HI WELLNESS

What HI WELLNESS does

HI Wellness Private Limited is an India-based direct-to-consumer wellness company that sells whole root turmeric in small batches (250g, 500g, 1kg, and 3kg), sourced from forest-grown cultivation in the Bandhavgarh Tiger Reserve of Madhya Pradesh. The company deliberately distinguishes its offering from isolated curcumin extracts, positioning the complete natural matrix of compounds as its core differentiator. It targets doctors and practitioners, patients and caregivers managing long-term inflammatory conditions, and small formulation brands seeking to validate sourcing before scaling their own products.

The underlying agricultural model is branded as "no-boundary farming," where turmeric is grown in shared terrain with wildlife in the Bandhavgarh ecosystem under natural stress conditions, without artificial protection, fences, or controlled environments. Cultivation and primary production are handled by Bagdara Farms, identified in the company's materials as the farming operation and brand associated with the turmeric origin. Each batch is released with full context about its origin, growth conditions, and characteristics, supporting the company's batch-level traceability positioning.

Commercially, HI Wellness operates a pure direct-to-consumer model with no marketplace or bulk commodity distribution. Pricing is not publicly disclosed; customers request batch access through the website (hiwellness.org) or by phone/WhatsApp (+91 95602 54646). The company explicitly avoids scaling production beyond what is grown in the forests, framing its offering as limited-batch and validation-first, with customers encouraged to begin with smaller 250g exploration sizes before scaling up. The company is privately held, founder-owned, and bootstrapped, with no disclosed funding rounds, institutional investors, or external ownership in the source data. Headquarters are at Okhla Phase III, New Delhi, with operational activity centered on Bandhavgarh Tiger Reserve.

Name

HI WELLNESS

Legal name

HI Wellness Private Limited

Website

https://hiwellness.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

HI Wellness Private Limited sells whole root turmeric in small batches (250g to 3kg), forest-grown in Bandhavgarh Tiger Reserve via partner Bagdara Farms, targeting doctors, patients, and small formulation brands through direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Herbal Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Medicinal Plant Farming (Botanical/Pharmaceutical Crops) (AFAGAGAE)

akta.pro secondary industry

Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Whole root turmeric
• Herbal supplements
• Turmeric cultivation
• Botanical ingredients
• Functional foods

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Whole Root Turmeric Sales: Direct sales of whole root turmeric in small batches (250g to 3kg). The company releases limited batches from their forest-grown cultivation in Bandhavgarh. Revenue is generated through one-time purchase transactions rather than recurring subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

HI Wellness cultivates and sells whole root turmeric (not isolated curcumin extracts) in small batches of 250g, 500g, 1kg, and 3kg, sourced from forest-grown cultivation in the Bandhavgarh Tiger Reserve in Madhya Pradesh. The company operates a no-boundary farming approach where turmeric grows in shared terrain with wildlife, and provides batch-level traceability with full context about origin, growth conditions, and harvest. The product targets doctors, practitioners, patients, caregivers, and small formulation brands seeking therapeutic-grade whole root turmeric as an alternative to commodity supplements.

Product overview

HI Wellness offers a portfolio of whole root turmeric products sold in four batch sizes (250g, 500g, 1kg, and 3kg) sourced from forest-grown turmeric in the Bandhavgarh Tiger Reserve ecosystem. Rather than isolated curcumin extracts, the company provides the complete natural matrix of whole root turmeric. The products are tiered by use case: 250g for exploration/trial, 500g for validation, 1kg for application, and 3kg for clinical/formulation work. The offerings target doctors, practitioners, patients, caregivers, and small formulation brands seeking to validate sourcing before scaling. The company operates under the Bagdara Farms brand and does not sell in bulk or scale artificially—releasing only what is grown in limited batches from the forests of Bandhavgarh.

Differentiator

Problem solved

Functional benefit

Brands

• Bagdara Farms: The farming operation and brand associated with growing whole root turmeric in Bandhavgarh Tiger Reserve, Madhya Pradesh.

Products and services

• Whole Root Turmeric (250g - Exploration)

Quantifiable outcome

• Practitioners report better response during recovery phases compared to standard turmeric
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bagdara FarmscoreOthersBagdara Farms is the cultivation/production entity based in Bandhavgarh Tiger Reserve, Madhya Pradesh, that grows the forest turmeric for HI Wellness. The farms operate under a no-boundary farming approach where turmeric is grown in shared terrain with wildlife. Bagdara Farms is referenced as the source/origin of the turmeric ('Sourced from the forests of Bandhavgarh', 'Bagdara Farms • Bandhavgarh Tiger Reserve, Madhya Pradesh').

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Regional players

• Banyan Botanicals: US-based Ayurvedic herbs company sourcing whole-root and whole-plant botanicals (including turmeric) for practitioners and consumers. Comparable in whole-root/whole-herb positioning and practitioner channel focus, but serves the North American market rather than India and global from India.
• Mountain Rose Herbs: US-based organic herb supplier offering certified-organic whole-root turmeric and other botanicals to herbalists, formulators, and small brands. Comparable in organic, whole-plant positioning and B2B service to small formulation brands, though operates from a different geography with a much broader catalog.

Broad incumbents

• Patanjali Ayurved: India's largest Ayurvedic and herbal products company with extensive turmeric product lines across supplements, food, and personal care. Competes in the same Ayurvedic/botanical category but at mass-market scale with vastly broader portfolio and retail distribution.
• Himalaya Wellness: Global herbal healthcare company with a wide range of botanical supplements including turmeric formulations. Competes in the herbal wellness space but with a pharmaceutical-style portfolio, broader product range, and far larger distribution footprint than HI Wellness.
• Dabur India: One of India's largest Ayurvedic and herbal FMCG companies with established Chyawanprash, honey, and turmeric-based product lines. Overlaps in the herbal/botanical consumer space but operates at FMCG scale with mass-market positioning rather than the niche whole-root approach.

Direct peers

• Forest Essentials: Premium Indian Ayurvedic beauty and wellness brand built on traditional formulations and botanical provenance. Comparable in luxury Ayurvedic positioning, ingredient-led storytelling, and practitioner-aligned customer base, though focused on beauty/skincare rather than ingestible turmeric.
• Conscious Food: India-based organic and natural food brand selling single-origin spices and whole-food products direct to consumers. Comparable in organic positioning, small-batch philosophy, and DTC approach targeting health-conscious Indian buyers seeking alternatives to commodity spices.
• Two Brothers Organic Farms: Indian farm-to-table brand selling single-origin, minimally processed organic food products including whole turmeric directly online. Comparable in provenance-led storytelling, single-origin narrative, and direct-to-consumer model targeting premium health-conscious buyers.
• Kapiva: Indian Ayurvedic wellness brand offering herbal juices, supplements, and whole-root formulations (including turmeric) sold direct-to-consumer online. Comparable in DTC go-to-market, botanical positioning, and target customer of health-conscious Indian consumers seeking alternatives to commodity supplements.
• Organic India: India-based organic herbal and botanical supplements brand selling whole-herb turmeric and Ayurvedic formulations to practitioners and consumers globally. Direct competitor in the organic whole-root/whole-herb positioning targeting similar health-conscious and practitioner segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hiwellness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HI WELLNESS