Tallytate
Tallytate SL is a Spanish distributor founded in 2021 that exclusively distributes 23+ premium children's and baby product brands across Spain and Portugal via a B2C e-commerce store and B2B wholesale portal serving brick-and-mortar baby specialty retailers.
- Company typePrivate
- Founded2021
- HeadquartersDerio, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Tallytate does
Tallytate SL is a Spanish privately-held distributor founded in 2021 and headquartered in Derio, Vizcaya, that operates as the exclusive Iberian distributor of more than 23 premium children's and baby product brands across Spain and Portugal. The company runs a dual-channel model: a B2C e-commerce storefront at tallytate.com selling directly to parents and caregivers, and a B2B wholesale operation supplying brick-and-mortar baby specialty stores via a separate professional portal (tallytate-web.ntv.es). Its catalog spans roughly 25 categories — toys, natural children's cosmetics, costumes, back-to-school, children's fashion, summer/beach, feeding, baby bath, baby accessories, sleep, car accessories, and decoration — sourced from brand manufacturers across Europe (e.g., Fresk, Affenzahn, Den Goda Fen/Robetoy Sweden, Scrunch/Andemors Verden Denmark, Shnuggle, Pabobo, Timboo, Miss Nella) plus newer additions Kiimento and Bieco.
The business runs on standard e-commerce infrastructure with no proprietary technology disclosed; competitive positioning rests on curation, exclusive distribution contracts, and brand portfolio breadth rather than technology differentiation. Pricing is purely transactional — unit prices ranging from approximately €4.95 to €99 with frequent promotional discounting of 30–60% and a flat €3.50 shipping rate — with no subscription or recurring revenue model. Marketing is concentrated on organic social channels (Instagram, Facebook, YouTube), content marketing via a blog covering seasonal and brand-themed content, and email newsletters.
Tallytate is privately held with no disclosed investors, funding rounds, or external ownership, and operates without a publicly disclosed management team. The company is owner-operated, independently financed, and focused entirely on the Iberian children's products market with no stated geographic expansion ambitions beyond Spain and Portugal.
Tallytate firmographics
Firmographics- Name
- Tallytate
- Legal name
- Tallytate SL
- Website
- https://tallytate.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tallytate SL is a Spanish distributor founded in 2021 that exclusively distributes 23+ premium children's and baby product brands across Spain and Portugal via a B2C e-commerce store and B2B wholesale portal serving brick-and-mortar baby specialty retailers.
- Ownership category
- akta.pro rank
Tallytate industry classification
Industry- Product category
- Children's Brand Distribution
- akta.pro primary industry
- Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)
Keywords
Where Tallytate is headquartered
LocationHeadquarters
- HQ city
- Derio
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Tallytate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product sales (B2C e-commerce): Retail sales of children's and baby products through tallytate.com, covering categories such as toys, feeding, bath, sleep, fashion, accessories, costumes, and seasonal/summer items.
- Wholesale distribution (B2B): Distributes exclusive branded children's and baby products to brick-and-mortar retail partners (baby stores) across Spain and Portugal. Operates a separate B2B professional portal for trade customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual unit pricing — one-time purchase |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Tallytate product offering
Product offeringCore offering
Tallytate is a Spanish distributor that curates and distributes 23+ exclusive branded children's and baby product lines for the Spanish and Portuguese markets. The company operates a B2C e-commerce storefront selling directly to parents and caregivers, while also running a separate B2B trade portal supplying brick-and-mortar baby specialty stores with the same curated brand portfolio spanning toys, feeding, bath, sleep, fashion, beach/summer items, costumes, and back-to-school categories.
Product overview
Tallytate is a Spanish distributor of exclusive children's product brands, operating exclusively in Spain and Portugal. The company offers a comprehensive portfolio of children's products through an e-commerce platform, organized into multiple categories: Toys (including balance bikes, helmets, sensory toys, wooden toys, bath toys, beach toys), Natural Makeup for children, Children's Costumes, Decorations, Back-to-School supplies, Children's Fashion, Summer/Beach products, Baby Feeding items, Baby Bath products, Baby Accessories, Children's Sleep products, and Car Accessories. Tallytate distributes over 20+ brands including Fresk (sustainable food containers), Affenzahn (eco-friendly backpacks), Play and Store (beach products), Den Goda Fen (Swedish costumes), Scrunch (silicone beach toys), Shnuggle (baby bathtubs), Timboo (bamboo fiber products), Pabobo (sleep aids), Miss Nella (children's makeup), and newer additions Kiimento (outdoor/mobility) and Bieco (sensory toys). Products are available through both B2C e-commerce and B2B professional access portals.
Differentiator
Problem solved
Functional benefit
Products and services
- Juguetes Infantiles (Children's Toys) Range of children's toys distributed to consumers and retail partners in Spain and Portugal, including balance bikes, helmets, sensory toys, wooden toys, musical toys, bath toys, beach toys, plush toys, dolls accessories, projectors, children's watches, costumes, and toy organizers.
