MageSpecialist
MageSpecialist is an Italian digital commerce agency that designs, implements, and integrates e-commerce, B2B, PIM, Web CMS, and mobile solutions on Magento, Akeneo, and Shopware for small, medium, and large enterprises, operating as Skeeller s.r.l. within Var Group.
- Company typePrivate
- Founded2009
- HeadquartersPerugia, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MageSpecialist does
MageSpecialist, operated by the Italian private limited company Skeeller s.r.l. (majority-owned by Var Group via Adiacent since July 2020), is a Perugia-headquartered digital commerce agency founded in 2009 with 11-50 employees. The company delivers end-to-end e-commerce implementation services across small, medium, and large enterprises, with dedicated offerings in B2B digital commerce, system integration, Product Information Management (PIM), Web CMS, and mobile commerce (responsive web plus native iOS and Android applications). Its core technology stack centers on three officially partnered open-source platforms: Magento (Enterprise Solution Partner since 2019, previously Professional Solutions Partner), Akeneo (Bronze Partner and first Akeneo partner in Italy), and Shopware (Business Partner), supported by complementary technologies including React, Angular, Laravel, Symfony, Algolia (search), Cloudinary (media management), Adobe Stock, and Qapla' (shipping). MageSpecialist has produced Magento extensions (IG LightBox, Named Images) and contributed security extensions (Google reCAPTCHA and Two-Factor Authentication) that were integrated into the Magento 2.3 core, with the firm recognized as a top contributor to Magento 2 core development.
The business model is professional services, project-based and quote-priced with disclosed budget tiers ranging from under 20,000 euros to over 100,000 euros and multi-year contract structures. The go-to-market combines direct enterprise sales via website quote requests, channel referrals through official Magento, Akeneo, Shopware, and Netcomm Consortium partner programs, and event-driven demand generation through sponsorship and speaking at Magentiamo Day, MageConf, Netcomm Forum, and Shopware Community Day. Content marketing is sustained through an active blog (dating to 2007), LinkedIn, Twitter, Facebook, and joint webinars with technology partners. The firm serves horizontal customer segments (size-tiered enterprises, B2B businesses, product-focused companies requiring PIM, and mobile-first businesses) primarily within Italy, with a claimed European operating geography. Commercial positioning is reinforced by Magento Master status held by CTO Riccardo Tempesta, top-contributor recognition on Magento 2 core, and Italian market leadership signals in the Akeneo PIM ecosystem.
MageSpecialist firmographics
Firmographics- Name
- MageSpecialist
- Legal name
- Skeeller s.r.l.
- Website
- https://magespecialist.it
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MageSpecialist is an Italian digital commerce agency that designs, implements, and integrates e-commerce, B2B, PIM, Web CMS, and mobile solutions on Magento, Akeneo, and Shopware for small, medium, and large enterprises, operating as Skeeller s.r.l. within Var Group.
- Ownership category
- akta.pro rank
MageSpecialist industry classification
Industry- Product category
- Digital Commerce Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where MageSpecialist is headquartered
LocationHeadquarters
- HQ city
- Perugia
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
MageSpecialist business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- E-commerce Implementation Services: Custom e-commerce application development for small, medium, and large enterprises using open source platforms
- B2B Digital Commerce Solutions: Omnichannel digital commerce solutions for B2B businesses including export, competitiveness, and growth strategies
- System Integration Services: Integration services to connect different software systems into a unified ecosystem
- PIM Implementation: Product Information Management solutions using Akeneo to collect and integrate product data for export to all necessary channels
- Web CMS Development: Web sites and portals development using open source CMS for small and large projects
- Mobile Application Development: Responsive web design and mobile applications for iOS and Android platforms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services with custom pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
MageSpecialist product offering
Product offeringCore offering
MageSpecialist provides professional digital commerce services including custom e-commerce application development, B2B omnichannel commerce solutions, Product Information Management (PIM) implementation via Akeneo, system integration, open-source Web CMS development, and responsive web and native mobile applications. Services are delivered on open-source platforms Magento (Enterprise Solution Partner), Akeneo (Bronze Partner), and Shopware (Business Partner) for small, medium, and large enterprise clients.
Product overview
MageSpecialist is a digital commerce enabler offering a portfolio of e-commerce and digital services centered on three core platforms: Magento (Enterprise Magento Partner), Akeneo (Akeneo Bronze Partner, first partner in Italy), and Shopware (Shopware Business Partner). The company provides end-to-end e-commerce solutions including B2B commerce, system integration, Web CMS, PIM/Product Information Management, and mobile commerce. MageSpecialist also maintains a set of proprietary Magento extensions, two of which (Google reCAPTCHA and Two-Factor Authentication) were incorporated into the Magento 2.3 core, as well as previously developed free extensions such as IG LightBox and Named Images. The company operates as Skeeller s.r.l., a VAR Group company, headquartered in Perugia, Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- E-commerce Development Services Custom development of reliable open-source e-commerce applications for small, medium, and large enterprises, built on Magento and Shopware platforms. Delivered as professional services engagements.
- B2B Digital Commerce Solutions Omnichannel digital commerce solutions for business-to-business transactions, focused on export enablement, competitiveness, and growth, with B2B-specific features such as custom pricing and company accounts.
- System Integration Services Integration services that connect disparate software systems (e-commerce, PIM, ERP, payment, shipping, marketing) into a unified ecosystem.
- Web CMS Development Website and portal development using open-source CMS solutions for small and large projects.
- PIM (Product Information Management) Implementation Product data collection and integration services using Akeneo PIM to centralize product information and export it across all necessary sales channels, with multi-language and digital asset management support.
- Mobile Commerce Development Responsive and mobile-ready websites plus native mobile applications for iOS and Android platforms.
