Carer

What Carer does

Carer Pte. Ltd., founded in 2018 and headquartered at 7 Tampines Avenue in Singapore, operates a mobile-first eldercare platform connecting Singapore families with trained local care aides and registered nurses for on-demand home care, medical escort, and home-based nursing procedures. The core product is a consumer-facing iOS and Android application that enables families to manage elderly healthcare needs — including appointment reminders, medication tracking, medical report uploads, and real-time family coordination — and to book qualified care professionals either for in-home support during domestic helper off-days or to accompany seniors to medical appointments. The platform also operates the Activity Club, a single physical day care facility at the Tampines headquarters offering tiered subscription packages (independent, minimal-assistance, and moderate-assistance seniors) for weekday daytime engagement, meals, and transportation add-ons.

Revenue is generated through a mix of usage-based and recurring streams: hourly home care billed at $20–27 per hour with two-hour minimums, per-procedure nursing fees ($90 first procedure, $50 subsequent), medical escort at $22–27 per hour, Activity Club subscriptions ranging from $140 to $700 per month, and stored in-app credits purchased by customers. Go-to-market is product-led growth via the mobile app stores, supplemented by an extensive content marketing library covering caregiving tips and age-related medical conditions (dementia, diabetes, heart disease, cancer, stroke, and others) published since 2019, alongside a Trustpilot presence for social proof. The company supports three primary user segments: busy working adults acting as family caregivers, the seniors receiving care, and a secondary supply side of freelance healthcare professionals (nurses and care aides) recruited through a dedicated Join Us page. Supporting partnerships include Red Lion Ambulance for medical transport, SG Caregiver, and Silveray for community and ecosystem reach.

Name

Carer

Legal name

Carer Pte. Ltd.

Website

https://carer.com.sg

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Carer Pte. Ltd. is a Singapore-based eldercare platform that connects families with trained local care aides and registered nurses through a mobile app, offering on-demand home care, medical escort, home nursing procedures, and a physical day care center at Tampines.

Ownership category

akta.pro rank

Product category

Eldercare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Chronic Care & Complex Care Management (HSABAIAD), Care Coordination & Navigation (Multi-Provider) (HLADALAB), Dementia Personal Care (ADLs) Support (HSABAEAB), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Caregiver Support, Coaching & Training (HLADALAG)

Keywords

• Eldercare services
• Home care
• Medical escort
• Senior care platform
• Care management app

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hourly Home Care Services: Revenue generated from hiring local trained care aides and registered nurses on an hourly basis, with minimum 2-hour bookings. Additional surcharges apply for emergency requests, weekends, public holidays, and after-hours service (8pm-8am).
2. Medical Escort Services: Revenue from transport arrangements and escort services during medical appointments. Care aides charged at $22/hr, nurses at $27/hr.
3. Nursing Procedures: Per-procedure pricing for registered nurses performing medical procedures at home. $90 for first procedure, $50 for subsequent procedures in same visit.
4. Activity Club Membership: Day care and membership services for seniors at the Activity Club, with pricing based on care needs level and frequency of visits (daily packages or monthly unlimited plans).
5. In-App Credits: Customers can purchase stored credits via cash, cheque or bank transfer to pay for future appointments, with auto-deduct from credit card after each session.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Carer is a Singapore-based eldercare services company that provides on-demand and scheduled care for elderly individuals. Its offerings include medical escort services to hospital appointments, in-home personal care, in-home nursing procedures, and a senior Activity Club. Customers access and manage these services through a dedicated mobile application available on iOS and Android.

Product overview

Carer is a Singapore-based eldercare platform operated by Carer Pte. Ltd. that provides a mobile application as its core product, complemented by on-demand care services. The platform enables families to manage elderly healthcare needs through the Carer Mobile Application, while accessing professional care through Medical Escort, Home Care, and Nursing Procedures services. Additional offerings include an Activity Club day care center and a caregiver content platform. The company matches care aides and registered nurses to families based on care needs and health conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Escort Service

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered supporting.

• Red Lion AmbulancesupportingChannel Partner/ Reseller/ DistributorTransportation partner for medical escort services. Carer coordinates with Red Lion Ambulance for transport arrangements during medical appointments. Transportation costs are passed through to customers without markup.
• SG CaregiversupportingOthersPartner organization supporting the caregiver community, listed in the About Us page partners section.
• SilveraysupportingOthersPartner organization in the eldercare ecosystem, listed in the About Us page partners section.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Concierge (Singapore): Singapore home-based healthcare services provider offering doctor house calls, nursing, and elder care visits. Comparable as a Singapore-only multi-service home care operator, though less tech-led than Carer.
• Jaga-Me: Singapore on-demand home nursing and caregiving platform with similar hourly-shift model and app-based booking. Comparable in caregiver matching, Singapore-only geography, and focus on post-hospitalization and elder home care.
• CaregiverAsia: Singapore-headquartered marketplace connecting families and patients to freelance caregivers and nurses across eldercare, childcare, and post-natal care. Closely comparable in freelance-supply model and Southeast Asia footprint.
• Tetsuyu Home Care: Singapore home nursing and personal care provider offering in-home clinical and non-clinical elder care services. Comparable service mix to Carer's Nursing Procedures and Home Care, with overlap in Singapore target market.
• Nurseify: Singapore-based platform matching registered and enrolled nurses to home care shifts and procedures. Directly comparable to Carer's Nursing Procedures and home nurse booking offerings.
• Homage: Singapore-based on-demand home care platform connecting families with trained caregivers and nurses for elderly and chronic care. Directly comparable to Carer in target customer (busy families), service mix (hourly home care, nursing), and mobile-led booking model.

Regional players

• Honor Technology: US-based technology platform for home care agencies combining caregiver matching, scheduling, and family transparency tools. Comparable in the tech-enabled home care model but operates in North America, not Singapore.

Emerging players

• CareZone: Digital family healthcare management app for medications, appointments, and reports. Comparable to Carer's app's family-coordination and medication-tracking features, but does not provide in-person care services.

Broad incumbents

• NTUC Health: Large Singapore community-care provider under the NTUC social enterprise group offering home personal care, nursing, day care, and senior wellness. Overlaps with Carer's home care and Activity Club day care but at much greater scale and with broader social mandate.
• Thomson Medical Centre / Thomson Senior Care: Singapore healthcare group with home care and senior care services through its eldercare arm. Comparable as a Singapore-based eldercare service provider with hospital-backed credibility, though Carer is more consumer-app-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/carersg
• LinkedInlinkedin.com/company/carersg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carer