Formacao.cv

What Formacao.cv does

Formacao.cv is a B-learning web marketplace based in Cabo Verde that connects training providers and instructors with students seeking professional development and skill acquisition. Operated by JSMedia Lda, a private limited liability company founded and led by Jailson Silva, the platform serves both individual learners and training entities across categories including Administration, Engineering, Business, Hospitality, ICT, Design, Marketing, Photography, and Languages. Headquartered in Palmarejo, Praia, the company employs between 1 and 10 people and operates exclusively within the Cabo Verdean market.

The platform supports both synchronous and asynchronous distance learning methodologies, enabling instructors to plan curricula, record and upload video lessons, issue coupons, and track enrollments and revenue. Built on a standard web stack with social authentication via Facebook and Google, course payments are processed through Visa, Mastercard, and the local payment service Vinte4. The marketplace offers lifetime access to course materials and certificates upon completion. JSMedia Lda retains intellectual property rights over the platform, which was developed in-house alongside its sister projects Empregos.cv (job board) and NUBAI (transportation app).

The business model combines marketplace commissions on course sales, recurring subscription plans for training entities publishing courses, and direct one-time course purchases by learners at prices ranging from 1000 to 5000 CVE (~$10-50). Course distribution occurs through self-serve website sales and channel partners including HF Formação, Escola Profissional das Tecnologias e Artes, Associação DNA Praia, RA Pessoas e Organizações, Sociedade Caboverdiana de Coaching, and the Business Incubation Center. The company is bootstrapped with no external funding, operates without a mobile app, and has no disclosed AI/ML capabilities.

Name

Formacao.cv

Legal name

JSMedia Lda

Website

https://formacao.cv

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Formacao.cv is a Cabo Verde-based B-learning web marketplace that connects local training providers and instructors with students, offering courses across administration, engineering, business, hospitality, ICT, design, marketing, and languages, operated by JSMedia Lda.

Ownership category

akta.pro rank

Product category

Online Education Marketplace

NAICS

Educational Services (611), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

akta.pro secondary industries

Online Learning Content & Course Publishing Platforms (BPAMAJAL), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Online course marketplace
• Distance learning platform
• Professional training courses
• Blended learning platform
• Vocational education courses

Headquarters

HQ city

Praia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Course Sales Commission: Platform monetizes by taking a share of course sales. Training entities subscribe to plans and create courses, with revenue generated from student enrollments and course purchases.
2. Subscription Plans for Training Entities: Training providers subscribe to platform plans to host and manage their courses. The subscription model provides recurring revenue from training entities.
3. Direct Course Sales: Individual courses sold directly to students at fixed prices (e.g., 1000-5000 CVE per course)

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Formacao.cv operates a B-learning web marketplace that connects training entities and instructors with students in Cabo Verde. The platform supports both synchronous (live) and asynchronous (recorded) distance learning and hosts a catalog of paid and free courses across categories such as Administration, Engineering, Hospitality, IT, Design, Marketing, and Languages. Students browse, purchase and enroll in courses directly, while training providers subscribe to plans and use instructor tools to publish and monetize courses.