- IG LightBox Magento Extension Free Magento extension providing a fully customizable slideshow for displaying product images, distributed by MageSpecialist (formerly MagentoSpecialist). Available in version 1.0.14 and later.
- Named Images Magento Extension Free Magento extension that improves product image SEO by adding the full product name to the image URL.
Quantifiable outcome
- 20% improvement in product image loading times with Magento 2.3.2
- +1 more outcomes
Companies that use MageSpecialist
Customer profileSegments4 records
Ideal customer profiles3 records
MageSpecialist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
MageSpecialist partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Var Group / AdiacentcoreVar Group acquired majority stake in Skeeller (parent company of MageSpecialist) through Adiacent in July 2020, creating a unique customer experience competence center in Italy. Skeeller is an Adiacent Company.
- MagentocoreEnterprise Magento Partner with top contributor status to Magento 2 core. MageSpecialist has had security extensions (Google reCAPTCHA and Two-Factor Authentication) integrated directly into the Magento core. CTO Riccardo Tempesta is a Magento Master.
- AkeneocoreAkeneo Bronze Partner and first Akeneo partner in Italy with extensive experience in PIM solutions across important sectors of the Italian market. Joint webinars and presence at Netcomm Forum events.
- ShopwarecoreShopware Business Partner with active presence at Shopware Community Day and virtual event support at Netcomm Forum Live.
- NetcommcoreOfficial member and Business Partner of Netcomm (Consorzio del Commercio Elettronico Italiano), the Italian E-commerce Consortium founded in 2005 with over 400 member companies.
- AssintelminorMember of Assintel (Italian association of computer science companies).
- B2commerce SrlminorBusiness partner and member of Netcomm consortium.
- Agenzia Senza NomeminorBusiness partner listed on the website.
- Apra InformaticaminorBusiness partner listed on the website.
- ePrice / Velve SolutionsminorBusiness partner listed on the website.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MageSpecialist competitors and assessment
Company assessmentDirect peers
- Atwix: Magento-focused agency with solutions partner status offering ecommerce development and support services. Comparable in service mix and platform specialism to MageSpecialist.
- Adiacent: Sibling/parent company under Var Group providing digital transformation, ecommerce, and customer experience services in Italy. Strongest direct comparable — same market, same parent, similar ecommerce/CX focus, overlapping client base.
- Space48: UK-based Magento/Adobe Commerce agency and Akeneo partner delivering design-led ecommerce builds. Comparable as a multi-platform commerce integrator targeting mid-market and enterprise clients.
- Webkul: Global Magento/Adobe Commerce extensions and implementation agency with a large partner network. Comparable as a multi-product ecommerce services provider reliant on the Magento platform ecosystem.
- Bitbull: Italian Magento-led ecommerce consultancy offering implementation, integration, and customization. Closely comparable as a competing Magento enterprise partner operating in the same Italian market.
Broad incumbents
- Capgemini: Global IT services firm with a Digital Customer Experience practice covering Adobe Commerce, SAP Commerce, and composable implementations. Overlaps with MageSpecialist at the high end of the Italian enterprise market.
- Reply: Large Italian-headquartered digital services group with a dedicated digital commerce practice. Overlaps with MageSpecialist on Magento implementations and PIM/CRM integration for Italian enterprises but serves much larger global accounts.
- Deloitte Digital: Global consulting arm with significant Adobe Commerce, Salesforce Commerce, and composable commerce delivery capacity. Competes for large Italian enterprise digital commerce mandates.
- Accenture Interactive: Global incumbent with a major Adobe/Magento and digital transformation practice. Often competes for the same enterprise Italian commerce RFPs, with deeper delivery capacity but less niche-platform specialization.
Others
- Netcomm: Italian e-commerce consortium of 400+ retailers and partners, of which MageSpecialist is a Business Partner. Not a competitor, but the central industry body through which much of the firm's demand generation and thought-leadership is conducted.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MageSpecialist social profiles
Digital presenceMageSpecialist compliance and trust
Trust signalCompliance2 records
MageSpecialist financial estimates
Financial estimateRevenue estimate
Valuation estimate
MageSpecialist leadership team
Management profileNumber of profiles
Profiles2 records
MageSpecialist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MageSpecialist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MageSpecialist
What does MageSpecialist do?
MageSpecialist provides professional digital commerce services including custom e-commerce application development, B2B omnichannel commerce solutions, Product Information Management (PIM) implementation via Akeneo, system integration, open-source Web CMS development, and responsive web and native mobile applications. Services are delivered on open-source platforms Magento (Enterprise Solution Partner), Akeneo (Bronze Partner), and Shopware (Business Partner) for small, medium, and large enterprise clients.
Is MageSpecialist a public or private company?
MageSpecialist is a private company. It is classified as corporate owned and is currently operating.
When was MageSpecialist founded?
MageSpecialist was founded in 2009. It employs 11 to 50 people.
Where is MageSpecialist based?
MageSpecialist is headquartered in Perugia, Italy, in the Europe region.
How does MageSpecialist make money?
Six revenue lines are on record. E-commerce Implementation Services are the primary driver. The others are B2B Digital Commerce Solutions, system Integration Services, PIM Implementation, web CMS Development and mobile Application Development.
Who are MageSpecialist's main competitors?
Direct peers on record are Atwix, Adiacent, Space48, Webkul and Bitbull. Broad incumbents are Capgemini, Reply, Deloitte Digital and Accenture Interactive. Netcomm is listed as an others.
Does MageSpecialist have an API?
No public API is recorded for MageSpecialist.
What industry is MageSpecialist in?
MageSpecialist's product category is Digital Commerce Services. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 541511 and its SIC code is 7370.