Peace of Mind

What Peace of Mind does

Peace of Mind Yoga, Counseling, and Wellness Center (POMYCAWC) is a privately held, founder-owned LLC operating from a single physical site at 395 Springfield Avenue, Berkeley Heights, New Jersey. Founded by Kristina Silvestry in 2010 and opened in March 2011, the business runs a trauma-focused, integrated clinical-and-wellness practice that combines licensed mental health counseling (EMDR, IFS, Sandplay, somatic therapy, CBT, DBT, parental and marriage counseling) with trauma-informed yoga, sound healing, reiki, and private intensives under one roof. Over 14 years the practice has conducted more than 20,000 therapy and wellness sessions, delivered through a 15–16 person team of LCSW/LPC clinicians, yoga instructors, front-desk staff, and a racial-justice consultant. The proprietary POM Method of Trauma Treatment is delivered by all counselors and is paired with a Yoga Alliance RYS 200-registered teacher training program built with The American Yoga Academy.

Revenue is generated through five primary streams: recurring yoga memberships and class packages, individual/family/group counseling (insurance-billed with electronic superbills), one-time private yoga and therapy intensives, one-time teacher training cohort enrollments ($2,257–$2,557 per student), and customized corporate wellness consulting for organizations such as schools, nonprofits, and healthcare entities. Distribution is omnichannel but anchored to the Berkeley Heights site for in-person delivery, supplemented by telehealth across NJ, PA, CT, RI, NY, DC, AZ, IL, and WA for both therapy and online yoga. Marketing relies on an active founder-authored blog, SEO, free webinars, a therapy-readiness quiz, email lead capture, and community events. Corporate clients to date include YWCA, NCADV, NJCEDV, Microsoft, and NBC Universal, primarily for training and presentations rather than disclosed enterprise contracts.

Name

Peace of Mind

Legal name

Peace of Mind Counseling and Wellness Center LLC

Website

https://pomnj.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Peace of Mind is a trauma-focused holistic center in Berkeley Heights, NJ integrating licensed clinical counseling (EMDR, IFS, somatic therapy) with trauma-informed yoga, sound healing, and reiki for individuals, families, and corporate clients across multiple U.S. states via telehealth.

Ownership category

akta.pro rank

Product category

Holistic Mental Health & Wellness Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYEDALAFAB

Mental Health Counseling & Psychotherapy Services

Education/Student Services & Campus Operations/Student Health, Counseling & Wellness Services

SECONDARYHSADAJAI

Trauma-Informed Mindfulness & Somatic Mind-Body Practices

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYTHAJAHAA

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Trauma-informed counseling
• Holistic wellness services
• Yoga teacher training
• Corporate wellness programs
• Mental health therapy

Headquarters

HQ city

Berkeley Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Yoga Memberships and Class Packages: Recurring membership model providing unlimited yoga classes with tiered pricing. Single class passes and multi-class packages available. Membership requires 14 days written notice for changes.
2. Counseling and Therapy Services: Individual, family, and group therapy sessions provided by licensed clinicians. Insurance billing with electronic payment collection at time of service. Electronic superbills generated for insurance reimbursement.
3. Yoga Teacher Training Programs: 200-hour trauma-informed yoga teacher training cohorts priced at $2,257 early bird or $2,557 standard. Includes certification, CE credits, and Yoga Alliance eligibility.
4. Corporate Wellness Consulting: Customized workplace wellness programs, workshops, leadership coaching, and burnout recovery consultation for businesses, schools, and organizations. Complimentary 30-minute consultation followed by tailored program delivery.
5. Private Sessions: Private yoga, reiki, sound bowl, and therapy intensives offered as premium one-on-one services with specialized focus areas.
6. Gift Cards: Yoga gift cards available in customizable denominations for gifting wellness experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Peace of Mind is a trauma-focused holistic center delivering licensed clinical counseling (EMDR, somatic therapy, IFS intensives, marriage and parental counseling), trauma-informed yoga classes (somatic yoga, private yoga, sound bowls, reiki), corporate wellness programs, and a 200-hour Trauma-Informed Yoga Teacher Training certification. All counselors are trained in the proprietary POM Method of Trauma Treatment. Services are available in-person at Berkeley Heights, NJ, via telehealth across New Jersey, and online nationwide.

