What MAGNOOS does

MAGNOOS Information Systems is a privately held Software Value Added Reseller and technology implementation firm headquartered in Abu Dhabi, UAE, founded in 2012 and operating as a subsidiary of MDS SI Group within the broader Midis conglomerate. The company delivers digital transformation projects across the Middle East and Africa, with offices in Abu Dhabi, Dubai, and Riyadh, and a strategic presence in India, Lebanon, Pakistan, and Greece. Its three core solution lines are Data & AI (data advisory, management, engineering, and business analytics including predictive and generative AI), Digital Service Management (ServiceOps, AIOps, DevOps, DataOps, and AutonomousOps), and Intelligent Automation (Robotic Process Automation and Enterprise Content Management). MAGNOOS also operates the proprietary MAGDIA data intelligent automation sub-brand and the Maaloomatiia Data & AI platform acquired in 2022, which added roughly 80 data consultants to the team.

The firm operates as a value-added reseller and systems integrator for an extensive vendor stack including Cloudera, BMC, Informatica, Dataiku, DataRobot, Alteryx, Automation Anywhere, SER Group, Palantir, IBM, and Google Cloud, combining software licensing resale with end-to-end professional services and managed services. Its revenue mix therefore blends subscription-style recurring license resale with project-based implementation fees and ongoing support, priced via bespoke enterprise quotes rather than public pricing. MAGNOOS targets Banking and Financial Services, Telecommunications, and Government as primary verticals, with secondary exposure to Oil and Gas, Healthcare, Education, Real Estate, Retail, Hospitality, and Transportation, and serves 100+ enterprise customers across the region — including ADNOC, DEWA, RTA, ADCB, Etisalat, STC, Qatar National Bank, and the UAE federal ministries. Revenue reached 171 million AED in 2023 (approximately $46.6M USD) with 135+ employees, and the firm has stated a 2024 target of over 200 million AED with 150+ professionals.

MAGNOOS grew from a 4-person team managing 13M AED in 2012 to a 150+ person organization delivering double-digit-million-dollar transformation programs across the Gulf, supported by MDS SI Group's 2,600+ professionals, 60 affiliates, and 5,000+ customer footprint. Strategic positioning rests on regional enterprise relationships, multi-vendor implementation certifications (1,400+ technology and 250+ service delivery certifications across the group), and external recognition including IDC Innovator 2024 for Generative AI in Middle East and Turkey, BMC 2025 DSOM Partner of the Year for EMEA, and Cloudera Best Delivery Partner Saudi Arabia 2024.

Name

MAGNOOS

Legal name

MAGNOOS Information Systems

Website

https://magnoos.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

MAGNOOS is an Abu Dhabi-based software value-added reseller and systems integrator delivering Data & AI, Digital Service Management, and Intelligent Automation solutions to enterprise clients in Banking, Telecom, and Government across the Middle East and Africa.

Ownership category

akta.pro rank

Product category

Enterprise IT Services and Digital Transformation Consulting

NAICS

Process, Physical Distribution, and Logistics Consulting Services (541614), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Program & Project Management (PMO) Consulting (BPAHACAL)

akta.pro secondary industry

IT Operations Management (ITOM) Platforms (HDAEALAC)

Keywords

• Digital transformation services
• Data management analytics
• Intelligent automation solutions
• IT service management
• Enterprise software reseller

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Value Added Reseller: As a Software Value Added Reseller (SVAR), MAGNOOS resells and implements enterprise software solutions from partners including Cloudera, BMC, Informatica, Alteryx, Dataiku, and DataRobot. Revenue is generated through software licensing, implementation services, and ongoing support.
2. Technology Implementation Services: End-to-end project management and implementation services for digital transformation. Includes consulting, system integration, deployment, and training services across Data & AI, Digital Service Management, and Intelligent Automation domains.
3. Managed Services: Ongoing support, optimization, and monitoring services to keep enterprise solutions running effectively

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MAGNOOS is a Software Value Added Reseller and Technology Implementation firm that resells enterprise software from partners such as Cloudera, BMC, Informatica, Dataiku, DataRobot, and Alteryx, and delivers end-to-end implementation, consulting, and managed services across Data & AI, Digital Service Management (AIOps, ServiceOps, DevOps, DataOps, AutonomousOps), and Intelligent Automation (RPA and Enterprise Content Management). The company targets enterprise clients in Banking, Telecoms, and Government sectors across the Middle East and Africa.