- Maquillaje Natural (Natural Children's Makeup) Hypoallergenic children's makeup products including gift packs, blush, eyeshadow, lip balm, lip gloss, glitter roll-on, cologne, manicure sets, brushes, and headbands, distributed to consumers and retailers for imaginative play and gifting.
- Disfraces Infantiles y Complementos (Children's Costumes and Accessories) Children's costumes and dress-up accessories including baby costumes, capes, skirts and tutus, crowns, wands, swords and shields, and dancer costumes.
- Vuelta al Cole (Back to School) Back-to-school products including school backpacks, pencil cases, sack backpacks, bags for extracurricular activities, thermal bags, thermal bottles, Tritan bottles, food thermoses, lunch boxes, and toiletry bags.
- Moda Infantil (Children's Fashion) Children's clothing including bodysuits, pajamas, mittens, hats, raincoats, rain boots, umbrellas, bags, clutches, waist bags, and hair accessories.
- Verano (Summer / Beach) Summer and beach products including summer hats, swimsuits, long-sleeve swimsuits, swim diapers, bikinis, t-shirts, shorts, beach shoes, towel ponchos, flotation vests, beach bags, anti-sand backpacks, picnic sets, beach tents, buckets, sand molds, shovels, rakes, watering cans, water jugs, and beach toy sets.
- Alimentación Infantil (Children's Feeding) Children's feeding products including bibs, sleeve bibs, bandanas, children's tableware, children's cutlery, children's cups, and placemats.
- Baño Bebé y Niños (Baby and Children's Bath) Baby and children's bath products including changing tables, wipe dispensers, bathtubs, bath organizers, bath mats, brushes, cradle cap brushes, dental hygiene items, towels, bathrobes, apron-style robes, and ponchos.
- Accesorios para Bebés (Baby Accessories) Baby accessories including activity gyms, play mats, document holders, pacifier clips, stroller accessories, rattles, teething toys, Dou-Dou comfort items, sensory scarves, musical mobiles, muslins, newborn packs, seed sacks, and fetal Dopplers.
- Sueño Infantil (Children's Sleep) Children's sleep products including sleep trainers, night lights, projectors, sleeping bags, and inflatable mattresses.
- Tarjeta Regalo (Digital Gift Card) Digital gift cards purchasable on the Tallytate website for redemption across the catalog of distributed children's and baby brands.
Companies that use Tallytate
Customer profileSegments1 record
Ideal customer profiles2 records
Tallytate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tallytate partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- FreskcoreFresk is a brand distributed by Tallytate in Spain and Portugal. The partnership is a core brand distribution relationship. Fresk specializes in stainless steel children's thermal products (bottles, lunch boxes, thermoses) and eco-friendly children's accessories. Tallytate features Fresk prominently on its homepage and blog, with dedicated new collection announcements.
- AffenzahncoreAffenzahn is a brand distributed by Tallytate in Spain and Portugal. Affenzahn produces playful, animal-themed children's accessories including backpacks, bags, and accessories. Featured as a flagship brand on the homepage with dedicated blog posts and new collection launches.
- Den Goda FencoreDen Goda Fen is a Swedish brand distributed by Tallytate in Spain and Portugal. Specializes in children's costumes, makeup kits, fairy wings, tiaras, capes, and dress-up accessories. Manufacturer: Robetoy (Sweden). Products are hypoallergenic and made with natural ingredients.
- Play and StorecorePlay and Store is a brand distributed by Tallytate in Spain and Portugal. Produces beach and outdoor children's products including beach bags, lunch bags, backpacks, document holders, and necessaries. AIJU safety certified. Products are distributed under Tallytate's own brand (Tallytate SL listed as manufacturer on product pages).
- ScrunchcoreScrunch is a brand distributed by Tallytate in Spain and Portugal. Specializes in flexible silicone beach and bath toys including sand molds, buckets, rakes, jars, and watering cans. The company Andemors Verden ApS (Denmark) is the manufacturer. Products are 100% silicone, flexible, durable, and travel-friendly.
- PabobocorePabobo is a brand distributed by Tallytate in Spain and Portugal. Specializes in children's room lighting and sleep aids including projector plush toys (turtle, star patterns) and night lights.
- TimboocoreTimboo is a brand distributed by Tallytate in Spain and Portugal. Produces bamboo fiber children's products including bibs, bandanas, ponchos, and towels. Bamboo fiber is ultrasoft and up to three times more absorbent than cotton, ideal for sensitive skin.
- ShnugglecoreShnuggle is a brand distributed by Tallytate in Spain and Portugal. Specializes in baby bath products including baby bathtubs and bath accessories designed for ergonomic and safe bathing.
- Miss NellacoreMiss Nella is a brand distributed by Tallytate in Spain and Portugal. Produces hypoallergenic children's makeup, lip gloss, eyeshadow, blush, nail polish, and cosmetic sets. Formulated with natural products for sensitive skin.
