Women in Tech SEO

What Women in Tech SEO does

Women in Tech SEO (WTS) is a London-based social enterprise operating a global community platform for women, non-binary people, transgender men, and other people of marginalised genders working in SEO and digital marketing. Founded in May 2019 by Areej AbuAli, the company is registered in England as Women In Tech SEO Ltd (company number 12170032) and operates with a 1-10 person team. Its portfolio comprises an interconnected set of initiatives: a free Slack- and Facebook-hosted community with application-based onboarding (5-7 day approval), the WTSFest conference series held across London (flagship), Berlin, Philadelphia, Portland, and Melbourne, a twice-yearly mentorship matching programme, a contributor-paid knowledge hub (WTSKnowledge), a paid brand sponsorship programme (WTSPartners), a Community Heroes moderator-recognition layer, and supporting sub-products including interviews, a speakers hub, and a founders hub. The underlying technology is a community and event-management platform built around Slack, Tito ticketing, and Sanity-hosted web content; no proprietary AI, SDK, or API surface is disclosed.

The business model is sponsorship- and ticket-driven. Revenue streams include WTSFest conference ticket sales and event sponsorships (tiers starting at £2,000), the WTSPartner brand programme (recurring sponsor relationships with Microsoft Advertising, Sitebulb, withFrontier, and others), and WTSKnowledge content contributions funded by partner sponsorships (authors paid £250 per published article). Community Heroes volunteers receive a £300 thank-you fee plus a free WTSFest ticket, and speakers are paid fees and expenses, indicating a deliberate contributor-compensation policy consistent with its social-enterprise commitments. The company holds SEUK Social Enterprise certification (August 2024), Living Wage Employer accreditation, People + Planet First verification, and is pursuing B Corp certification. As a certified social enterprise, the company is legally committed to reinvesting at least half of profits into its social mission, and operates without external funding rounds or a parent company.

Name

Women in Tech SEO

Legal name

Women In Tech SEO Ltd

Website

https://womenintechseo.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Women in Tech SEO is a London-based social enterprise running a global community and conference platform for women and marginalised genders in SEO and digital marketing, monetising through event sponsorships, brand partnerships, and partner-funded content programmes.

Ownership category

akta.pro rank

Product category

Professional Community & Events Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Professional & Career Networks (BPAMABAB)

Keywords

• Professional community platform
• Digital marketing conferences
• Structured mentorship programs
• SEO knowledge publishing
• Brand sponsorship programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. WTSFest Conference Revenue: Revenue from WTSFest ticket sales and sponsorship fees. Sponsorship tiers start at £2,000 with different levels of exclusivity and exposure. Ticket prices are kept accessible through sponsorship support.
2. WTSPartner Program: Income from WTSPartner program where brands pay to partner with the community. Partners include Microsoft Advertising, Sitebulb, and other companies in the SEO/marketing industry.
3. Knowledge Hub Content Creation: Revenue from content partnerships that fund the WTSKnowledge hub. Contributors are paid £250 per article, funded by partner contributions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Women in Tech SEO operates a free global community for people of marginalised genders working in SEO and digital marketing, anchored on a Slack-based discussion platform and complemented by paid WTSFest conferences held across five international cities, a paid-contributor WTSKnowledge Hub, a twice-yearly mentorship matching programme, and a tiered brand sponsorship programme (WTSPartners). The organisation functions as a certified social enterprise, reinvesting the majority of profits into community initiatives, paid contributors, scholarship tickets, and speaker fees.

Product overview

Women in Tech SEO operates a community-first platform with a portfolio of interconnected initiatives supporting marginalised genders in SEO and marketing. The core offering is the free WTS Community platform (hosted on Slack) providing networking, mentorship matching, and educational resources. WTSFest is the flagship annual conference series held across five global locations (London, Philadelphia, Portland, Melbourne, Berlin) with video recording access. The WTSKnowledge Hub publishes paid articles from community contributors, complemented by WTSInterview profiles and Speakers Hub. WTSMentorship runs structured twice-yearly programmes pairing mentors and mentees. The WTSPartners Programme enables brand sponsorships of events and initiatives with transparent fee structures starting at £2,000. The Slack Community Heroes initiative recognizes active volunteers as channel moderators.

Differentiator

Problem solved

Functional benefit

Brands

• WTSFest: A digital marketing conference featuring 10 brilliant talks by 10 brilliant speakers across four themes: Analyse, Advance, Innovate, and Empower. Held in multiple cities including London, Berlin, Philadelphia, Portland, and Melbourne.
• WTSMentorship
• WTSKnowledge
• WTSPartners
• WTSInterviews