Product overview

Peace of Mind Yoga, Counseling, and Wellness Center is a trauma-focused holistic center offering an integrated suite of mental health and wellness services. The portfolio includes counseling services (somatic therapy, EMDR therapy, EMDR intensives, IFS intensives, marriage counseling, parental counseling, and online therapy), yoga and wellness offerings (somatic yoga, group yoga classes, private yoga, sound bowls, private reiki, and yoga memberships/packages), corporate wellness programs, and professional training/certification programs (trauma-informed yoga teacher training and POM Method certification). Free educational resources include mental health webinars, self-help tools, and a therapy readiness quiz. The center also provides sexual violence advocacy services. Services are available in-person at the Berkeley Heights, NJ location and via telehealth nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Somatic Therapy Body-centered trauma therapy that helps clients release stress and unhealed memories held in the body through awareness, breathwork, and gentle movement. Provided by licensed clinicians for individuals with PTSD, trauma, and chronic stress.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy using bilateral stimulation to help clients process traumatic memories and reduce their long-term impact. Offered as a recurring clinical service by licensed counselors.
• EMDR Intensives Condensed, immersive Eye Movement Desensitization and Reprocessing treatment sessions for deeper emotional processing in a shorter timeframe. Available to clients seeking accelerated trauma work.
• Counseling Services Trauma-informed individual, family, and group counseling for children, teens, and adults addressing PTSD, depression, anxiety, trauma, and stress. Delivered by licensed clinicians trained in the POM Method.
• Marriage Counseling Couples therapy to help partners navigate relationship challenges, improve communication, and build stronger connections. Delivered by licensed clinicians.
• Parental Counseling Support for parents navigating family dynamics, childhood challenges, and parent-child relationships. Provided by trained counselors.
• IFS Intensives Internal Family Systems therapy intensives for focused parts-based trauma treatment and emotional integration. Delivered by clinicians trained in the IFS modality.
• Online Therapy Telehealth counseling services delivered via secure video platform to clients across all of New Jersey and nationwide (including Pennsylvania, Connecticut, Rhode Island, New York, Chicago, Washington DC, Arizona, and Seattle).
• Sexual Violence and Advocacy Services Confidential advocacy and support services for sexual violence survivors, including a 24-hour hotline, delivered by trained advocates including founder Kristina Silvestry.
• Somatic Yoga

Quantifiable outcome

• 69% decrease in perceived daily stress after 30 days of yoga practice
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• The American Yoga AcademyflagshipStrategic or Co-development PartnerFormal partnership for 200-hour trauma-informed yoga teacher training certification. Program offered in partnership with The American Yoga Academy, pairing self-paced online curriculum with in-person training. Graduates receive certification qualifying them to teach nationally and internationally with Yoga Alliance eligibility.
• Claire DiabcoreStrategic or Co-development PartnerWorld-renowned yoga educator who developed the online curriculum for Peace of Mind's 200-hour yoga teacher training. Her curriculum provides foundation in methodology, philosophy, meditation, breathwork, and anatomy across 15 self-paced modules.
• Tamu King / TKLane LLCcoreImplementation/ SI/ Consulting PartnerAnti-oppression consultant providing monthly racial justice trainings and ongoing guidance for organizational equity work. Works with Peace of Mind to review internal systems, acknowledge bias, and support anti-racism initiatives.
• Indigo Yoga (Caldwell)minorOthersYoga school where Kristina Silvestry completed her initial yoga teacher certification, beginning her journey to 500-hour certification.
• OM Factory NYCminorOthersYoga school where Joelle Anderson completed her 200-hour yoga teacher training under Taryn Vanderhoop and Blair Ritchie.
• Gayatri Yoga (Tenerife, Spain)minorOthersYoga school where Nicolette Kelly completed her RYT 200 training in 2023.
• BodyWise FoundationminorOthersOrganization providing trauma-informed yoga training and certifications. Kristina Silvestry completed 50-hour Trauma-Informed Yoga Teacher Certification through BodyWise Foundation.
• IFS InstituteminorOthersInstitute providing Internal Family Systems (IFS) training. Kristina Silvestry is a graduate of Level 1 IFS training, deepening parts-based healing work.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Greenwich House: New York City-based nonprofit offering integrated counseling, arts, wellness, and senior services—comparable holistic multi-modality approach in a different geography, illustrating the regional nonprofit-competitor cluster in the integrated wellness space.

Direct peers

• Kripalu Center for Yoga & Health: Bethel, NY-based nonprofit combining yoga, meditation, holistic wellness, and professional training programs—the closest analog to Peace of Mind's integrated wellness-plus-education model, though at much larger scale.
• Two Chairs: Tech-enabled outpatient therapy clinic operating in-person across California and via telehealth, with a multi-modal approach that mirrors Peace of Mind's specialization in evidence-based therapeutic methods.
• Omega Institute for Holistic Studies: Rhinebeck, NY retreat and education center offering yoga, mindfulness, and holistic practitioner trainings alongside personal wellness programs—closely comparable in combining somatic practices with certified teacher education.

Broad incumbents

• Spring Health: Enterprise mental health benefits provider combining therapy, coaching, and medication management—relevant peer for Peace of Mind's employer-facing corporate wellness pipeline and a likely competitor for the same buyer relationships.
• Talkspace: Public telehealth therapy company with both consumer and B2B distribution—an incumbent direct competitor in the online counseling channel Peace of Mind uses for its NJ and nationwide services.
• Lyra Health: Venture-backed B2B mental health benefits platform serving enterprise employers with therapy and coaching networks—directly comparable in the corporate wellness segment where Peace of Mind already has Microsoft and NBC Universal relationships.
• Headspace (Headspace Health): Digital meditation, mindfulness, and mental health platform with both consumer and B2B offerings—comparable across Peace of Mind's meditation, mindfulness, and corporate wellness segments at significantly larger scale.
• BetterHelp: Largest consumer telehealth therapy platform, competing head-to-head with Peace of Mind's online therapy offering on paid acquisition, network size, and pricing power.

Emerging players

• Calmerry: Subscription-based online therapy platform focused on accessible, ongoing counseling—comparable online-only model but without the trauma-informed specialization and in-person somatic practice that differentiates Peace of Mind.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/peaceofmindnj
• Facebookfacebook.com/POMYogaCounselingAndWellnessCenter
• LinkedInlinkedin.com/company/pomnj

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peace of Mind