iJoomla
- Company typePrivate
- Founded2005
- HeadquartersEncinitas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What iJoomla does
iJoomla is a privately held US-incorporated software provider that develops commercial extensions (components, modules, and plugins) for the Joomla CMS, founded in 2005 by Merav Knafo. Its product portfolio spans five core Joomla extensions: Guru Pro (a learning management system for course creation, student management, quizzes, and teacher commissions), JomSocial (a community/social networking extension powering profiles, groups, events, and messaging), Ad Agency Pro (an advertising management extension for publisher monetization), Publisher Pro (a drag-and-drop publishing platform for news portals and magazines), and iSEO Pro (an SEO optimization extension). The technology stack is PHP-based, built natively for Joomla 3, 4, and 5, with integrations including SCORM for e-learning content packaging and MailChimp for email marketing. Extensions are released under a hybrid GPL/proprietary license covering PHP code versus images, CSS, JavaScript, and manuals.
The company operates a product-led, self-serve go-to-market model, selling one-time perpetual licenses with an annual subscription for support and updates, plus license renewals at a 20% discount. Pricing is published publicly, with core products priced at $147 (Publisher Pro) and $297 (Guru Pro), supplemented by discounted bundles and free extensions that drive top-of-funnel acquisition. Distribution is direct via ijoomla.com with demo sites for evaluation; marketing is conducted through a blog, support forums, and organic social channels. The company claims over 40,000 satisfied customers and more than 15 years of Joomla development experience.
Since 2017, iJoomla has operated under JoomlArt as its parent company, with support consolidated at member.joomlart.com and active license holders receiving the JA Joomla Page Builder Pro. No venture capital or private equity funding is disclosed, and the company appears to be bootstrapped within the JoomlArt corporate structure. Customer use cases span online education, community building, news publishing, advertising monetization, and SEO for SMBs and individual Joomla site owners globally.
iJoomla firmographics
Firmographics- Name
- iJoomla
- Legal name
- iJoomla, Inc.
- Website
- https://ijoomla.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
iJoomla industry classification
Industry- Product category
- Content Management System Extensions
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
- akta.pro secondary industries
- Blogging & CMS Content Platforms (BPAMAJAG), SEO/SEM & Performance Marketing Tools (BPAMALAM), LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK), SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)
Keywords
Where iJoomla is headquartered
LocationHeadquarters
- HQ city
- Encinitas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iJoomla business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Commercial Extension Licenses: One-time purchase license for commercial Joomla extensions with 1-year subscription for support and updates. License renewals available at 20% discount. Extensions released under GPL for PHP code portions with proprietary license for images, CSS, manuals, and JavaScript.
- Product Bundles: Discounted bundles containing multiple extensions at reduced prices compared to individual purchases.
- Free Extensions: Free Joomla extensions available alongside commercial products, driving awareness and conversion to paid products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Guru Pro - Learning Management System |
| One time/ perpetual license | Annual | Publisher Pro - Publishing Platform |
| One time/ perpetual license | Annual | Ad Agency Pro - Advertising Extension |
| One time/ perpetual license | Annual | iSEO Pro - SEO Extension |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
iJoomla product offering
Product offeringCore offering
iJoomla develops and sells professional Joomla extensions (components, modules, and plugins) that extend the Joomla CMS with specialized functionality. Its product portfolio includes Guru Pro (Learning Management System), JomSocial (community/social networking), Ad Agency Pro (advertising management), Publisher Pro (news/magazine publishing), and iSEO Pro (SEO optimization). Products are sold as one-time licenses with annual support subscriptions to website owners, developers, and agencies building Joomla-based sites.
Product overview
iJoomla is a provider of professional Joomla extensions, components, modules, and plugins with 15+ years of experience. The product portfolio includes Guru Pro (Joomla LMS for creating online courses and schools), JomSocial (community/social networking extension), Ad Agency Pro (advertising management extension), Publisher Pro (publishing platform for news portals and magazines), and iSEO Pro (SEO optimization extension). With over 40,000 satisfied customers, these extensions work together to enable users to build social communities, monetize traffic through advertising, publish news content, optimize for search engines, and deliver online learning courses on Joomla 4 and 5 websites.
Differentiator
Problem solved
Functional benefit
Brands
- Guru Pro: Learning Management System (LMS) extension for Joomla, allowing users to create online courses.
- Publisher Pro
- Ad Agency Pro
- iSEO Pro
Products and services
- Guru Pro The #1 Joomla LMS (Learning Management System) that enables users to create online courses, schools, and universities. Features include course creation, student management, teacher commissions, SCORM support, custom fields, and MailChimp integration. Priced at $297.00 for a full license with 1-year subscription.
- JomSocial The #1 community extension for Joomla, powering hundreds of thousands of social communities. Features include stream, profiles, events, groups, and messages. Integrated with Publisher Pro and Guru Pro for seamless social functionality.
- Ad Agency Pro The #1 and only comprehensive advertising extension for Joomla. Enables publishers to earn revenue by placing ads, with advertisers submitting campaigns, purchasing packages, and running reports. Sold as a one-time license with annual subscription.