Product overview

Formacao.cv is a B-learning web marketplace that connects training providers and students in Cabo Verde. The core product is the Formacao.cv platform itself, which supports both synchronous and asynchronous distance learning modalities. It operates a course marketplace where instructors and training entities publish courses, and an instructor portal enabling course creation, video recording, curriculum management, coupon issuance, and revenue tracking. JSMedia Lda, the company behind Formacao.cv, also operates two related digital platforms — Empregos.cv (a job board) and NUBAI (a transportation app) — as part of its broader portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Formacao.cv B-Learning Platform B-learning web platform connecting training providers and instructors with students in Cabo Verde, supporting both synchronous and asynchronous distance learning across professional and personal development categories.
• Course Marketplace Catalog Curated catalog of online and in-person courses spanning categories such as Administration, Photography, Engineering, Business, Hospitality, IT, Design, Marketing, Languages and Academic Teaching.
• Instructor Portal Self-serve portal enabling instructors to plan curriculum, record and upload video lessons, manage course content, issue coupons, and track enrollments and revenue from course sales.
• Training Entity Hub Hub for training institutions and professional development organizations to publish and manage their courses on the Formacao.cv marketplace under subscription plans.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• HF FORMAÇÃOminorChannel Partner/ Reseller/ DistributorHF FORMAÇÃO is a certified professional training and consulting company serving micro and small businesses with over 4 years of market experience. They provide training services in areas such as management, marketing, finance, human resources, and organizational processes.
• Escola Profissional das Tecnologias e ArtesminorChannel Partner/ Reseller/ DistributorProfessional school offering technology and arts training programs, operating as a training entity on the Formacao.cv platform.
• Associação DNA PraiaminorChannel Partner/ Reseller/ DistributorNon-profit association founded in 2009 to support young entrepreneurs and business development in Praia, Cabo Verde. Partners include Praia Municipal Chamber, young entrepreneurs association, and international reference partner DNA Cascais, Portugal.
• RA Pessoas e OrganizaçõesminorChannel Partner/ Reseller/ DistributorHuman resources and organizational consulting company offering training services through the Formacao.cv platform.
• SOCIEDADE CABOVERDIANA DE COACHINGminorChannel Partner/ Reseller/ DistributorCape Verde coaching society providing coaching and personal development training services on the platform.
• Business Incubation CenterminorChannel Partner/ Reseller/ DistributorBusiness incubation center supporting entrepreneurs and providing training services through the platform.
• JSMedia LdacoreTechnology or IntegrationSoftware development and design company that designed and developed the Formacao.cv platform. JSMedia Lda owns the intellectual property rights of the website and its contents.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Udemy: Global course marketplace connecting independent instructors with learners across thousands of categories. Operates the same two-sided instructor/listener model as Formacao.cv, with self-serve course publishing and per-course pricing.
• Skillshare: Subscription-based course marketplace for creative and professional skills, with a curated catalog of multi-instructor courses. Comparable business model (subscription + course marketplace) and category overlap in design, business, and technology.
• Domestika: Creator-led courses marketplace originally launched in Spanish and Portuguese, focused on creative and professional skills. Same multi-instructor catalog model and localized-language positioning as Formacao.cv, with global distribution.
• Teachable: Course creation and marketplace platform that enables instructors to build, host, and sell online courses with built-in tools for video, curriculum, coupons, and revenue tracking — a near-mirror of Formacao.cv's Instructor Portal functionality.
• Thinkific: Course platform that lets creators and training organizations build, market, and sell online courses, with subscription and one-time pricing tiers. Comparable to Formacao.cv's offering for training entities looking to host branded courses.

Broad incumbents

• edX: University-backed MOOC platform offering credentialed programs across professional categories. Provides indirect competitive pressure in certification-bearing courses and corporate upskilling, a stated Formacao.cv use case.
• Coursera: Global MOOC platform partnering with universities and companies to deliver credentialed online learning. Overlaps with Formacao.cv's professional and certification course categories and represents a likely competitive threat if it localizes into Lusophone Africa.
• LinkedIn Learning: Professional development course library integrated with LinkedIn's professional network. Overlaps with Formacao.cv's professional/business course categories and corporate training use case, and benefits from being bundled into LinkedIn Premium subscriptions.

Regional players

• Hotmart: Brazilian-origin digital products marketplace with strong presence across Lusophone markets (Portugal, Brazil, Lusophone Africa). Closely comparable to Formacao.cv on language, marketplace model, and instructor monetization — and a likely primary expansion competitor for Cabo Verde and neighboring markets.

Emerging players

• Kiwify: Brazilian digital product marketplace enabling creators to sell courses and digital products, with growing footprint in Lusophone markets. Comparable two-sided marketplace model with a regional emphasis on Portuguese-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/formacaocv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formacao.cv