Sport Solution
Sport Solution (BRP Systems AB) is a privately held European SaaS provider of an enterprise, API-first fitness management platform serving multi-club and franchise gym operators across the Nordics, the UK, and Bulgaria, covering operations, member engagement, CRM, analytics, and integrations.
- Company typePrivate
- Founded2006
- HeadquartersÅbyhøj, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Sport Solution does
Sport Solution, operating commercially as BRP Systems AB, is a Denmark-founded (2006), Sweden-domiciled enterprise software provider that develops a cloud-native, API-first fitness management platform. The platform is delivered as a unified product across five modules — Operate & Manage, Engage & Retain, Grow & Market, Analyze & Optimize, and Integrate & Connect — covering centralized multi-club operations, finance and billing, member engagement and gamified loyalty, fitness-specific CRM, BI/analytics with BigQuery integration, and third-party integrations for payments, access control, HR, and marketing. A notable technical component is its gamification and loyalty engine, built by former Candy Crush developers, which the company positions as a retention differentiator alongside its Insert Coin partnership.
The company's target customers are enterprise multi-club and franchise fitness operators across Europe, with named customers including Friskis & Svettis, Nordic Wellness, Mova, IKSU, Forever, Pulse, Endorfin, and Ole.Fit. Operationally, BRP states it powers more than 2,800 facilities, manages over 110 million visits annually, and reaches 3.5 million end users, with localized websites for Danish, Finnish, Norwegian, and Swedish markets and active operations in Bulgaria and the UK. Marketing and sales run through a consultative enterprise direct-sales motion with localized content, customer-story-driven demand generation, and demo/consultation CTAs.
BRP monetizes via subscription-based SaaS contracts with enterprise fitness operators, with no publicly disclosed pricing. The company is privately held, has no disclosed parent, institutional investors, or funding rounds in the available data, and operates with 101–250 employees. The headcount profile, 19-year operating history, and absence of disclosed funding are consistent with an organically grown, cash-funded mid-stage software vendor rather than a venture-backed hyper-growth startup.
Sport Solution firmographics
Firmographics- Name
- Sport Solution
- Legal name
- BRP Systems AB
- Website
- https://sport-solution.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sport Solution (BRP Systems AB) is a privately held European SaaS provider of an enterprise, API-first fitness management platform serving multi-club and franchise gym operators across the Nordics, the UK, and Bulgaria, covering operations, member engagement, CRM, analytics, and integrations.
- Ownership category
- akta.pro rank
Sport Solution industry classification
Industry- Product category
- Fitness Management Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- ERP Implementation & Systems Integration Services (BPAEAGAA)
Keywords
Where Sport Solution is headquartered
LocationHeadquarters
- HQ city
- Åbyhøj
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Sport Solution business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise Platform Subscription: SaaS-based enterprise fitness management platform delivered as subscription, providing multi-club operators with unified operations, engagement, growth, insights, and integrations capabilities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Sport Solution product offering
Product offeringCore offering
BRP Systems is an enterprise-grade, cloud-native, API-first fitness management platform delivered as a SaaS subscription. It unifies multi-club operations, member engagement, growth/marketing, analytics, and integrations into a single platform for multi-club and franchise fitness operators across Europe. The platform is built around five modules (Operate & Manage, Engage & Retain, Grow & Market, Analyze & Optimize, Integrate & Connect) and powers more than 2,800 facilities with 3.5M+ end users and 110M+ visits managed per year.
Product overview
BRP Systems is an enterprise-grade, unified fitness management platform offered as a single integrated product with five core modules: Operate & Manage (centralized multi-club operations, finance, billing, and payments), Engage & Retain (member app, gamification, loyalty engine, online PT), Grow & Market (fitness CRM, lead management, campaign tools), Analyze & Optimize (reporting, KPI dashboards, BigQuery analytics), and Integrate & Connect (API-first architecture, third-party integrations). The platform is designed for multi-club and franchise operators, enabling them to scale efficiently without losing local flexibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Operate & Manage
Quantifiable outcome
- Automation saves 40-50 staff hours per week per facility
- +3 more outcomes
Companies that use Sport Solution
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
Sport Solution technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Sport Solution partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insert CoincoreInsert Coin is a gamification partner that collaborated with BRP Systems to drive transformation in member loyalty. The partnership combines BRP's enterprise fitness platform with Insert Coin's gamification capabilities to enhance member engagement.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Sport Solution competitors and assessment
Company assessmentEmerging players
- GymMaster: Gym management software for independent fitness facilities and small chains. Comparable functionality in member and access management but typically serves smaller operators than BRP's enterprise focus.
