Wellness Way Chiropractic & Massage Therapy

What Wellness Way Chiropractic & Massage Therapy does

Wellness Way Chiropractic & Massage Therapy is a privately held, single-location healthcare practice based in Blountville, Tennessee, founded in 2010. The company delivers non-invasive chiropractic care and massage therapy services to local individuals seeking relief from musculoskeletal conditions including back pain, neck pain, headaches, pinched nerves, and sports injuries, as well as general wellness and recovery support. Care is delivered by Dr. Mike, who is identified as the primary practitioner and provides individualized treatment plans addressing both symptoms and underlying causes of patient complaints.

The practice's core offering is chiropractic treatment using non-invasive, drug-free techniques, complemented by six massage therapy modalities: Swedish Massage, Deep Tissue Massage, Hot Stone Massage, Cold Stone Therapy Headache Relief, Warm Bamboo Fusion Massage, and Manual Lymphatic Drainage. The underlying technology is limited to manual therapeutic techniques; the digital footprint is a WordPress-based website serving as an informational and lead-generation channel. No proprietary software, telehealth, mobile applications, or digital service delivery is in evidence.

The business operates on a direct-to-consumer, pay-as-you-go model with one-time per-visit fees. Massage pricing is duration-tiered (30/60/90 minutes), with published rates ranging from $35 to $105 per session and premium modalities priced at $70-$105. No subscription, membership, or insurance billing structures are disclosed. Customers are local individuals in the Blountville/Tennessee region acquired through the company's website, phone bookings, and walk-in traffic; the company has no disclosed enterprise customers, partnerships, or distribution agreements. Headcount is stated as 11-50, no funding or institutional ownership is recorded, and there are no patents, certifications, awards, or third-party recognition disclosed.

Name

Wellness Way Chiropractic & Massage Therapy

Legal name

Wellness Way Chiropractic & Massage Therapy

Website

https://wellnesswaychiropractic.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellness Way Chiropractic & Massage Therapy is a single-location, privately held chiropractic and massage therapy practice in Blountville, Tennessee, serving local individuals seeking non-invasive treatment for musculoskeletal pain, headaches, and sports injuries.

Ownership category

akta.pro rank

Product category

Chiropractic and Massage Therapy Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHSADALAA

General Chiropractic Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAG

Chiropractic Rehabilitation & Therapeutic Exercise

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAI

Pain Management Chiropractic (Neck/Back/Sciatica)

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSALAEAO

Medical/Therapeutic Massage (Rehab/Pain Management)

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

Keywords

• Chiropractic care services
• Massage therapy services
• Musculoskeletal pain treatment
• Manual therapy techniques
• Wellness and rehabilitation

Headquarters

HQ city

Blountville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Chiropractic Services: One-time service fees for chiropractic treatments. Patients pay per visit for individualized care addressing musculoskeletal conditions such as back pain, neck pain, headaches, pinched nerves, and sports injuries.
2. Massage Therapy Services: One-time service fees for various massage therapy modalities including Swedish Massage, Deep Tissue Massage, Hot Stone Massage, Cold Stone Therapy, Warm Bamboo Fusion Massage, and Manual Lymphatic Drainage. Pricing varies by duration (30, 60, or 90 minutes).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Wellness Way Chiropractic & Massage Therapy provides hands-on chiropractic care and massage therapy services to individual patients in Blountville, Tennessee. Chiropractic treatments use non-invasive, drug-free techniques to address back pain, neck pain, headaches, pinched nerves, and sports injuries, while the massage therapy menu includes Swedish, Deep Tissue, Hot Stone, Cold Stone, Warm Bamboo Fusion, and Manual Lymphatic Drainage services priced by duration.

Product overview

Wellness Way Chiropractic & Massage Therapy offers a unified healthcare practice combining chiropractic care and massage therapy services. The core offering is chiropractic treatment using non-invasive, drug-free techniques to address musculoskeletal conditions. This is complemented by six distinct massage therapy services: Swedish Massage for relaxation, Deep Tissue Massage for chronic tension, Hot Stone Massage for deep tissue work, Cold Stone Therapy for headache relief, Warm Bamboo Fusion Massage for muscle relaxation, and Manual Lymphatic Drainage for immune support. The practice emphasizes personalized treatment plans addressing both symptoms and underlying causes of pain.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care
• Swedish Massage
• Deep Tissue Massage
• Hot Stone Massage
• Cold Stone Therapy Headache Relief
• Warm Bamboo Fusion Massage
• Manual Lymphatic Drainage

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Emerging players

• StretchLab: Assisted-stretching and mobility franchise operating retail studios. Adjacent to Wellness Way's flexibility/mobility value proposition but focused on stretch rather than chiro or massage.

Direct peers

• Elements Massage: Therapeutic-focused massage studio franchise emphasizing Deep Tissue, Swedish and recovery modalities. Directly comparable service mix to Wellness Way's massage offerings.
• The Joint Chiropractic: National chiropractic franchise offering walk-in spinal adjustments and wellness care on a membership model. Directly comparable as a chiropractic-focused cash-pay practice serving local consumer markets.
• HealthSource Chiropractic: Franchised chiropractic network offering chiropractic care plus massage therapy and progressive rehab. Comparable bundled chiro+massage service model.
• Airrosti: Provider of non-invasive, conservative musculoskeletal pain treatment combining manual therapy with active recovery. Comparable in its drug-free, non-surgical approach to back, neck and joint pain.
• Massage Heights: Membership-based therapeutic massage franchise offering Swedish, Deep Tissue, Hot Stone and specialty services comparable to Wellness Way's massage menu.
• Chiro One Wellness Centers: Multi-location chiropractic group combining adjustments with massage therapy and wellness services. Comparable in bundled chiro+massage offerings and patient-focused, non-invasive pain treatment.
• Hand & Stone Massage and Facial Spa: Franchised massage and facial spa offering Swedish, Deep Tissue, Hot Stone and specialty modalities comparable to Wellness Way's massage menu, with membership-driven consumer model.

Broad incumbents

• Burke Williams Day Spa: Established day spa brand offering massage therapy including Deep Tissue, Hot Stone and specialty modalities. Comparable therapeutic massage services at larger scale and broader geographic footprint.
• Massage Envy: Largest U.S. massage franchise with subscription/membership pricing. Overlaps with Wellness Way's massage therapy menu but at much greater scale and with broader wellness add-ons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wellnesswaychiro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness Way Chiropractic & Massage Therapy