Acoustic facts
Acoustic Facts is a Sweden-based firm that certifies interior acoustic products and operates a database of 337 certified products, a reverberation-time calculation tool, a smartphone measurement app, and training courses serving architects, interior designers, and acoustic consultants.
- Company typePrivate
- Founded2013
- HeadquartersLidköping, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Acoustic facts does
Acoustic Facts Scandinavia AB is a Sweden-based, privately held firm that operates an interior-acoustics platform combining third-party product certification, a standardized acoustic product database, and engineering calculation tools. The company was founded in 2013 and is headquartered in Lidköping with 1-10 employees. Its core products are: (i) a curated database of 337 certified acoustic products from approximately 11 furniture and interior-product manufacturers; (ii) a web-based reverberation-time calculation tool implementing EN 12354-6:2004 methodology; (iii) a smartphone-based reverberation-time measurement app (iOS and Android) that uses an external microphone and a structured measurement protocol; and (iv) educational courses and seminars on room acoustics and procurement. The proprietary N10 metric standardizes product comparison by expressing how many units of a given product are required to achieve 10 m² Sabine of sound absorption at the 500 Hz speech-relevant octave band.
Acoustic Facts generates revenue primarily through professional services: paid third-party certification of manufacturers' acoustic products (where the manufacturer's test data and documentation are reviewed by Acoustic Facts' acoustic experts before publication in the database) and paid training courses in room acoustics, procurement, and building acoustics. The calculation tool, product database, and measurement app are distributed on a free, self-serve basis, functioning as a product-led growth (PLG) funnel that attracts architects, interior designers, acoustic consultants, and office/commercial space managers, while certification and education drive the actual monetization. The company holds a partnership with Möbelfakta, the Swedish furniture labeling system, such that Acoustic Facts' certification satisfies Möbelfakta's acoustic-data requirements, providing a regulatory-style hook into Swedish public procurement processes. Distribution is digital-first (website, LinkedIn, content/SEO, app stores), with direct sales engagement only for certification engagements.
The company operates with no disclosed external funding, no parent entity, no public ticker, and no disclosed revenue. It is profitable or self-sustaining on a small scale, and its strategic positioning is as a standards-driven, domain-authoritative intermediary between acoustic product manufacturers and the architects/designers who specify them, primarily in the Swedish and broader Nordic furniture and interior-acoustics market.
Acoustic facts firmographics
Firmographics- Name
- Acoustic facts
- Legal name
- Acoustic Facts Scandinavia AB
- Website
- https://acousticfacts.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Acoustic Facts is a Sweden-based firm that certifies interior acoustic products and operates a database of 337 certified products, a reverberation-time calculation tool, a smartphone measurement app, and training courses serving architects, interior designers, and acoustic consultants.
- Ownership category
- akta.pro rank
Acoustic facts industry classification
Industry- Product category
- Acoustic Product Certification Services
- akta.pro primary industry
- Acoustic & Soundproofing Works (IMAFANAL)
Keywords
Where Acoustic facts is headquartered
LocationHeadquarters
- HQ city
- Lidköping
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Acoustic facts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Product Certification Services: Third-party certification of acoustic products where manufacturers submit product information, test reports, and images for independent review by Acoustic Facts' acoustic experts. Certified products are published in the database and made available for use in the calculation tool.
- Training and Education Courses: Courses in room acoustics, procurement, and how to set requirements. Includes basic room acoustics courses, procurement and product selection courses, and building acoustics training. Offered as ready-made packages or customized for organizations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Acoustic facts product offering
Product offeringCore offering
Acoustic Facts provides third-party certification of acoustic furniture and surfaces, publishing a curated database of 337 certified products from 11+ manufacturers with standardized acoustic properties. The company complements certification with a web-based reverberation time calculation tool (EN 12354-6:2004) and a smartphone-based measurement app, alongside room acoustics courses and seminars for professionals.
Product overview
Acoustic Facts operates a comprehensive acoustic product certification and evaluation platform. The core offering consists of a product database containing 337 certified objects and surfaces from various producers, a calculation tool that uses EN 12354-6:2004 methodology to calculate reverberation time, and a mobile measurement app for field measurements. The platform provides third-party certification services for acoustic products and publishes courses/seminars on room acoustics, procurement, and building acoustics. Knowledge resources cover the N10 value metric, ISO 20189 standard, and interior acoustics fundamentals. The company is based in Lidköping, Sweden.
Differentiator
Problem solved
Functional benefit
Products and services
- Product Certification Services
Companies that use Acoustic facts
Customer profileSegments4 records
Ideal customer profiles1 record
Acoustic facts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Acoustic facts partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- MöbelfaktacoreAcoustic Facts' third-party certification meets Möbelfakta's requirements for acoustic product information. Products certified by Acoustic Facts can fulfill Möbelfakta labeling system requirements for furniture.
