Insert Coin
Insert Coin is a Sweden-based B2B SaaS provider, founded in 2017, selling GWEN, an AI-augmented gamification platform that helps enterprises drive customer engagement, retention, and behavioral outcomes through subscription-based licensing.
- Company typePrivate
- Founded2017
- HeadquartersGöteborg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Insert Coin firmographics
Firmographics- Name
- Insert Coin
- Website
- https://insertcoin.se
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Insert Coin is a Sweden-based B2B SaaS provider, founded in 2017, selling GWEN, an AI-augmented gamification platform that helps enterprises drive customer engagement, retention, and behavioral outcomes through subscription-based licensing.
- Ownership category
- akta.pro rank
Insert Coin industry classification
Industry- Product category
- Gamification and Customer Engagement Software
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF)
Keywords
Where Insert Coin is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Insert Coin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: B2B SaaS model providing gamification technology platform access to enterprise customers. Revenue generated through platform licensing and subscription fees for GWEN-based engagement solutions.
Go-to-market motion1 record
Insert Coin product offering
Product offeringCore offering
Insert Coin develops and sells GWEN, a B2B SaaS gamification platform that combines engagement mechanics with artificial intelligence to optimize user experiences and improve customer engagement and retention for enterprise clients. The platform is delivered via subscription and is positioned as Gamification as a Service.
Differentiator
Problem solved
Functional benefit
Brands
- GWEN: Gamification platform that integrates engagement mechanisms and AI to optimize user experiences for customer engagement and retention
Products and services
- GWEN
Companies that use Insert Coin
Customer profileSegments1 record
Ideal customer profiles1 record
Insert Coin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Insert Coin partnerships and signals
Strategic signalScale indicators1 record
Insert Coin competitors and assessment
Company assessmentDirect peers
- Smartico.ai: Smartico provides a gamification and CRM automation platform purpose-built for iGaming operators, combining loyalty, missions, and real-time player engagement. It is the closest comparable to Insert Coin's GWEN platform and is the most relevant peer given Insert Coin's strategic alignment with the iGaming sector through investor Fredrik Österberg (Evolution Gaming).
- Influitive: Influitive is a B2B customer advocacy and engagement platform that uses gamification (challenges, badges, leaderboards) to mobilize customers into reference, referral, and community behaviors. It overlaps with GWEN's retention/engagement thesis and sells into a similar mid-market and enterprise customer base.
- Hoopla: Hoopla is a sales-engagement gamification SaaS that broadcasts real-time performance contests and recognition to drive sales-team productivity. It is comparable to Insert Coin in that both monetize gamification mechanics via B2B SaaS subscriptions targeting measurable behavior change.
- Spinify: Spinify is a SaaS gamification platform that drives employee and sales-team engagement through leaderboards, goals, and rewards inside business tools (e.g., Salesforce, HubSpot). It competes with Insert Coin for the same B2B engagement/retention budget, though it leans more toward internal-staff motivation than external customer engagement.
- Mambo.io: Mambo is a no-code gamification platform aimed at product, marketing, and HR teams to embed missions, points, and rewards into digital experiences. Like Insert Coin's GWEN, it sells horizontally to B2B enterprises seeking to lift engagement and retention via gamification mechanics.
- Gametize: Gametize is a gamification platform used by enterprises for marketing, training, and customer engagement, with a point/badge/leaderboard engine similar to GWEN's. It is a comparable horizontal B2B gamification SaaS, particularly for marketing and learning use cases.
- LevelEleven: LevelEleven builds gamification and coaching tools on top of CRM systems (Salesforce) to drive sales-rep behavior and customer-interaction quality. It is a relevant comparable for Insert Coin's engagement-mechanics-as-a-service model, particularly for CRM-centric deployments.
Emerging players
- Classcraft: Classcraft applies gamification (quests, avatars, real-time behavior tracking) to improve engagement and retention in an education context. While vertical-focused, it shares the underlying GWEN thesis of using gamification mechanics to drive measurable behavioral outcomes in a B2B (school/district) sale.
Broad incumbents
- BI WORLDWIDE (formerly Bunchball): Bunchball (now part of BI WORLDWIDE) is one of the longest-standing enterprise gamification platforms, offering Nitro/Salesforce-integrated loyalty and engagement tools. As a broader, more established player in the same gamification-engine space, it represents the incumbent path Insert Coin would be competing against.
- Kahoot: Kahoot is a publicly-traded engagement and learning platform built on gamified quizzes and challenges, expanded into enterprise learning, presentations, and training. It is a much larger incumbent in the broader 'gamification-as-a-service' category that GWEN operates in, with overlapping enterprise-buyer personas.
Market position
Customer concentration
Insert Coin social profiles
Digital presenceInsert Coin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insert Coin leadership team
Management profileNumber of profiles
Profiles4 records
Insert Coin funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insert Coin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insert Coin
What does Insert Coin do?
Insert Coin develops and sells GWEN, a B2B SaaS gamification platform that combines engagement mechanics with artificial intelligence to optimize user experiences and improve customer engagement and retention for enterprise clients. The platform is delivered via subscription and is positioned as Gamification as a Service.
Is Insert Coin a public or private company?
Insert Coin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Insert Coin founded?
Insert Coin was founded in 2017. It employs 11 to 50 people.
Where is Insert Coin based?
Insert Coin is headquartered in Göteborg, Sweden, in the Europe region.
How does Insert Coin make money?
One revenue line is on record: saaS Platform Subscription.
Who are Insert Coin's main competitors?
Direct peers on record are Smartico.ai, Influitive, Hoopla, Spinify, Mambo.io, Gametize and LevelEleven. Classcraft is listed as an emerging player. Broad incumbents are BI WORLDWIDE (formerly Bunchball) and Kahoot.
Does Insert Coin have an API?
No public API is recorded for Insert Coin.
What industry is Insert Coin in?
Insert Coin's product category is Gamification and Customer Engagement Software. Its primary akta.pro industry code is MPAEAKAF, Player Account Management (PAM), CRM & Loyalty Platforms. Its NAICS code is 541511.