Sitebulb
- Company typePrivate
- Founded2017
- HeadquartersBiddenden, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Sitebulb firmographics
Firmographics- Name
- Sitebulb
- Legal name
- Sitebulb Limited
- Website
- https://sitebulb.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sitebulb industry classification
Industry- Product category
- Technical SEO Auditing Software
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
- akta.pro secondary industries
- Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)
Keywords
Where Sitebulb is headquartered
LocationHeadquarters
- HQ city
- Biddenden
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sitebulb business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Licenses (Desktop): Desktop software licenses for SEO professionals, consultants, and agencies. Includes 14-day free trial with no credit card required. Crawls up to 500,000 URLs per audit.
- Cloud Server Subscriptions: Cloud-based crawling subscriptions with tiered pricing based on users, URLs per month, and features. Includes remote collaboration, automated scheduling, and no project limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Desktop - Free trial for SEO professionals and consultants |
| Subscription | Monthly | Cloud Mini - Entry-level cloud crawling |
| Subscription | Monthly | Cloud Small - Mid-tier for growing teams |
| Subscription | Monthly | Cloud Medium - For established agencies |
| Subscription | Multi-year contract | Cloud Enterprise - Custom large-scale solution |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Sitebulb product offering
Product offeringCore offering
Sitebulb develops and sells website crawling and technical SEO auditing software, offered as both a downloadable desktop application (Windows/Mac) and a cloud-based SaaS platform. The product automatically checks and prioritizes 300+ SEO issues, includes JavaScript rendering analysis using the Evergreen Chromium engine, and provides code coverage, performance/Web Vitals, and audit comparison reporting for SEO professionals, agencies, and enterprises.
Product overview
Sitebulb offers a dual-product portfolio consisting of Sitebulb Desktop (a downloadable Windows/Mac application for local crawling with up to 500,000 URLs per audit) and Sitebulb Cloud (a browser-based cloud crawler scaling to 10 million URLs per audit with team collaboration features). Both products share Sitebulb Pro's multi-award-winning feature set including 300+ automated SEO issue checks, prioritized hints with in-built education, JavaScript crawling via Evergreen Chromium, and intuitive data visualizations. The Desktop version is ideal for individual SEO professionals and small agencies, while the Cloud version targets teams and enterprises requiring collaborative workflows and large-scale crawling.
Differentiator
Problem solved
Functional benefit
Brands
- Sitebulb Desktop: Desktop application for local website crawling with up to 500,000 URLs per audit
- Sitebulb Cloud
- Sitebulb Pro
Products and services
- Sitebulb Desktop Sitebulb Desktop is a downloadable Windows/Mac application for local website crawling and technical SEO auditing, supporting up to 500,000 URLs per audit. It includes prioritized Hints across 300+ SEO issues, in-built education, intuitive data visualizations, customized PDF reports, and JavaScript crawling via the Evergreen Chromium engine at no extra cost. It targets freelance SEOs, in-house SEOs, consultants, and small agencies.
- Sitebulb Cloud Sitebulb Cloud is the browser-based SaaS version of Sitebulb that enables scalable crawling up to 10 million URLs per audit with no project limits and no crawl credit systems. It adds real-time remote team collaboration on shared crawl data, automated scheduled crawls (daily/weekly/monthly), native desktop integration, and tiered plans from Cloud Mini to Cloud Enterprise. It is designed for mid-market agencies, larger teams, and enterprise SEO organizations.
Quantifiable outcome
- Moving Traffic Media saved at least 20 hours per month with automated scheduled crawling
- +1 more outcomes
Companies that use Sitebulb
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Sitebulb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Sitebulb partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and emerging.
- Google Analytics (GA4)coreNative integration with Google Analytics allows users to correlate crawl data with traffic and conversion metrics for comprehensive SEO analysis.
- Google Search ConsolecoreDirect integration with Google Search Console enables import of search performance data to correlate with technical SEO issues found in crawls.
- Model Context Protocol (MCP)emergingUpcoming MCP integration enabling AI systems to query Sitebulb audit data directly. Currently in development with waitlist available.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Sitebulb competitors and assessment
Company assessmentDirect peers
- OnCrawl: Technical SEO auditing platform offering log file analysis, crawl, and data-driven SEO insights. Comparable to Sitebulb's feature set on crawling, integration with GSC/GA, and enterprise-grade reporting, often positioned for mid-market and enterprise.
