App Platform
App Platform builds cross-platform mobile apps delivered as web links for SMBs, offering a trackable digital business card, custom app development, and responsive websites via a $20/month subscription model. It primarily serves solopreneurs, small businesses, and networking organizations.
- Company typePrivate
- Founded2012
- HeadquartersNew Brighton, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What App Platform does
App Platform is a privately-held SMB-focused mobile application design and development company founded in 2012 and headquartered in New Brighton, United States. The company builds cross-platform mobile applications delivered as web apps via custom links, supporting iOS, Android, Windows Phone, Blackberry, and HTML5 browsers without requiring App Store downloads for most platforms. Its core technology wraps standard mobile web capabilities with branded custom icons, loading screens, and user-updatable photo galleries integrated through Google Photos (Picasa), along with built-in referral tracking that captures prospect email addresses when users share contact information.
The company's product portfolio centers on three offerings: the Ultimate Business Card (UBC), a trackable digital business card for professionals focused on referral-based lead generation; Custom Apps, bespoke mobile application development for field data capture and custom workflows; and Web Development, responsive mobile website services. Pricing combines a low one-time development fee ($50-$100 down) with a recurring $20/month hosting and maintenance subscription, with no long-term contract required. Customers are billed via PayPal, and Google Play Store submission is included in the package.
App Platform operates with a 1-10 person team and sells primarily through a self-serve website (app-platform.net) with direct phone (888-559-0902) and email support. Its customer base spans individual professionals, small businesses, franchises, and small nonprofits across verticals including insurance, real estate, wellness, home services, accounting, and chambers of commerce. The company has not raised external funding, has no disclosed M&A activity, and shows no AI/ML capabilities, indicating a horizontally-oriented, lifestyle-scale SMB services business.
App Platform firmographics
Firmographics- Name
- App Platform
- Legal name
- App Platform
- Website
- https://app-platform.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- App Platform builds cross-platform mobile apps delivered as web links for SMBs, offering a trackable digital business card, custom app development, and responsive websites via a $20/month subscription model. It primarily serves solopreneurs, small businesses, and networking organizations.
- Ownership category
- akta.pro rank
App Platform industry classification
Industry- Product category
- Mobile App Development
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where App Platform is headquartered
LocationHeadquarters
- HQ city
- New Brighton
- HQ country
- United States
- HQ region
- North America
Markets served
App Platform business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Monthly Hosting & Maintenance: Recurring monthly subscription at $20/month for hosting, maintenance, platform compatibility updates, and minor content updates. Covers custom subdomain on app-platform.net.
- Custom App Development: One-time development fee starting at $100 down for custom business apps. Additional features priced separately based on scope ($50-$100 per add-on).
- Ultimate Business Card Development: One-time development fee starting at $50 down (promotional $25 down) for the Ultimate Business Card app. Additional features priced separately.
- Web Development Services: Custom responsive website and mobile strategy services. Pricing determined by project scope; quote-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ultimate Business Card - Entry level branded app |
| Subscription | Monthly | Custom Apps - Tailored business applications |
| Other | Pay-as-you-go | Web Development - Mobile-ready websites |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
App Platform product offering
Product offeringCore offering
App Platform designs and develops cross-platform mobile web applications primarily for small businesses and individual professionals. Its flagship Ultimate Business Card app functions as a trackable digital business card with built-in referral email functionality that captures prospect email addresses. The company also delivers bespoke Custom Apps for specialized business needs (field data capture, appointment scheduling, payment processing) and Web Development services to mobilize existing websites for mobile devices. All apps work across iOS, Android, Windows Phone, Blackberry, and HTML5 browsers from a single build and are distributed via web links or Google Play, with monthly hosting subscriptions at $20/month.
Product overview
App Platform is a custom mobile application design and development company offering three core products: the Ultimate Business Card App (a trackable referral and networking tool), Custom Apps (bespoke mobile application development), and Web Development (responsive/mobile website services). All mobile apps are cross-platform compatible (iOS, Android, Windows Phone, Blackberry, HTML5) and include a user-updatable photo gallery, custom referral email functionality, and Google Maps integration. Apps are hosted on app-platform.net subdomains with $20/month maintenance and are distributed via web app, QR code installation, and Google Play Store submission.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultimate Business Card App A mobile referral and networking application that functions as a trackable digital business card for individual business professionals. Enables users to share contact information, send graphic-rich referral emails to prospects, and automatically capture lead data including the referred person's email address. Includes custom headers, logos, loading pages, icons, Google Maps integration, and a user-updatable photo gallery powered by Google/Picasa.
- Custom Apps Bespoke mobile application development for businesses requiring custom functionality such as real-time field data capture, payment processing, appointment scheduling, and integration with existing web services. Built on the same cross-platform framework as the Ultimate Business Card, with add-on features priced per scope.
- Web Development Custom mobile website development and responsive design services that ensure existing websites function properly across mobile devices, tablets, and desktop computers. Includes mobile strategy assessment to identify how to capture and convert mobile traffic.
Quantifiable outcome
- Half of internet searches are made on mobile devices, driving need for mobile presence
Companies that use App Platform
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
App Platform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
App Platform partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
App Platform competitors and assessment
Company assessmentDirect peers
- Shoutem: App-building platform for SMBs with templated apps for restaurants, churches, and networking groups — direct overlap with App Platform's referral/networking use cases.
- MobiLoud: Service that wraps websites into native mobile apps for SMBs and publishers. Similar custom-build-plus-subscription model and SMB target customer.
- Appy Pie: DIY no-code app builder targeting small businesses with subscription pricing similar to App Platform. Competes on app-store-ready mobile apps without requiring development skills.
- Andromo: No-code Android app builder enabling non-developers to publish apps to Google Play. Competes with App Platform's Google Play distribution capability at similar price points.
- Como: DIY mobile app builder for small businesses with cross-platform publishing. Comparable product offering, pricing structure, and SMB go-to-market.
- AppMySite: Converts websites into mobile apps for SMBs across verticals, with cross-platform publishing to Google Play and Apple App Store. Directly comparable to App Platform's Web Development and Custom Apps offerings.
- BiznessApps: SMB-focused app builder with templates for the same verticals App Platform serves (real estate, fitness, professionals). Competes on ease of app creation and monthly subscription pricing.
- BuildFire: No-code mobile app builder focused on SMBs and enterprises, offering cross-platform iOS/Android publishing and customizable modules. Directly competes with App Platform's Custom Apps and Ultimate Business Card value proposition.
Broad incumbents
- Wix: Large website builder offering branded mobile apps as an upsell to its SMB customer base. While broader in scope, its mobile-app feature set competes directly with App Platform's referral and SMB-mobile offerings.
Emerging players
- Glide: No-code platform that turns spreadsheets into mobile web apps. Represents the broader no-code/low-code wave that competes with App Platform's custom-development business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
App Platform social profiles
Digital presenceApp Platform financial estimates
Financial estimateRevenue estimate
Valuation estimate
App Platform leadership team
Management profileNumber of profiles
App Platform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
App Platform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about App Platform
What does App Platform do?
App Platform designs and develops cross-platform mobile web applications primarily for small businesses and individual professionals. Its flagship Ultimate Business Card app functions as a trackable digital business card with built-in referral email functionality that captures prospect email addresses. The company also delivers bespoke Custom Apps for specialized business needs (field data capture, appointment scheduling, payment processing) and Web Development services to mobilize existing websites for mobile devices. All apps work across iOS, Android, Windows Phone, Blackberry, and HTML5 browsers from a single build and are distributed via web links or Google Play, with monthly hosting subscriptions at $20/month.
Is App Platform a public or private company?
App Platform is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was App Platform founded?
App Platform was founded in 2012. It employs 1 to 10 people.
Where is App Platform based?
App Platform is headquartered in New Brighton, United States, in the North America region.
How does App Platform make money?
Four revenue lines are on record. Monthly Hosting & Maintenance is the primary driver. The others are custom App Development, ultimate Business Card Development and web Development Services.
Who are App Platform's main competitors?
Direct peers on record are Shoutem, MobiLoud, Appy Pie, Andromo, Como, AppMySite, BiznessApps and BuildFire. Wix is listed as a broad incumbent. Glide is listed as an emerging player.
Does App Platform have an API?
No public API is recorded for App Platform.
What industry is App Platform in?
App Platform's product category is Mobile App Development. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 541511 and its SIC code is 7371.