COMO
Berlin-based full-service social media "AIgency" combining strategy, influencer marketing, content, and paid media with proprietary AI tooling (alfred) and social due diligence services (gocomo Invest) for enterprise consumer brands and PE firms.
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What COMO does
gocomo is a Berlin-based, full-service social media agency — branded internally as an "AIgency" — that combines data-driven strategy, content production, influencer marketing, and paid amplification under a single managed offering, augmented by proprietary AI tooling. Its core product, "alfred," is an AI-driven social media agent that ingests organic, paid, influencer, and competitor data (including direct API integrations with Instagram and TikTok) into dedicated, GDPR-compliant per-client databases and applies proprietary natural-language and multimodal AI enrichment to surface actionable insights beyond conventional dashboards. A second proprietary product, "Social Equity" (marketed as "gocomo Invest"), packages a four-dimension scoring framework — Market Opportunity, Brand Performance, Consumer Loyalty, and Creator Collabs — for use in pre- and post-acquisition social due diligence by private equity firms and consultancies.
The company monetizes primarily through professional-services engagements (strategy, creator/influencer campaigns, content and community management, paid amplification) typically structured as multi-year retainers or custom project fees with enterprise consumer brands, supplemented by a recurring SaaS component via the alfred platform. Its named enterprise client roster spans beauty (Douglas, Paula's Choice, Coty, Henkel, Guhl, Neonail), food and beverage (Alpro, Bitburger, Extra/Mars, M&M's, Actimel Kids/Danone), automotive (Cupra), consumer goods and retail (Adidas, Microsoft, Fielmann, Zooplus, Engel & Völkers), and consumer health (Durex). The Invest line extends the buyer base to financial buyers — including a referenced €800M CVC Capital Partners transaction involving Sunday Natural — with McKinsey, Simon-Kucher, and Roland Berger cited as trusted referral channels.
GOCOMO GmbH operates from a single registered headquarters in Berlin (Hufelandstraße 22, 10407 Berlin), serves clients across at least eight countries (Germany, UK, France, Netherlands, Austria, Switzerland, Belgium, USA), and reports 60+ employees with 15+ active job postings and an average client tenure of 3+ years. The firm is founder-managed by Managing Directors Marin Ivankovic and Sascha Firtina and is privately held with no disclosed outside investors, parent company, or M&A activity. Industry recognition includes multiple Effie Awards for client work with Douglas and Bitburger.
COMO firmographics
Firmographics- Name
- COMO
- Legal name
- GOCOMO GmbH
- Website
- https://gocomo.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Berlin-based full-service social media "AIgency" combining strategy, influencer marketing, content, and paid media with proprietary AI tooling (alfred) and social due diligence services (gocomo Invest) for enterprise consumer brands and PE firms.
- Ownership category
- akta.pro rank
COMO industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Online Reputation Management (ORM) (MPAAAOAB)
Keywords
Where COMO is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
COMO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Agency Services - Strategy & Consulting: Comprehensive social media strategy development, consumer insights analysis, and consulting services. Revenue generated through project fees and retainer arrangements for ongoing strategic guidance.
- Campaign Execution: Full-service campaign management including creator/influencer marketing, social content creation, community management, and paid amplification. Billed through project fees or campaign retainers.
- gocomo Invest - Social Due Diligence: Pre- and post-acquisition social media analysis services for Private Equity and investment firms. Includes market landscape analysis, consumer insights, influencer due diligence, and risk assessment.
- alfred SaaS Platform: AI-powered social media intelligence platform with dedicated client databases. Enterprise software with subscription-based pricing for ongoing access to social analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Custom Projects |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
COMO product offering
Product offeringCore offering
gocomo is a full-service social media "AIgency" that delivers end-to-end social media services — strategy, creator/influencer marketing, content and community management, and paid amplification — to enterprise consumer brands, amplified by its proprietary AI agent "alfred" and the "Social Equity" framework used by private equity firms for social due diligence during M&A. The company combines agency execution with proprietary AI tooling under multi-year enterprise contracts.
Product overview
gocomo is a full-service AI agency (social media agency amplified by AI and tech) headquartered in Berlin, Germany. The core product portfolio includes alfred - an AI-driven social media agent that provides intelligent insights across organic, paid, influencer, and competitor channels - and Social Equity, a proprietary framework for investors to evaluate social media brand value. These products are supported by five core service offerings: Social Intelligence & Strategy (consumer insights and analytics), Creator & Influencer Marketing, Social Content & Community, Paid & Performance Amplification, and AI Agents & Tooling. The offering combines data, strategy, creators, content, and media under one roof, embedded within client teams to drive measurable business outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- alfred: AI-driven social media agent that provides analytics and insights across organic, paid, and influencer channels.
- gocomo Invest
Products and services
- alfred AI-driven social media agent that provides intelligent insights across organic and paid channels, influencer campaigns, and competitor ecosystems. Goes beyond predefined dashboards to understand social media data and turn any question into actionable insights. Used by enterprise brands including Adidas, Douglas, and Henkel with dedicated per-client databases.
- Social Equity (gocomo Invest) Proprietary framework and score for investors and consultancies to evaluate social media brand value. Measures market opportunity, brand performance, consumer loyalty, and creator collaborations across four key dimensions, used for pre- and post-acquisition social due diligence by PE firms and consultancies.
- Social Intelligence & Strategy Consumer insights, cultural signals, and social analytics services that replace gut feeling with data-driven strategy, using proprietary technology to inform marketing decisions for enterprise brands.
