accessories and Add-ons: VR headsets, manual shifters, flight sticks, steering wheels, LED packages, haptic feedback systems, PC upgrades
- Custom Branding Services: Custom branding for logos, colors, and experiential design for business customers
- White Glove Delivery & Installation: Professional delivery and installation services with pricing based on destination
- Support Services: 1-year manufacturer warranty included; annual support subscriptions available; incident-based support at $150 per incident after warranty
- Sim Strategy Services: Strategic planning for simulator deployment including facility flow, branding, marketing, and technology integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Youth Sim - Entry-level simulator for younger users |
| One time/ perpetual license | Pay-as-you-go | Motion0 Sim - Static pod, beginner-friendly |
| One time/ perpetual license | Pay-as-you-go | Motion4 Sim - Full motion with 6" actuators |
| One time/ perpetual license | Pay-as-you-go | VR Headset Add-on |
| One time/ perpetual license | Pay-as-you-go | Manual Shifter Add-on |
| One time/ perpetual license | Pay-as-you-go | SimGear Pulse (Haptic Feedback) |
| One time/ perpetual license | Pay-as-you-go | PC Upgrade |
| One time/ perpetual license | Pay-as-you-go | LED Light Package |
| One time/ perpetual license | Pay-as-you-go | Custom Branding |
| Other | Pay-as-you-go | White Glove Delivery & Installation |
| One time/ perpetual license | Pay-as-you-go | Additional Steering Wheels (x3) |
| One time/ perpetual license | Pay-as-you-go | HOTAS Flight Stick |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
SimGear product offering
Product offeringCore offering
SimGear designs, manufactures, and sells commercial-grade motion racing simulators (Motion4, Motion0, Youth Sim, Custom Sim) built with full steel construction and proprietary motion actuators. The simulators are bundled with the in-house developed SG Sim Management System (VMS) software for venue operators and are complemented by accessories (VR headsets, shifters, flight sticks), custom branding, integration services, and ongoing support. Sales channels include an online Sim Builder for both home and commercial customers, and direct enterprise sales for multi-sim venue deployments.
Product overview
SimGear offers a portfolio of commercial and home racing simulators built with full steel construction for durability. The core product lineup consists of the Motion4 Sim (flagship model with 6-inch motion actuators), Motion0 Sim (static beginner-friendly pod), Youth Sim (height-adjustable for younger users), and Custom Sim (fully branded solutions). These are complemented by accessory add-ons including VR headsets, manual shifters, and HOTAS flight sticks. The software ecosystem centers on the SG Simulation Software (VMS) and SG Sim Management System, enabling control of up to 30 simulators simultaneously with features like concurrent races, leaderboards, and POS integrations. Services include Sim Strategy (business planning), Branding (customization), Integration (POS connectivity), and Support & Maintenance (training and technical assistance).
Differentiator
Problem solved
Functional benefit
Products and services
- Motion4 Sim
Quantifiable outcome
- 17-month ROI timeline for 4 simulators at $50/use with 20% occupancy
- +2 more outcomes
Companies that use SimGear
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles5 records
SimGear technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
SimGear partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ClubSpeedcorePOS integration partner - ClubSpeed provides ticketing and management software that integrates with SimGear simulators.
- RollercorePOS integration partner - Roller provides visitor management software that integrates with SimGear simulators.
- Korona POScorePOS integration partner - Korona POS provides point-of-sale software that integrates with SimGear simulators.
- IntercardcorePOS integration partner - Intercard provides payment and card systems that integrate with SimGear simulators.
- EmbedcorePOS integration partner - Embed provides embedded payment solutions for SimGear simulators.
- Colorado State UniversityminorCSU neurological research studies using SimGear simulators to study motor skills in stroke survivors, combining SimGear hardware with miniSim research-grade software.
- Loyola Marymount UniversityminorLMU research project investigating driving simulators with motion feedback for stroke recovery, exploring how motion-based simulation compares to fixed-base clinical standards.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
SimGear competitors and assessment
Company assessmentOthers
- iRacing.com Motorsport Simulations: Subscription-based online racing simulation platform and ecosystem for esports/sim racing. Not a hardware peer, but the dominant software/content layer that SimGear simulators run; a strategic adjacency for partnerships and bundled offerings.
