BoligOne
BoligOne A/S is a Danish residential real estate brokerage franchise chain operating 9 independently owned offices across Denmark, serving individual homeowners and buyers with property sales, certified buyer representation, and a proprietary buyer registry platform.
- Company typePrivate
- Founded2007
- HeadquartersHolstebro, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BoligOne does
BoligOne A/S is a Danish residential real estate brokerage chain operating through a franchise model of independently owned and operated offices. The company serves individual homeowners and buyers seeking to sell, purchase, or value residential properties — including villas, townhouses, apartments, and holiday homes — across Jutland, Funen, and Zealand. As of the latest disclosed data, the chain operates 9 offices staffed by licensed estate agents (ejendomsmægler MDE), with several also holding certified buyer advisor credentials through Dansk Ejendomsmæglerforening. The company is registered in Denmark as a private limited company (CVR 41261536).
The underlying technology stack is built on third-party partnerships rather than proprietary systems. C&B Boligsystem provides property listing and sales process management, Leadhub delivers digital marketing including brochure and presentation tools with SEO and remarketing capabilities, and each broker maintains a custom website on the BoligOne platform. A proprietary buyer registry (Køberkartotek) matches pre-qualified buyers to properties, including off-market listings. Ancillary financial partnerships with BRFkredit, Jyske Bank, and Alm. Brand Forsikring enable mortgage and insurance referrals as part of the transaction flow.
BoligOne's revenue model is transaction-based. Locations primarily earn commissions on successful property sales, with a stated selection of fixed-price tiers (Medsalg at 19,995 kr, Totalsalg at 29,995 kr, and a fixed low-fee model at 34,995 kr, all including marketing and VAT) that deviate from traditional percentage-based brokerage pricing. A secondary revenue stream comes from certified buyer representation services (Køberrådgivning). The franchisor entity (BoligOne A/S) generates revenue from franchise fees, shared marketing platform fees, and national marketing agreements, while individual franchisees retain the bulk of transaction-level income. Distribution is executed through direct local broker offices, with property listings distributed via Boligsiden.dk and Boliga.dk, plus banner advertising on major Danish media sites.
BoligOne firmographics
Firmographics- Name
- BoligOne
- Legal name
- BoligOne A/S
- Website
- https://boligone.dk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BoligOne A/S is a Danish residential real estate brokerage franchise chain operating 9 independently owned offices across Denmark, serving individual homeowners and buyers with property sales, certified buyer representation, and a proprietary buyer registry platform.
- Ownership category
- akta.pro rank
Where BoligOne is headquartered
LocationHeadquarters
- HQ city
- Holstebro
- HQ country
- Denmark
- HQ region
- Europe
Offices9 records
Markets served
BoligOne business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Brokerage Commissions: BoligOne brokers earn commissions on successful property sales. Each independently owned location sets its own fee structure, with some offering fixed low-fee models and others using traditional commission-based pricing.
- Buyer Representation Services: Certified buyer advisory services (Køberrådgivning) offered as an additional service, helping buyers navigate property purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Medsalg (Shared Sale) - Client shows property, BoligOne handles rest |
| Transaction based/ take rate | Pay-as-you-go | Totalsalg (Full Sale) - Complete service package |
| Transaction based/ take rate | Pay-as-you-go | Fixed Low Fee - Single price offering |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
BoligOne product offering
Product offeringCore offering
BoligOne A/S operates a franchise-based residential real estate brokerage chain in Denmark, currently with 9 offices, providing home sales and buyer advisory services (Køberrådgivning) to property sellers and buyers. The company plans to grow to 25 brokers within 2–3 years and equips franchisees with digital marketing tools (Leadhub) and property management software (C&B Boligsystem) to support lead generation and deal execution.
Product overview
BoligOne is a Danish residential real estate brokerage franchise operating across Denmark through independently owned branches. The core offering centers on property sales and buyer representation services, supplemented by a buyer registry system. The franchise model provides member brokers with access to marketing platforms (C&B Boligsystem, Leadhub), photography services, and lead generation tools. BoligOne positions itself as an alternative to bank-owned brokerages, emphasizing independence, local expertise, and certified buyer representation.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales Brokerage End-to-end residential property sales service for individual Danish homeowners, delivered through BoligOne's 9 franchise offices across Denmark. Includes listing, marketing, buyer screening, and transaction closing for home sellers.