- Publisher Pro The ultimate publishing platform for Joomla, allowing creation of news portals and magazines. Features include 13 drag-and-drop layouts, 11 styles, zones for content organization, and JomSocial integration. Priced at $147.00 for a full license with 1-year subscription.
- iSEO Pro Joomla SEO extension that optimizes sites for search engines, helping users improve search rankings with minimum effort. Sold as a one-time license with annual subscription.
Quantifiable outcome
- 40,000+ satisfied customers
- +1 more outcomes
Companies that use iJoomla
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
iJoomla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
iJoomla partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- ThePixel.devminorCustom Joomla development work handled by ex-JoomlArt team members. ThePixel.dev provides custom work services for iJoomla users needing specialized development beyond standard extensions.
- JoomlArtcoreJomSocial and iJoomla products are now part of JoomlArt. Unified support forum at member.joomlart.com. Users with active licenses for JomSocial or iJoomla products receive JA Joomla Page Builder Pro.
Scale indicators4 records
Recent moves5 records
Expansion highlights8 records
iJoomla competitors and assessment
Company assessmentDirect peers
- YOOtheme: Premium Joomla template and page-builder provider serving professional Joomla builders, overlapping with iJoomla's Power Publisher Pro and Guru Pro buyers and operating on a similar commercial-license model.
- Regular Labs: Well-known Joomla extension developer with a broad commercial extension catalog (e.g., Advanced Module Manager, ReReplacer) targeting the same Joomla SMB market as iJoomla, with comparable perpetual-license pricing.
- JoomlaShack: Long-standing Joomla template and extension provider serving the same Joomla SMB customer base as iJoomla, with comparable one-time commercial licenses and subscription support.
- Community Builder: Long-standing Joomla community/profile extension that historically competes head-to-head with JomSocial in the Joomla social-networking niche. Same customer base, same Joomla-only positioning, and similar commercial-license model.
- Akeeba Ltd: Developer of Akeeba Backup and other Joomla system utilities. Same Joomla-only niche, same SMB commercial-license model, and similar long-tenured, bootstrapped operating profile as iJoomla.
- JoomlArt: Parent company of iJoomla since 2017 and a leading Joomla template and extension provider. Directly comparable in product category, target customer (Joomla site owners), and GTM, and now shares iJoomla's support forum and customer base.
- StackIdeas (EasySocial): Joomla extension developer whose EasySocial is the most direct competitor to iJoomla's JomSocial community extension. Comparable in niche (Joomla-only), customer base (SMB Joomla site owners), and business model (commercial license + subscription).
Emerging players
- LearnDash: WordPress LMS plugin that is the closest functional analog to iJoomla's Guru Pro for the much larger WordPress installed base. Useful as a cross-platform comparison for LMS pricing and feature benchmarks.
- Tassos.gr: Independent Joomla extension developer offering commercial extensions and conversion-focused tools. Smaller catalog than iJoomla but competes for the same Joomla SMB wallet share.
- BuddyBoss: WordPress-based community platform analogous to iJoomla's JomSocial. Comparable in functionality (profiles, groups, courses) and customer segment (SMB online community builders), but operating on the dominant CMS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
iJoomla social profiles
Digital presenceiJoomla financial estimates
Financial estimateRevenue estimate
Valuation estimate
iJoomla leadership team
Management profileNumber of profiles
Profiles1 record
iJoomla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iJoomla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iJoomla
What does iJoomla do?
iJoomla develops and sells professional Joomla extensions (components, modules, and plugins) that extend the Joomla CMS with specialized functionality. Its product portfolio includes Guru Pro (Learning Management System), JomSocial (community/social networking), Ad Agency Pro (advertising management), Publisher Pro (news/magazine publishing), and iSEO Pro (SEO optimization). Products are sold as one-time licenses with annual support subscriptions to website owners, developers, and agencies building Joomla-based sites.
Is iJoomla a public or private company?
iJoomla is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iJoomla founded?
iJoomla was founded in 2005. It employs 11 to 50 people.
Where is iJoomla based?
iJoomla is headquartered in Encinitas, United States, in the North America region.
How does iJoomla make money?
Three revenue lines are on record. Commercial Extension Licenses are the primary driver. The others are product Bundles and free Extensions.
Who are iJoomla's main competitors?
Direct peers on record are YOOtheme, Regular Labs, JoomlaShack, Community Builder, Akeeba Ltd, JoomlArt and StackIdeas (EasySocial). Emerging players are LearnDash, Tassos.gr and BuddyBoss.
Does iJoomla have an API?
Yes. Guru Pro includes an API Order feature for CC JSON export. The API allows administrators to generate a key and access all credit card details from orders in JSON format for use with other programs. This is a limited order data export API, not a full public API.
What industry is iJoomla in?
iJoomla's product category is Content Management System Extensions. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services), with a secondary code of BPAMAJAG, Blogging & CMS Content Platforms. Its NAICS code is 5132 and its SIC code is 7371.