Group 15 Real Estate

What Group 15 Real Estate does

Group 15 Real Estate operates its consumer-facing real estate business under the Cabana 17 Realty brand in Charlotte, North Carolina. The firm runs a direct cash home-buying model targeting homeowners who need to liquidate quickly or who sit in complex situations such as inheritance, probate, heir disputes, pre-foreclosure, and tax-delinquency. Purchases are executed at a discount to after-repair value without requiring repairs, staging, or agent representation; the firm advertises a 48-hour guaranteed cash offer and closes on the homeowner's timeline. Founder Danny Plueddemann leads the firm, with a small operational team (11–50 employees firmographically) anchored in a single Charlotte office at 1537 Norris Ave, Charlotte, NC 28206.

The product surface combines three interlocking offerings. The core product is the direct cash purchase of residential properties. Inventory acquired through that channel is either resold for spread or converted into long-term rental property under the firm's rental management line, with at least one listing publicly disclosed (4533 Sharon Chase Dr APT A, Charlotte, NC 28215) at $900 per month. A third, lighter line appears through broker partnerships for listing and tenant placement on owned rentals. Operationally, the firm centralizes acquisition through a website-driven funnel (cabana17realty.com) with a 'Get An Offer' form, plus a publicly listed phone line at (704) 285-2864 and email [email protected].

The business model relies on two revenue streams: transactional spread between purchase price and resale value/ARV (one-time, lumpy) and recurring rental income from held inventory. Customer segments are predominantly individual homeowners in distressed or transitional circumstances, with secondary demand from tenants and from licensed brokers acting as listing agents. Distribution is exclusively direct-to-consumer in the Charlotte metro, supported by third-party credibility signals including a BBB A-rating and a 4.9 Google rating across 16 reviews. The firm claims 25+ properties acquired since 2024, indicating active but small-scale operations. No technology platform, AI tooling, APIs, integrations, or institutional funding is disclosed.

Name

Group 15 Real Estate

Legal name

Cabana 17 Realty

Website

https://group15realestate.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Group 15 Real Estate, operating as Cabana 17 Realty, is a Charlotte, NC-based firm that buys residential properties directly from homeowners for cash (including probate and tax-delinquent situations) and rents out acquired inventory to tenants in the Charlotte metro.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Residential Property Managers (531311), Lessors of Other Real Estate Property (53119), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate
• Commercial real estate
• Property management
• Real estate brokerage
• Leasing services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Home Buying (Cash Purchases): The company purchases homes directly from homeowners for cash at a discount below market value. They buy properties in any condition (as-is), renovate them, and either hold as rental properties or resell for profit. Revenue is generated through the spread between purchase price and after-repair value (ARV).
2. Rental Income: The company manages and rents out acquired properties. One confirmed listing at 4533 Sharon Chase Dr APT A in Charlotte, NC rented at $900/month. Income is generated through monthly rental payments from tenants.
3. Real Estate Brokerage Services: The company provides real estate brokerage services to other property owners, including listing rental properties for prospective tenants (e.g., as seen in the rental listing testimonial from Tara Empson, NC Real Estate Broker).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Group 15 Real Estate is a Charlotte, North Carolina-based real estate brokerage founded in 2009 that provides residential and commercial property sales, leasing, and property management services. The firm serves individual buyers, sellers, landlords, and tenants through its website and a direct phone-based sales channel. Its mid-sized team of 11-50 employees supports personalized local brokerage engagements.

Product overview

Cabana 17 Realty operates as a cash home buying and rental property management company in Charlotte, NC. The core offering is a direct cash purchase service where the company buys residential properties directly from homeowners for cash, bypassing traditional real estate agents and listings. A secondary business line is rental property management, which services both the company's owned rental portfolio and potentially third-party landlords. The two product lines are interconnected: the cash buying service acquires distressed or unwanted properties which may then enter the rental inventory managed by the company.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Sales Brokerage Representation of individual homeowners and buyers in the purchase and sale of residential property in the Charlotte, NC area, including listing, marketing, showings, negotiation, and closing.
• Commercial Real Estate Brokerage Sales and leasing representation for commercial property owners and tenants in the Charlotte, NC market.
• Residential Leasing Services Placement of tenants for residential landlords, including property marketing, tenant screening, and lease execution.
• Property Management Services Day-to-day management of residential rental properties on behalf of landlords, including rent collection, maintenance coordination, and tenant communications.

Quantifiable outcome

• Guaranteed cash offer within 48 hours
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• RedfinNow: Broker-affiliated direct cash offer service that combines brokerage and instant offers. Overlaps with Cabana 17's combined brokerage + cash purchase offering.

Direct peers

• Offerpad: iBuyer offering direct cash purchases and home trade-in solutions to homeowners. Closely comparable to Cabana 17 on the direct-to-consumer cash offer proposition, though at much larger scale.
• HomeVestors (We Buy Ugly Houses): National franchise network of cash home buyers focused on distressed and 'as-is' single-family properties. Direct competitor to Cabana 17's buy-houses-any-condition, no-repairs model.
• Opendoor: Large-scale institutional iBuyer that purchases homes directly from sellers for cash and resells them. Competes head-to-head with Cabana 17's cash-purchase model on speed, convenience, and certainty of close.

Others

• Connected Investors: Marketplace and data platform for real estate investors buying discounted single-family properties. Comparable enabling ecosystem for the type of off-market acquisitions Cabana 17 pursues.
• BiggerPockets: Real estate investing education, network, and marketplace. Provides deal flow and education used by individual investors like Cabana 17 to source and underwrite single-family rentals.

Emerging players

• DealMachine: Mobile-driven platform for identifying and contacting absentee/distressed property owners — directly relevant to Cabana 17's off-market single-family acquisition motion.
• Houzeo: Tech-enabled discount brokerage serving individual home sellers with flat-fee listing. Competes for the same frustrated traditional-seller pool that Cabana 17 targets, albeit via a different model.
• Knock: Trade-in home buying model that purchases directly from homeowners wanting to move before listing. Adjacent to Cabana 17's customer profile of sellers seeking speed and certainty.

Regional players

• Bayut (off-market acquisitions peer in adjacent geography): Regional off-market/investor-focused property platform operating outside the Carolinas; referenced here as a regional comparable for the off-market single-family investor use case Cabana 17 serves locally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/group-15-real-estate---effortless-property-ownership

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Group 15 Real Estate