Handpicked Cherries

What Handpicked Cherries does

Handpicked Cherries Oy is a Finland-based SaaS company (Helsinki, founded 2016) that operates a white-label, embedded sample swatch e-commerce platform targeting surface materials manufacturers and retailers — primarily in wallpaper, paint, flooring, and tiles. The company's core thesis is that buyers of these materials cannot accurately evaluate color and texture on a screen, so it enables B2B clients to sell physical sample swatches to end consumers (homeowners, architects, designers) directly from their own e-commerce sites rather than relying on free, untracked samples. Only one flagship reference customer is publicly disclosed: Tapettitehdas Pihlgren & Ritola, a Finnish wallpaper manufacturer whose site (tapettitehdas.fi) is featured as the primary case study.

The platform ("mallipalapalvelu") is built as a mobile-first, multilingual web application running on Amazon Web Services and Heroku, with Stripe for payment processing, Imgix for image handling, and Twilio for communications. GDPR-compliant with EU-based servers. The offering is structured around a core sample-sw service supplemented by four add-on modules: a promotional code system (Etukoodit) for multi-channel campaign attribution, lead management with marketing automation and a native HubSpot CRM integration, a multi-language platform layer (English, Swedish, Norwegian, German), and a professional service tier for architects, installers, and resellers to order samples free of charge.

The revenue model is dual-track: (1) per-unit transaction revenue from sample swatch sales to end consumers (e.g., €3.00 per 30x53cm wallpaper sample), and (2) recurring SaaS subscription and implementation fees from B2B manufacturer/retailer clients for the white-label platform, hosting, CRM integration, and marketing automation. Go-to-market is sales-led, anchored on Calendly-booked discovery calls followed by customized proposals and embedded deployment on the client's website. The company is privately held with 1–10 employees and no disclosed institutional funding.

Name

Handpicked Cherries

Legal name

Handpicked Cherries Oy

Website

https://handpickedcherries.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Handpicked Cherries is a Finnish SaaS company that provides a white-label sample swatch e-commerce platform for surface materials manufacturers and retailers, enabling them to sell physical wallpaper, paint, and flooring samples to end consumers from their own websites.

Ownership category

akta.pro rank

Product category

Sample Swatch E-commerce SaaS

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Sample swatch service
• White-label e-commerce
• Surface materials platform
• Lead generation SaaS
• Embedded sample store

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sample Swatch Sales to End Consumers: The company operates a sample swatch sales platform where end consumers (homeowners, designers) purchase physical material samples. The per-unit price for sample swatches (e.g., wallpaper samples at €3.00 per 30x53cm sample) generates transaction revenue. Costs of sample materials and shipping are borne by customers, with full reimbursement upon final purchase of the actual product.
2. SaaS Platform Services to B2B Clients: B2B clients (surface materials manufacturers and retailers) pay for the white-label platform service that enables sample sales on their websites. The service includes hosting, maintenance, CRM integration, and marketing automation features. Implementation, support, and ongoing platform fees constitute recurring revenue from enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Handpicked Cherries provides a white-label SaaS platform that enables surface materials manufacturers and retailers (wallpaper, paint, flooring) to sell physical sample swatches directly from their own e-commerce websites. The service acts as a mini e-commerce overlay that converts online browsers into qualified sales leads by allowing end customers, architects, and installers to order paid physical samples. The platform includes CRM integration, promotional code management, multi-language support, and marketing automation features, and is delivered as a fully hosted, managed service on cloud infrastructure.