- Botify: Explicitly cited on Sitebulb's comparison page as the enterprise cloud crawler benchmark. Both target enterprise SEO with large-scale crawls, JavaScript rendering, integrations (GA, GSC), and team workflows. Botify targets larger enterprise contracts and is more expensive, while Sitebulb positions on half-the-price value.
- ContentKing: Real-time SEO auditing and monitoring platform with continuous crawling. Overlaps with Sitebulb on technical SEO audits and change monitoring for agencies, with a SaaS-first delivery model.
- Lumar (formerly DeepCrawl): Enterprise-grade technical SEO crawler with cloud-based audits, JavaScript rendering, and team collaboration. Direct competitor in the cloud enterprise crawl space alongside Botify, with comparable feature parity on CWV, CWV, JS rendering, and integrations.
- Screaming Frog SEO Spider: Sitebulb explicitly names Screaming Frog as a direct competitor in desktop crawling. Both offer Windows/Mac crawlers for technical SEO audits with similar feature overlap (crawl, audit, visualize, report). Screaming Frog is the market-leading desktop tool with a more established brand but less emphasis on prioritized education and cloud scale.
- JetOctopus: Cloud-based SEO crawler focused on large-scale website audits with JS rendering and log analysis. Directly competes in the affordable cloud-crawler segment where Sitebulb Cloud is positioned.
Emerging players
- SiteGuru: Simplified technical SEO auditing tool aimed at SMBs and freelancers. Smaller and more lightweight than Sitebulb, but competes for the same freelance/SMB ICP at a lower price point with simpler reporting.
Broad incumbents
- seoClarity: Enterprise SEO platform with crawling, content optimization, and integrations. Functions as a broader suite competitor to Sitebulb at the enterprise tier, with custom pricing and longer deployment cycles.
- Ahrefs Site Audit: Comprehensive SEO platform with a built-in Site Audit feature. Competes with Sitebulb at the technical-audit use case but primarily monetizes the broader backlink/keyword research suite; pricing and feature depth differ from Sitebulb's specialist focus.
- Semrush Site Audit: Larger SEO platform bundling a Site Audit tool within a much broader marketing/SEM suite. While not specialized like Sitebulb, Semrush's auditing capability competes for the same SEO-pro budget and benefits from much stronger brand and marketing spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sitebulb social profiles
Digital presenceSitebulb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sitebulb leadership team
Management profileNumber of profiles
Profiles2 records
Sitebulb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sitebulb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sitebulb
What does Sitebulb do?
Sitebulb develops and sells website crawling and technical SEO auditing software, offered as both a downloadable desktop application (Windows/Mac) and a cloud-based SaaS platform. The product automatically checks and prioritizes 300+ SEO issues, includes JavaScript rendering analysis using the Evergreen Chromium engine, and provides code coverage, performance/Web Vitals, and audit comparison reporting for SEO professionals, agencies, and enterprises.
Is Sitebulb a public or private company?
Sitebulb is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sitebulb founded?
Sitebulb was founded in 2017. It employs 1 to 10 people.
Where is Sitebulb based?
Sitebulb is headquartered in Biddenden, United Kingdom, in the Europe region.
How does Sitebulb make money?
Two revenue lines are on record. Software Licenses (Desktop) is the primary driver. The others are cloud Server Subscriptions.
Who are Sitebulb's main competitors?
Direct peers on record are OnCrawl, Botify, ContentKing, Lumar (formerly DeepCrawl), Screaming Frog SEO Spider and JetOctopus. SiteGuru is listed as an emerging player. Broad incumbents are seoClarity, Ahrefs Site Audit and Semrush Site Audit.
Does Sitebulb have an API?
No public API is recorded for Sitebulb.
What industry is Sitebulb in?
Sitebulb's product category is Technical SEO Auditing Software. Its primary akta.pro industry code is BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture), with a secondary code of BPAFAJAF, Enterprise SEO (Large Sites, Governance, Workflow). Its NAICS code is 519 and its SIC code is 7372.