Name

Tradewell.io Trading

Legal name

Tradewell.io

Website

https://tradewell.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Tradewell.io is a bootstrapped UK-focused affiliate marketing platform that aggregates card machines, business funding, and energy contracts, paying users cryptocurrency rewards for referring small businesses to its partner network.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

B2B Crypto Payouts, Mass Payments & Treasury Disbursements (FSADAIAF)

Keywords

• Affiliate marketing platform
• Business services marketplace
• Cryptocurrency referral rewards
• Payment processing services
• Energy contract brokerage

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Affiliate and Referral Commissions: Tradewell earns commissions from partner service providers (card machine suppliers, business lenders, energy suppliers) for each successful referral. Users receive cryptocurrency rewards while Tradewell retains a portion as platform revenue.
2. Bitget Copy Trading Partnership: Referral fees from Bitget copy trading platform when users sign up through Tradewell's referral links. Platform promotes Bitget's spot trading, futures trading, copy trading, and bot copy trading services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Tradewell.io is a web-based affiliate referral platform that aggregates essential UK business services—card payment machines, business loans (£1,000–£100,000), and electricity/gas contracts—alongside Bitget copy trading, connecting small and medium businesses with established suppliers such as British Gas, Smartest Energy, Scottish Power, and Pax Machines. The platform rewards referring users with cryptocurrency (100–200 GBP per successful referral) and offers a proprietary crypto bot designed to automate user earnings.

Product overview

Tradewell.io is a multi-service business platform that aggregates essential business services including payment processing (Card Machine), business financing (Business Lounge/Funding), and energy contracts (Electricity/Gas), combined with cryptocurrency-based rewards through its affiliate program. The platform also integrates Bitget Copy Trading for cryptocurrency trading services. All services are tied together through a referral system that rewards users with cryptocurrency for successful referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• Card Machine Payment card processing service enabling businesses to accept all major credit cards, debit cards, and contactless payments via Pax Machines hardware with high-speed processing and real-time transaction data. Targeted at UK SMBs seeking reliable payment processing solutions.
• Business Lounge (Business Funding) Business funding platform offering loans ranging from £1,000 to £100,000, including small business loans and lines of credit with competitive interest rates, flexible repayment terms, and no hidden fees. Targeted at entrepreneurs and business owners seeking growth capital.
• Electricity/Gas Contracts Energy contract aggregation service connecting businesses with UK energy suppliers including British Gas, Smartest Energy, and Scottish Power to secure competitive rates for electricity and gas supply.
• Bitget Copy Trading Cryptocurrency copy trading service powered by Bitget that allows users to automatically mirror trades of experienced traders, including bot copy trading options, spot trading, futures trading, and access to zero-fee P2P trading functionality.
• Affiliate Program Cryptocurrency-based referral program allowing registered users to earn crypto rewards (£100–£200 per successful referral) by referring friends, family, and businesses to Tradewell's Card Machine, Business Funding, and Electricity/Gas Contracts services, including access to the proprietary crypto bot.

Quantifiable outcome

• Users earn 100-200 GBP in cryptocurrency rewards for each successful referral of business services
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• British GascoreChannel Partner/ Reseller/ DistributorTrusted energy supplier partner providing gas and electricity contract services to Tradewell users. British Gas is one of the UK's largest energy providers, offering residential and business energy solutions through Tradewell's platform with cryptocurrency reward incentives for referrals.
• Smartest EnergycoreChannel Partner/ Reseller/ DistributorUK-based energy supplier partner offering competitive gas and electricity contracts through Tradewell's platform. Smartest Energy focuses on providing flexible energy solutions with cryptocurrency referral rewards for customers.
• Scottish PowercoreChannel Partner/ Reseller/ DistributorMajor UK energy company partner supplying gas and electricity contracts via Tradewell's platform. Scottish Power offers renewable energy options and traditional energy supply with referral-based cryptocurrency rewards.
• BitgetcoreGTM or Marketing PartnerCryptocurrency exchange and copy trading platform partnership. Tradewell promotes Bitget's spot trading, futures trading, copy trading, and bot copy trading services through referral links. Bitget offers zero trading fees on P2P trading platform and various investment tools.
• Pax MachinescoreChannel Partner/ Reseller/ DistributorCard machine and POS terminal provider partner supplying payment processing hardware to Tradewell users. Pax Machines offers high-speed processing, durable hardware, and easy-to-use interfaces with cryptocurrency rewards for referrals.

Recent moves4 records

Broad incumbents

• Coinbase: Coinbase operates a large-scale crypto referral program and crypto earn/rewards products. It is comparable through its crypto-incentivized acquisition model, though Coinbase is a fully regulated exchange whereas Tradewell is a referral intermediary.
• Crypto.com: Crypto.com is a major crypto exchange with an extensive referral program paying crypto rewards for new sign-ups and trading activity. It is comparable via its referral-rewards-driven customer acquisition model and represents a much larger, established player in crypto incentives.
• Rakuten: Rakuten operates a global cashback and rewards marketplace at significantly greater scale than Tradewell. It is comparable as an affiliate-referral business monetizing partner commissions, and could enter Tradewell's niche by adding crypto rails.

Direct peers

• Lolli: Lolli is a browser- and app-based bitcoin rewards platform that pays users cryptocurrency for shopping with partner merchants. It is directly comparable to Tradewell's crypto-incentivized referral model, though Tradewell is focused on SMB business services while Lolli focuses on consumer e-commerce.
• Quidco: Quidco is a major UK cashback platform that earns affiliate commissions from merchants and shares them with consumers. It is comparable to Tradewell on the UK affiliate-referral mechanic and SMB-relevant merchant categories (energy, financial services).
• Fold: Fold offers bitcoin rewards and cashback on purchases through a debit card and merchant network. It shares Tradewell's core mechanic of distributing crypto as a reward for referred transactions, and represents the closest pure-play consumer crypto-rewards peer.
• Bitref: Bitref is a crypto rewards/referral platform paying users in cryptocurrency for completing offers and referrals. It overlaps with Tradewell's affiliate-reward distribution model in the crypto-native consumer segment.
• TopCashback: TopCashback is one of the UK's largest cashback and affiliate platforms, paying users for transactions referred through partner merchants. It is comparable to Tradewell as a UK-focused affiliate/cashback aggregator, though Tradewell layers crypto rewards on top.

Regional players

• SumUp: SumUp is a European-focused card machine and payment processing provider, comparable to Tradewell's Pax Machines referral channel. It operates as a direct provider rather than an affiliate intermediary, and represents a regional player in Tradewell's served category.
• Tide: Tide is a UK-focused digital SMB banking and services platform that aggregates financial products for small businesses. It is comparable to Tradewell as a UK SMB services aggregator, though Tide is vertically integrated into banking while Tradewell operates as an affiliate layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradewell.io Trading