Holz Steinwandel

What Holz Steinwandel does

Holz Steinwandel GmbH und Co. KG is a privately held German wood specialty distributor headquartered in Rottweil, Baden-Württemberg, founded in 1886. The company supplies sawn timber, structural and facade timbers, engineered wood panels, solid wood panels, flooring (parquet, laminate, design flooring, cork, Lindura), interior and functional doors, door frames and hardware, and garden timber products to professional tradespeople, construction companies, and — to a limited extent — private end customers across the Baden-Württemberg region. Its assortment is built on a multi-vendor model carrying leading manufacturer brands including EGGER, Meister, Häfele, James Hardie, Resopal, Ringo, Forescolor, Acsono, and Europlac, supplemented by its own TWG sub-brand for facade systems, doors, and garden products.

The business operates through a B2B e-commerce platform restricted to registered professional customers, a physical warehouse and showroom in Rottweil for pickup, and an own-truck delivery fleet serving the surrounding region. Technical differentiation is supported by a suite of TWG digital configurators (kitchen planner, bathroom planner, door configurator, room studio) and on-site measurement services using Faro 3D scanning equipment. The company is PEFC certified for sustainable sourcing and maintains an active marketing presence via its website, blog, Instagram, Facebook, and a Superchat-powered omnichannel messaging layer.

Holz Steinwandel generates revenue primarily through one-time product sales priced per unit, square meter, or linear meter, with consulting and configuration services bundled into professional orders. It is structured as a GmbH & Co. KG with STW Geschäftsführungs GmbH as the general partner and is led by Managing Directors Alwin Beck and Stefan Thalhofer. The company has no external venture or private equity backing and operates within a single-country, single-region footprint.

Name

Holz Steinwandel

Legal name

Holz Steinwandel GmbH und Co. KG

Website

https://steinwandel.de

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

51–100 employees

Short description

Holz Steinwandel is a privately held German wood specialty distributor founded in 1886, headquartered in Rottweil. It supplies timber, panels, flooring, doors, and garden wood to professional tradespeople and construction firms across Baden-Württemberg through a B2B e-commerce platform and own-truck delivery.

Ownership category

akta.pro rank

Product category

Wood Products Wholesale Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Lumber and Other Construction Materials Merchant Wholesalers (4233)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro industry

PRIMARYIMAMAIAD

Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT)

Industrials, Manufacturing & Construction/Paper & Forest Products/Forest Products Distribution & Trading

SECONDARYIMADADAG

Wood Mouldings, Millwork & Trim

Industrials, Manufacturing & Construction/Building Materials & Products/Timber, Lumber & Engineered Wood Products

SECONDARYIMADADAC

Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT)

Industrials, Manufacturing & Construction/Building Materials & Products/Timber, Lumber & Engineered Wood Products

Keywords

• Wood wholesale distribution
• Sawn timber supply
• Engineered wood products
• Flooring and doors
• Building materials trade

Headquarters

HQ city

Rottweil

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wood Product Sales: Holz Steinwandel generates revenue through the direct sale of wood and wood-based materials to professional customers. The product portfolio spans sawn timber, structural timber/facades, wood-based panels, solid wood slabs, flooring (parquet, solid wood planks, laminate, Lindura, cork, design flooring), interior doors, glass doors, functional doors, door frames, door hardware, garden timber products, and accessories. Products are sold per unit or per square meter, with prices varying by dimensions and specifications.
2. Consulting and Configuration Services: The company offers expert consultation and planning services supported by digital configuration tools. These services are bundled with product sales for professional customers, enhancing the core product revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Holz Steinwandel is a B2B wood specialty distributor that supplies sawn timber, wood-based panels, solid wood panels, flooring, doors, garden timber, and related accessories to professional tradespeople and construction companies in the Rottweil/Baden-Württemberg region. Sales are conducted through a restricted online shop for registered commercial customers, warehouse pickup in Rottweil, and own-truck regional delivery, augmented with expert consultation, digital configuration tools (TWG kitchen/bathroom/door/room planners), and on-site 3D measurement via Faro scanner.