- Wodify: Fitness management platform focused on CrossFit boxes and functional fitness studios. Overlaps with BRP in member management, performance tracking, and gym-branded apps, though more specialized in the CrossFit segment.
Direct peers
- ClubReady: SaaS platform for fitness studios and multi-location operators providing member management, billing, CRM, and lead management. Comparable to BRP's Grow & Market and Operate & Manage modules for studio chains.
- Glofox: Fitness studio and gym management platform with strong member engagement and branded app capabilities. Overlaps with BRP's Engage & Retain and Grow & Market modules, particularly for boutique and mid-market fitness operators.
- Mindbody: A leading global SaaS platform for fitness, wellness, and beauty businesses. Direct competitor to BRP Systems in the multi-location fitness operator segment, with overlapping capabilities in membership management, billing, CRM, and member engagement.
- Zen Planner: Business management software for fitness studios, gyms, and martial arts schools. Competes with BRP in member management, billing, scheduling, and member engagement for multi-location fitness operators.
- Daxko: Enterprise software provider for fitness clubs, YMCA-affiliated organizations, and member-based businesses. Directly comparable to BRP in serving multi-location fitness operators with member management, billing, and engagement tools.
- Perfect Gym: Cloud-based club management software for fitness chains and multi-location operators. Direct competitor in the European market with comparable multi-club control, billing automation, and member engagement features.
Broad incumbents
- ABC Fitness Solutions: A large, established enterprise fitness software provider serving multi-club and franchise operators worldwide. Competes head-to-head with BRP in enterprise tier functionality, with broader geographic reach and deeper enterprise feature set.
Regional players
- Hubfit: European-focused fitness club management software provider. Comparable to BRP in the regional market with member management and billing capabilities, primarily serving Southern European markets not yet covered by BRP.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sport Solution social profiles
Digital presenceSport Solution financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sport Solution leadership team
Management profileNumber of profiles
Sport Solution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sport Solution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sport Solution
What does Sport Solution do?
BRP Systems is an enterprise-grade, cloud-native, API-first fitness management platform delivered as a SaaS subscription. It unifies multi-club operations, member engagement, growth/marketing, analytics, and integrations into a single platform for multi-club and franchise fitness operators across Europe. The platform is built around five modules (Operate & Manage, Engage & Retain, Grow & Market, Analyze & Optimize, Integrate & Connect) and powers more than 2,800 facilities with 3.5M+ end users and 110M+ visits managed per year.
Is Sport Solution a public or private company?
Sport Solution is a private company. It is classified as unknown and is currently operating.
When was Sport Solution founded?
Sport Solution was founded in 2006. It employs 101 to 250 people.
Where is Sport Solution based?
Sport Solution is headquartered in Åbyhøj, Denmark, in the Europe region.
How does Sport Solution make money?
One revenue line is on record: enterprise Platform Subscription.
Who are Sport Solution's main competitors?
Emerging players on record are GymMaster and Wodify. Direct peers are ClubReady, Glofox, Mindbody, Zen Planner, Daxko and Perfect Gym. ABC Fitness Solutions is listed as a broad incumbent. Hubfit is listed as a regional player.
Does Sport Solution have an API?
Yes. BRP Systems features an API-first, modular architecture designed for complex enterprise environments, enabling seamless integrations, long-term adaptability, and secure scaling. Specific API type (REST, GraphQL, etc.), authentication method, rate limits, and versioning are not detailed in the available source material.
What industry is Sport Solution in?
Sport Solution's product category is Fitness Management Software. Its primary akta.pro industry code is BPAEAGAA, ERP Implementation & Systems Integration Services. Its NAICS code is 5415 and its SIC code is 7372.