Product overview

MAGNOOS operates as a Software Value Added Reseller and Technology Implementation firm offering a portfolio of three core solution areas: Data & AI (data management, analytics, and AI/ML solutions), Digital Service Management (ITSM, AIOps, and operations automation), and Intelligent Automation (RPA and enterprise content management). The Data & AI practice encompasses Data Advisory & Consulting, Data Management (integration, quality, governance, data lakes), and Business Analytics (BI, predictive analytics, GenAI). Digital Service Management includes AIOps, ServiceOps, DevOps, DataOps, and AutonomousOps modules. Intelligent Automation covers Robotic Process Automation and Enterprise Content Management. MAGNOOS also offers MAGDIA as its branded Data Intelligent Automation sub-brand, and acquired Maaloomatiia in 2022 to expand its Data & AI team by 80 data consultants. The company implements solutions using platforms from Cloudera, Informatica, Dataiku, DataRobot, BMC, and Automation Anywhere, targeting Banking, Telecoms, Government, and other sectors across the Middle East and Africa.

Differentiator

Problem solved

Functional benefit

Brands

• MAGDIA: Data Intelligent Automation solution offered by MAGNOOS.
• DSM

Products and services

• Data & AI Comprehensive data management and analytics solution covering Data Advisory & Consulting, Data Management (integration, quality, governance, data lakes, virtualization), and Business Analytics (BI, predictive analytics, GenAI). Built on partner platforms including Cloudera, Informatica, Dataiku, DataRobot, and Alteryx for enterprise clients in Banking, Telecoms, and Government sectors.
• Digital Service Management (DSM) Digital transformation solution for IT service management and operations, encompassing AIOps, ServiceOps, DevOps, DataOps, and AutonomousOps capabilities. Delivered via BMC Helix ITSM, TrueSight AIOps, TrueSight Capacity Optimization, AppDynamics, and Nlyte Software integrations for enterprise IT operations.
• Intelligent Automation (IA) Hyper-automation and Enterprise Content Management solution combining Robotic Process Automation (RPA) using Automation Anywhere with ECM capabilities through SER Group. Covers content management, workflow automation, intelligent capture, and records management for enterprise process automation.
• MAGDIA MAGNOOS's branded Data Intelligent Automation solution combining AI and automation capabilities for AI-driven business process optimization. Operates as a sub-brand website (magdia.ai) under the MAGNOOS portfolio.
• Maaloomatiia Data & AI consulting brand acquired in 2022 to expand MAGNOOS's Data & AI practice. Operates as a retained sub-brand offering data management and analytics consulting services to enterprise clients.

Quantifiable outcome

• Reduced processing time from 40 minutes to 3 minutes (13x faster) for ADM operations transformation
• +4 more outcomes

Named customers64 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability9 records

Feature2 records

Partnerships

17 partnerships are on record, tiered core, strategic and parent company.

