Fruitnet Media International

What Fruitnet Media International does

Fruitnet Media International is a privately held B2B trade media and events company headquartered in London, operating as the legal entity Market Intelligence Ltd in the UK and Market Intelligence Asia Pty Ltd in Australia. The company serves the international fresh produce industry — covering growers, distributors, traders, retailers, and suppliers across the full supply chain — through a portfolio that includes six active publications: Eurofruit (since 1973), Fresh Produce Journal (since 1895), Asiafruit, Produce Plus (since 2012), Fruchthandel (German), and Asiafruit China (Mandarin). The company's underlying technology is a digital publishing platform spanning a website (fruitnet.com), mobile applications, email delivery systems, and a WeChat service for the China market with over 22,000 followers. Content is delivered across print magazines, digital editions, daily newsletters, podcasts, video, and social media in multiple languages.

The company monetizes through three core revenue streams: subscription and registration-based content access (free registration with premium tiers), advertising placements across magazines, website, and newsletters, and delegate fees from ten owned congress events including the Fruitnet Berry Congress, Fresh Produce India, Fresh Produce Vietnam, Fruitnet Tropicals Congress, Festival of Fresh, Deutsche Obst & Gemüse Kongress, Fruitnet Citrus Congress, Fruitnet Tomato Congress, and Fruitnet Grape Congress. Distribution leverage is enhanced through partnerships with the industry's two largest trade shows, Fruit Logistica and Asia Fruit Logistica, where Fruitnet produces editorial content, special editions, and the Fruit Logistica Innovation Award coverage. A September 2024 data analytics partnership with Agtools has added a data-driven editorial layer to coverage, and a June 2025 partnership with IFPA extended content reach into the Latin America market via Asia Fruit Logistica's Peru Meet Up.

The company is founder or management owned with no external investment, private equity, or venture capital backing disclosed. Leadership includes CEO Robert Mears, Managing Director Europe Mike Knowles, and Managing Director Asia John Hey, supported by regional sales heads and an editorial team led by figures including Editor Liam O'Callaghan. Headcount is in the 51-100 range, distributed across editorial, sales, events, and operations in UK and Australia offices serving a global market spanning Europe, Asia, Australia/New Zealand, the Americas, Africa, and the Middle East.

Name

Fruitnet Media International

Legal name

Market Intelligence Ltd

Website

https://fruitnet.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Fruitnet Media International is a B2B trade media company and event organizer serving the global fresh produce industry. It operates six magazines (Eurofruit, Asiafruit, Fresh Produce Journal, Produce Plus, Fruchthandel, Asiafruit China), ten owned congresses, newsletters, podcasts, and video, monetizing through advertising, subscriptions, and event delegate fees.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription/Membership: Free registration provides basic access to newsletters and content. Premium subscriptions likely available for full magazine access and enhanced content.
2. Advertising: The company generates revenue through advertising placements in its magazines, on its website, and in its digital newsletters, serving clients in the fresh produce industry.
3. Events and Conferences: Revenue from delegate fees for Fruitnet-organized conferences and events including Fruitnet Berry Congress, Fresh Produce India, Fruitnet Tropicals Congress, Festival of Fresh, Deutsche Obst & Gemüse Kongress, Fruitnet Citrus Congress, Fruitnet Tomato Congress, and Fruitnet Grape Congress.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fruitnet Media International is a B2B media company and event organiser for the international fresh produce industry. It publishes trade magazines (Eurofruit, Asiafruit, Fresh Produce Journal, Produce Plus, Fruchthandel), distributes daily news and newsletters across multiple languages, produces podcasts and video content, and runs a portfolio of industry conferences (Fruitnet Berry Congress, Fresh Produce India, Fresh Produce Vietnam, Fruitnet Tropicals/Citrus/Tomato/Grape Congress, Festival of Fresh, Deutsche Obst & Gemüse Kongress, Asiafruit Knowledge Centre). Revenue is generated from advertising, subscriptions, and event delegate fees.

Product overview

Fruitnet Media International is a B2B media company and event organizer for the international fresh produce industry. The company operates a multi-platform portfolio consisting of print and digital publications (Eurofruit, Asiafruit, Fresh Produce Journal, Produce Plus, Fruchthandel), industry conference events (Fruitnet Berry Congress, Fresh Produce India, Fresh Produce Vietnam, Fruitnet Tropicals/Citrus/Tomato/Grape Congress, Festival of Fresh, Asiafruit Knowledge Centre, Deutsche Obst & Gemüse Kongress), digital content (podcasts, video, Asiafruit China WeChat service with 22,000+ followers), and newsletters (Fruitnet Daily News). The company also partners with Agtools for data analytics capabilities. Sister publications include Eurofruit (for European buyers, since 1973), Fresh Produce Journal (UK market, since 1895), Produce Plus (Australia/New Zealand, since 2012), and Fruchthandel (Germany).

Differentiator

Problem solved

Functional benefit

Brands

• Asiafruit: Asia's leading supplier of news and information for the international fresh fruit and vegetable business, published 10 times yearly
• Eurofruit
• Fresh Produce Journal
• Produce Plus
• Fruchthandel
• Asiafruit China

Products and services

• Eurofruit Magazine The leading magazine for international fresh produce buyers and suppliers in Europe, published 10 issues per year with daily news online. Covers innovation across the fresh produce business from production to procurement. Worldwide readership of over 8,500 industry professionals.
• Asiafruit Magazine Asia's leading supplier of news and information for the international fresh fruit and vegetable business, available in print, online, and in person. Published 10 times yearly.
• Fresh Produce Journal Britain's favourite fresh produce magazine since 1895, covering the UK fresh fruit and vegetable market with daily news and analysis.
• Produce Plus Magazine Magazine for fresh produce marketing in Australia and New Zealand, in market since 2012.
• Fruchthandel Magazin Germany's number one fresh fruit and vegetable trade magazine, providing industry coverage in German.
• Fruitnet Berry Congress The leading event for the international berry business, bringing business leaders together to discuss better products, stronger supply chains, and new market trends.
• Fresh Produce India India's leading event for the fresh produce business, exploring new business opportunities and making new contacts.
• Fresh Produce Vietnam Conference and expo event for Vietnam's fresh produce business, taking place in Ho Chi Minh City.
• Fruitnet Tropicals Congress The essential meeting point for the global tropicals business.
• Fruitnet Citrus Congress The essential meeting point for the global citrus business.
• Fruitnet Tomato Congress The annual meeting point for leading players in the global tomato business, focusing on challenges like climate change, labour challenges, and evolving consumer demand.
• Fruitnet Grape Congress The meeting point for the global table grape industry.
• Festival of Fresh Festival celebrating the best of fresh produce in Britain.
• Asiafruit Knowledge Centre The content hub at the heart of ASIA FRUIT LOGISTICA.
• Deutsche Obst & Gemüse Kongress (DOGK) German-language congress for the fresh produce industry.
• Asiafruit China Digital Service Daily email and WeChat news service for China's international fresh produce business, available in Mandarin. WeChat service has over 22,000 followers.
• Fruitnet Podcasts Podcast series covering fresh produce industry topics, including the Produce Plus Podcast and Fruitbox interviews with industry leaders.
• Fruitnet Daily News Newsletter Daily news email newsletter for the international fresh produce business, provided by the editors of Eurofruit and Asiafruit.

Quantifiable outcome

• Over 8,500 worldwide readership for Eurofruit magazine
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered strategic, core and minor.

• IFPA (International Fresh Produce Association)strategicStrategic or Co-development Partner · 3 June 2025Fruitnet and IFPA teamed up to deliver high-powered content at Asia Fruit Logistica's Peru Meet Up, curating insight-filled content programs at the premier international event for Latin America's fresh produce business.
• AgtoolsstrategicTechnology or Integration · 27 September 2024Fruitnet partnered with Agtools to provide top-class insight and analysis using Agtools' award-winning data platform to enhance its coverage of the international fresh produce business. The partnership integrates agricultural data analytics into Fruitnet's editorial content.
• Fruit LogisticacoreStrategic or Co-development PartnerFruitnet partners with Fruit Logistica (organized by Messe Berlin) for content partnerships including the Fruit Logistica Briefing event, FLIA (Fruit Logistica Innovation Award), and comprehensive event coverage. Fruitnet produces special editions, trend reports, and content for the world's leading fresh produce trade show.
• Asia Fruit LogisticacoreStrategic or Co-development PartnerFruitnet organizes Asiafruit Congress alongside Asia Fruit Logistica and provides editorial coverage. The company exhibits at the event and curates content programs for the premier international event for Latin America's fresh produce business.
• Messe BerlincoreGTM or Marketing PartnerMesse Berlin organizes Fruit Logistica and Fruitnet maintains a partnership for event coverage, special editions, and content including the Fruit Logistica Briefing, Innovation Award, and trend reports.
• Fruchthandel MagazineminorChannel Partner/ Reseller/ DistributorFruitnet partners with Fruchthandel Magazine, Germany's number one fresh fruit and vegetable trade magazine, providing German-language coverage and news through the Fruchthandel Newsmail newsletter.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Informa Markets: Global B2B events and specialist media company running large trade shows across many industries. Overlaps with Fruitnet's owned-events and content-partnership business at much larger scale.
• William Reed Business Media: UK B2B media and events group across food, drink and grocery. A larger multi-vertical publisher/event organizer whose food coverage overlaps with Fruitnet's model but is far broader than fresh produce.

Direct peers

• The Packer (Farm Journal): Leading US fresh produce trade news brand covering the fruit and vegetable supply chain. Same B2B produce-media model of news, market analysis and industry coverage as Fruitnet.
• Eurofresh Distribution: European trade magazine and directory for the fresh fruit and vegetable business. Competes with Eurofruit/FPJ for European produce advertisers and readers.
• FreshPlaza / Hortidaily: Netherlands-based global online news platform for the fresh produce and horticulture trade. Directly competes with Fruitnet as a multi-language B2B produce news publisher serving the same grower/trader/retailer audience.
• Produce Business (Phoenix Media Network): US publisher of produce trade magazines and buyer-focused content for the fresh produce industry. Overlaps directly with Fruitnet's advertising-and-editorial model in the same vertical.

Emerging players

• Fructidor: Multi-language online marketplace and news platform connecting fresh produce buyers and sellers globally. Overlaps with Fruitnet's audience and B2B produce-media positioning.

Others

• Messe Berlin (Fruit Logistica): Organizer of Fruit Logistica and Asia Fruit Logistica, the fresh produce sector's flagship trade shows. A partner and adjacent events operator in the same produce ecosystem rather than a media competitor.
• Blue Book Services (Produce Blue Book): Provider of credit, data and directory services for the produce trade. Adjacent produce-information/data vendor serving the same industry customer base as Fruitnet.

Regional players

• Fresh Fruit Portal: Chile-based fresh produce news service focused on the Americas and export markets. Same B2B produce-news offering as Fruitnet but concentrated in Latin America.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fruitnetmedia
• YouTubeyoutube.com/fruitnet
• Facebookfacebook.com/fruitnetmedia
• LinkedInlinkedin.com/company/fruitnetmediainternational
• Instagraminstagram.com/fruitnet

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fruitnet Media International