What Efficient Fleets does

Efficient Fleets is a privately held GPS tracking and telematics reseller and service provider headquartered in San Antonio, Texas, founded around 2015 and led by President Michael Goldberg. The company sells and installs fleet tracking hardware (battery-powered, plugin, and rugged trackers such as the TTU2800, GL300, EZ-614, Geometris 68, LMU-2700) and in-vehicle video cameras (AI-12/Surfsight, SmartWitness CP4, ZenCAM LITE), and it operates as an authorized dealer/reseller for multiple third-party software platforms including AirIQ Fleet, HD Fleet, Milo GPS, Omnitracs XRS, and Omnitracs IVG. Service offerings include real-time vehicle and asset location monitoring, geofencing, ELD compliance for Hours of Service, distracted-driving and fatigue detection, automated time-sheet reporting, and professional onsite installation plus training.\n\nThe customer base spans construction, trucking, HVAC, plumbing, landscaping, oil & gas services, medical transport, limousine, youth organizations, staffing, and car wash verticals, with customers ranging from SMBs (4-10 vehicle fleets) to mid-market and enterprise accounts across South Texas and nationwide. Revenue mechanics combine one-time hardware sales ($349.99+ per AI-12 camera, variable on other devices), recurring monthly monitoring subscriptions, lease-to-own options on ELD hardware, equipment rentals with cancel-anytime terms, and professional installation services. Distribution is sales-led via phone, web contact, free demos with 24-hour response, and field installation crews, supported by content marketing (blog, YouTube, Facebook, Twitter) and industry association memberships in TXTA and PHCC San Antonio.\n\nOperationally the company is small (1-10 employees), bootstrapped with no disclosed outside funding, and positions itself on responsive local service, multi-platform flexibility, and bundled hardware-plus-installation rather than proprietary software. The offering is a reseller/integrator model on top of third-party telematics platforms rather than a vertically integrated technology company, which caps the technology moat but enables a focused regional go-to-market across multiple fleet verticals.

Name

Efficient Fleets

Legal name

Efficient Fleets

Website

https://efficientfleets.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Efficient Fleets is a privately held San Antonio-based GPS tracking and telematics reseller that sells, installs, and services fleet hardware and software for SMB and mid-market fleets across construction, trucking, HVAC, plumbing, landscaping, oil & gas, and medical transport.

Ownership category

akta.pro rank

Product category

Fleet Management & GPS Telematics

NAICS

Electronic and Precision Equipment Repair and Maintenance (81121), Security Systems Services (56162)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Telematics Hardware, Sensors & Installation Services (TLABAJAL)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• GPS fleet tracking
• Vehicle telematics
• Dash camera systems
• ELD compliance solutions
• Fleet management software

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. GPS Tracking Hardware Sales: Sale of GPS tracking devices including battery-powered trackers, plugin trackers, and asset trackers. Devices include TTU2800, GL300, EZ-614, Geometris 68, and others. One-time hardware purchase with ongoing subscription.
2. Video Camera Hardware Sales: Sale of in-vehicle GPS tracking cameras including AI-12 (Surfsight), SmartWitness CP4, and ZenCAM LITE. Hardware prices range from $349.99 to $399.99 for AI-12 with discounts available.
3. Monthly Monitoring/Subscription Fees: Recurring monthly fees for access to tracking platforms (AirIQ Fleet, HD Fleet, Milo GPS) and ongoing monitoring services. Web-based platforms allow customers to monitor assets from anywhere.
4. ELD Device and Services: Electronic logging devices (Omnitracs IVG, XRS) for HOS compliance with purchase and lease-to-own options. Omnitracs IVG lease starting around $18.50/month for 5-year term.
5. Equipment Rental: Rental programs for GPS trackers such as TTU2800 with no upfront equipment cost, lifetime manufacturer's warranty, and cancel-at-anytime terms.
6. Professional Installation Services: Expert onsite installation services for GPS trackers and cameras performed by professional installers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Efficient Fleets sells, installs, and monitors GPS tracking hardware (battery-powered, plug-in, and rugged trackers such as TTU2800, GL300, EZ-614, Geometris 68, LMU-2700) and in-vehicle video cameras (AI-12/Surfsight, SmartWitness CP4, ZenCAM LITE) bundled with web-based fleet management software platforms (AirIQ Fleet, HD Fleet, Milo GPS, Omnitracs XRS/IVG, Azuga Fleet, ZenduONE, EZ Fleet Tracking). The company provides recurring monitoring subscriptions, ELD compliance solutions, professional onsite installation, one-on-one training, and equipment rental programs to commercial fleet operators across South Texas and nationwide.