Product overview

Handpicked Cherries offers a unified sample swatch e-commerce service called "mallipalapalvelu" (sample swatch service) that allows customers to purchase physical samples of surface materials. The core platform functions as a mini e-commerce overlay that can be embedded on any website. It is supplemented by add-on modules including the Etukoodit (discount/promo code) system for multi-channel campaigns, Liidien hallinta ja markkinoinnin automaatio (lead management and marketing automation) with CRM integration, a Monikielinen alusta (multi-language platform), and an Ammattilaispalvelu (professional service tier) for B2B partners. All components are delivered as a hosted, fully managed SaaS solution built on AWS and Heroku infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Mallipalapalvelu (Sample Swatch Service) A white-label, embedded mini e-commerce service that allows surface materials manufacturers and retailers (wallpapers, paint, flooring, textiles) to sell physical sample swatches directly from their own websites. Designed for B2B clients who want to convert online visitors into committed buyers by enabling them to evaluate colors, textures, and material quality before purchase. Includes order management, delivery coordination, promotional code functionality, and CRM integration.

Quantifiable outcome

• 40,000+ sample orders processed across client implementations
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• HubSpotcoreTechnology or IntegrationCRM integration partner. Handpicked Cherries has implemented an integration with HubSpot that allows B2B clients to enrich leads with sample order data. Captured customer leads are transferred to the client's CRM system for follow-up and nurturing through marketing automation sequences.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider. Handpicked Cherries leverages AWS for hosting its SaaS platform, ensuring scalability, reliability, and global availability. Server infrastructure is located in Europe with GDPR compliance.
• StripecoreTechnology or IntegrationPayment processing provider. Stripe handles secure payment processing for sample swatch transactions on the white-label platform, enabling seamless e-commerce checkout for end consumers.
• Tapettitehdas Pihlgren & RitolaflagshipChannel Partner/ Reseller/ DistributorFlagship reference client and channel partner. Tapettitehdas (Wallpaper Factory) Pihlgren & Ritola has implemented the Handpicked Cherries sample service directly on their own e-commerce platform (tapettitehdas.fi), enabling customers to order physical wallpaper samples. The sample delivery costs are credited back to customers upon purchasing the corresponding wallpaper. This serves as a primary case study demonstrating the service's effectiveness.

Scale indicators4 records

Broad incumbents

• Shopify: Shopify is the dominant SaaS commerce platform that Handpicked Cherries embeds into as a third-party sample-order service on its merchant clients' storefronts. As a broad incumbent, Shopify could absorb sample-ordering functionality natively, posing a structural platform risk to niche players like Handpicked Cherries.
• Squarespace: Squarespace provides website-building and commerce tools widely used by smaller brand and retailer clients similar to Handpicked Cherries' target customers. Comparable as a broad e-commerce enablement incumbent that could natively offer sample-order modules.
• BigCommerce: BigCommerce is an enterprise-grade SaaS commerce platform serving manufacturers and brands including home and lifestyle categories. It is comparable as the underlying store platform used by Handpicked Cherries' B2B clients and a potential competitor if it added native sample-order features.

Emerging players

• Smartly.io: Smartly.io is a Helsinki-founded B2B SaaS platform for digital advertising automation and creative management used by global brands. Comparable as another Finnish B2B SaaS that scaled from a small Nordic base to a large enterprise platform, indicating a similar scaling trajectory to Handpicked Cherries.
• Relex Solutions: Relex Solutions is a Helsinki-based B2B SaaS company providing unified retail planning (supply chain, forecasting, in-store execution) to retailers globally. Comparable as a fellow Finnish B2B SaaS serving retail/commerce verticals with enterprise software and international deployment footprint.

Direct peers

• Material Bank: Material Bank is a B2B platform that lets architecture and design professionals order material samples from hundreds of brands on a single site. It directly overlaps with Handpicked Cherries in solving the physical-sampling gap for surface materials, but operates as a multi-brand aggregation hub rather than a white-label embed.
• Samplize: Samplize sells peel-and-stick paint samples directly to consumers and pros online, mirroring Handpicked Cherries' paid-sample model for an adjacent surface-materials category (paint). It demonstrates a parallel monetization approach to physical samples in a similar vertical.
• Swatchbox: Swatchbox is a sample fulfillment service for interior designers, allowing them to order curated material samples from multiple brands with next-day delivery. It competes head-to-head with Handpicked Cherries' professional-tier for architects and installers in the surface-materials sampling problem space.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Handpicked Cherries