Products and services

• WTS Community A free global Slack-based community platform for people of marginalised genders in SEO and marketing, providing discussion channels, mentorship matching, knowledge resources, conference networking, and event invitations through application-based membership (5–7 day approval).
• WTSFest Conferences An annual full-day digital marketing and SEO conference series held in London, Philadelphia, Portland, Melbourne, and Berlin, featuring 10–11 talks across four themes (Analyse, Advance, Innovate, Empower), with scholarship, standard, and recording ticket tiers, catering, and after-party access.
• WTSKnowledge Hub A free-to-read online publication of articles on SEO and digital marketing topics, exclusively featuring paid contributors from marginalised genders, with editorial support and structured contributor cohorts.
• WTSMentorship Programme A free, twice-yearly structured mentorship matching programme pairing experienced SEO and marketing professionals with mentees for career development, communication, leadership, and confidence building, funded by corporate sponsors.
• WTSPartners Programme A paid sponsorship programme enabling brands to align with the WTS community through sponsorship of events, mentorship cohorts, research, and knowledge initiatives, with tiered packages starting at £2,000 offering community access, speaking opportunities, and brand visibility through authentic engagement.
• WTSFest Video Hub A post-event video-on-demand platform providing access to recorded WTSFest conference talks for ticket purchasers and recording-only buyers.

Quantifiable outcome

• 131,000+ SEUK Social Enterprises in UK
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Microsoft AdvertisingcoreGTM or Marketing PartnerMicrosoft Advertising is the WTSResearch Sponsor, contributing AI-powered advertising expertise to the community. Their team regularly contributes to conversations, shares expertise, and helps keep the WTS community thriving through meaningful engagement.
• SitebulbcoreGTM or Marketing PartnerSitebulb partnered with WTS to create a free JavaScript SEO training series built from community feedback. The initiative resulted in 3,000+ course signups and £50,000+ annual recurring revenue for Sitebulb. Training was led by WTS members Sam Torres and Tory Gray.
• The Gray Dot CominorStrategic or Co-development PartnerPartnered with Sitebulb and WTS to deliver JavaScript SEO training content. Tory Gray led training sessions for the community.
• withFrontiercoreStrategic or Co-development PartnerSEO/GEO and Digital PR recruitment agency partnered with WTS to fill specialized roles through community-first hiring. Successfully placed Victoria Yap as Head of SEO & Content for Carmoola in just 15 days, with 7 quality candidate conversations in 24 hours.
• 4M Digital ConsultingminorGTM or Marketing PartnerCohort 10 Sponsor for WTSMentorship program. Run by Meriem Nacer with 15+ years of paid media experience, working with global brands on paid campaign audits, training, and management.
• European Search AwardsminorOthersLaura I. Abreu, a WTS community member, was selected as part of the judging panel for the European Search Awards 2026, demonstrating community expertise recognition.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ahrefs: Ahrefs is a leading SEO software platform that also produces educational content and runs Ahrefs Evolve conferences. It serves the same SEO practitioner audience as WTS, often sponsoring or speaking at WTSFest, and competes for share-of-voice in SEO education and community.
• Moz: Moz is an established SEO software and education company producing MozCon, the Moz blog, and SEO tooling. It operates in the same SEO industry that WTS's community serves, overlapping in audience (SEO professionals) and sponsorship/education activities, but at much larger scale and with a software-product business model.

Direct peers

• Out in Tech: Out in Tech is a global nonprofit community of LGBTQ+ tech professionals running mentorship, education, and the Out in Tech U summit series. It is comparable to WTS as a community-led organization advancing an underrepresented group in tech, monetized through corporate partnerships and events.
• Ladies that UX: Ladies that UX is a global community supporting women in user experience design, mirroring WTS's community-led model for women in tech. Both operate free membership platforms with mentorship, local meetups, and brand sponsorships targeting a similar professional demographic of women in tech-adjacent fields.
• Women Who Code: Women Who Code is a global nonprofit community supporting women in software engineering with local networks, events, and job boards. Like WTS, it is a free membership community for women in tech, run by a small core team and monetized through enterprise sponsorships and event partnerships.
• Lesbians Who Tech: Lesbians Who Tech is a global community and summit series for LGBTQ+ women and non-binary people in technology. It mirrors WTS's model of a free community, large-scale conferences, and enterprise partnerships targeting a marginalized-gender audience in tech.
• BrightonSEO: BrightonSEO is one of the largest SEO and search marketing conferences, running twice a year in the UK with thousands of attendees. It competes with WTSFest for SEO audience attention and sponsorships, though it is a much larger and more general-audience event series without the gender-focused niche.
• AnitaB.org: AnitaB.org (formerly the Anita Borg Institute) operates the Grace Hopper Celebration and other programs advancing women in computing. It is comparable to WTS as a large-scale women-in-tech community hosting flagship conferences with enterprise sponsorship from major tech brands.
• Girl Geek Academy: Girl Geek Academy is an Australia-based community running events and programs to increase women's participation in tech. It is comparable to WTS in offering in-person meetups, workshops, and brand partnerships to advance women in tech, and now overlaps geographically after WTSFest's Melbourne launch.
• Women in Tech: Women in Tech is a global nonprofit organization with a presence in over 40 countries running events, awards, and education programs for women in technology. It shares WTS's mission-driven positioning, conference-based engagement model, and enterprise sponsorship approach for the same target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/techseowomen
• LinkedInlinkedin.com/company/techseowomen
• Instagraminstagram.com/womenintechseo
• TikToktiktok.com/tag/wtsfest
• Facebookfacebook.com/techseowomen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women in Tech SEO