Upp Out

What Upp Out does

Upp Out is a private Portuguese digital marketing agency offering two core service lines: "Lead Engine," which combines lead generation with sales funnel optimization, and "Social Growth," which focuses on brand awareness, market positioning, and customer loyalty. The agency claims more than ten years of industry experience, a track record of over 100,000 leads generated for clients, and a digital community exceeding 400,000 users. Its disclosed client base consists of a small set of Portuguese enterprises, including Bial (pharmaceutical/healthcare), Standvirtual (automotive), Prio (energy), and Oscar. The agency's website heavily features Bial case-study imagery, indicating an outsized role for that account in its portfolio narrative.

Upp Out delivers its services through a five-step methodology: personalized diagnosis, hypothesis generation, testing and analysis, customized implementation, and continuous monitoring against KPIs. Service delivery is positioned as bespoke rather than productized; the agency does not disclose proprietary technology, software platforms, or automation tools beyond standard digital marketing practice. There are no patents, trademarks, certifications, partnerships, AI/ML capabilities, or integration ecosystems disclosed in the source material, suggesting a services-only operating model rather than a SaaS-enabled one.

The go-to-market motion is sales-led and consultative. Upp Out offers a free lead conversion analysis as a top-of-funnel entry point, after which engagements are presumably structured as project-based or retainer professional services. Pricing is not publicly disclosed. Distribution is direct via the company's website, with the site published in Portuguese, English, and Spanish. Operating geographies are limited to Portugal, with no disclosed headcount, funding history, or financial metrics. No management team or ownership structure is publicly identified.

Name

Upp Out

Website

https://uppout.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Upp Out is a Portuguese digital marketing agency offering Lead Engine (lead generation and funnel optimization) and Social Growth (brand awareness and loyalty) services to enterprise clients such as Bial, Standvirtual, Prio, and Oscar via a consultative, sales-led model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Outbound Lead Generation & Prospecting (BPAAADAB)

Keywords

• Digital marketing services
• Lead generation services
• Social media marketing
• Sales funnel optimization
• Brand awareness services

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: Upp Out generates revenue through digital marketing service engagements, likely project-based or retainer arrangements. Services include Lead Engine (lead generation and sales funnel optimization) and Social Growth (brand awareness and customer loyalty).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Upp Out is a digital marketing agency that sells personalized Lead Engine (lead generation and sales funnel optimization) and Social Growth (brand awareness and customer loyalty) services to businesses. Engagements are delivered through a five-step methodology covering diagnosis, hypothesis generation, testing, customized implementation, and continuous KPI monitoring. The agency offers a free lead conversion analysis as an entry point before contracting services.

Product overview

Upp Out is a digital marketing agency offering a portfolio of services centered around two main offerings: Lead Engine for lead generation and sales funnel optimization, and Social Growth for brand awareness and customer loyalty. The company positions these services as personalized solutions tailored to each client's objectives, delivered through a five-step methodology involving diagnosis, hypothesis generation, testing, implementation, and continuous monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Engine
• Social Growth

Quantifiable outcome

• Marketing ROI up to 15x claimed return on investment
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• WPP: WPP is one of the world's largest marketing services groups, providing integrated digital, media, and lead generation services to global and regional brands that overlap with Upp Out's client base.
• HubSpot: HubSpot's marketing automation and CRM platform enables in-house lead generation that competes with agencies like Upp Out by letting brands run demand gen programs without an external agency.
• GroupM: GroupM is the world's largest media investment group, operating across all digital marketing and lead generation disciplines; competes with Upp Out for the same enterprise marketing budgets but at vastly greater scale.
• Publicis Groupe: Publicis is a global marketing and communications group offering digital, creative, and media services — an incumbent competitor for the kind of enterprise brand awareness and lead gen work Upp Out performs.
• Dentsu: Dentsu is a global advertising and digital services network competing for enterprise brand and lead generation budgets across European markets where Upp Out operates.

Direct peers

• CIENCE: CIENCE is a B2B outsourced lead generation and sales development agency offering SDR outsourcing and demand generation — directly comparable to Upp Out's Lead Engine service model of generating qualified leads for clients.
• Dept Agency: Dept is a European-headquartered digital agency offering creative, content, and performance marketing services to enterprise brands — directly comparable to Upp Out's full-funnel digital marketing positioning.
• Martal Group: Martal Group is a B2B demand generation and lead generation agency serving SaaS and enterprise clients with outsourced SDR and outbound services, directly comparable to Upp Out's lead gen focus.
• Belkins: Belkins is a B2B lead generation and appointment-setting agency focused on outbound demand generation, overlapping closely with Upp Out's core Lead Engine offering and consultative sales-led GTM.
• WebFX: WebFX is a digital marketing agency offering lead generation, SEO, and content marketing services, overlapping with Upp Out's Lead Engine and Social Growth bundles for mid-market B2B clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/uppout

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upp Out