What Blueyou Consulting does

Blueyou Consulting is a Swiss-headquartered sustainable seafood company founded in 2005 by René Benguerel and Matthias Krebs, headquartered at Binzstrasse 23, Zürich. The company harvests, manufactures, and commercializes a portfolio of 25+ seafood species — spanning wild-caught tuna, salmon, cod, octopus, abalone, scallops, lobster and crab, as well as farmed shrimp (Selva Shrimp) and Pangasius — sourced from program origins in Southeast Asia, South Asia, Latin America, North America and Oceania. Its core products are MSC-, ASC-, Fair Trade USA-, EU Organic-, Canada Organic-, and Ocean Wise-certified, with vertical integration through wholly-owned subsidiaries: Meliomar Inc. (tuna manufacturing, Philippines, 2012), Blueyou Trading LLC (Switzerland, 2013), and Blueyou Asia LTD (Singapore distribution hub, 2023). Supporting technology includes the proprietary Ocean Impact Tracker (multi-dimensional environmental, social and animal-welfare assessment), an LCA-based Carbon Footprint Toolbox, electronic GPS-based tuna traceability, and a digital traceability partnership with Koltiva for Selva Shrimp. The company sells to foodservice/HORECA customers (luxury hotels, sushi and fine-dining restaurants, catering) and retail chains, with channel partnerships (Envisible, Arkk Food for the US; M&C ASIA for Asia) supplementing direct enterprise sales. Pricing is transaction-based and undisclosed publicly. Blueyou achieved B Corp certification in April 2025 and operates without external institutional funding, indicating a bootstrapped, founder-controlled ownership structure.

Name

Blueyou Consulting

Legal name

Blueyou Services LTD

Website

https://blueyou.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Blueyou is a Swiss sustainable seafood company that sources, certifies (MSC, ASC, Fair Trade, Organic), and distributes a 25-species portfolio of wild-caught and farmed seafood to luxury hotels, restaurants, and retailers across Europe, Asia and North America through wholly-owned subsidiaries and distribution partners.

Ownership category

akta.pro rank

Product category

Sustainable Seafood

NAICS

Seafood Product Preparation and Packaging (311710), Fish and Seafood Merchant Wholesalers (42446), Shellfish Farming (112512), Aquaculture (1125), Seafood Product Preparation and Packaging (3117), Fish and Seafood Retailers (445250)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Fishing, Hunting And Trapping (900)

akta.pro primary industry

Shellfish Processing (Shrimp, Crab, Lobster, Mollusks) (AFANADAC)

akta.pro secondary industries

Crustacean Farming (e.g., shrimp, prawns, crab) (AFAEAAAC), Marine Shellfish Farming (e.g., oysters, mussels, clams) (AFAEAAAB), Offshore & Open-Ocean Aquaculture (AFAEAAAH), Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI), Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC), Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Sustainable seafood
• Fair trade seafood
• Mangrove aquaculture
• Seafood traceability
• Ocean impact tracking

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Seafood Product Sales: Sale of sustainable seafood products to foodservice (hotels, restaurants, catering) and retail customers. Products include wild-caught fish (tuna, salmon, cod, octopus), farmed shrimp (Selva Shrimp), and other sustainable seafood. Revenue from sale of physical seafood products with certifications (MSC, ASC, Fair Trade, Organic).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Blueyou sources, manufactures, and commercializes a portfolio of more than 25 certified sustainable seafood species — including Selva Shrimp, pole-and-line and handline tuna, Amazon Arapaima, octopus, salmon, pangasius, abalone, lobster, crab, clams, seabass and seabream — to foodservice operators (luxury hotels, sushi restaurants, fine dining, caterers) and retail chains across Europe, Asia, North America, the Middle East and Oceania. It operates programs such as Selva Shrimp (integrated mangrove aquaculture) and Artesmar (responsible Philippine sourcing), backed by multi-standard certifications (MSC, ASC, Fair Trade USA, EU/Canada Organic, Ocean Wise) and proprietary impact assessment through the Ocean Impact Tracker.

Product overview

Blueyou is a Swiss sustainable seafood company offering a diverse portfolio of over 25 seafood species across retail and foodservice (HORECA) channels. The product portfolio includes frozen, fresh, and canned formats across fish, crustaceans, and molluscs categories. Products are sourced from diverse origins including wild capture fisheries, pond aquaculture, and innovative integrated mangrove aquaculture systems. The Selva Shrimp program exemplifies Blueyou's approach, combining organic/re generative shrimp farming with mangrove restoration in Vietnam and Indonesia. Products are certified to multiple standards including MSC, ASC, Fair Trade USA, EU Organic, Canada Organic, and Ocean Wise, with strong focus on community empowerment and climate-smart harvesting methods.

Differentiator

Problem solved

Functional benefit

Brands

• Selva Shrimp: Mangrove aquaculture shrimp products including organic and ASC-certified black tiger shrimp and Pacific white shrimp from Vietnam and Ecuador, with regenerative farming practices.
• Artesmar
• Taste of Amazon

Products and services

• Amazon Arapaima Wild-caught Arapaima from indigenous Amazon communities, Fair Trade certified, providing sustainable income for river communities while supporting rainforest conservation.
• Organic Pacific White Shrimp (Selva) Organically grown Pacific White Shrimp raised in natural ponds surrounded by mangrove forests in Ecuador, produced without feed or fertilizers through climate-smart farming.
• Selva Shrimp (Black Tiger Prawns) Premium Black Tiger Shrimp raised in integrated mangrove aquaculture systems in Vietnam's Mekong Delta, certified ASC and organic, grown naturally without feed or antibiotics.
• Pole & Line Tuna (Skipjack) Skipjack Tuna caught using traditional pole and line method in the Maldives, certified MSC and Fair Trade, representing one of the most sustainable fishing practices with minimal bycatch.
• Yellowfin Tuna Single-hook handline caught Yellowfin Tuna from Maldivian island communities, certified Fair Trade, supporting traditional fishing communities and ensuring no bycatch.
• Octopus Artisanal handline-caught Octopus from Yucatan, Mexico, sustainably harvested using selective baited lines that leave egg-carrying females untouched, supporting healthy octopus populations.
• Mangrove Crab Mud Crab harvested from restorative mangrove aquaculture programs in Eastern Kalimantan, Indonesia, raised naturally without external inputs in biodiverse mangrove ecosystems.
• Spiny Lobster Caribbean Spiny Lobster from Yucatan fishery transitioning from spearfishing to trap fishing for improved sustainability and fisheries management.
• Green Lip Abalone Wild hand-picked Greenlip Abalone from Flinders Bay marine protected area in Western Australia, sashimi-grade delicacy from a restorative fishery creating artificial reef habitat.
• Alaska Sockeye Salmon MSC-certified Sockeye Salmon caught with beach nets by community fishermen in Bristol Bay, Alaska, frozen pre-rigor for exceptional freshness and quality.
• Pangasius ASC-certified Pangasius (Basa) raised responsibly in Mekong Delta ponds by experienced farmers, featuring plant-based diet and versatile white fish filet for conscious consumers.
• Barramundi ASC and Fair Trade certified Barramundi (Asian Seabass) raised in marine net pens in Da Nang Bay, Vietnam, or responsibly farmed in Mekong Delta rice paddies.
• Atlantic Salmon ASC-certified Atlantic Salmon sashimi grade from family-owned farms in Norwegian fjords above Arctic Circle, raised on responsibly sourced feed in cold oxygen-rich waters.
• Organic Salmon EU Organic certified Atlantic Salmon raised in Norwegian fjords above Arctic Circle using organic feed, lower fat content than conventional salmon with no synthetic colorants.
• Seabream ASC-certified Gilthead Seabream responsibly farmed in clear waters off Turkey's Izmir province, raised on responsibly sourced feed in a secluded bay with continuous oxygen supply.
• Alaska Pollock MSC-certified Alaska Pollock from sustainable wild capture fishery, versatile white fish available in retail and foodservice formats.
• Atlantic Cod Line-caught Atlantic Cod from Barents Sea using multi-hook longlines, leaving ocean floor untouched with superior product quality.
• Pike Perch Wild-caught Pike Perch from pristine Siberian lakes using science-based management, hand-filleted and frozen into premium products.
• River Perch Sustainably caught River Perch from nutrient-rich Siberian lakes with science-based management safeguarding healthy stocks.
• Atlantic Blue Crab Wild Atlantic Blue Crab manually harvested with baited lines by artisanal fishermen in Santa Catarina, Brazil, supporting traditional coastal community livelihoods.
• Hard Shell Clams Sustainably hand-gathered Hard Shell Clams from Mekong River Delta tidal flats in Vietnam, MSC-certified supporting local community harvesting.
• European Seabass ASC-certified European Seabass responsibly farmed in Mediterranean conditions, available for retail and foodservice channels.
• Sashimi Big Eye Tuna MSC-certified sashimi-grade Big Eye Tuna for high-end sushi and fine dining applications.
• Hokkaido Scallops Wild-caught Hokkaido Scallops from Japanese waters, available for retail and foodservice markets.
• Roe's Abalone Wild roe's abalone from sustainable sources, available in retail and foodservice formats.
• Selva Shrimp Program (Mangrove Aquaculture) Integrated mangrove aquaculture program producing organic and ASC-certified Black Tiger and Pacific White shrimp from Vietnam and Indonesia, combining restorative aquaculture with mangrove planting (40,000+ trees since 2012).
• Fair Trade Tuna US Market Launch US distribution of shelf-stable Fair Trade Certified Tuna from the Maldives through partners Envisible and Arkk Food, available in retail and foodservice channels with private-label packaging options.

Quantifiable outcome

• Fishers & Farmers Empowered: 3,350+ in Vietnam alone
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, strategic, supporting and historical.