- KiimentominorKiimento is a newly added brand in Tallytate's portfolio. Featured on the homepage banner as '¡NUEVA MARCA! HASTA EL INFINITO Y MÁS ALLÁ'. Product category yet to be fully specified in visible catalog.
- BiecominorBieco is a newly added brand in Tallytate's portfolio. Featured on the homepage as '¡NUEVA MARCA! DESCUBRE BIECO'. Specializes in silicone sensory toys for babies and young children. Products include sensory silicone toys in Rose and Eucalyptus colors, designed following Montessori principles, free from BPA and phthalates.
- Den Goda Fen (Robetoy)coreRobetoy AB (Sweden) is the manufacturer of Den Goda Fen brand products. VAT: SE556278855301. Address: Benjamins väg 4, SE-433 38 Partille, Sweden. Tallytate serves as exclusive distributor for Spanish and Portuguese markets.
- Andemors Verden ApS (Scrunch)coreAndemors Verden ApS (Denmark, VAT: DK30545958) is the manufacturer of Scrunch brand silicone toy products. Tallytate serves as exclusive distributor for Spanish and Portuguese markets.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Tallytate competitors and assessment
Company assessmentBroad incumbents
- Carter's: Largest US-branded marketer of children's apparel and related products. Comparable as a broad incumbent in the children's products category, overlapping with Tallytate's Moda Infantil and accessories assortment, though operating at vastly greater scale and primarily proprietary brand.
- Chicco (Artsana): Global Italian-owned baby products brand with strong Iberian presence across feeding, bath, sleep, and travel categories. Comparable as a broad incumbent serving the same families-with-young-children segment that Tallytate targets, though Chicco is a manufacturer/brand rather than a multi-brand distributor.
- Mothercare: Long-established international multi-channel retailer of baby and maternity products. Relevant as a broad incumbent in the same category space as Tallytate, with global brand sourcing and a wider product portfolio reaching the same end consumer.
Direct peers
- Smallable: French luxury children's concept store curating 700+ premium third-party brands across fashion, toys, and home. Comparable to Tallytate's curated-multi-brand-distribution model targeting design-conscious parents, though at a significantly larger scale.
- Imaginarium: Spanish-origin children's toy and product retailer (historically large, now scaled down). Comparable to Tallytate as a heritage Spanish children's products brand with curated toy and accessory offerings, though Imaginarium operates with proprietary brand IP while Tallytate distributes third-party brands.
- Vertbaudet: French-headquartered multi-channel children's products retailer with strong Iberian (vertbaudet.es) presence. Comparable to Tallytate in curating own-brand and partner-brand apparel, toys, and nursery items for parents of young children across multiple European markets.
- Tutete: Spanish online specialty retailer of baby and children's products. Comparable to Tallytate as a domestic Iberian e-commerce player curating third-party brands across categories like feeding, bath, and toys for the same families-with-young-children segment.
- Babymarket: Spanish online baby and children's products retailer. Comparable to Tallytate as a domestic Iberian e-commerce specialist serving the same families-with-young-children segment with a curated multi-category assortment.
- Melijoe: French online retailer specializing in designer and premium children's fashion and accessories. Comparable to Tallytate's curated-distribution model for premium children's brands, including the Moda Infantil and accessories categories.
- Macrobaby: Spain-based baby and children's products retailer combining own e-commerce with physical stores. Directly comparable to Tallytate's dual B2C/B2B distribution model and Iberian geographic focus on the family-with-young-children segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Tallytate social profiles
Digital presenceTallytate compliance and trust
Trust signalCompliance1 record
Tallytate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tallytate leadership team
Management profileNumber of profiles
Tallytate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tallytate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tallytate
What does Tallytate do?
Tallytate is a Spanish distributor that curates and distributes 23+ exclusive branded children's and baby product lines for the Spanish and Portuguese markets. The company operates a B2C e-commerce storefront selling directly to parents and caregivers, while also running a separate B2B trade portal supplying brick-and-mortar baby specialty stores with the same curated brand portfolio spanning toys, feeding, bath, sleep, fashion, beach/summer items, costumes, and back-to-school categories.
Is Tallytate a public or private company?
Tallytate is a private company. It is classified as unknown and is currently operating.
When was Tallytate founded?
Tallytate was founded in 2021. It employs 1 to 10 people.
Where is Tallytate based?
Tallytate is headquartered in Derio, Spain, in the Europe region.
How does Tallytate make money?
Two revenue lines are on record. Product sales (B2C e-commerce) is the primary driver. The others are wholesale distribution (B2B).
Who are Tallytate's main competitors?
Broad incumbents on record are Carter's, Chicco (Artsana) and Mothercare. Direct peers are Smallable, Imaginarium, Vertbaudet, Tutete, Babymarket, Melijoe and Macrobaby.
Does Tallytate have an API?
No public API is recorded for Tallytate.
What industry is Tallytate in?
Tallytate's product category is Children's Brand Distribution. Its primary akta.pro industry code is CRAEAEAD, Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail).