What PRODAP does

PRODAP (legal entity dsm-firmenich – Pecuária de Precisão, CNPJ 58.454.222/0001-64) is the precision livestock farming business unit of DSM-Firmenich, headquartered in Belo Horizonte, Brazil, and operating under the consumer-facing brand apecuariadeprecisao.com.br. The company provides an integrated platform for beef cattle, dairy cattle, and feed mill operations built on three commercial pillars: technology, nutrition, and consulting. Its technology pillar centers on the FarmTell® suite — comprising FarmTell® Views (general farm dashboard), FarmTell® Beef and FarmTell® Beef Smart (beef cattle and feedlot-specific management), FarmTell® Milk in producer and consultant variants (dairy herd management), and FarmTell® Mills (feed factory operations) — augmented by Lore™, a natural-language AI assistant that answers questions on cattle management, nutrition, and farm operations. The nutrition pillar leverages DSM-Firmenich's first-line nutritional products, and the consulting pillar delivers specialized advisory services that integrate with the software.

The platform is delivered via a sales-led, consultative go-to-market model targeting farm owners, directors, managers, consultants, and supervisors across operations ranging from under 500 head to over 6,000 head, with quote-based annual subscription pricing. PRODAP reports a footprint of 3,000+ farms, 70,000+ daily active users, 5,000+ cowboys using the vaqueiros mobile app, and 1.5 million+ cattle under administration. Marketing is concentrated in content (a categorized blog spanning feed mills, beef cattle, dairy cattle, management, and digital livestock) and organic social (Facebook, YouTube, Instagram under @apecuariadeprecisao), supplemented by a contact form that qualifies leads on business type, role, and herd size.

PRODAP is private and wholly positioned within DSM-Firmenich's animal nutrition and health portfolio, which provides scientific research capabilities, global brand equity, and distribution reach in nutrition, health, and beauty markets. The company executed an inorganic move with the 2021-11-29 acquisition of A3 Pecuária and has since extended its product surface through AI (Lore™), consultant-channel software (FarmTell® Milk for consultants), and feedlot-specific tooling (FarmTell® Beef Smart). Geographic scope is currently Brazil-only, though the parent group's multinational footprint creates latent optionality for regional expansion. Leadership is consolidated under Lucas Pena as CEO & Creative Director.

Name

PRODAP

Legal name

dsm-firmenich - Pecuária de Precisão

Website

https://prodap.com.br

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

PRODAP is the precision livestock farming business unit of DSM-Firmenich, providing an integrated FarmTell® software platform, nutritional products, and consulting to Brazilian beef cattle, dairy, and feed mill operations across 3,000+ farms.

Ownership category

akta.pro rank

Product category

Precision Livestock Software

SIC

Services-Prepackaged Software (7372), Agricultural Services (700)

akta.pro primary industry

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)

akta.pro secondary industries

Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO)

Keywords

• Precision livestock software
• Cattle management software
• Livestock nutrition consulting
• Feed mill management
• Dairy farm software

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Precision Livestock Solutions: Comprehensive precision livestock farming solutions combining technology software, nutritional products, and consulting services. Revenue derived from software subscriptions, nutritional products, and consulting engagements targeting beef cattle, dairy cattle, and feed factory operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PRODAP provides a precision livestock farming ecosystem that combines proprietary FarmTell® software (Views, Beef, Beef Smart, Milk, Mills), the Lore™ AI analytics layer, an animal nutrition portfolio, and specialized consulting services. The offerings are sold to beef cattle ranches, dairy operations, and feed mills in Brazil, with deployment supported by on-the-ground PRODAP advisors who translate data into operational decisions for producers.

Product overview

PRODAP (Pecuária de Precisão / apecuariadeprecisao.com.br) is the precision livestock business unit of dsm-firmenich, operating as a unified platform-plus-modules architecture built on three pillars: technology, nutrition, and consulting. The core product portfolio is the FarmTell® suite, covering three segments: beef cattle (FarmTell® Views, FarmTell® Beef, FarmTell® Beef Smart), dairy cattle (FarmTell® Milk in producer and consultant variants), and feed mills (FarmTell® Mills). Alongside FarmTell®, the AI-powered conversational assistant Lore™ (Inteligência Artificial Lore™) provides natural language-based decision support for cattle management and nutrition questions. The platform also offers related consulting and nutrition services that integrate with the digital products to deliver full-farm management outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• FarmTell®: Digital platform for livestock management including FarmTell® Views, FarmTell® Beef, FarmTell® Beef Smart, FarmTell® Milk, and FarmTell® Mills
• Lore™

Products and services

• FarmTell® Views

Quantifiable outcome

• Results delivered after 115 days of confined cattle implementation
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• DSM-FirmenichcoreStrategic or Co-development PartnerPRODAP (Pecuária de Precisão) is a DSM-Firmenich brand and business unit. DSM-Firmenich is a trusted partner for companies in resilient and high-growth markets, innovators in nutrition, health, and beauty. PRODAP operates under DSM-Firmenich's corporate umbrella, leveraging the parent company's science, innovation, and global capabilities to deliver precision livestock solutions. CNPJ: 58.454.222/0001-64. Website: www.dsm-firmenich.com

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DeLaval: Major dairy equipment and farm management software provider (DelPro). Comparable to PRODAP's FarmTell® Milk in offering integrated hardware, software, and advisory services to dairy producers.
• Afimilk: Dairy herd management software and sensors used by producers and consultants worldwide. Comparable to FarmTell® Milk and its dedicated consultant SKU in dairy decision-support functionality.
• Allflex Livestock Intelligence (MSD Animal Health): Global leader in livestock identification, monitoring sensors and data platforms (including SCR dairy cow monitoring). Directly comparable to PRODAP's FarmTell® herd management and monitoring stack across beef and dairy.
• VAS (DairyComp / Pulse) — Datamars: Dairy herd management software platforms (DairyComp, PULSE) widely used by consultants and producers. Closely comparable to PRODAP's FarmTell® Milk for consultants workflow.
• BouMatic: Provider of milking equipment and dairy farm management solutions globally. Overlaps with PRODAP's dairy and feed mill offerings through integrated on-farm technology and advisory services.

Emerging players

• Connecterra: AI-driven dairy cow monitoring platform (Ida) that provides predictive insights to farmers. Comparable to Lore™ and FarmTell® in applying AI/ML to on-farm livestock data for decision support.
• Moonsyst: Smart cattle monitoring and rumination analytics using in-ear sensors. Directly comparable to PRODAP's precision livestock monitoring layer for beef and dairy.

Regional players

• Aegro: Brazilian farm management SaaS for crop and livestock producers. Comparable as a Brazil-based agtech software platform targeting similar farmer personas, though broader in scope than PRODAP's cattle focus.
• SoluAgro: Brazilian agribusiness and livestock management software provider. Comparable to PRODAP as a domestic peer serving Brazilian ranchers with digital farm management tools.

Broad incumbents

• Cargill (Cainthus / Dairy Enteligen): Global animal nutrition major with digital livestock capabilities (Cainthus computer vision, Dairy Enteligen). Comparable to PRODAP as a nutrition-plus-data incumbent, though broader in scope than Brazilian cattle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@apecuariadeprecisao
• Facebookfacebook.com/PRODAP.agro
• Instagraminstagram.com/apecuariadeprecisao
• LinkedInlinkedin.com/company/prodap-agro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRODAP