iJoomla

What iJoomla does

iJoomla is a privately held US-incorporated software provider that develops commercial extensions (components, modules, and plugins) for the Joomla CMS, founded in 2005 by Merav Knafo. Its product portfolio spans five core Joomla extensions: Guru Pro (a learning management system for course creation, student management, quizzes, and teacher commissions), JomSocial (a community/social networking extension powering profiles, groups, events, and messaging), Ad Agency Pro (an advertising management extension for publisher monetization), Publisher Pro (a drag-and-drop publishing platform for news portals and magazines), and iSEO Pro (an SEO optimization extension). The technology stack is PHP-based, built natively for Joomla 3, 4, and 5, with integrations including SCORM for e-learning content packaging and MailChimp for email marketing. Extensions are released under a hybrid GPL/proprietary license covering PHP code versus images, CSS, JavaScript, and manuals.

The company operates a product-led, self-serve go-to-market model, selling one-time perpetual licenses with an annual subscription for support and updates, plus license renewals at a 20% discount. Pricing is published publicly, with core products priced at $147 (Publisher Pro) and $297 (Guru Pro), supplemented by discounted bundles and free extensions that drive top-of-funnel acquisition. Distribution is direct via ijoomla.com with demo sites for evaluation; marketing is conducted through a blog, support forums, and organic social channels. The company claims over 40,000 satisfied customers and more than 15 years of Joomla development experience.

Since 2017, iJoomla has operated under JoomlArt as its parent company, with support consolidated at member.joomlart.com and active license holders receiving the JA Joomla Page Builder Pro. No venture capital or private equity funding is disclosed, and the company appears to be bootstrapped within the JoomlArt corporate structure. Customer use cases span online education, community building, news publishing, advertising monetization, and SEO for SMBs and individual Joomla site owners globally.

Name

iJoomla

Legal name

iJoomla, Inc.

Website

https://ijoomla.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Content Management System Extensions

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industries

Blogging & CMS Content Platforms (BPAMAJAG), SEO/SEM & Performance Marketing Tools (BPAMALAM), LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK), SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)

Keywords

• Joomla extensions
• Learning management system
• Community software
• Advertising management
• Publishing platform

Headquarters

HQ city

Encinitas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Commercial Extension Licenses: One-time purchase license for commercial Joomla extensions with 1-year subscription for support and updates. License renewals available at 20% discount. Extensions released under GPL for PHP code portions with proprietary license for images, CSS, manuals, and JavaScript.
2. Product Bundles: Discounted bundles containing multiple extensions at reduced prices compared to individual purchases.
3. Free Extensions: Free Joomla extensions available alongside commercial products, driving awareness and conversion to paid products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

iJoomla develops and sells professional Joomla extensions (components, modules, and plugins) that extend the Joomla CMS with specialized functionality. Its product portfolio includes Guru Pro (Learning Management System), JomSocial (community/social networking), Ad Agency Pro (advertising management), Publisher Pro (news/magazine publishing), and iSEO Pro (SEO optimization). Products are sold as one-time licenses with annual support subscriptions to website owners, developers, and agencies building Joomla-based sites.

Product overview

iJoomla is a provider of professional Joomla extensions, components, modules, and plugins with 15+ years of experience. The product portfolio includes Guru Pro (Joomla LMS for creating online courses and schools), JomSocial (community/social networking extension), Ad Agency Pro (advertising management extension), Publisher Pro (publishing platform for news portals and magazines), and iSEO Pro (SEO optimization extension). With over 40,000 satisfied customers, these extensions work together to enable users to build social communities, monetize traffic through advertising, publish news content, optimize for search engines, and deliver online learning courses on Joomla 4 and 5 websites.