Broad incumbents
- Thrustmaster (Guillemot Corporation): Long-standing sim racing and flight simulation peripherals brand (wheels, pedals, HOTAS). Supplies ClubSport Shifter SQ used by SimGear; competes broadly in the same enthusiast and entry-commercial segments.
- Fanatec (Endor AG): Market-leading sim racing peripherals brand (direct-drive wheels, pedals, shifters) owned by Endor AG. Larger scale and brand recognition; competes at the wheel/pedal input layer that SimGear sources from third parties like Thrustmaster/ClubSport.
- Logitech G: Mass-market gaming peripherals division of Logitech covering wheels, joysticks, and HOTAS under brands such as Logitech G and Saitek. Broader gaming footprint and much larger distribution, with overlap on consumer sim racing and flight controls.
Direct peers
- Trak Racer: Australia-based manufacturer of sim racing cockpits, chassis, and monitor mounts sold globally to enthusiasts and commercial operators. Competes in the same sim racing hardware category with overlapping accessories and target customers.
- Vesaro: UK-based manufacturer of commercial-grade racing simulators with custom branding, motion platforms, and full sim builds for arcades, events, and private customers. Directly comparable product line and B2B/entertainment go-to-market.
- CXC Simulations: US-based maker of high-end commercial and home motion racing simulators (Motion Pro II, Pro-RF). Closest direct competitor to SimGear in commercial-grade full-motion sims sold to arcades, race rooms, and pro drivers.
- Next Level Racing: Global sim racing cockpit and accessory brand serving home and commercial customers. Overlaps with SimGear on chassis/accessory categories and serves similar esports and enthusiast customers, though with a less motion-focused, more consumer tilt.
- D-BOX Technologies: Public Canadian company that designs motion actuators and haptic systems used in commercial racing/flight simulators, home theaters, and gaming chairs. Comparable in commercial motion-hardware focus and immersive-tech positioning, though D-BOX supplies motion as a platform rather than full sim builds.
Emerging players
- Playseat: Dutch manufacturer of racing simulator cockpits/seats focused on the home and pro-sim consumer markets. Overlaps with SimGear's home segment but lacks commercial motion and venue-management capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SimGear social profiles
Digital presenceSimGear financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimGear leadership team
Management profileNumber of profiles
Profiles1 record
SimGear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimGear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimGear
What does SimGear do?
SimGear designs, manufactures, and sells commercial-grade motion racing simulators (Motion4, Motion0, Youth Sim, Custom Sim) built with full steel construction and proprietary motion actuators. The simulators are bundled with the in-house developed SG Sim Management System (VMS) software for venue operators and are complemented by accessories (VR headsets, shifters, flight sticks), custom branding, integration services, and ongoing support. Sales channels include an online Sim Builder for both home and commercial customers, and direct enterprise sales for multi-sim venue deployments.
Is SimGear a public or private company?
SimGear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SimGear founded?
SimGear was founded in 2015. It employs 1 to 10 people.
Where is SimGear based?
SimGear is headquartered in Schaumburg, United States, in the North America region.
How does SimGear make money?
Six revenue lines are on record. Hardware Sales are the primary driver. The others are accessories and Add-ons, custom Branding Services, white Glove Delivery & Installation, support Services and sim Strategy Services.
Who are SimGear's main competitors?
iRacing.com Motorsport Simulations is listed as an others. Broad incumbents are Thrustmaster (Guillemot Corporation), Fanatec (Endor AG) and Logitech G. Direct peers are Trak Racer, Vesaro, CXC Simulations, Next Level Racing and D-BOX Technologies. Playseat is listed as an emerging player.
Does SimGear have an API?
No public API is recorded for SimGear.
What industry is SimGear in?
SimGear's product category is Commercial Racing Simulators. Its primary akta.pro industry code is HDACANAE, Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS), with a secondary code of HDACAFAC, Game Controllers, Joysticks & Flight/Driving Sim Controls. Its NAICS code is 7131 and its SIC code is 7900.