• EnvisiblecoreChannel Partner/ Reseller/ Distributor · 1 January 2026US distribution partner for Blueyou's Fair Trade Tuna initiative from the Maldives, supplying shelf-stable tuna products and packing solutions for retail and foodservice.
• Arkk FoodcoreChannel Partner/ Reseller/ Distributor · 1 January 2026US distribution partner for Blueyou's Fair Trade Tuna, providing private label retail partnerships throughout US market.
• Fair Trade USAcoreStrategic or Co-development Partner · 1 January 2017Blueyou partners with Fair Trade USA to certify tuna and shrimp programs, ensuring fishing and farming communities receive fair compensation and premiums for community development projects.
• Aquaculture Stewardship Council (ASC)coreStrategic or Co-development PartnerASC certification for responsibly farmed seafood. Blueyou achieves ASC certification for Pangasius and shrimp operations in Vietnam and Ecuador.
• Marine Stewardship Council (MSC)coreStrategic or Co-development PartnerMSC certification for sustainably caught wild seafood including pole & line tuna from Maldives and wild-caught products.
• Ocean Wise Conservation AssociationstrategicStrategic or Co-development PartnerPartnership supporting sustainable seafood and marine conservation. Mike McDermid, Director, provides testimonial for Blueyou's restorative aquaculture approach.
• KoltivasupportingTechnology or IntegrationTechnology partner providing fully digital traceability solution for Selva Shrimp in Kalimantan, tracking products from ponds to manufactured frozen products.
• JURUÁ INSTITUTEcoreStrategic or Co-development PartnerLocal partner in Brazil fostering collaboration between science and indigenous communities for Arapaima conservation and sustainable management.
• ASPROCcoreStrategic or Co-development PartnerPartner organization for Arapaima conservation program, representing indigenous communities in Juruá River region.
• Vin HoanhistoricalStrategic or Co-development PartnerLocal partner in Vietnam for first ASC certification for Pangasius in 2015.
• OmarsahistoricalStrategic or Co-development PartnerLocal partner in Ecuador for first ASC certification for shrimp in 2015.
• Better Seafood Philippines (BSP)supportingStrategic or Co-development PartnerCollaboration with local initiative for promoting responsible fisheries and transparent supply chains in Philippines.
• Sustainable Seafood Partnership (SFP)supportingStrategic or Co-development PartnerCollaboration with industry partnership for sustainable seafood advocacy in Philippines market.
• CPP (Coastal and Processing Partners)coreStrategic or Co-development PartnerVertically integrated quality assurance and production system managing all steps from hatchery, feed mill, farming and processing of shrimp in Sumatra.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Nippon Suisan (Nissui): Major Japanese seafood and aquaculture conglomerate with certified sustainable product lines. Comparable in multi-species sourcing, aquaculture involvement, and Asian HORECA distribution.
• Thai Union Group: One of the world's largest seafood processors and a direct comparability anchor on sustainable sourcing and global HORECA/retail distribution. Blueyou operates as a more focused, certification-led specialist within the same downstream channels Thai Union serves at scale.
• High Liner Foods: North American value-added frozen seafood leader supplying retail and foodservice. Overlaps with Blueyou's Alaska pollock, salmon, and cod product set in retail channels.
• Mowi ASA: World's largest Atlantic salmon producer; Blueyou sells ASC-certified Atlantic salmon and organic Norwegian salmon as part of its portfolio, putting the two companies in head-to-head competition in the same premium retail channels.
• Trident Seafoods: US privately held seafood major and major Alaska pollock/salmon processor. Overlaps with Blueyou's MSC-certified wild-caught Alaskan seafood lines in both retail and foodservice.
• Pacific Seafood Group: US family-owned seafood major with vertical integration across wild-catch and aquaculture. Comparable as a privately held, multi-species supplier serving US retail and foodservice — segments where Blueyou is now pushing via Envisible/Arkk Food.
• Clearwater Seafoods: North American shellfish and seafood specialist with strong HORECA presence. Comparability lies in premium shellfish (lobster, scallops, clams) and integrated sourcing/processing model — categories Blueyou also serves.
• Maruha Nichiro: Global Japanese seafood major with a broad portfolio spanning tuna, salmon, shellfish, and aquaculture. Overlaps with Blueyou's product breadth and its importance in supplying Japanese HORECA customers (e.g., Grand Hyatt Tokyo).

Others

• Ocean Wise Conservation Association: Canadian marine conservation NGO and Seafood Society partner. Functions as an ecosystem partner rather than a direct competitor, but comparable because both define and certify the sustainable-seafood category Blueyou sells into.
• Sustainable Fisheries Partnership (SFP): Global NGO coalition Blueyou partners with in the Philippines. Adjacent rather than competitive, but comparable as a sustainability-advocacy player whose frameworks shape the same buyer RFPs Blueyou must answer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blueyouAG
• Instagraminstagram.com/blueyouseafood
• Xx.com/blueyouag
• LinkedInlinkedin.com/company/blueyou-consulting

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueyou Consulting