Prva TV

What Prva TV does

Prva TV (legal entity Prva televizija d.o.o) is a Serbian national commercial television network headquartered in Zemun, Belgrade. Founded in 2006 originally as Fox televizija and rebranded to Prva in September 2010, the company holds a national terrestrial frequency license and broadcasts across Serbia via free-to-air, cable, satellite, and IPTV distribution. The network operates a seven-channel platform: the flagship Prva channel plus six thematic sub-brands (PrvaPlus, PrvaMax, PrvaWorld, PrvaKick, PrvaLife, PrvaFiles), each targeting distinct content verticals including news, entertainment, lifestyle, sports, and documentary programming.

The technology stack is that of a conventional HD digital broadcaster operating in 16:9 widescreen — a standard Prva was the first national TV in Serbia to deploy. The company maintains a digital presence through its prva.rs web portal, active social media channels (Facebook, Instagram, LinkedIn), and a Belgrade city studio supporting live stand-up and tape playout. Programming combines proprietary Serbian formats with internationally licensed franchises. Flagship shows include Zvezde Granda (regional music competition), MasterChef Srbija, The Traitors Srbija, Exploziv (documentary series), and Igra sudbine (drama series).

Prva TV's business model is dual-revenue: (1) advertising airtime sold directly to brands through an internal sales department operating against published rate cards, and (2) subscription and carriage fees from cable, satellite, and IPTV platform operators that distribute its channel family. The company serves the general Serbian viewing public across all demographics (horizontal segmentation) and sells advertising reach to enterprise brand advertisers. AGB Nilsen audience research validates Prva TV's #1 position among Serbian commercial broadcasters. Leadership is led by General Director Srđan Milovanović, with a management team covering television operations, programming, sales, and marketing.

Name

Prva TV

Legal name

Prva televizija d.o.o

Website

https://prva.rs

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Prva TV is Serbia's leading commercial television network, broadcasting news, entertainment, reality competitions, and drama via a national terrestrial license and six thematic sub-brands to the mass Serbian public, monetized through advertising sales and cable/satellite carriage fees.

Ownership category

akta.pro rank

Product category

Commercial Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• Commercial television broadcasting
• Entertainment programming
• Advertising airtime sales
• Thematic cable channels
• National television network

Headquarters

HQ city

Zemun

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: Prva TV sells advertising airtime directly to brands and advertisers through its internal sales department, which manages the pricing and placement of commercials and promotional content across its main channel and sister channels (PrvaPlus, PrvaMax, PrvaWorld, PrvaKick, PrvaLife, PrvaFiles).
2. Cable/Satellite Subscription Fees: Prva TV generates subscription revenue through carriage agreements with cable operators, satellite providers, and IPTV platforms that distribute its channel family to subscribers across Serbia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Prva TV operates as Serbia's leading commercial television network, broadcasting news, entertainment, reality competitions, drama series, films, and sports through its flagship national channel Prva and six thematic sub-brands (PrvaPlus, PrvaMax, PrvaWorld, PrvaKick, PrvaLife, PrvaFiles). The network reaches Serbian households via national terrestrial broadcast, cable operators, satellite platforms, and IPTV providers, while also monetizing its audience through advertising airtime sold directly to brands and a digital web portal at prva.rs.

Product overview

Prva Televizija operates as a multi-platform television network centered around its flagship national channel Prva, which has been Serbia's leading commercial TV station since 2010. The network extends its reach through six thematic sub-brands: PrvaPlus, PrvaMax, PrvaWorld, PrvaKick, PrvaLife, and PrvaFiles, each serving specific content genres. The network also maintains a digital presence through its prva.rs web portal and offers studio rental services. Its programming portfolio includes flagship formats like Zvezde Granda (music competition), MasterChef Srbija (cooking show), The Traitors Srbija (reality competition), Exploziv (documentary series), and Igra sudbine (drama series).

Differentiator

Problem solved

Functional benefit

Brands

• PrvaPlus: Cable and thematic channel under the Prva network
• PrvaMax
• PrvaWorld
• PrvaKick
• PrvaLife
• PrvaFiles

Products and services

• Prva Televizija (Prva) Flagship national commercial television channel in Serbia offering news, entertainment, drama series, reality shows, music competitions, and sports; the most-watched commercial TV station in Serbia since 2010.
• PrvaPlus Cable and thematic channel within the Prva network offering reruns of Prva's shows, drama series, and entertainment programming.
• PrvaMax Thematic channel featuring magazine shows, children's programming, news, and entertainment content from the Prva network.
• PrvaWorld Thematic channel in the Prva network featuring international drama series and entertainment programming.
• PrvaKick Thematic channel focused on sports, action films, documentaries, and crime programming.
• PrvaLife Thematic channel featuring lifestyle programming, drama series, and family-oriented content.
• PrvaFiles Thematic channel within the Prva network offering various entertainment and lifestyle programming.
• Studio Rental (Gradski Studio / City Studio) TV studio rental service located in downtown Belgrade near the Serbian Parliament, offering three live stand-up positions and one cutaway position, with tape playout facilities in HD and SD 16:9 formats.

Quantifiable outcome

• 1st place in Serbian commercial TV viewership rankings
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• United Media: Regional CEE/Southeast Europe media group operating cable distribution, thematic TV channels (including N1 news), and digital properties across the Balkans. Overlaps with Prva in carriage, advertising, and audience competition.
• Antenna Group: Greek-headquartered regional broadcaster operating free-to-air and thematic channels across Southeast Europe. Comparable as a multi-country commercial broadcaster group with parallel portfolio and ad-sales playbooks.

Regional players

• TV Nova (Czech Republic): Czech Republic's top commercial broadcaster, part of CME/PPF Group. Operates a flagship entertainment channel plus thematic sub-brands — a structural analogue to Prva's portfolio strategy.
• PRO TV (Romania): Leading Romanian commercial broadcaster and long-time ratings leader, owned by PPF/CME. Closely comparable business model combining flagship national channel with cable/thematic sub-brands.
• RTL Hrvatska: Croatian arm of RTL Group, a major European commercial broadcaster. Operates national channels plus thematic sub-brands targeting the same ad-supported entertainment audience as Prva.
• Nova TV (Croatia): Croatian commercial broadcaster with a multi-channel portfolio and a similar general-entertainment/reality-led format strategy. Closest structural regional peer in the adjacent Balkan market.

Direct peers

• Happy TV: Serbian commercial television network competing head-to-head with Prva for viewers, with parallel entertainment, reality, and news programming aimed at the same Serbian mass market.
• B92: Historic Serbian commercial broadcaster and news brand. Competes with Prva for advertising budgets and audiences, particularly in news, current affairs, and digital video.
• Radio Television of Serbia (RTS): Serbian public service broadcaster that dominates national news, sports rights, and cultural programming. Operates a multi-channel portfolio (RTS 1, RTS 2, RTS 3) on a comparable free-to-air platform.
• RTV Pink: Serbian commercial broadcaster and Prva's primary domestic competitor for audiences and ad budgets. Operates a similar multi-channel model with national free-to-air reach and entertainment-led programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PRVATV
• Instagraminstagram.com/prvatv
• LinkedInlinkedin.com/company/prva-tv
• Xx.com/prvasrpskatv

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prva TV