What The Eco Experts does

The Eco Experts is a UK-based consumer information and lead generation platform operating as a private limited company under Marketing VF Ltd. The company connects residential property owners with certified installers of energy-efficient home improvements including solar panels, solar batteries, heat pumps, double glazing, electric vehicle chargers, insulation, infrared heating panels, and boilers. Its core product is a lead generation funnel: users discover the site via organic search and educational content, then submit quote requests that are routed to a network of vetted installer partners who pay referral fees. The platform maintains an extensive editorial archive covering cost guides, government grant information, installer comparisons, and policy developments, supplemented by a weekly newsletter ('The Cut') and a podcast ('Positive Energy'), with active social channels across YouTube, Instagram, TikTok, Facebook, and LinkedIn. The company claims 200,000+ monthly users and 15+ years of sector experience.

The business model is an affiliate/referral lead generation model where the consumer-facing service is free and revenue is earned exclusively through referral fees paid by installer partners on qualified leads. Pricing for installers is not publicly disclosed. The target customer segment is UK homeowners seeking to reduce energy bills and carbon emissions; the company does not disclose customer logos or revenue concentration. The sole disclosed executive is Titus Sharpe, Founder & CEO. The company has no external investors, no disclosed parent company, and operates a small organization (11-50 employees) from London. Geographic scope is primarily the United Kingdom, with a US companion site (theecoexperts.com) recently launched. Recent strategic activity has focused on broadening product categories, expanding owned-media channels, and pursuing cross-Atlantic geographic expansion.

Name

The Eco Experts

Legal name

Marketing VF Ltd.

Website

https://theecoexperts.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Eco Experts is a UK-based lead generation platform that connects homeowners with installer partners for solar panels, heat pumps, double glazing, EV chargers, insulation, and boilers, monetizing via referral fees on free consumer quote requests.

Ownership category

akta.pro rank

Product category

Home energy efficiency lead generation and comparison

NAICS

Environmental Consulting Services (54162)

akta.pro primary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

Keywords

• Home energy comparison
• Solar panel leads
• Renewable energy installers
• Heat pump installers
• Government grant guidance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Lead generation / referral fees: The Eco Experts earns revenue by referring homeowners to trusted installers of solar panels, heat pumps, double glazing, EV chargers, and insulation. When users request quotes through the site, the company receives a fee from the installer partner. This is stated on the site: 'We receive a small fee from trusted installers when you request a quote through our site.'

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

The Eco Experts is a UK consumer information and lead generation website that helps homeowners research, compare, and request quotes for energy-efficient home improvements including solar panels, solar batteries, heat pumps, double glazing, EV chargers, insulation, infrared heating, and boilers. The platform covers government grants such as the Boiler Upgrade Scheme and the Great British Insulation Scheme, and matches users with vetted installer partners. Revenue is generated via referral fees paid by installer partners when users request quotes through the site.

Product overview

The Eco Experts operates as a lead generation and information platform that connects UK homeowners with certified installers of energy-efficient products. The platform encompasses multiple product categories including solar panels, solar batteries, heat pumps (air source and ground source), double glazing, electric vehicle charging points, insulation, infrared heating panels, and boilers. The company provides editorial content, cost guides, product comparisons, installer recommendations, and government grant information across these categories, earning referral fees from matched installers. The ecosystem includes The Cut, a weekly news digest covering clean energy developments, which provides market intelligence to support consumer decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• The Eco Experts Lead Generation Platform A free-to-consumer online comparison and lead generation service that matches UK homeowners with a network of vetted installer partners across solar panels, heat pumps, double glazing, EV chargers, insulation, infrared heating, and boilers.
• Solar Panel Quote Matching Service Information, grant guidance, cost comparisons, and installer quote matching for residential and commercial solar panel installations in the UK.
• Solar Battery Quote Matching Service Product reviews, cost comparisons, sizing recommendations, and installer matching for residential solar storage battery systems.
• Heat Pump Quote Matching Service Coverage of air source and ground source heat pumps including installation costs, Boiler Upgrade Scheme grant information, and installer matching.
• Double Glazing Quote Matching Service Information on uPVC windows, doors, and conservatory solutions with cost guides, company reviews, government grant information, and installer matching.
• EV Charger Quote Matching Service Home EV charger installation cost comparisons, product reviews, grant information, and installer matching for residential EV charging point installation.
• Insulation Quote Matching Service Guidance on cavity wall, loft, solid wall, and floor insulation, government grant information, and installer matching across the UK.
• Infrared Heating Quote Matching Service Product reviews, cost guides, pros and cons analysis, and installer matching for residential infrared heating panel systems.
• Boiler and Central Heating Quote Matching Service Boiler reviews, cost guides, and information on gas, electric, biomass, and hydrogen heating systems with installer matching.

Quantifiable outcome

• Reduce electricity bill by up to 64%
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• GreenMatch: UK-headquartered comparison platform for renewable energy and home-efficiency products (solar, heat pumps, insulation). Operates the same consumer-facing lead-generation model targeting UK homeowners, making it the closest direct comparison to The Eco Experts.
• Evergreen: UK specialist comparison site for green energy products and home-energy efficiency improvements. Same niche, same lead-routing-to-installers model, and same horizontal coverage across solar, heat pumps, EV, and insulation.
• EnergySage: US online solar marketplace and comparison platform that matches consumers to vetted installers. Closest US analogue — both run content-driven lead generation that routes homeowners to installer networks with comparable revenue mechanics.
• Solar Guide: UK consumer information and lead-generation site focused on solar installations and grants. Closely comparable niche and editorial approach, with similar consumer-facing comparison content for UK homeowners.

Broad incumbents

• MoneySupermarket: Major UK price-comparison incumbent covering energy tariffs plus a growing renewables vertical. A broader incumbent whose energy vertical directly overlaps with Eco Experts' switching-and-comparison premise at much greater scale.
• Uswitch: UK energy-switching comparison platform owned by RVU (Zoopla / Uswitch group). Competes in the same intent-driven consumer energy market as Eco Experts, with deeper institutional resources and incumbent traffic advantages.
• Compare the Market: BGL Group-owned UK price-comparison site covering energy and household services. A broader incumbent where any expansion into renewables or home-energy installs would directly intercept Eco Experts' lead funnel.

Emerging players

• Open Solar: US solar marketplace software and consumer lead platform serving installers and homeowners. Operates an adjacent B2B-plus-lead-gen model in solar; emerging player rather than direct competitor due to B2B-software emphasis and US focus.
• Project Solar UK: UK solar-focused lead-generation and installer-matching platform operating in the same domestic customer-intent market as Eco Experts' solar category. Smaller-scale, more single-vertical, but overlapping operating mechanics.
• SwitchMyBusiness: UK energy-switching and business utilities comparison platform. Adjacent in model (lead-gen / switching) and overlapping in energy-tariff educational content, though with stronger B2B than residential focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCT_CajYveETnlJ7kTHyfvHw
• Facebookfacebook.com/TheEcoExperts
• LinkedInlinkedin.com/company/the-eco-experts
• Instagraminstagram.com/theecoexperts
• TikToktiktok.com/@theecoexperts.uk
• Xx.com/theecoexperts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Eco Experts