Differentiator

Problem solved

Functional benefit

Brands

• Guru Pro: Learning Management System (LMS) extension for Joomla, allowing users to create online courses.
• Publisher Pro
• Ad Agency Pro
• iSEO Pro

Products and services

• Guru Pro The #1 Joomla LMS (Learning Management System) that enables users to create online courses, schools, and universities. Features include course creation, student management, teacher commissions, SCORM support, custom fields, and MailChimp integration. Priced at $297.00 for a full license with 1-year subscription.
• JomSocial The #1 community extension for Joomla, powering hundreds of thousands of social communities. Features include stream, profiles, events, groups, and messages. Integrated with Publisher Pro and Guru Pro for seamless social functionality.
• Ad Agency Pro The #1 and only comprehensive advertising extension for Joomla. Enables publishers to earn revenue by placing ads, with advertisers submitting campaigns, purchasing packages, and running reports. Sold as a one-time license with annual subscription.
• Publisher Pro The ultimate publishing platform for Joomla, allowing creation of news portals and magazines. Features include 13 drag-and-drop layouts, 11 styles, zones for content organization, and JomSocial integration. Priced at $147.00 for a full license with 1-year subscription.
• iSEO Pro Joomla SEO extension that optimizes sites for search engines, helping users improve search rankings with minimum effort. Sold as a one-time license with annual subscription.

Quantifiable outcome

• 40,000+ satisfied customers
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Two partnerships are on record, tiered minor and core.

• ThePixel.devminorOthersCustom Joomla development work handled by ex-JoomlArt team members. ThePixel.dev provides custom work services for iJoomla users needing specialized development beyond standard extensions.
• JoomlArtcoreStrategic or Co-development PartnerJomSocial and iJoomla products are now part of JoomlArt. Unified support forum at member.joomlart.com. Users with active licenses for JomSocial or iJoomla products receive JA Joomla Page Builder Pro.

Scale indicators4 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• YOOtheme: Premium Joomla template and page-builder provider serving professional Joomla builders, overlapping with iJoomla's Power Publisher Pro and Guru Pro buyers and operating on a similar commercial-license model.
• Regular Labs: Well-known Joomla extension developer with a broad commercial extension catalog (e.g., Advanced Module Manager, ReReplacer) targeting the same Joomla SMB market as iJoomla, with comparable perpetual-license pricing.
• JoomlaShack: Long-standing Joomla template and extension provider serving the same Joomla SMB customer base as iJoomla, with comparable one-time commercial licenses and subscription support.
• Community Builder: Long-standing Joomla community/profile extension that historically competes head-to-head with JomSocial in the Joomla social-networking niche. Same customer base, same Joomla-only positioning, and similar commercial-license model.
• Akeeba Ltd: Developer of Akeeba Backup and other Joomla system utilities. Same Joomla-only niche, same SMB commercial-license model, and similar long-tenured, bootstrapped operating profile as iJoomla.
• JoomlArt: Parent company of iJoomla since 2017 and a leading Joomla template and extension provider. Directly comparable in product category, target customer (Joomla site owners), and GTM, and now shares iJoomla's support forum and customer base.
• StackIdeas (EasySocial): Joomla extension developer whose EasySocial is the most direct competitor to iJoomla's JomSocial community extension. Comparable in niche (Joomla-only), customer base (SMB Joomla site owners), and business model (commercial license + subscription).

Emerging players

• LearnDash: WordPress LMS plugin that is the closest functional analog to iJoomla's Guru Pro for the much larger WordPress installed base. Useful as a cross-platform comparison for LMS pricing and feature benchmarks.
• Tassos.gr: Independent Joomla extension developer offering commercial extensions and conversion-focused tools. Smaller catalog than iJoomla but competes for the same Joomla SMB wallet share.
• BuddyBoss: WordPress-based community platform analogous to iJoomla's JomSocial. Comparable in functionality (profiles, groups, courses) and customer segment (SMB online community builders), but operating on the dominant CMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ijoomla
• YouTubeyoutube.com/user/ijoomla
• Facebookfacebook.com/ijoomla
• LinkedInlinkedin.com/company/ijoomla-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iJoomla