Red Partners
Red Partners is a private Turkish real estate brokerage and franchise consultancy, founded in 2017 and headquartered in Istanbul, serving property buyers, sellers, and tenants across the Marmara region via a network of franchise offices and licensed consultants on a commission-based model.
- Company typePrivate
- Founded2017
- HeadquartersKartal
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Red Partners does
Red Partners (legal name: RED Partners Centers) is a private real estate brokerage and consultancy headquartered in Kartal, Istanbul, Turkey, founded in 2017. The company operates a franchise-based model, recruiting individual licensed real estate consultants (gayrimenkul danışmanı) and office/franchise partners who operate under the Red Partners brand across multiple cities in the Marmara region, including Istanbul, Kocaeli, Balıkesir, Bilecik, Bolu, Çanakkale, Sakarya, and Tekirdağ. The firm serves two primary segments: individual property buyers, sellers, tenants, and investors seeking transaction advisory for residential and commercial real estate, and aspiring real estate professionals or entrepreneurs seeking franchise opportunities with training, mentorship, and brand affiliation.
Red Partners' core product is a property listing platform (redpartners.com.tr) featuring apartments, villas, land, and commercial properties with search and filtering by location, type, and price. The offering is complemented by professional consulting services delivered through licensed advisors, a franchise program that supplies brand, technology infrastructure, marketing, and operational systems to office partners, and a training and education program covering career development for real estate professionals. The technology layer is primarily off-the-shelf: a standard property listing website with search functionality and conventional social media channels (Instagram, Facebook, YouTube, LinkedIn) for marketing, with no disclosed proprietary AI, API, SDK, or integration capabilities.
Red Partners generates revenue via transaction-based commissions following Turkish real estate market standards: 2% + VAT from the buyer and 2% + VAT from the seller on property sales, and one month's rent from the tenant on rental transactions. The company employs 51-100 people, has no disclosed parent company, subsidiaries, funding rounds, or external investors, and reports no regulatory actions, M&A activity, awards, or patents. Geographic operations remain confined to the domestic Turkish market with no global footprint claims.
Red Partners firmographics
Firmographics- Name
- Red Partners
- Legal name
- RED Partners Centers
- Website
- https://redpartners.com.tr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Red Partners is a private Turkish real estate brokerage and franchise consultancy, founded in 2017 and headquartered in Istanbul, serving property buyers, sellers, and tenants across the Marmara region via a network of franchise offices and licensed consultants on a commission-based model.
- Ownership category
- akta.pro rank
Red Partners industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL), New Construction & Builder Sales (BPAJAAAB), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Red Partners is headquartered
LocationHeadquarters
- HQ city
- Kartal
Offices1 record
Markets served
Red Partners business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Red Partners earns commissions on property transactions facilitated through its network of consultants. According to Turkish real estate regulations, the standard commission rate is 2% + VAT from the buyer and 2% + VAT from the seller on sale transactions. For rental transactions, the commission is equivalent to one month's rent, paid by the tenant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate transaction commission |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Red Partners product offering
Product offeringCore offering
Red Partners is a Turkish real estate brokerage and consultancy that facilitates property transactions (sales and rentals) across Turkey through a network of franchise offices and licensed real estate consultants. The company operates a property listing website featuring residential and commercial properties in Istanbul and other cities, recruits individual real estate consultants to join the network, and offers a franchise program for entrepreneurs to open their own real estate offices under the Red Partners brand with training, marketing, and operational support.
Product overview
Red Partners is a real estate brokerage company operating in Turkey with a platform-plus-services model. The core offering consists of property listings (apartments, villas, land, commercial properties) available through their website, complemented by franchise opportunities for entrepreneurs, professional real estate consulting services, and training programs for real estate professionals. The company also provides educational content through their blog covering topics like property purchase processes, title deed procedures, and mortgage information.
Differentiator
Problem solved
Functional benefit
Products and services
- Red Partners Property Listings
Companies that use Red Partners
Customer profileSegments2 records
Ideal customer profiles2 records
Red Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Partners partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Red Partners competitors and assessment
Company assessmentBroad incumbents
- Sahibinden.com: Turkey's dominant online property listing portal. While not a brokerage, it shapes how Turkish buyers and sellers discover properties and increasingly offers tools that bypass traditional agents—pressure on Red Partners' funnel.
- Hepsiemlak: Major Turkish real estate listing platform and brokerage service. Competes for the same buyer/seller audience and increasingly offers agency-style services, posing a structural threat to traditional brokerages.
- Emlakjet: Turkish real estate listing portal with growing brokerage-adjacent services. Represents the portal-driven competitive threat that could compress Red Partners' referrer role in the transaction funnel.
Regional players
- Turyap: Long-standing Turkish real estate brokerage chain with broad multi-city presence. Competes for both end customers and franchise-style office partners in overlapping Turkish markets.
Direct peers
- Century 21 Turkey: International franchise brand offering franchise-based real estate brokerage in Turkey. Competes head-to-head for franchisees and provides comparable training, brand, and operational support packages.
- Keller Williams Turkey: US-based real estate franchise with Turkish operations, built on a training-intensive, agent-empowerment model. Directly overlaps with Red Partners' emphasis on training, coaching, and mentorship.
- RE/MAX Turkey: Global franchise real estate brokerage operating in Turkey with a similar multi-office, agent-recruitment model. Directly competes for both consultants and franchise partners in the same Turkish markets.
- Coldwell Banker Turkey: Global real estate franchise operating in Turkey with residential and commercial brokerage services. Comparable franchise model, agent support infrastructure, and multi-city presence.
- ERA Turkey: International real estate franchise operating in Turkey with a similar model of recruiting agents and franchisees under a unified brand. Direct competitor in the Turkish franchise brokerage space.
Emerging players
- Properfy: Emerging proptech-enabled brokerage platform offering technology-driven buyer/seller matching. Represents the tech-forward competitive frontier that threatens traditional brokerage models like Red Partners'.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Red Partners social profiles
Digital presenceRed Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Partners leadership team
Management profileNumber of profiles
Profiles2 records
Red Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Partners
What does Red Partners do?
Red Partners is a Turkish real estate brokerage and consultancy that facilitates property transactions (sales and rentals) across Turkey through a network of franchise offices and licensed real estate consultants. The company operates a property listing website featuring residential and commercial properties in Istanbul and other cities, recruits individual real estate consultants to join the network, and offers a franchise program for entrepreneurs to open their own real estate offices under the Red Partners brand with training, marketing, and operational support.
Is Red Partners a public or private company?
Red Partners is a private company. It is classified as unknown and is currently operating.
When was Red Partners founded?
Red Partners was founded in 2017. It employs 51 to 100 people.
Where is Red Partners based?
Red Partners is headquartered in Kartal.
How does Red Partners make money?
One revenue line is on record: real Estate Commission.
Who are Red Partners's main competitors?
Broad incumbents on record are Sahibinden.com, Hepsiemlak and Emlakjet. Turyap is listed as a regional player. Direct peers are Century 21 Turkey, Keller Williams Turkey, RE/MAX Turkey, Coldwell Banker Turkey and ERA Turkey. Properfy is listed as an emerging player.
Does Red Partners have an API?
No public API is recorded for Red Partners.
What industry is Red Partners in?
Red Partners's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage). Its NAICS code is 53121 and its SIC code is 6531.