Product overview

Holz Steinwandel is a wood wholesale trading company (Holzgroßhandel) based in Rottweil, Germany, offering a comprehensive range of wood and building materials. The portfolio spans eight main product categories: Sawn Timber, Wood Construction/Facade Systems, Engineered Wood Products, Solid Wood Panels, Flooring/Wall/Ceiling Solutions, Doors, Garden Wood Products, and Accessories. The company operates as a professional B2B online shop for registered commercial customers, providing planning tools (Kitchen Planner, Bathroom Planner, Door Configurator, Room Studio) and a Faro 3D scanner for measurement services. Recent product launches include the Titan One Design Flooring collection (rigid vinyl) and a Schwarz trifft Weiß (Black meets White) doors package featuring white lacquered doors with black fittings.

Differentiator

Problem solved

Functional benefit

Brands

• TWG: TWG (Türen, Werkzeuge, Garten) - own brand for facade systems, doors, and garden products

Products and services

• Sawn Timber (Schnittholz) Various types of sawn timber for construction and woodworking applications, supplied to professional tradespeople and construction companies in the Rottweil/Baden-Württemberg region.
• Wood Construction/Facade Systems (Holzbau/Fassade) Construction woods including structural timbers, facade cladding systems, OSB panels, drywall materials, planed lumber, and TWG facade products (e.g., TWG Fassade Visioface) for building applications, sold to professional tradespeople.
• Engineered Wood Products (Holzwerkstoffe) Wide range of wood-based materials including particle boards, OSB, carpenter boards, veneer panels, multiplex boards, plywood, MDF, HDF, acoustic panels, worktops, edge banding, HPL compact panels, and fastening technology, supplied to professional customers.
• Solid Wood Panels (Massivholzplatten) Solid wood panels including stair tread panels, glued wood panels, 3-layer panels, reclaimed wood panels, and Forescolor color-treated solid wood panels for interior applications, sold to professional tradespeople.
• Flooring, Wall and Ceiling Solutions (Boden/Wand/Decke) Complete flooring solutions including parquet, solid wood planks, laminate, Lindura, cork, design floors (e.g., Titan One Rigid vinyl), underlays, skirting boards, and wall panels, including partner brands such as Meister.
• Doors (Türen) Interior doors, glass doors, functional doors, door frames, door handles, accessories, and door blanks in various materials and finishes, including partner brands such as Ringo, supplied to professional tradespeople.
• Garden Wood Products (Holz im Garten) Garden applications including terrace decking, privacy screens, playground equipment, oils and wood preservatives, and garden accessories, sold to professional and private customers.
• Accessories (Zubehör) Supporting products including samples, fasteners, wedge connectors, and tools, supplied alongside the main wood product categories.
• TWG Fassade Visioface (TWG Facade Visioface) Premium facade cladding system from the TWG sub-brand with 'heimatnah' design in keim Weißtann finish, featuring Doppel-U profile with dimensions 4500-5000mm length, 146mm width, and 21mm thickness, sold to professional tradespeople.
• Titan One Design Flooring (Titan One Designboden) Rigid vinyl design flooring collection featuring various oak designs (English Oak Greige, English Oak Honey, English Oak Warm Natural, Old Oak Light Beige, Prestige Oak Light Amber) and cement finishes, supplied to professional customers.
• Schwarz trifft Weiß Doors Package (Schwarz trifft Weiß Türpaket) Pre-configured black-meets-white interior door package featuring white lacquered doors with black fittings, supplied to professional customers with a short delivery time of approximately 4 weeks.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• ForescolorminorChannel Partner/ Reseller/ DistributorForescolor is a brand specializing in color-treated solid wood panels. Holz Steinwandel distributes Forescolor products as part of its wood materials portfolio, offering colored solid wood panels for interior design applications.
• EGGERminorChannel Partner/ Reseller/ DistributorEGGER is a leading manufacturer of wood-based materials including chipboard, MDF, and laminated panels. Holz Steinwandel distributes EGGER products as part of its comprehensive wood materials offering.
• RingominorChannel Partner/ Reseller/ DistributorRingo specializes in glass door hardware, sliding door systems, and door accessories. Products such as Ringo sliding door fittings, handle sets, and conversion kits are distributed through Holz Steinwandel.
• James HardieminorChannel Partner/ Reseller/ DistributorJames Hardie is a global manufacturer of fiber cement building products. Holz Steinwandel offers James Hardie facade and building materials as part of its facade/construction product line.
• AcsonominorChannel Partner/ Reseller/ DistributorAcsono is a manufacturer of acoustic panels and sound-absorbing solutions. Holz Steinwandel distributes Acsono acoustic products as part of its wood materials portfolio.
• MeisterminorChannel Partner/ Reseller/ DistributorMeister produces laminate flooring, design flooring, and parquet. Holz Steinwandel distributes Meister products within its flooring (Boden/Wand/Decke) category.
• HäfeleminorChannel Partner/ Reseller/ DistributorHäfele is a leading manufacturer and supplier of furniture fittings, architectural hardware, and electronic access systems. Holz Steinwandel offers Häfele products in its accessories and door hardware sections.
• ResopalminorChannel Partner/ Reseller/ DistributorResopal is a manufacturer of high-pressure laminates (HPL) and compact panels. Holz Steinwandel distributes Resopal HPL compact panels and surface materials.
• EuroplacminorChannel Partner/ Reseller/ DistributorEuroplac produces engineered wood panels and specialty wood-based materials. Holz Steinwandel distributes Europlac products as part of its wood materials range.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Holz-Wiemann: Regional German wood specialist distributor serving tradespeople and construction companies with sawn timber, panels, flooring, doors, and engineered wood. Closely comparable assortment and B2B trade focus to Holz Steinwandel at a similar regional scale.
• Holz Hettich: Regional German wood distributor and processor serving tradespeople with timber, engineered wood, flooring, and panels. Comparable size and assortment to Holz Steinwandel, focused on southern Germany.
• Carl Beermann Holzgroßhandlung: German wood wholesaler offering sawn timber, panels, flooring, doors, and engineered wood products to professional customers. Comparable category coverage and B2B trade customer model to Holz Steinwandel.
• HolzLand: German cooperative of independent wood specialty retailers that distribute sawn timber, engineered panels, flooring, doors, and garden wood to professional tradespeople. Directly comparable business model, assortment, and customer base to Holz Steinwandel, though operating through a multi-location cooperative structure rather than a single regional outlet.

