Music for production

What Music for production does

Music For Productions Inc. (MFP) is a Toronto-based music licensing agency founded in 2005 by Jean Anfossi, a former Warner/Chappell Music Publishing Canada executive. The company operates as a B2B service provider that licenses music for advertising campaigns, film, TV, and digital media, serving advertising agencies, production companies, and direct brand clients across Canada, the United States, and global territories. It was the first online music licensing provider in Canada and has accumulated 21+ years of relationships with publishers, labels, and rights administrators, handling multi-rights clearance (master and publishing) for campaigns that range from national TV buys to digital and social media placements.

The company's core platform is a searchable online catalog (search.musicforproductions.com) containing hundreds of thousands of pre-cleared production music tracks from featured catalogs including Deli-Music, Flipper Music, Squirky Music, ASX, The Vault/Stephen Arnold Music, and an exclusive Canadian representation of Atomica Music USA. Service offerings are tiered: Express Clearance (digital campaigns), Campaign Licensing (multi-platform advertising), and Premium Song Licensing (major artists, complex multi-rights deals). Adjacent services include Music Supervision, Custom Music Production (covers, arrangements, originals), Sonic Branding (audio logos and brand soundscapes), and consultation. Pricing is quote-based, typically ranging from $10K to $100K+ per project depending on scope, usage, territory, and rights complexity.

MFP is a privately held, bootstrapped corporation incorporated in Ontario, Canada, with no institutional investors or parent company. The named team is small — founder/CEO Jean Anfossi, Marketing Director Jacqueline Grossman, Account Executive Mike Krasnowski (12+ years in music rights), and Music Advisor Pascal Brunet (covering Quebec/French-speaking markets). Distribution is primarily direct sales through phone, email, and online licensing request forms, supplemented by content marketing, case studies, and social media channels. Repeat enterprise clients include Sunwing, The Brick, Windsor Plywood, Ottawa Senators Hockey Club, and Loop Media, and the company's client-trust page references relationships with Nike, Microsoft, and TD Bank.

Name

Music for production

Legal name

Music For Productions Inc.

Website

https://musicforproductions.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Music For Productions is a Toronto-based music licensing agency serving advertising agencies, brands, and production companies. It clears master and publishing rights for advertising, film, TV, and digital media campaigns, offering searchable production music catalogs and exclusive premium catalog representation across Canada and globally.

Ownership category

akta.pro rank

Product category

Music Licensing Services

NAICS

Music Publishers (512230)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF)

akta.pro secondary industries

Music Supervision Services (MPAIALAB), Production Music Libraries (Library Music, Trailer Music, Stock Cues) (MPAIABAH)

Keywords

• Music licensing services
• Sync licensing agency
• Music rights clearance
• Production music catalog
• Sonic branding services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sync Licensing Services: Music licensing and clearance services for advertising campaigns, film, TV, and digital media. Handles master and publishing rights clearance, negotiations with rights holders, and full licensing compliance.
2. Music Supervision: End-to-end music supervision services including creative direction, track selection aligned with brand/campaign, and coordination with composers and artists.
3. Production Music Licensing: Access to curated production music libraries and indie label catalogs. Pre-cleared tracks available with flexible usage terms for tight timelines and limited budgets.
4. Custom Music Production: Custom cover versions, arrangements, and original compositions tailored to campaign needs. Includes creative production, artist coordination, and tailored licensing.
5. Sonic Branding: Audio identity creation services including signature melodies, audio logos, and brand soundscapes for multi-platform brand presence.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Music For Productions is a B2B music licensing agency that secures rights to music—ranging from iconic hit songs to curated production tracks—for brands, advertising agencies, production companies, and digital media projects. The company handles negotiation and clearance of master and publishing rights, delivers music supervision and creative direction, sources and produces custom covers and original compositions, creates sonic brand identities (audio logos, signature melodies, soundscapes), and provides access to a production music catalog with hundreds of thousands of pre-cleared tracks from multiple featured labels.

