Flying Solo
Flying Solo is an Australian digital media and community platform, founded in 2005 and headquartered in Sydney, that serves solo entrepreneurs and micro-business owners via editorial content, forums, a directory, and paid Business Class membership.
- Company typePrivate
- Founded2005
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Flying Solo does
Flying Solo is an Australian digital media and community platform serving solo entrepreneurs and micro-business owners, founded in 2005 and headquartered in Sydney. It operates flyingsolo.com.au as a content hub combining editorial articles (579+), a podcast series, video lessons (80+), a peer discussion forum (8,968+ topics and 45,566+ posts), and a business directory, with a stated community of 95,000-120,000+ members. The core product stack is a content management platform layered with subscription, forum, and directory software, plus a separate online course platform.
The company's revenue model combines a paid Business Class membership ($149.95+GST annually) as the primary recurring stream, transactional revenue from the Going It Alone course ($199), and sponsorship/partner content from organizations including ATO, AICD, Squarespace, MYOB, and Zeller. Flying Solo operates as part of the Pinstripe Media network and runs with a lean team of 1-10 employees, suggesting shared back-office functions and cross-publication distribution synergies within the parent group.
The platform's value proposition is operational and educational support for sole traders and micro-business operators across Australia, delivered through editorial coverage, peer community, and structured learning. Customer acquisition is largely organic via SEO-driven content, with sponsor relationships extending distribution into adjacent professional networks. The business is content-and-community-first with limited disclosed technology differentiation beyond standard web, forum, and learning management infrastructure.
Flying Solo firmographics
Firmographics- Name
- Flying Solo
- Legal name
- Flying Solo Pty Ltd
- Website
- https://flyingsolo.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flying Solo is an Australian digital media and community platform, founded in 2005 and headquartered in Sydney, that serves solo entrepreneurs and micro-business owners via editorial content, forums, a directory, and paid Business Class membership.
- Ownership category
- akta.pro rank
Flying Solo industry classification
Industry- Product category
- Small Business Media and Education
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Standalone Creator Course Platforms (Branded Schools) (MPACALAB)
Keywords
Where Flying Solo is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Flying Solo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Business Class Membership: Annual subscription membership at $149.95 + GST providing access to directory listings, business journey profiles, free digital courses, and members-only events and experiences. This is the primary revenue stream.
- Going It Alone E-learning Course: Over 80 bite-sized video lessons sold for $199 standalone, or included free with Business Class membership. Course covers office setup, marketing, positioning, productivity, profitability, and wellbeing.
- Advertising and Sponsorships: Partner content and advertising opportunities for brands targeting small business owners, including sponsored articles from partners like ATO, AICD, and Squarespace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Economy Class - Free basic membership |
| Subscription | Annual | Business Class - Premium annual membership |
| One time/ perpetual license | Pay-as-you-go | Going It Alone Course - Standalone purchase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Flying Solo product offering
Product offeringCore offering
Flying Solo is a digital media and community platform that publishes articles, podcasts, and forums, and operates an e-learning course (Going It Alone with 80+ video lessons) aimed at solo and micro business owners in Australia. Its primary commercial offering is the Business Class annual membership at A$149.95+GST, which bundles premium directory listing, business journey profile, free course access, and member-only events. Secondary revenue comes from standalone course purchases (A$199) and partner-sponsored/advertising content.
Product overview
Flying Solo is a content and community platform for solo business owners in Australia, offering a suite of integrated products including the main website platform with articles and community features, the Going It Alone e-learning course, the Flying Solo Podcast, premium Business Class membership, forums, and a business directory. The platform serves as a comprehensive resource hub covering tips, advice, and resources across marketing, sales, productivity, business technology, health and wellbeing, and news for micro-business owners.
Differentiator
Problem solved
Functional benefit
Brands
- Going It Alone: The complete guide to starting your own business - an e-learning course with over 80 bite-sized video lessons, exercises and worksheets covering office set up, marketing, positioning, productivity, profitability, wellbeing and more.
- Business Class
- Economy Class
Products and services
- Business Class Membership Premium annual subscription tier for Australian solo and micro business owners that includes a members-only directory listing, a business journey profile, free access to all digital courses (including Going It Alone), and entry to members-only events and experiences.
- Going It Alone E-Learning Course Self-paced online course of more than 80 bite-sized video lessons, exercises and worksheets covering office setup, marketing, positioning, productivity, profitability, and wellbeing for Australian solo entrepreneurs. Available standalone for A$199 or at no additional cost to Business Class members.
- Economy Class Membership Free membership tier for individuals interested in solo business topics, providing access to the Flying Solo forum, the weekly email newsletter, and the latest news and expert articles.
- Flying Solo Podcast Weekly podcast hosted by Cec Busby featuring interviews with Australian soloists and expert guests on running a small business alone, distributed through Apple Podcasts, Google Podcasts, and Spotify.
Companies that use Flying Solo
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Flying Solo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flying Solo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Australian Taxation Office (ATO)coreATO partners with Flying Solo on educational content about tax compliance for sole traders, including articles on everyday business habits, tax risks, record-keeping, and EOFY obligations. Content aims to help small businesses understand tax requirements and stay compliant.
- Australian Institute of Company Directors (AICD)coreAICD collaborates with Flying Solo on content about the benefits of board service for solo operators, including articles promoting AICD's Foundations of Directorship course. Mark Rigotti, AICD Managing Director and CEO, contributed expert commentary.
- SquarespaceminorSquarespace partners with Flying Solo on DIY website design content, offering Flying Solo readers a 10% discount on new Squarespace websites using promotional code BIZ10.
- Business BuilderscoreBusiness Builders is a sister company within the Pinstripe Media network, collaborating on content including social media marketing tips, sales strategies, and website design advice. Content is often syndicated or co-created.
- MYOBminorMYOB has partnered with Flying Solo on content about AI tools for small business, AI adoption statistics, and practical technology guidance for Australian businesses.
- ZellerminorZeller (payment technology company) partnered on content showcasing how small businesses use Zeller tech to speed up payments, featuring case studies of businesses processing 200 transactions per day.
- Pinstripe MediacorePinstripe Media is the parent company/network that owns Flying Solo along with Business Builders, Startup Daily, SmartCompany, and YMYL. Flying Solo operates as part of this integrated small business and finance media network.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Flying Solo competitors and assessment
Company assessmentOthers
- Mighty Networks: Community platform technology provider powering paid membership communities, courses, and content; relevant as an enabling/ecosystem peer to Flying Solo's community + course + content model.
Direct peers
- Startup Daily: Australian startup and small business media brand also owned by Pinstripe Media; covers entrepreneurship, funding, and growth content targeting a closely overlapping early-stage and solo business audience.
- MyBusiness: Long-running Australian small business publication covering finance, operations, technology, and lifestyle for SMBs and sole traders; competes for the same Australian small business reader and advertiser.
- Business Builders: Sister brand within the Pinstripe Media network, producing content on social media marketing, sales, and website design for Australian small business owners, with substantial audience and topic overlap with Flying Solo.
- SmartCompany: Australian small and medium business news, advice, and content platform; part of the same Pinstripe Media network as Flying Solo, serving an overlapping SMB audience with editorial content, events, and resources.
- Kochie's Business Builders (KBB): Australian small business content and resource platform founded by David Koch, providing news, tips, tools, and advertising opportunities to SMBs and sole traders in the same Australian niche as Flying Solo.
Broad incumbents
- MYOB: Australia-focused accounting and business software provider for SMBs and sole traders; partners with Flying Solo on content while also serving as a broader incumbent for the same customer base.
- Squarespace: Website building and commerce platform that is both a Flying Solo content partner and a broader competitor in serving solo business owners with DIY tools, content, and education.
- Skillshare: Subscription-based online learning community with thousands of creator-led courses in business, marketing, and creative skills; competes for the same self-improvement budget as Flying Solo's course and membership.
- LinkedIn Learning: Large-scale online learning platform with extensive business, marketing, and productivity courses; competes with Flying Solo's Going It Alone course and broader educational content for the same solo and small business learner audience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Flying Solo social profiles
Digital presenceFlying Solo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flying Solo leadership team
Management profileNumber of profiles
Flying Solo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flying Solo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flying Solo
What does Flying Solo do?
Flying Solo is a digital media and community platform that publishes articles, podcasts, and forums, and operates an e-learning course (Going It Alone with 80+ video lessons) aimed at solo and micro business owners in Australia. Its primary commercial offering is the Business Class annual membership at A$149.95+GST, which bundles premium directory listing, business journey profile, free course access, and member-only events. Secondary revenue comes from standalone course purchases (A$199) and partner-sponsored/advertising content.
Is Flying Solo a public or private company?
Flying Solo is a private company. It is classified as corporate owned and is currently operating.
When was Flying Solo founded?
Flying Solo was founded in 2005. It employs 1 to 10 people.
Where is Flying Solo based?
Flying Solo is headquartered in Sydney, Australia, in the Oceania region.
How does Flying Solo make money?
Three revenue lines are on record. Business Class Membership is the primary driver. The others are going It Alone E-learning Course and advertising and Sponsorships.
Who are Flying Solo's main competitors?
Mighty Networks is listed as an others. Direct peers are Startup Daily, MyBusiness, Business Builders, SmartCompany and Kochie's Business Builders (KBB). Broad incumbents are MYOB, Squarespace, Skillshare and LinkedIn Learning.
Does Flying Solo have an API?
No public API is recorded for Flying Solo.
What industry is Flying Solo in?
Flying Solo's product category is Small Business Media and Education. Its primary akta.pro industry code is MPACALAB, Standalone Creator Course Platforms (Branded Schools). Its SIC code is 8200.