- Creator & Influencer Marketing End-to-end creator and influencer marketing services ensuring creators get seen, trusted, remembered, and converted for enterprise client brands across influencer identification, activation, and performance measurement.
- Social Content & Community Brand building services that help enterprise clients understand culture, speak audience language, and decide when to join or stay out of conversations through social content production and community management.
- Paid & Performance Amplification Performance marketing services that amplify impactful content, cut underperforming initiatives, and optimize for KPIs beyond vanity metrics such as likes for enterprise brands.
- AI Agents & Tooling AI-first solutions for businesses including task automation, creative analysis, and performance optimization powered by gocomo's proprietary technology, delivered as bespoke tooling for enterprise clients.
Quantifiable outcome
- 8x Year-over-Year Revenue Increase for Sunday Natural
- +6 more outcomes
Companies that use COMO
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles2 records
COMO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature5 records
COMO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- TabblerminorJoint mobile game partnership to make Cannes Lions accessible for all. Created a game to win tickets for the creative festival.
- GWA (German Marketing Association)minorgocomo joined GWA as a member, providing industry credibility and networking within the German marketing and advertising community. Announced August 2025.
- WavemakercoreMedia agency collaboration for Alpro TikTok cross-media campaign. Combined premium placement Top Feed Ads with In-Feed Ads and brand/creator assets.
- KantarcoreExternal measurement partner for Alpro campaign. Conducted Brand Lift Study and Cross-Media Measurement Study to assess TikTok campaign impact on brand equity.
Scale indicators9 records
Expansion highlights6 records
COMO competitors and assessment
Company assessmentEmerging players
- Socialinsider: Social media analytics and competitive benchmarking platform. Partial overlap with gocomo's social intelligence and competitor analysis offerings.
- HypeAuditor: AI-based influencer analytics and fraud detection platform. Comparable to gocomo's influencer due diligence capabilities used in gocomo Invest social equity assessments.
- Traackr: Influencer marketing platform with brand affinity and performance analytics. Partial overlap with gocomo's creator marketing and Social Equity offerings, focused specifically on influencer data.
Direct peers
- Dash Hudson: Social media marketing and analytics platform for brands, with proprietary visual AI and influencer marketing tools. Comparable to gocomo's combination of analytics and influencer activation for enterprise clients.
- Sprinklr: Enterprise social media management and customer experience platform offering AI-powered analytics across organic, paid, and influencer channels. Closely comparable to gocomo's alfred-plus-agency stack in serving large global brands with social intelligence and execution tooling.
- Kolsquare: European influencer marketing analytics SaaS platform headquartered in France. Comparable to gocomo's influencer analytics capabilities and a regional peer given gocomo's European enterprise client concentration.
- Emplifi: Customer engagement and social media analytics platform (formerly Socialbakers) with AI-driven content scoring and influencer analytics. Competes directly with gocomo in social intelligence for enterprise consumer brands.
- CreatorIQ: Enterprise influencer marketing platform with CRM, analytics, and creator discovery. Comparable to gocomo's creator/influencer marketing service line and Social Equity framework for valuing creator relationships.
- Hootsuite: Long-standing social media management platform with OwlyWriter AI and analytics tools. Competes with gocomo in social analytics and management, though more focused on SMB and mid-market than gocomo's enterprise core.
Broad incumbents
- WPP: Global advertising holding company with full-service agency networks and proprietary AI marketing platforms (e.g., GroupM, Hogarth). Competes with gocomo for enterprise marketing budgets at the top of the market while offering a much broader service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
COMO social profiles
Digital presenceCOMO compliance and trust
Trust signalCompliance2 records
COMO financial estimates
Financial estimateRevenue estimate
Valuation estimate
COMO leadership team
Management profileNumber of profiles
Profiles2 records
COMO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
COMO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about COMO
What does COMO do?
gocomo is a full-service social media "AIgency" that delivers end-to-end social media services — strategy, creator/influencer marketing, content and community management, and paid amplification — to enterprise consumer brands, amplified by its proprietary AI agent "alfred" and the "Social Equity" framework used by private equity firms for social due diligence during M&A. The company combines agency execution with proprietary AI tooling under multi-year enterprise contracts.
Is COMO a public or private company?
COMO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was COMO founded?
COMO was founded in 2016. It employs 11 to 50 people.
Where is COMO based?
COMO is headquartered in Berlin, Germany, in the Europe region.
How does COMO make money?
Four revenue lines are on record. Agency Services - Strategy & Consulting is the primary driver. The others are campaign Execution, gocomo Invest - Social Due Diligence and alfred SaaS Platform.
Who are COMO's main competitors?
Emerging players on record are Socialinsider, HypeAuditor and Traackr. Direct peers are Dash Hudson, Sprinklr, Kolsquare, Emplifi, CreatorIQ and Hootsuite. WPP is listed as a broad incumbent.
Does COMO have an API?
Yes. gocomo offers social media API connection services through its alfred platform. For Instagram API services, the platform accesses channel data, performance analytics, posts with metadata/KPIs, and comment data (comments, likes, replies) on behalf of clients. For TikTok API services, the platform accesses videos including metadata/KPIs. All API data is stored in dedicated per-client alfred databases that are isolated and accessible only to the client who owns the connected account. Clients can revoke API access at any time via alfred. Developer documentation is at alfred.gocomo.io/social-accounts.
What industry is COMO in?
COMO's product category is Social Media Marketing Services. Its primary akta.pro industry code is MPAAAOAB, Online Reputation Management (ORM). Its NAICS code is 541810 and its SIC code is 7311.