- AbstractamajorSwedish acoustic furniture manufacturer since 1972. Part of Lammhults Design Group. Abstracta products are certified and listed in the Acoustic Facts database with acoustic performance data.
- OffecctmajorProducer of Soundwave acoustic panels. Products certified and featured in Acoustic Facts database including Soundwave Jasmine, Soundwave Geo BF, and other acoustic solutions.
- KinnarpsmajorOffice furniture manufacturer providing products including Zonit 80 screen system and Vibe desk screens, certified and listed in the database.
- GötessonsmajorSwedish manufacturer developing products for office, conference, and hotels. Founded in Dalstorp, Sweden. Products include ScreenIT series and Sound Off acoustic panels.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Acoustic facts competitors and assessment
Company assessmentBroad incumbents
- Knauf Insulation: Global manufacturer of insulation and acoustic products including acoustic ceiling panels and wall solutions. Comparable as a broad incumbent with significant overlap in the building acoustic specification market.
- Ecophon (Saint-Gobain): Leading European manufacturer of acoustic ceiling and wall systems, owned by Saint-Gobain. Comparable as a broad incumbent serving the same interior acoustic specification market with much larger scale and broader product portfolio across Europe.
- ROCKFON (Rockwool): Major manufacturer of stone wool acoustic ceiling and wall solutions, part of the Rockwool Group. Comparable as a broad incumbent in the interior acoustic products market with global reach and substantial R&D investment.
Direct peers
- BAUX: Swedish manufacturer of acoustic wood wool panels and sound-absorbing products. Directly comparable because BAUX is both a competitor in interior acoustic products and a candidate for certification in the Acoustic Facts database, serving the same architects and interior designers.
- Offecct: Swedish acoustic furniture brand known for Soundwave panels. Comparable as a partner whose products are certified in the Acoustic Facts database and as a designer/manufacturer of comparable interior acoustic solutions for offices and public spaces.
- Abstracta: Swedish acoustic furniture manufacturer (part of Lammhults Design Group) producing screens, panels, and acoustic solutions. Directly comparable as both a partner whose products are certified by Acoustic Facts and a competitor in the broader acoustic furniture specification market.
- Götessons: Swedish manufacturer of office, conference, and hotel acoustic screen solutions (ScreenIT, Sound Off). Comparable as a partner whose products are certified by Acoustic Facts and a competitor in the acoustic furniture/screens specification market.
Others
- Brüel & Kjær (HBK): Global leader in sound and vibration measurement equipment and software, owned by Hottinger Brüel & Kjær. Comparable as an adjacent provider enabling the measurement side of acoustic certification (similar in spirit to Acoustic Facts' measurement app and certification rigor).
- Möbelfakta: Swedish furniture labeling and certification body whose acoustic requirements are satisfied by Acoustic Facts certification. Comparable as an adjacent certification authority that creates demand for Acoustic Facts services and shapes Nordic furniture procurement standards.
Emerging players
- BASWA Acoustic: Specialized manufacturer of seamless acoustic plaster systems for walls and ceilings. Comparable as a specialist provider of premium interior acoustic solutions targeting architects and acoustic consultants, with overlapping customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Acoustic facts social profiles
Digital presenceAcoustic facts compliance and trust
Trust signalCompliance1 record
Acoustic facts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acoustic facts leadership team
Management profileNumber of profiles
Acoustic facts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acoustic facts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acoustic facts
What does Acoustic facts do?
Acoustic Facts provides third-party certification of acoustic furniture and surfaces, publishing a curated database of 337 certified products from 11+ manufacturers with standardized acoustic properties. The company complements certification with a web-based reverberation time calculation tool (EN 12354-6:2004) and a smartphone-based measurement app, alongside room acoustics courses and seminars for professionals.
Is Acoustic facts a public or private company?
Acoustic facts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Acoustic facts founded?
Acoustic facts was founded in 2013. It employs 1 to 10 people.
Where is Acoustic facts based?
Acoustic facts is headquartered in Lidköping, Sweden, in the Europe region.
How does Acoustic facts make money?
Two revenue lines are on record. Product Certification Services are the primary driver. The others are training and Education Courses.
Who are Acoustic facts's main competitors?
Broad incumbents on record are Knauf Insulation, Ecophon (Saint-Gobain) and ROCKFON (Rockwool). Direct peers are BAUX, Offecct, Abstracta and Götessons. Others are Brüel & Kjær (HBK) and Möbelfakta. BASWA Acoustic is listed as an emerging player.
Does Acoustic facts have an API?
No public API is recorded for Acoustic facts.
What industry is Acoustic facts in?
Acoustic facts's product category is Acoustic Product Certification Services. Its primary akta.pro industry code is IMAFANAL, Acoustic & Soundproofing Works.