Product overview

Music For Productions is a music licensing agency offering a unified platform of services for advertising, TV series, films, and digital media. The core offering consists of Music Licensing Services, which encompasses three tiers: Express Clearance (for digital campaigns), Campaign Licensing (for multi-platform ad campaigns), and Premium Song Licensing (for major artists). Supporting these are complementary services including Rough Estimate (pricing consultation), Request a Consultation (strategic guidance), Music Licensing & Creative Production (custom cover production), Sonic Branding (brand audio identity creation), and Search Music (curated track discovery). The company also provides access to a Production Music catalog featuring pre-cleared tracks from multiple labels. Together, these services enable brands and agencies to source, negotiate, and clear music rights from iconic songs to production tracks with full legal compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Licensing Services End-to-end music licensing and rights clearance services for brands, advertising agencies, production companies, and digital media projects, covering master and publishing rights, negotiation with rights holders, and full licensing compliance across TV, radio, digital, and social platforms.
• Music Licensing & Creative Production Custom cover versions, tailored arrangements, and original compositions produced for brand campaigns, including artist coordination, creative production, and tailored licensing with faster turnaround and greater flexibility.
• Sonic Branding Creation of distinctive sonic identities including signature melodies, audio logos, and brand soundscapes designed for multi-platform brand presence across advertising, apps, social media, and on-air campaigns.
• Production Music Catalog Access Access to hundreds of thousands of pre-cleared production music tracks from curated catalogs including Deli-Music, Flipper Music, Squirky Music, ASX, The Vault / Stephen Arnold Music, and Atomica Music (exclusive in Canada), offering budget-friendly, fast, and flexible licensing terms.

Quantifiable outcome

• Fully cleared music rights with zero legal risk and complete compliance
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered featured catalog and core.

• Deli-Musicfeatured catalogOthersFeatured production music catalog available through Music for Productions platform. Provides budget-friendly music options for commercial and corporate productions.
• Flipper Musicfeatured catalogOthersFeatured production music catalog offering diverse musical styles accessible through the MFP licensing platform.
• Squirky Musicfeatured catalogOthersFeatured production music catalog available through the platform for commercial licensing and productions.
• ASXfeatured catalogOthersFeatured music catalog represented on the MFP platform for music licensing needs.
• The Vault / Stephen Arnold Musicfeatured catalogOthersPremium production music catalog by Stephen Arnold Music featured in the MFP catalog offerings.
• Atomica MusiccoreOEM/ Whitelabel/ Licensing PartnerExclusive representation of Atomica Music catalog in Canada. MFP acts as the exclusive licensing agent for Atomica Music's premium catalog including the Dark Horse (Vocal) label. Used for successful Sunwing campaign with tracks like 'Let Go' by Pete Masiti and John Andrew Barrow.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Epidemic Sound: Subscription music licensing platform for content creators, brands, and agencies with global catalog of pre-cleared tracks. Comparable to Music for Productions in target customers and licensing-for-media use cases, but with much larger scale and subscription rather than project-based model.
• APM Music: Major production music library offering pre-cleared tracks for film, TV, advertising, and digital media. Directly comparable to Music for Productions in production music catalog offerings (featured catalogs like Deli-Music, Flipper, The Vault), and licensing workflows for advertising/film/TV clients.
• Marmoset: Independent sync music licensing agency serving brands, agencies, and film/TV producers with a curated catalog of indie artists. Closely comparable to Music for Productions in business model (sync licensing + music supervision for advertising/film/TV), customer base, and project-based pricing structure.
• Songtradr: Global B2B music licensing platform combining catalog aggregation, sync licensing, and AI-powered music search. Comparable to Music for Productions in targeting brand/agency/producer customers, but operates at much larger scale with broader geographic reach.
• Audiosocket: Music licensing agency and technology platform providing pre-cleared music for advertising, film, and TV. Directly comparable to Music for Productions in catalog licensing model, target verticals (brands, agencies, producers), and project-based sync licensing workflow.
• Musicbed: Sync licensing platform specializing in premium music for film, TV, and advertising campaigns. Directly comparable to Music for Productions in target customers (brands, agencies, production companies), service offering (sync licensing + custom compositions), and tier-based pricing for campaigns.
• Artlist: Subscription-based music licensing platform serving content creators, brands, and agencies with royalty-free music. Comparable in customer overlap (brands/agencies/digital content producers), but operates on a subscription model versus Music for Productions' project-based quote pricing.
• Heavy Melody Music: Sync music licensing and custom composition agency serving advertising agencies, film/TV producers, and brands. Closely comparable to Music for Productions in offering sync licensing alongside custom music production and music supervision for advertising campaigns.

Broad incumbents

• Universal Production Music: One of the world's largest production music libraries, owned by Universal Music Group, offering pre-cleared tracks globally. Comparable to Music for Productions in production music catalog licensing, but operates at massive scale with global direct relationships and significantly broader catalog depth.
• Warner Chappell Music: Major music publisher with deep sync licensing capabilities for advertising, film, and TV. Comparable to Music for Productions in sync rights representation and clearance services, but operates globally with direct relationships to top songwriters and major brand clients (MFP founder Jean Anfossi himself began his career here).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/mfpmusic
• YouTubeyoutube.com/channel/UCyloeXtIVaXBWntlB3Z05eQ
• Facebookfacebook.com/mfpmusic
• Instagraminstagram.com/music_for_productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music for production