The Produce News

What The Produce News does

The Produce News is a privately held B2B trade publication founded in 1897 and headquartered in Oradell, New Jersey. The company covers the fresh produce industry — including growers, shippers, distributors, packers, and handlers — through a biweekly print publication, a website with structured sections (Headlines, People, Sightings, Floral, Current Issue), an online digital edition archive dating to 2018, and email/newsletter distribution. Editorial coverage spans industry news, personnel moves, produce trade show reporting, regulatory developments (e.g., outbreak advisories, state agriculture programs), and company announcements within the produce sector. The publication operates under the tagline "Covering Fresh Produce Around the Globe Since 1897" and maintains active social media presence across Facebook, Twitter/X, LinkedIn, and Instagram.

The company's technology stack is a conventional digital publishing platform consisting of a content-managed website and a digital edition viewer that delivers archived issues online. No proprietary software, mobile app, API, or AI/ML features are disclosed. Headcount is reported in the 11-50 employee range, and no funding rounds, parent company, M&A activity, or leadership changes are identified in the available data.

Revenue is generated through two streams: advertising placements sold to produce industry suppliers and service providers (offered in both digital and print formats) and paid reader subscriptions to access print and digital editions. No public pricing is disclosed; advertisers and subscribers are directed to contact sales. Customer concentration is diffuse, drawing from the breadth of the fresh produce supply chain, with the largest customer segment being fresh produce industry professionals and a secondary segment being produce industry suppliers and service providers who purchase advertising reach.

Name

The Produce News

Legal name

The Produce News

Website

https://producenews.com

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

11–50 employees

Short description

The Produce News is a privately held B2B trade publication founded in 1897, covering the fresh produce industry — growers, shippers, distributors, retailers, and suppliers — through a biweekly print title, a news website, and digital edition archives, monetized via advertising and subscriptions.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Book, Periodical, and Newspaper Merchant Wholesalers (424920)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Specialty & Niche Channel Distribution (Religious, Comic Shops, Specialty Retail) (MPAJAKAH)

akta.pro secondary industry

Newsstand & Single-Copy Distribution (MPAJAKAC)

Keywords

• Trade publication
• Fresh produce news
• Industry advertising
• Digital editions
• Subscription media

Headquarters

HQ city

Oradell

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital and Print Advertising: The publication generates revenue through advertising placements in both digital and print formats. Advertisers include companies in the fresh produce supply chain such as growers, shippers, seed companies, and equipment manufacturers.
2. Subscriptions: Reader subscriptions provide ongoing revenue access to the publication's content, archives, and digital editions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Produce News is a trade publication covering the fresh produce industry since 1897. It delivers industry news, market updates, personnel moves, event coverage, and regulatory information through a biweekly print publication, a website with editorial sections (Headlines, People, Sightings, Floral), and a digital edition archive. Revenue is generated through paid subscriptions and digital/print advertising sold to produce supply-chain businesses.

Product overview

The Produce News is a print and digital publication covering fresh produce industry news since 1897. The company operates a unified media platform comprising a website with current news feeds (Headlines, People, Sightings, Floral), a comprehensive digital edition archive library with issues dating back to 2018, and digital/print advertising services for industry marketers. Content is delivered through free online access supported by subscription offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Subscriptions Paid subscription service providing readers with access to The Produce News content, current issues, and digital edition archives. Targeted at fresh produce industry professionals who want ongoing access to industry news and market intelligence.
• Digital and Print Advertising
• Digital Edition Archives
• Current Issue

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• FreshPlaza: Global online news platform covering the fresh produce sector with daily updates, market reports, and advertising — directly comparable as a digital competitor for produce trade news audiences.
• AndNowUKnow: Digital-first B2B produce news outlet delivering daily industry coverage and advertising to the same grower/shipper/retailer ecosystem as The Produce News, representing the digital-native competitor model.
• Produce Business: Print and digital trade magazine targeting produce industry buyers and decision-makers across retail, foodservice, and supply chain. Closely comparable audience and advertiser base to The Produce News.
• Blue Book Services: Produce industry credit and business directory publisher serving the same grower-shipper-distributor-retailer network, with comparable advertising, subscription, and directory revenue streams.
• The Packer: Long-standing B2B trade publication covering the fresh produce industry, serving growers, shippers, distributors, and retailers with news, market data, and advertising — directly comparable to The Produce News in audience, content mix, and revenue model.

Regional players

• Fruitnet: International fresh produce media group (primarily Europe and Asia) covering fruit and vegetable trade news, comparable in editorial focus and B2B advertising model but primarily serving non-US markets.
• Fresh Produce Journal: UK-focused fresh produce trade publication covering retail, supply chain, and wholesale news — comparable editorial format and B2B audience but serving primarily UK/European readers.

Broad incumbents

• Greenhouse Grower: Trade publication covering greenhouse production, ornamentals, and produce-adjacent horticulture, overlapping with produce industry readership and advertisers but operating as a broader horticulture title.
• Agri-Pulse: Larger agricultural policy and trade news publication serving a broader agribusiness audience that includes produce industry professionals, overlapping in advertiser and reader segments.

Emerging players

• Perishable Pundit: Independent B2B produce industry analysis and commentary outlet targeting the same trade audience, representing a niche editorial competitor in the produce media space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/producenews
• Facebookfacebook.com/ProduceNews
• LinkedInlinkedin.com/company/the-produce-news
• Instagraminstagram.com/produce_news

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Produce News