- Certified Buyer Advisory (Køberrådgivning) Certified advisory service for Danish residential property buyers, providing independent guidance through contract review, due diligence, and price negotiation. Offered to home buyers who want professional representation separate from the seller's agent.
- BoligOne Franchise Network Franchise offering for independent real estate brokers and small brokerage owners in Denmark, providing brand, back-office technology (Leadhub, C&B Boligsystem), and operational support to run a local residential brokerage office.
Quantifiable outcome
- High customer satisfaction on Boligsidens Find Mægler overview
Companies that use BoligOne
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
BoligOne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BoligOne partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- C&B BoligsystemcoreTechnology partnership providing property listing and management system for managing property listings and sales processes across the BoligOne chain.
- LeadhubcoreMarketing system partnership for profile brochures and property presentations, providing digital marketing capabilities including SEO, tracking, and remarketing.
- Dansk EjendomsmæglerforeningcoreProfessional industry association membership providing certification for buyer advisors and continuing professional education for brokers.
- BRFkreditminorMortgage lender partnership providing financing options for property purchases.
- Jyske BankminorBanking partner for property financing and related financial services.
- Alm. Brand ForsikringminorInsurance partner providing property and home insurance solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BoligOne competitors and assessment
Company assessmentOthers
- Boligsiden: Denmark's largest property listing portal — a key marketing channel for BoligOne and an ecosystem participant rather than a direct competitor, but materially shapes customer acquisition across all Danish brokerages.
Direct peers
- Nybolig: Large Danish residential brokerage chain with a franchise network covering many of the same regional cities where BoligOne operates; directly comparable in service offering and customer base.
- home (Home Erhverv A/S): One of the largest residential real estate franchise chains in Denmark, directly comparable to BoligOne in product offering (residential sales), franchise model, and target customers (home sellers and buyers).
- EDC: Major Danish real estate chain with a similar franchise/branch model serving residential sellers and buyers; competes head-to-head with BoligOne in multiple Danish regional markets.
- LokalBolig: Danish residential real estate chain with multiple local offices operating in a similar model to BoligOne's independently owned branches; serves the same residential seller/buyer customer base.
- Estate: Danish real estate chain operating a multi-office residential brokerage model across Denmark; comparable to BoligOne on franchise structure, product (residential sales), and customer segments.
- RealMæglerne: Danish residential brokerage group with a multi-office chain model; overlaps with BoligOne on residential sales services and customer segments across Danish regional markets.
- Din Mægler: Danish low-fee, fixed-price real estate brokerage franchise — directly comparable to BoligOne's fixed-fee pricing tiers and franchise model targeting cost-conscious Danish sellers.
Broad incumbents
- Coldwell Banker (Denmark): International real estate franchise operating in Denmark with residential brokerage services; comparable to BoligOne on franchise-based residential sales, though positioned as part of a global brand.
- Engel & Völkers (Denmark): Global real estate franchise with Danish operations offering residential sales; comparable on franchise structure and product category, but with broader international footprint and higher-end positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BoligOne social profiles
Digital presenceBoligOne compliance and trust
Trust signalCompliance2 records
BoligOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
BoligOne leadership team
Management profileNumber of profiles
BoligOne subsidiaries and ownership
Company hierarchySubsidiaries9 records
BoligOne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BoligOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BoligOne
What does BoligOne do?
BoligOne A/S operates a franchise-based residential real estate brokerage chain in Denmark, currently with 9 offices, providing home sales and buyer advisory services (Køberrådgivning) to property sellers and buyers. The company plans to grow to 25 brokers within 2–3 years and equips franchisees with digital marketing tools (Leadhub) and property management software (C&B Boligsystem) to support lead generation and deal execution.
Is BoligOne a public or private company?
BoligOne is a private company. It is classified as unknown and is currently operating.
When was BoligOne founded?
BoligOne was founded in 2007. It employs 11 to 50 people.
Where is BoligOne based?
BoligOne is headquartered in Holstebro, Denmark, in the Europe region.
How does BoligOne make money?
Two revenue lines are on record. Real Estate Brokerage Commissions are the primary driver. The others are buyer Representation Services.
Who are BoligOne's main competitors?
Boligsiden is listed as an others. Direct peers are Nybolig, home (Home Erhverv A/S), EDC, LokalBolig, Estate, RealMæglerne and Din Mægler. Broad incumbents are Coldwell Banker (Denmark) and Engel & Völkers (Denmark).
Does BoligOne have an API?
No public API is recorded for BoligOne.