Broad incumbents

• Eurobaustoff: German cooperative of building materials and wood specialty merchants. Comparable distribution of lumber, engineered wood, flooring, doors, and garden products to tradespeople and contractors across Germany, though with significantly wider geographic reach.
• BAUKING: Major German building materials retailer/distributor with a broad assortment spanning lumber, panels, flooring, doors, and construction inputs. Overlaps directly with Holz Steinwandel's category coverage but at national scale and with a broader DIY/trade mix.
• JAF (J. u. A. Frischeis): Austrian-headquartered, pan-European wholesale distributor of wood-based materials, engineered wood, panels, flooring, doors, and timber products with a broad branch network. Comparable product range and B2B trade customer focus, but at substantially larger geographic and operational scale than Holz Steinwandel.
• Bauhaus: Pan-European DIY and construction materials retailer with significant overlap in wood products, flooring, doors, and garden timber. Comparable category coverage but operates at national/European scale with both retail and trade customers.
• Hornbach Baumarkt: Major European DIY and trade-focused home improvement retailer carrying lumber, panels, flooring, doors, and garden wood. Overlaps with Holz Steinwandel's assortment but serves a much broader trade and DIY audience at national scale.

Emerging players

• HolzProfi: Online-focused wood and building materials distributor targeting German trade and DIY customers. Comparable product assortment to Holz Steinwandel but with a digital-first GTM that competes for the same professional buyer wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61563153225607
• Instagraminstagram.com/steinwandel_gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holz Steinwandel