• AlteryxcoreChannel Partner/ Reseller/ Distributor · 18 June 2025MAGNOOS joined Alteryx partner community as Value-Added Reseller and Solutions Provider, strengthening position in enterprise data and AI transformation across Middle East. Partnership combines MAGNOOS's regional leadership with Alteryx's low-code analytics automation platform.
• IBMstrategicTechnology or Integration · 18 June 2025Regional partner in Data & AI, participating in IBM In Action events to showcase real-world AI adoption and solutions. Focus on IBM's trusted AI and hybrid cloud ecosystem for enterprise transformation.
• OpendatasoftstrategicStrategic or Co-development Partner · 24 January 2025Strategic partnership bringing together MAGNOOS's AI and data management expertise with Opendatasoft's data portal solutions. Focus on data democratization, user-friendly data portals, and data monetization for businesses across the region.
• StarLinkstrategicStrategic or Co-development Partner · 1 November 2024Strategic partnership with cybersecurity and cloud solutions provider (18+ years, 80+ countries). Combines MAGNOOS's automation, data, analytics, and AI expertise with StarLink's cybersecurity and cloud solutions to empower GCC businesses.
• InformaticacoreChannel Partner/ Reseller/ Distributor · 1 October 2024Elite partner for enterprise cloud data management solutions. Partnership showcased at GITEX 2024. MAGNOOS provides Informatica implementations including data integration, quality, governance, and IDMC solutions. Won recognition as IDC Innovator leveraging Informatica platforms.
• Edgnex Data Centers by DAMACstrategicImplementation/ SI/ Consulting Partner · 1 October 2024MAGNOOS and BMC successfully deployed BMC Helix ITSM at Edgnex Data Centers, transforming service management for one of the region's premier data center providers.
• MDS SI Group (MDS for Computer Systems)parent companyOthersMAGNOOS is part of MDS SI Group, a Digital Systems Integrator with 2600+ professionals, 1400+ technology certifications, and 250+ service delivery certifications. The Group serves 5000+ customers with 60 affiliates across Middle East and Turkey.
• ClouderacoreTechnology or IntegrationCloudera Partner Network member delivering enterprise-grade, private AI strategies. MAGNOOS leverages Cloudera Data Platform, Data Engineering, Data Warehousing, and SDX for sovereign data lakehouse architectures. Deploys Cloudera AI for modern AI development and agent-based architectures.
• BMC SoftwarecoreChannel Partner/ Reseller/ DistributorBMC partner delivering Digital Service Management solutions including BMC Helix ITSM, TrueSight AIOps, TrueSight Capacity Optimization, and Digital Workplace Advanced. MAGNOOS won BMC's 2025 DSOM Partner of the Year for EMEA. Successful deployments include Edgnex Data Centers by DAMAC.
• DataikucoreTechnology or IntegrationStrategic partnership for AI and data science platform enabling enterprises to build and deploy AI projects at scale. MAGNOOS presented at Dataiku Everyday AI Summit 2024, showcasing AI applications in telecom, banking, government, and retail sectors.
• DataRobotcoreTechnology or IntegrationDataRobot partner providing enterprise AI platform that accelerates building and deploying predictive models. Makes AI accessible to data scientists and business users alike.
• SER GroupcoreTechnology or IntegrationPartnership for intelligent information management solutions enabling businesses to manage documents, records, and workflows efficiently for Enterprise Content Management (ECM) services.
• Automation AnywherecoreTechnology or IntegrationPartnership for Robotic Process Automation (RPA) platform, empowering organizations to automate business processes and increase productivity. Integrated with systems including FileNet, Oracle EBS, and Microsoft.
• DenodocoreTechnology or IntegrationPartnership for data virtualization solutions providing real-time access to unified data across multiple sources without physical data movement.
• MicroStrategycoreTechnology or IntegrationPartnership for enterprise analytics and mobility solutions, allowing organizations to leverage data for improved decision-making and business performance.
• PalantircoreTechnology or IntegrationPartnership for big data analytics, helping organizations integrate, manage, and analyze complex datasets to make informed decisions.
• Google CloudcoreTechnology or IntegrationPartnership for comprehensive cloud computing services, helping organizations modernize IT infrastructure and harness the power of data.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Infosys: Global IT services leader with established MEA footprint and active digital transformation practice in banking and government. Overlaps MAGNOOS in data/AI implementation work but competes with greater scale and offshore delivery leverage.
• Persistent Systems: Global digital engineering and enterprise modernization firm with growing MEA presence in banking, healthcare, and software platforms. Comparable in data/AI and modernization services to enterprise clients.
• TCS (Tata Consultancy Services): Global systems integrator with significant Middle East delivery presence, providing digital transformation, data, and IT services to large banks, telcos, and governments. Comparable in customer verticals but at much broader scale.

Regional players

• Mindware: Leading MEA value-added distributor for enterprise IT products including cloud, security, and data platforms. Regional peer in the SVAR/channel ecosystem serving enterprise customers across GCC and Levant.
• Konica Minolta Business Solutions MENA: Regional IT services and managed workplace provider serving enterprise customers across Middle East. Comparable in enterprise B2B channel-led services and GCC footprint, though more focused on workplace/document technologies.

Direct peers

• Gulf Business Machines (GBM): UAE-headquartered IT solutions provider and IBM partner serving enterprise and government clients across the GCC. Closest comparable in terms of regional footprint, vendor-aligned SVAR model, and banking/government customer profile.
• StarLink: Middle East-focused value-added distributor and cybersecurity/cloud solutions provider operating in 80+ countries. Strategic partner to MAGNOOS and comparable in regional enterprise IT distribution and solution-led GTM.
• Saudi Business Machines (SBM): Saudi Arabia-based IBM-affiliated SVAR providing enterprise IT solutions to banks, telcos, and government entities. Direct peer in the KSA market with overlapping vertical mix and partner-led delivery model.

Others

• Midis Group: Parent organization of MDS SI Group and MAGNOOS. Diversified IT conglomerate with 60+ affiliates across the Middle East and Turkey; provides ecosystem and shared services context rather than direct market overlap.

Emerging players

• Aspire Systems: Global IT services firm with MEA delivery capabilities focused on enterprise software implementation, data engineering, and AI services. Comparable in service mix and SME-to-mid-market enterprise engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magnoos

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGNOOS