Sport Solution

What Sport Solution does

Sport Solution, operating commercially as BRP Systems AB, is a Denmark-founded (2006), Sweden-domiciled enterprise software provider that develops a cloud-native, API-first fitness management platform. The platform is delivered as a unified product across five modules — Operate & Manage, Engage & Retain, Grow & Market, Analyze & Optimize, and Integrate & Connect — covering centralized multi-club operations, finance and billing, member engagement and gamified loyalty, fitness-specific CRM, BI/analytics with BigQuery integration, and third-party integrations for payments, access control, HR, and marketing. A notable technical component is its gamification and loyalty engine, built by former Candy Crush developers, which the company positions as a retention differentiator alongside its Insert Coin partnership.

The company's target customers are enterprise multi-club and franchise fitness operators across Europe, with named customers including Friskis & Svettis, Nordic Wellness, Mova, IKSU, Forever, Pulse, Endorfin, and Ole.Fit. Operationally, BRP states it powers more than 2,800 facilities, manages over 110 million visits annually, and reaches 3.5 million end users, with localized websites for Danish, Finnish, Norwegian, and Swedish markets and active operations in Bulgaria and the UK. Marketing and sales run through a consultative enterprise direct-sales motion with localized content, customer-story-driven demand generation, and demo/consultation CTAs.

BRP monetizes via subscription-based SaaS contracts with enterprise fitness operators, with no publicly disclosed pricing. The company is privately held, has no disclosed parent, institutional investors, or funding rounds in the available data, and operates with 101–250 employees. The headcount profile, 19-year operating history, and absence of disclosed funding are consistent with an organically grown, cash-funded mid-stage software vendor rather than a venture-backed hyper-growth startup.

Name

Sport Solution

Legal name

BRP Systems AB

Website

https://sport-solution.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport Solution (BRP Systems AB) is a privately held European SaaS provider of an enterprise, API-first fitness management platform serving multi-club and franchise gym operators across the Nordics, the UK, and Bulgaria, covering operations, member engagement, CRM, analytics, and integrations.

Ownership category

akta.pro rank

Product category

Fitness Management Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Fitness management software
• Membership management platform
• Club operations software
• Fitness CRM software
• Gym enterprise platform

Headquarters

HQ city

Åbyhøj

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise Platform Subscription: SaaS-based enterprise fitness management platform delivered as subscription, providing multi-club operators with unified operations, engagement, growth, insights, and integrations capabilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BRP Systems is an enterprise-grade, cloud-native, API-first fitness management platform delivered as a SaaS subscription. It unifies multi-club operations, member engagement, growth/marketing, analytics, and integrations into a single platform for multi-club and franchise fitness operators across Europe. The platform is built around five modules (Operate & Manage, Engage & Retain, Grow & Market, Analyze & Optimize, Integrate & Connect) and powers more than 2,800 facilities with 3.5M+ end users and 110M+ visits managed per year.

Product overview

BRP Systems is an enterprise-grade, unified fitness management platform offered as a single integrated product with five core modules: Operate & Manage (centralized multi-club operations, finance, billing, and payments), Engage & Retain (member app, gamification, loyalty engine, online PT), Grow & Market (fitness CRM, lead management, campaign tools), Analyze & Optimize (reporting, KPI dashboards, BigQuery analytics), and Integrate & Connect (API-first architecture, third-party integrations). The platform is designed for multi-club and franchise operators, enabling them to scale efficiently without losing local flexibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Operate & Manage

Quantifiable outcome

• Automation saves 40-50 staff hours per week per facility
• +3 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Insert CoincoreTechnology or IntegrationInsert Coin is a gamification partner that collaborated with BRP Systems to drive transformation in member loyalty. The partnership combines BRP's enterprise fitness platform with Insert Coin's gamification capabilities to enhance member engagement.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• GymMaster: Gym management software for independent fitness facilities and small chains. Comparable functionality in member and access management but typically serves smaller operators than BRP's enterprise focus.
• Wodify: Fitness management platform focused on CrossFit boxes and functional fitness studios. Overlaps with BRP in member management, performance tracking, and gym-branded apps, though more specialized in the CrossFit segment.

Direct peers

• ClubReady: SaaS platform for fitness studios and multi-location operators providing member management, billing, CRM, and lead management. Comparable to BRP's Grow & Market and Operate & Manage modules for studio chains.
• Glofox: Fitness studio and gym management platform with strong member engagement and branded app capabilities. Overlaps with BRP's Engage & Retain and Grow & Market modules, particularly for boutique and mid-market fitness operators.
• Mindbody: A leading global SaaS platform for fitness, wellness, and beauty businesses. Direct competitor to BRP Systems in the multi-location fitness operator segment, with overlapping capabilities in membership management, billing, CRM, and member engagement.
• Zen Planner: Business management software for fitness studios, gyms, and martial arts schools. Competes with BRP in member management, billing, scheduling, and member engagement for multi-location fitness operators.
• Daxko: Enterprise software provider for fitness clubs, YMCA-affiliated organizations, and member-based businesses. Directly comparable to BRP in serving multi-location fitness operators with member management, billing, and engagement tools.
• Perfect Gym: Cloud-based club management software for fitness chains and multi-location operators. Direct competitor in the European market with comparable multi-club control, billing automation, and member engagement features.

Broad incumbents

• ABC Fitness Solutions: A large, established enterprise fitness software provider serving multi-club and franchise operators worldwide. Competes head-to-head with BRP in enterprise tier functionality, with broader geographic reach and deeper enterprise feature set.

Regional players

• Hubfit: European-focused fitness club management software provider. Comparable to BRP in the regional market with member management and billing capabilities, primarily serving Southern European markets not yet covered by BRP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sport-solution-as
• Facebookfacebook.com/SportSolutionDK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Solution