Yodha

What Yodha does

Yodha operates a mobile-first Vedic astrology platform that connects individual consumers globally with a network of over 200 professional Nepalese astrologers sourced through a partnership with the Nepal Astrological Center (NAC). The core product is the Yodha Astrology & Horoscope App, available on the Apple App Store, Google Play, and Amazon Appstore, which prompts users to enter their date, time, and place of birth and submit free-form questions on topics such as career, relationships, wellness, and personal decisions. Each question is answered manually by a human astrologer who performs birth chart analysis incorporating Moon sign, Ascendant (Lagna), and shadow planets Rahu and Ketu, with no use of automated templates. Integrated modules include Birth Chart Analysis, Birth Time Rectification, Gemstone Recommendations, a daily 'Thought of the Day' engagement feature, and planet transit updates.

The business model is freemium with multiple monetization layers. New users receive one free question on download; additional free questions can be earned by accumulating 1,000 credits through daily engagement with the 'Thought of the Day' feature. Paid monetization combines auto-renewing subscriptions (weekly, monthly, annual) and the purchase of virtual credits or tokens consumed per question, with subscription pricing varying by geography. The company operates across English, Spanish, and Portuguese language markets and is legally domiciled as APPBULBY LIMITED in Nicosia, Cyprus, while its astrologer supply is anchored in Nepal. No external funding rounds are disclosed, suggesting bootstrapped operations.

Go-to-market is direct-to-consumer and product-led, relying on app store distribution, app store optimization, organic social presence on Facebook and Instagram, blog content marketing, and press releases. Yodha reports a 4.9 out of 5 rating on both major app stores and approximately 90% of users reportedly cite answer comprehensiveness. There is no evidence of enterprise customers, B2B contracts, or third-party API integrations, and there is no disclosed AI/ML capability — the platform is differentiated entirely by human expertise and Vedic calculation methodology.

Name

Yodha

Legal name

APPBULBY LIMITED

Website

https://yodha.app

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Yodha is a mobile-first Vedic astrology platform that connects individual consumers globally with over 200 professional Nepalese astrologers for personalized predictions, monetizing via freemium credits and recurring subscriptions across iOS, Android, and Amazon app stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Russa

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Services: Auto-renewing subscriptions (weekly, monthly, annual) providing access to premium content, features, and advisor services. Users can cancel anytime before end of billing period.
2. Virtual Credits Purchase: Users purchase credits, tokens, coins, or questions that can be used to pay for future orders of products and services. Credits may become inactive or dormant if not used within one year of purchase.
3. Free Question Promotion: New users receive one free question upon downloading the app. Additional free questions can be earned through the 'Thought of the Day' feature (1,000 credits = 1 free question).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Yodha is a mobile-first Vedic astrology platform connecting individual users with a network of 200+ professional Nepalese Vedic astrologers. Users input birth data (date, time, place), submit questions on life topics such as career, relationships, and wellness, and receive personalized predictions and guidance from human astrologers rather than automated templates. The platform offers subscriptions, credit-based consultations, and free horoscope updates via mobile apps on iOS and Android.

Product overview

Yodha offers a mobile-based Vedic astrology platform consisting of a core app (Yodha Astrology & Horoscope App) and several integrated modules including Thought of the Day (daily inspirational quotes), Birth Chart Analysis (personalized predictions), Birth Time Rectification (accurate birth time calculation), and Gemstone Recommendations. The platform connects users with over 200 professional Nepalese Vedic astrologers who provide personalized guidance through a marketplace model. Available on iOS and Android with English, Spanish, and Portuguese language support.

Differentiator

Problem solved

Functional benefit

Products and services

• Yodha Astrology & Horoscope App
• Yodha Pro Subscription

Quantifiable outcome

• 10 million+ questions answered (as of January 2022)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Nepal Astrological Center (NAC)coreStrategic or Co-development PartnerYodha partners with Nepal Astrological Center (NAC) to provide authentic Nepalese Vedic astrologers for the platform. The NAC astrologers are experienced professionals who combine modern astrological software with ancient Vedic knowledge to provide personalized readings. This partnership enables Yodha to differentiate itself by offering genuine human-written predictions rather than automated templates.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sanctuary: Sanctuary is a spiritual wellness app combining astrology, tarot, and live psychic chat with advisors. Comparable to Yodha as a direct mobile marketplace for astrology/spiritual guidance with subscription monetization.
• Ganeshaspeaks: Ganeshaspeaks is one of the largest Vedic astrology portals, providing horoscopes, consultations, and free astrology content. Directly comparable to Yodha on Vedic specialization, target customer (Hindi/English-speaking astrology seekers), and marketplace-style expert access.
• AstroVed: AstroVed is a Vedic astrology platform offering consultations, horoscopes, and remedial services (gemstones, pujas). It is the closest direct peer to Yodha given shared Vedic specialization, similar consultation marketplace model, and overlapping remedies offerings.
• Co-Star: Co-Star is a leading Western astrology mobile app using NASA data and social features. Comparable to Yodha as a direct mobile astrology app competitor, though differentiated by Western (vs. Vedic) approach and AI-driven (vs. human astrologer) delivery model.
• Clickastro: Clickastro offers Vedic astrology software, personalized horoscopes, and consultation services. Comparable to Yodha on Vedic focus and birth-chart-based predictions, though with more of a software/reports orientation versus Yodha's mobile-first marketplace.
• The Pattern: The Pattern is a mobile astrology app delivering personalized compatibility and life insights. Directly comparable to Yodha on consumer mobile astrology app positioning, freemium-to-subscription model, and global English-speaking audience.
• TimePassages: TimePassages is professional astrology software offering natal chart analysis and forecasting tools. Comparable to Yodha on astrology software and birth-chart analysis, though more of a self-service software product versus Yodha's human-advisor marketplace.

Broad incumbents

• Astrology.com: Astrology.com is a long-established web-based astrology content and consultation platform. Comparable as a broad incumbent in online astrology serving the same end-user need, though primarily Western astrology and web-delivered rather than Vedic and mobile-first.

Emerging players

• Nebula: Nebula is a digital spiritual platform offering astrology, tarot, and human advisor consultations on a subscription basis. Comparable to Yodha on mobile-first spiritual consultation marketplace model with subscription pricing.
• Chani: Chani is an astrology app founded by astrologer Chani Nicholas, blending Western astrology with social justice themes. Comparable to Yodha as a mobile astrology product with subscription model, though differentiated by Western astrology and creator-led brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yodha.apps
• Instagramfollow.yodha.app/web

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yodha