Seller Tradecraft

What Seller Tradecraft does

Seller Tradecraft is an education and community platform serving aspiring and existing Amazon FBA private label sellers. It is operated by Tequila Lime LLC, a Texas limited liability company, and is led by three co-founders (Anthony Bui Tran, Fernando Campos, and Nick Young) who publicly identify as 8-figure Amazon sellers. The company is headquartered in the Frisco/Houston, Texas area and operates with a small team of 1-10 employees. Its core assets are a closed-to-new-members training program called Private Label MBA, a 30,000+ member Facebook community, a YouTube channel, a blog, and a resources page. There is no proprietary technology platform; the product surface is content, courses, and community.

The business model combines one-time or cohort course revenue (historically driven by Private Label MBA, which is now closed to new members), membership access, and affiliate commissions generated when community members sign up for Amazon seller tooling such as Helium 10 and Viral Launch. Go-to-market is community-led and content-led: the large Facebook group functions as the primary lead generation, retention, and social-proof engine, supplemented by YouTube and organic content for top-of-funnel discovery. Cross-promotion arrangements with adjacent seller communities (Seller Systems Inner Circle, Million Dollar Sellers) extend reach.

The company is bootstrapped with no disclosed external funding. Strategic posture is that of a creator-led education brand rather than a venture-scale business, with material concentration of monetization in a single closed course and structural dependency on Amazon's third-party marketplace as the substrate on which customers operate.

Name

Seller Tradecraft

Legal name

Tequila Lime LLC

Website

https://sellertradecraft.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Seller Tradecraft, operated by Tequila Lime LLC, is a creator-led education and community platform that trains aspiring and existing Amazon FBA private label sellers through courses, a 30,000+ member Facebook group, YouTube content, and affiliate partnerships with seller tooling vendors.

Ownership category

akta.pro rank

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Educational Courses and Memberships: Seller Tradecraft generates revenue through courses, memberships, coaching sessions, workshops, and events focused on Amazon FBA private label strategies. The Private Label MBA course was previously offered but is now closed to new members.
2. Affiliate Commissions: The company earns affiliate commissions by promoting third-party Amazon seller tools and services including Helium 10, Jungle Scout, Viral Launch, and various other SaaS tools for product research, keyword tracking, inventory management, and accounting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Seller Tradecraft provides Amazon FBA private-label education and community support for aspiring and existing sellers. Its paid offering centers on the Private Label MBA course (currently closed to new members) covering product research, sourcing, PPC, and scaling strategies, delivered through courses, memberships, coaching sessions, workshops, and events. Free distribution layers include a 30,000+ member Facebook group, a YouTube channel of video tutorials, an instructional blog, and affiliate partnerships with Amazon seller tools.

Product overview

Seller Tradecraft is an educational platform for Amazon FBA sellers, offering a suite of learning and community resources. The core offering consists of the Private Label MBA course (currently closed to new members), the Seller Tradecraft Facebook Group community (30,000+ members), and the YouTube Channel featuring free video content. Supporting these are a Resources page with recommended third-party tools and a blog with educational articles on Amazon selling strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label MBA An intensive educational program for Amazon FBA sellers focused on private label strategies, including product research, sourcing, PPC, supply chain, product launches, and marketplace optimization. Currently closed to new members.

Quantifiable outcome

• Fernando Campos achieved $15M/year revenue in under 4 years with $35M cumulative sales
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered primary, minor and core.

• Helium 10primaryGTM or Marketing PartnerAffiliate partnership where Seller Tradecraft promotes Helium 10 (an all-in-one Amazon seller tool suite) to their audience. Provides exclusive discount codes (STC10 for 10% off monthly) and affiliate links. Helium 10 offers product research, keyword research, listing optimization, and other tools for Amazon sellers.
• Viral LaunchminorGTM or Marketing PartnerMarket intelligence and product launch platform promoted with exclusive discount code SELLERTRADECRAFT for $50 off. Part of the resource recommendations for product launches and market analysis.
• Kenji ROIminorGTM or Marketing PartnerListing optimization and product photography service recommended as a resource provider for Seller Tradecraft community members.
• Seller Systems Inner Circle (Brandon Young)coreGTM or Marketing PartnerRecommended alternative community for Amazon sellers with exclusive $1000 discount using code STC. Also provides discounted access to Datadive tool. Highly endorsed as a complementary resource to Seller Tradecraft.
• Million Dollar SellerscoreGTM or Marketing PartnerExclusive community for Amazon sellers with 7+ figures yearly revenue. Seller Tradecraft recommends this as an advanced community option with discounted offers for members.
• Various Tool Providers (Zon.Tools, SellerBoard, TaxJar, etc.)minorGTM or Marketing PartnerSeller Tradecraft promotes numerous Amazon seller tools through affiliate links and exclusive discount codes including Zon.Tools (15% recurring discount), SellerBoard (2 months free), TaxJar (10% off), Splitly, PickFU, Clickfunnels, Active Campaign, Shopify, and others.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wholesale Ted: Online education brand focused on e-commerce sourcing, wholesale, and Amazon FBA strategies; comparable course-based business model targeting similar entrepreneurial buyers.
• Amazing Selling Machine: Pioneer high-ticket Amazon FBA training course with a large global community of sellers; comparable premium course + community model and overlapping target customer.
• My Wife Quit Her Job (Steve Chou): E-commerce education platform covering Amazon, Etsy, and Shopify with courses and a community; comparable online course + community model targeting aspiring e-commerce entrepreneurs.
• Ecom Crew (Mike Jackness): Podcast and education brand teaching Amazon FBA and e-commerce strategies; similar content-first, community-supported model with overlapping audience and monetization patterns.
• The Amazing Seller (Scott Voelker): Long-running education platform and podcast teaching Amazon FBA private label strategies; directly comparable course + community + affiliate monetization model targeting the same aspiring Amazon seller persona.
• Marketplace Superheroes (Robert Nicastro): Amazon FBA course and community focused on product sourcing and private label; closely comparable offering, target customer, and community-led GTM motion.

Emerging players

• Helium 10: All-in-one SaaS suite for Amazon sellers with an education component (Freedom Ticket); comparable Amazon seller audience and a current affiliate partner of Seller Tradecraft, making it both a partner and a partial competitor.
• Project 24 (Income School): Online education platform and community teaching online business-building; comparable community-led GTM motion and premium course monetization, though broader than Amazon-specific.
• Jungle Scout: Amazon product research SaaS platform with Jungle Scout Academy educational content; targets the same Amazon FBA entrepreneur persona and runs an affiliate program that Seller Tradecraft promotes.

Others

• Million Dollar Sellers: Invite-based community for high-revenue Amazon sellers; currently a partner and referral target of Seller Tradecraft and represents a potential adjacent monetization tier for the brand's most advanced audience segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPHntYYv-dwbTP-g-y4RYsg
• Facebookfacebook.com/groups/SellerTradecraft
• Xx.com/privatelabelmba
• LinkedInlinkedin.com/company/seller-tradecraft

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seller Tradecraft