Product overview

Efficient Fleets is a telematics company that provides a comprehensive fleet management and GPS tracking solution portfolio. The company offers multiple GPS tracking platforms (AirIQ Fleet, HD Fleet, Milo GPS, Omnitracs XRS/IVG) as core products, complemented by various hardware devices including GPS trackers (TTU2800, GL300, battery-powered, plugin variants) and video cameras (AI-12, SmartWitness CP4, ZenCAM LITE). Services include GPS tracking for vehicles and assets, video camera monitoring, and ELD compliance solutions. The offering includes rental options for dash cams, professional installation services, and mobile apps for both iOS and Android. The company serves industries including construction, trucking, HVAC, landscaping, and plumbing throughout San Antonio, Houston, and South Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• GPS Vehicle Tracking
• GPS Asset Tracking

Quantifiable outcome

• Stolen vehicle recovered in 15 minutes with GPS tracking and video evidence
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OmnitracscoreChannel Partner/ Reseller/ Distributor · 28 December 2015Efficient Fleets is an Omnitracs XRS Authorized Reseller and authorized dealer for Omnitracs IVG ELD products. Provides sales, service, setup, and training for the Omnitracs XRS platform delivering enterprise-grade fleet solutions including GPS tracking, HOS compliance, and fleet optimization to trucking companies of any size.
• HD FleetcoreChannel Partner/ Reseller/ DistributorEfficient Fleets is an HD Fleet Authorized Dealer providing easy-to-use, affordable GPS tracking and video camera systems for fleets of any size. Offers web-based monitoring and mobile app access.
• AirIQcoreTechnology or IntegrationAirIQ Fleet platform partner providing GPS tracking solutions including TTU2800 tracker and AI-12 video camera integration. Platform includes distracted driving detection, fatigue detection, and camera obstruction alerts.
• Texas Trucking AssociationminorOthersEfficient Fleets is a member of the Texas Trucking Association (TXTA), dedicated to supporting the trucking industry in Texas and beyond.
• Plumbing Heating Cooling Contractors Association San AntoniominorOthersEfficient Fleets is a member of the PHCC San Antonio chapter, dedicated to promotion, advancement, education and training of the plumbing, heating, and cooling industry.
• Surfsight (AI-12)coreTechnology or IntegrationSurfsight AI-12 GPS video camera with automatic distracted driving detection, driver-facing camera, forward-facing camera, and optional additional Wi-Fi cameras. Cloud-connected with 60-second location updates.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Geotab: Geotab is a leading fleet telematics incumbent offering GPS tracking, ELD compliance, and a broad partner/reseller network. Efficient Fleets competes against Geotab-authorized resellers in the same South Texas and SMB customer base.
• Verizon Connect: Verizon Connect is a major fleet management incumbent offering GPS tracking, video telematics, and ELD compliance to fleets of all sizes. Its scale, brand, and bundled cellular connectivity make it a frequent competitor for mid-market and enterprise fleet buyers.
• Samsara: Samsara is a broad incumbent in fleet telematics offering a unified IoT platform with GPS tracking, dashcams, ELD, and AI safety features that overlaps with Efficient Fleets' portfolio. It competes aggressively across SMB and enterprise fleet segments with direct sales motion.
• Motive (formerly KeepTruckin): Motive is a fleet management platform focused on trucking and ELD compliance with AI dashcams. It competes directly with Efficient Fleets' Omnitracs-based ELD offering and targets many of the same trucking customers in Texas.
• Omnitracs: Omnitracs is the enterprise incumbent whose XRS and IVG ELD platforms Efficient Fleets resells. As a broad incumbent, Omnitracs sells direct to large trucking fleets with proprietary HOS, dispatch, and navigation software, posing a channel conflict risk to Efficient Fleets' reseller economics.
• Lytx (Surfsight parent): Lytx owns the Surfsight brand that supplies Efficient Fleets' AI-12 dashcam. As a video telematics incumbent, Lytx sells direct to commercial fleets with proprietary MV+AI driver safety platform, creating overlap and channel conflict on dashcam sales.

Direct peers

• GPS Insight (Powerfleet): GPS Insight is one of the closest direct peers to Efficient Fleets — a fleet GPS tracking and telematics provider serving SMB and mid-market customers with hardware resale, software subscriptions, and verticalized fleet solutions. Both companies emphasize white-glove service, ELD compliance, and video telematics for industries like construction and trucking.
• Azuga (Bridgestone): Azuga is a fleet tracking platform Efficient Fleets explicitly lists as a product in its portfolio. Both target small-business fleets with GPS tracking, dashcams, and driver behavior scoring, and both compete for similar construction, landscaping, and service-fleet customers.
• HD Fleet: HD Fleet is one of Efficient Fleets' core upstream technology partners, but also a peer at the platform level — offering GPS tracking, video telematics, and mobile apps to SMB fleets. Efficient Fleets is an HD Fleet Authorized Dealer, making them simultaneously partner and competitor for end-customer wallet share.

Emerging players

• Fleetio: Fleetio is a fleet maintenance and operations management SaaS increasingly bundling GPS tracking integrations. It targets similar SMB fleet customers and competes for budget and IT mindshare against standalone telematics resellers like Efficient Fleets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/EfficientFleets
• YouTubeyoutube.com/channel/UCz_kTEkHoC8MuYK1woxQ_Pg
• Facebookfacebook.com/EfficientFleetsSA
• LinkedInlinkedin.com/company/efficient-fleets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Efficient Fleets