Mg Automotive

What Mg Automotive does

MG Auto Sales Inc is a privately held, single-location independent used car dealership operating at 4790 S Cherry St in Murray, Utah. The company sells approximately 22 pre-owned vehicles at any given time, spanning sedans, SUVs, pickup trucks, vans, coupes, and hatchbacks from manufacturers including Acura, Audi, BMW, Chrysler, Ford, Jeep, Kia, Land Rover, Subaru, and Volkswagen, with model years ranging from 2011 to 2022 and unit prices between $5,000 and $20,000.

The business runs on a non-commission sales model supported by a small team (11-50 employees) and uses the DealerCenter SaaS platform to power its website, inventory management, online credit applications, and lead capture. Its product surface extends beyond vehicle sales to include an online credit application, a Car Finder request service, trade-in acceptance, and in-house financing tailored to no-credit and bad-credit buyers who are typically underserved by traditional auto lenders.

MG Auto Sales generates revenue primarily through one-time used vehicle sales at the physical lot, with secondary income from financing arrangements (in-house and via partner financial institutions) and trade-in transactions. Customer acquisition relies on the dealership website (SEO/organic search), direct phone contact, and word-of-mouth referrals rather than paid digital marketing or institutional channels. The company is privately held, has no disclosed funding, parent entity, or institutional investors, and operates solely within the Murray, Utah local market.

Name

Mg Automotive

Legal name

MG Auto Sales Inc

Website

https://mgautosalesinc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MG Auto Sales Inc is a single-location independent used car dealership in Murray, Utah, selling approximately 22 pre-owned vehicles priced between $5,000 and $20,000, with in-house financing for credit-challenged buyers and a non-commission sales model.

Ownership category

akta.pro rank

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Used Vehicle Sales: One-time sale of pre-owned vehicles including cars, trucks, SUVs, vans, and coupes. Inventory spans 2011-2022 model years with prices ranging from approximately $5,000 to $20,000.
2. Automobile Financing: Provides in-house financing options and works with financial institutions to arrange loans for customers. Markets to individuals with no credit or bad credit situations.
3. Trade-in Vehicles: Accepts vehicle trade-ins as part of purchase transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MG Automotive (MG Auto Sales Inc) is a single-location used car dealership in Murray, Utah that sells pre-owned vehicles including cars, trucks, SUVs, vans, coupes, and hatchbacks from brands such as Acura, Audi, BMW, Chrysler, Ford, Jeep, Kia, Land Rover, Subaru, and Volkswagen. The dealership operates with a non-commission sales team and offers in-house financing, trade-in services, an online credit application, and a car finder service.

Product overview

MG Auto Sales Inc is a used car dealership offering pre-owned vehicles for sale in Murray, Utah. The business operates as a single-location dealership providing a curated inventory of approximately 22 vehicles including sedans, SUVs, pickup trucks, vans, coupes, and hatchbacks from brands such as Acura, Audi, BMW, Chrysler, Ford, Jeep, Kia, Land Rover, Subaru, and Volkswagen. The company provides complementary services including online credit applications, a car finder service for locating specific vehicles, and in-house financing options designed for buyers regardless of credit history. The core offering is the pre-owned vehicle sales operation, with supporting services bundled around the car-buying experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Owned Vehicle Sales Sale of pre-owned vehicles including sedans, SUVs, pickup trucks, vans, coupes, and hatchbacks from brands such as Acura, Audi, BMW, Chrysler, Ford, Jeep, Kia, Land Rover, Subaru, and Volkswagen, with model years ranging from 2011 to 2022 and prices from approximately $5,000 to $20,000. Targeted at local individual consumers in the Murray, Utah area.
• Vehicle Financing Financing options for vehicle purchases including in-house financing and arrangements with outside financial institutions. Programs are marketed to customers with no credit or bad credit, with tailored down payments and protection plans. Targeted at individual vehicle buyers needing financing support.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• AutoNation: Largest U.S. auto retailer, operating both franchised new car stores and used vehicle operations. A broad incumbent with overlapping used vehicle and financing services in the Salt Lake metro.
• Lithia Motors: Major U.S. automotive retailer with a large new and used vehicle footprint, including Driveway online used vehicle platform. Competes broadly in MG Auto's regional market.

Direct peers

• EchoPark Automotive: Sonic Automotive's used vehicle retail brand, focused on no-haggle pricing and a curated inventory across multiple U.S. markets — a scaled analogue of MG Auto's curated multi-brand approach.
• Carvana: Online-first used car retailer with home delivery and in-house financing. Competes with MG Auto for the same pre-owned vehicle buyer, particularly in the Salt Lake City metro.
• DriveTime: Used vehicle retailer specializing in financing for subprime/no-credit customers — the exact niche MG Auto targets with its in-house financing program.
• Hertz Car Sales: Sells former rental fleet vehicles directly to consumers with fixed pricing and financing options — comparable used vehicle retail model with a different inventory sourcing strategy.
• CarMax: The largest U.S. used vehicle retailer, offering no-haggle pricing, in-house financing, and a much larger inventory base. Directly comparable business model to MG Auto Sales, operating at vastly greater scale.
• Avis Car Sales: Sells former rental fleet vehicles with no-haggle pricing and third-party financing — analogous to MG Auto's used vehicle retail model at national scale.
• Vroom: Online used car retailer with home delivery and financing options. A direct competitor for online-savvy used vehicle buyers in MG Auto's geographic market.

Regional players

• Asay Auto Group: Utah-based regional dealership group offering new and used vehicles in the Salt Lake City area — a regional peer that overlaps with MG Auto's Murray, UT service area.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/mgautosalesinc
• LinkedInlinkedin.com/company/mg-automotive-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mg Automotive