Rhetoriq

What Rhetoriq does

Rhetoriq is an AI-powered speech coaching service operated by Code Tone Studio Ltd, a UK private limited company founded by Paul Boichat — a software engineer and professional actor with stage credits at Southwark Playhouse and White Bear plus screen work for Netflix, Disney, and Channel 4. The platform ingests user-uploaded or recorded video presentations and returns a 300-500 word written coach assessment that combines delivery metrics (pace measured in words per minute, filler word frequency and timestamp, pauses over 1.5 seconds, speech clarity, facial expressiveness, vocal expressiveness, authenticity alignment) with content intelligence (narrative arc, opening strength, argument structure, transitions, closing impact), calibrated to a user-selected speaking context — keynote, pitch, board presentation, or interview. The underlying technology is a multimodal AI pipeline combining third-party computer vision for facial and delivery signals, speech-to-text transcription, and large language model-generated coaching summaries, with proprietary heuristic detection of structural signals (e.g., filler clusters at transitions interpreted as argument uncertainty).

The product is delivered as a single, unified self-serve offering via rhetoriq.io with no sales team and no channel partners. Monetization is a freemium credit-pack model: two free credits on signup drive a no-card-required first session, after which users purchase one-time (non-subscription) time-limited access passes via Paddle — Pre-Event ($29/7 days), Pitch Marathon ($59/90 days), or Executive Annual ($199/365 days) — each granting unlimited sessions within the access window. Primary customer segments are corporate professionals preparing for high-stakes presentations (board approvals, investor pitches, conference keynotes, all-hands) and executives/founders refining investor pitches; positioning emphasizes honest, context-calibrated feedback over the generic positive reinforcement of alternative tools. Go-to-market is pure product-led growth supplemented by an SEO-driven content marketing engine (rhetoriq.io/blog) covering presentation structure, delivery, filler-word reduction, and AI coaching. The company is registered in England and Wales (company number 16894639, registered office Bedford), is privately held with no disclosed external funding or investors, and operates with a 1-10 employee founder-led team.

Name

Rhetoriq

Legal name

Code Tone Studio Ltd

Website

https://rhetoriq.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rhetoriq is an AI-powered speech coaching service that analyzes user-uploaded presentation videos and returns written coach assessments covering delivery metrics and argument structure. It serves individual professionals preparing for high-stakes presentations via a freemium direct-to-consumer website.

Ownership category

akta.pro rank

Product category

AI Speech Coaching Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)

akta.pro secondary industry

AI-Powered Language Tutors, Chatbots & Speaking Practice Tools (EDAFAOAC)

Keywords

• AI speech coaching
• Presentation analysis
• Video speech analysis
• Delivery metrics
• Public speaking feedback

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Time-Limited Access Passes: One-time purchase access passes (7 days, 90 days, 365 days) that provide unlimited session analysis for the duration of the pass. Users purchase credits via Paddle (payment processor and Merchant of Record) in advance, with one credit consumed per session submitted.
2. Credit-Based Consumption: Credits are purchased in advance and consumed when a video is submitted for analysis. One credit is deducted at pipeline start, not at upload. Credits are restored if analysis fails due to technical error. Purchases via Paddle are final and non-refundable.
3. Free First Session: A free first session is offered to all new users (2 free credits granted on account creation) to drive adoption and demonstrate value before conversion to paid plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rhetoriq is an AI-powered speech coaching service that analyzes video recordings of professionals speaking and returns a written coach assessment (300–500 words) covering delivery metrics (pace, pauses, filler words, vocal and facial expressiveness, authenticity alignment) and content intelligence (narrative arc, opening strength, argument structure, closing impact), calibrated to the speaking context the user selects. The service is delivered direct-to-consumer via rhetoriq.io on a freemium model with 2 free credits on signup and 7-day, 90-day, and 365-day access passes priced at $29, $59, and $199 (one-time).

Product overview

Rhetoriq is a single, unified AI speech coaching product that analyzes video recordings of professionals speaking (in any real presentation context) and returns a written coach's assessment combining delivery metrics with content intelligence. The product is offered as a freemium model: new users receive one free full analysis session, followed by three subscription tiers differentiated by duration (7 days, 90 days, 365 days) rather than feature sets — all tiers include unlimited sessions within their access window. The core platform provides: Strategic Coach summaries analyzing argument structure and narrative arc; Presence Coach metrics tracking facial expressiveness, vocal energy, and alignment; and Delivery Metrics including pace, filler words, pauses, and speech clarity. The product is differentiated by its combination of delivery analysis (pace, pauses, vocal expression) with content analysis (argument coherence, opening strength, transition quality, closing impact) calibrated to the speaking context selected.

Differentiator

Problem solved

Functional benefit

Products and services

• Rhetoriq AI-powered speech coaching platform that analyzes video recordings of professionals speaking in any real presentation context (rehearsal, pitch, board meeting, keynote, interview) and returns a written coach assessment covering delivery metrics and content intelligence. Service is delivered direct-to-consumer via rhetoriq.io with no sales interaction required. Pricing is via a freemium entry (2 free credits on signup) and three time-limited access passes (7-day, 90-day, 365-day) purchased one-time via Paddle as Merchant of Record.

Quantifiable outcome

• Filler words reduced to under 2% of words (target)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Scale indicators2 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Gong.io: Gong is a leading conversation analytics platform for sales calls that uses speech analytics at scale; adjacent to Rhetoriq through shared underlying audio/speech AI applied to professional communication use cases.
• Microsoft Speaker Coach: Speaker Coach is Microsoft's built-in presentation feedback feature inside PowerPoint that offers delivery feedback as part of a much broader productivity suite — competing with Rhetoriq through free bundling at massive scale.

Direct peers

• VirtualSpeech: VirtualSpeech combines VR-based practice environments with AI feedback for soft-skills training including public speaking — competing in professional presentation coaching.
• Poised: Poised is an AI communication coach for meetings and presentations that delivers feedback on clarity, energy, and pacing — competing for the same professional self-presentation use case.
• LikeSo: LikeSo is a speech fluency app that trains users to reduce filler words and speak more confidently — overlapping with Rhetoriq's filler-word and pacing analysis.
• Orai: Orai is an AI-powered public speaking app that analyzes speech and delivery to deliver bite-sized lessons — a direct competitor in the consumer/professional speech coaching space.
• Speeko: Speeko is a speech coaching platform that tracks filler words, pace, clarity, and vocal variety — overlapping directly with Rhetoriq's delivery-metrics analysis layer.
• Yoodli: Yoodli is an AI speech coach that gives users private, personalized feedback on their speaking — directly competing with Rhetoriq on AI-driven presentation coaching for professionals and pitching contexts.

Others

• Otter.ai: Otter.ai provides AI transcription and meeting notes that intersect with Rhetoriq's audio analysis; adjacent as a speech AI infrastructure provider rather than a direct presentation coach.
• Pitch.com: Pitch is a collaborative presentation tool whose target users (pitch creators, sales teams) closely overlap with Rhetoriq's audience, making it a thematic peer for the broader pitch-preparation workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhetoriq